Call for Proposals Now Open for 2015 NASC Symposium

October 21, 2014

The NASC is pleased to announce that the call for speaking proposals is now open for the 2015 NASC Sports Event Symposium. The event will take place April 27-30, 2015 in Milwaukee, WI. Proposals will be accepted through November 14, 2014.

Breakout sessions must include both a presentation (individual or panel) and a practical application exercise.  Each session is 60 minutes starting with 10 minutes for speaker introductions, sponsor recognition and announcements. Speakers will be required to stay at least 30 minutes at the conclusion of their session and conduct a small-group discussion on the topic for those attendees wishing to dive deeper into the topic.

Game Changer sessions, modeled after TED Talks, are an opportunity to present great ideas in 20 minutes or less. These short, powerful presentations will touch on the industry’s hottest issues in a focused environment.

Please note the following before submitting:

  • Deadline for submissions is Friday, November 14th.
  • All proposals must be submitted online.
  • All proposals must be completed in full.
  • You may submit a maximum of three proposals.

Click here to submit a proposal.

Call for Proposals

Discounted SportsBusiness Journal Subscription

October 20, 2014

The NASC is pleased to announce a special subscription rate for Street & Smith’s SportsBusiness Journal as our newest member benefit.

NASC  members who are not current or prior subscribers within the last 6 months, to Street & Smith’s SportsBusiness Journal, are eligible to receive a discounted introductory rate of $174. This is $90 off of the U.S. base rate of $264. NASC Canadian and International members who take advantage of this offer will receive a digital subscription, not a printed subscription. Upon the expiration of first subscription term at this special rate, the NASC member’s rate will change according to a SBJ renewal schedule.

To take advantage of this offer simply click here, select the one-year subscription option, and provide your member account number and delivery address.  You can find your member account number on the My Account page of www.SportsCommissions.org or you can request your account number at info@sportscommissions.org.

Please contact the Member Services Department at 513.842.8307 if you have any questions.

Mascot Mania: Making Community Connections

October 6, 2014

A mascot can be more than a tiger roaming the sidelines of a game, it can serve as an ambassador for year-round fan engagement.

Consider this: A couple of weeks ago, Texas A&M’s live mascot, Reveille, a female rough collie, was saved from impending injury when an A&M cadet stepped between her and an SMU receiver and blocked the receiver from crashing into the dog. That got a lot of airplay and, for the cadet, got him a free pair of senior boots worth more than $1,000, paid for by the commandant of the Corps for his heroism. (you can read a play by play breakdown of the best block of the game here: http://www.sbnation.com/college-football/2014/9/22/6827349/reveille-texas-am-mascot-ryan-kreider)

So, the mascot earned Texas A&M great publicity and connected the school with the community and sports fans everywhere.

Think about adding a mascot to do the same for your organization?

For example, Kentucky Speedway for years had  ‘Horsepower,’ its community mascot. (pictured) Horsepower would be part of many community events that might not have had a thing to do with auto racing, such as mascot broomball every winter. Horsepower also has led library reading programs, participated in flag football at halftime of NFL games and been part of mascot foot races at Cincinnati Reds games.

Even though Kentucky Speedway is a venue with a handful of events throughout the year, its mascot ‘Horsepower’ helped keep Kentucky Speedway in front of the community, and consumers, throughout the year by having a presence at events.

Libraries have mascot reading dogs. Recycle services have mascot recycle bins (really). The idea is less about developing an expensive mascot, and more about keeping your organization, sports commission or venue in front of the community 24/7, 365.

Remember, it’s your community that supports your group with sponsorships, volunteers and ticket sales. Having a mascot is a fun and simple way to engage the community on a year-round basis.

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More than 200 sports tourism professionals in attendance at NASC Market Segment Meetings and CSEE Fall Module Held in Conjunction with USOC Olympic Sportslink

October 2, 2014

More than 200 NASC members gathered in Chicago, IL for the NASC semi-annual meeting from September 22-23, 2014. Hosted in conjunction with the USOC’s Olympic SportsLink conference, programming for the semi-annual meeting included: CSEE Fall 2014 Module, NASC Market Segment Meetings, and NASC Board of Directors meeting.

Daniel Diermeier, Ph. D., from the University of Chicago, presented the four-hour CSEE module on Crisis Management to 126 NASC members.  It focused on the key issues in a crisis situation and managing the flow of information.  After a 90 minute keynote presentation, attendees participated in a team activity that thrust them into a real-life crisis issue that grew beyond personal safety to include emotional issues and competing points of view. The session ended with a mock media conference and debriefing.  At the conclusion of the module, nine participants earned their CSEE credential.

Fall 2014 CSEE Graduates

Laura Garratt, CSEE, San Mateo County/Silicon Valley Convention & Visitors Bureau
John Giantonio, CSEE, Casper Area Convention & Visitors Bureau
Pete Harvey, CSEE,  Buffalo Niagara Sports Commission
Nick Hope, CSEE,  Al J. Schneider Company
Gen Howard, CSEE, Louisville Convention & Visitors Bureau
Alison Huber, CSEE, Wisconsin Dells Visitor & Convention Bureau
Lisa Pacheco, CSEE, Sports Williamsburg
Matt Robinette, CSEE, Richmond Region Tourism
Marva Wells, CSEE, High Point Convention and Visitors Bureau

The most recent class of certified sports event executives joins an elite group of only 140 sports tourism industry professionals across the country who share the CSEE credential. The next module will be held Monday, April 27th in Milwaukee, WI in conjunction with the 23rd annual NASC Sports Event Symposium.

The NASC Market Segment Meetings, created in 2006 to offer destinations with similar market size and organizational structure a platform to share ideas, was led by professional facilitator Adrian Segar. Over two days, 178 NASC members participated in discussions on the hottest topics  including local organizing committees, hotels, sports services, marketing/sponsorships, the bid process and bid fees, industry trends, facilities & facility management, economic impact, and creating your own events.

Additionally, the NASC Sports Legacy Committee announced Running Rebels Community Organization as the 2015 beneficiary of the NASC Sports Legacy Fund and kicked off the annual fundraiser with a 50/50 Split the Pot Raffle, raising nearly $500. The Sports Legacy committee’s goal is to raise $20,000 through a variety of activities to take place over the next six months with an emphasis placed on the silent auction and raffle to be held at the upcoming NASC Symposium.  Learn more about Running Rebels or how you can help leave a legacy.

At the conclusion of the Market Segment Meetings, the NASC board of directors held their monthly meeting. The agenda included reviewing the summer board action items, hearing updates from the retained earnings and hall of fame ad-hoc committees, sharing ideas and input on the marketing of the association to event rights holders and reviewing the 2014 mid-year membership survey results.  The NASC Board of Directors meets on a monthly basis via conference call and three times a year face-to-face.  If you are interested in applying for the 2015-2016 NASC Board of Directors to help lead the industry’s only not-for-profit association visit http://www.sportscommissions.org/About/Board-of-Directors/Nominations.

Current plans are to hold the 2015 NASC Market Segment Meetings in conjunction with the 2015 USOC SportsLink Conference. Dates and times for next year’s meetings will be announced in winter of 2015.

Security Rules Affect All Levels of Sport

September 22, 2014

We’re now entering our second year of the NFL’s “new” bag policy, and after the expected initial hue and cry over the rule change, fans seem to have settled into the new normal.

For those not initiated, the policy bans anything other than bags that are clear plastic, vinyl or PVC and do not exceed 12” x 6” x 12,” or one-gallon clear plastic freezer bag (Ziploc bag or similar).

Small clutch bags, approximately the size of a hand, with or without a handle or strap can be taken into the stadium with one of the clear plastic bag options.

Prohibited items include, but are not limited to: Purses larger than a clutch bag, coolers, briefcases, backpacks, fanny packs, cinch bags, seat cushions, luggage of any kind, computer bags and camera bags or any bag larger than the permissible size.

Now, Major League Baseball is also testing a tighter security entrance at the end of this season, setting up airport-like checkpoints at the entry. That will be the norm for all clubs in 2015.

College football stadiums also are beginning to follow the NFL model banning bags and oversized purses and backpacks of any kind and making sure everyone has a ticket.  And frankly, in this age of incidents at sports venues, very few people complain about the changes.

How does this impact your own event or venue? When you’re dealing with youth sports in particular, you can’t be too careful. But there’s a fine line between security and annoyance. The good news is, most everyone who attends some game, knows the drill and is familiar with purse checks, etc. It’s not like you have to reinvent the wheel.

As the NASC CSEE module this week drills down on security issues and crisis planning, it’s a good reminder to look at your own plans. Talk with your staff, with local security and others to get a sense on how to handle a crisis and how to plan to minimize the chance something can go wrong.

You can’t be too prepared for something you hope will never happen.

 

NFL bag policy

Website Launched for 23rd Annual NASC Symposium

September 10, 2014

The NASC is pleased to announce the launch of the new website for 23rd annual NASC Symposium, scheduled for April 27-30, 2015 in Milwaukee, WI., hosted by VISIT Milwaukee. The NASC Sports Event Symposium is the annual meeting for the only not-for-profit association for the sports tourism industry. For more than 20 years, the Symposium has been designed for sports tourism professionals by sports tourism professionals. Through a combination of industry-leading educational and business development opportunities, more than 800 Symposium attendees learn how to produce measurable ROI for their organization and advance their careers in the industry.

“The NASC board of directors, staff, and Symposium Committee are all very excited about the way the 2015 NASC Symposium is coming together,” said Beth Hecquet, CMP, CMM, Director of Meetings and Events.  “We are taking the feedback provided by our members and previous attendees and letting it guide us every step of the way.  You won’t want to miss it!”

On the website, you can download registration forms, view the preliminary schedule, find hotel & travel information, learn about sponsorship opportunities, and more.  Online registration will open for NASC members at the end of September.

Complete details are available at www.SportsCommissions.org/Symposium.

 

About the NASC

As the only trade association for the sports tourism industry, the National Association of Sports Commissions (NASC) is the most trusted resource for sports commissions, convention and visitors bureaus (CVBs), and sports event owners.

Since its establishment in 1992, the NASC has been committed to increasing the effectiveness of nearly 700 member organizations and more than 2,000 sports tourism professionals.

Our promise is to deliver quality education, ample networking opportunities, and exceptional event management and marketing know-how to our members and to protect the integrity of the industry.FINAL INFOGRAPHIC_091014

 

 

Thoughts from the MPI World Education Conference

August 19, 2014

MPIEver think there are never enough hours in the day? Or that you’re the only person who returns emails on a regular basis? Don’t fret, you’re not the only one who deals with those issues, and more. At the Meeting Professionals International World Education Conference August 2-5 at Minneapolis, a number of speakers offered tips and suggestions on how to put on great meetings, no matter what the challenge.

One of the highlights of the opening day was the keynote by bestselling author Deepak Chopra, discussing his concept of “wellness real estate” and healthy indoor environments at the home, the office and where we meet. Related to his speech was the session, “Serve This, Not That,” on what we as meeting planners order from food & beverage for our events and meetings. Just asking the right questions of caterers can make choices healthier for attendees and save planners money.

Also top of mind for many in the sports events business is best use of time. The Accepted Practices Exchange (APEX) initiatives helps meeting and event planners organize their responsibilities, and the WEC session on APEX Savings Time helped explain the best use of this industry standard.

Want to use more video but aren’t sure how to go about it? “Video=Euphoric Results” offered great tips on using videos in marketing plans in lieu of the unread email backup that frustrates both the planner, and the person wanting more information.

mpi 2“The MPI World Education Congress is my go to event each year for education and best practices for the meetings and events industry,” says Beth Hecquet, CMP, CMM, Director of Meetings and Events for the National Association of Sports Commissions.  “The 2014 sessions were exceptional and I have brought back to the NASC offices innovative ideas to try and information to guide us as we plan the 2015 NASC Symposium in Milwaukee next April.”


 

Prospecting in the NASC Sports Marketplace

August 18, 2014

Let’s talk for a few minutes about Sports Marketplaces. The NASC developed the first Sports Marketplace in the late nineties and since then it’s become an intricate part of the annual NASC Sports Event Symposium. And looking at the recent responses from our meeting in Oklahoma City, we can tell that your interest in the sports marketplace is as high as or higher than ever, and it turns out to be the number one reason why many of you attend the symposium and we understand that. One of the questions I would ask you though is to determine for yourself whether you’re prepared for the sports marketplace before you begin. And now we’re talking from the cities point of view, because one of the concerns, I personally have is, that many of you are relatively inexperienced in the industry are expecting to go to the Sports Event Marketplace and pick up business in 10 to 12 minutes, when you’re not even sure whether your destination can host the events you’re talking about. How do you fix that?

First, don’t go to a Sports Marketplace until you know the kinds of events you can host, and which age groups, and why. And if you don’t know that, you’re going to have to find somebody to help you determine what you can do before you talk to anybody. Because what happens is, a very simple prophecy is fulfilled if you don’t know whether you can handle the event or not, and you show the event owner in a sports marketplace appointment that that’s the case, what you’re doing is losing the business, rather than gaining the business.

What’s a proper approach to a sports marketplace appointment? Be prepared, be absolutely ready with what you can do and don’t take appointments with people who have events that you can’t handle. How do you find out where these events are? You go to the Rights Holder section of our database and you can find hundreds of event owners, and you can determine by sport which ones you ought to be talking to. And it makes common sense, to go ahead and do your homework before you go to the marketplace, at all.

Now, there has been some thought about restricting appointments at the marketplace to people who have been members and have attended the symposium for at least two years, and not have marketplace appointments with new people. That, of course, is not what we are going to do. Instead, I think you’re going to find the NASC to rely itself increasingly on Rapid RFP Review sessions; where an event rights holder meets with 10 or 12, or 15 of you at one time, “Here’s what we’ve got, this is what we’re looking for, go off do your homework. When you know you have it, get in touch with us, let’s talk then.” That’s a great way to do this. What is not a great way is to say to yourself before you arrive on-site for a sports marketplace series of appointments, is all I have to do to be successful in this business is to have a bunch of appointments, talk to a bunch of people, I’ll make friends and they’ll want to do business with me.” That’s not the way this business works, never has, never will, and it will be a waste of your time and a waste of the other event owners time, also.

I wish you well in all of your marketplace appointments, but I also, would wish preparation and the understanding that in 10 to 12 minutes you can lose a relationship faster than you can gain one. It is a terrific way to go back and say hi to old friends and acquaintances, and remind them that you are still interested in doing business with them. It is a terrible way to show people that you’re too new to know what’s going on.

Video blog: Don Schumacher, CSEE, Executive Director
National Association of Sports Commissions
513.281.3888     –     http://www.sportscommissions.org 
Published  August 18, 2014

NASC Best Practices Webinar on Defining the Roles of Sports Commissions and Convention & Visitors Bureaus Scheduled for Tuesday, August 26

August 14, 2014

419935_385667831461241_204296396265053_1503044_232626335_nAre you wondering whether your community should develop a sports commission? Maybe you find yourself asking, what is the difference between a sports commission and a convention and visitors bureau? What about funding– how do you raise the money needed to fund a sports commission? 

Join Don Schumacher, CSEE, Executive Director, National Association of Sports Commissions as he discussed the difference between a sports commission and a convention and visitors bureau, as well as sustainable funding sources to help keep your organization alive.
 
 
If you missed our recent video blog on Defining the Roles of Sports Commissions and Convention & Visitors Bureaus, be sure to check it out prior to August 26th, as Don will dive further into detail during the webinar!
 
About Don: Don Schumacher, CSEE has 50 years of experience in the fields of communications, family entertainment, theme park marketing and operations, arena and stadium marketing and operations, event management, sports marketing and facilities consultation. For the past 30 years he has focused his activities on the sports event travel market and has consulted with more than fifty cities on strategies to increase their share of this market.

NASC and its members featured in this week’s SportsBusiness Journal: The Big Business of Sports Tourism

August 7, 2014

NASC SBJThe NASC and many of our members are featured in an 18-page special advertising section in this week’s SportsBusiness Journal. The section highlights the evolution of sports tourism and the history of NASC and its members as the pioneers for sports-related travel.

Special thanks to all of our members who supported the issue as advertisers:

  • Greater Columbus Sports Commission
  • Sioux Falls CVB
  • Oklahoma City CVB
  • Greater Raleigh Sports Alliance
  • Frisco CVB
  • Palm Beach County Sports Commission
  • Birmingham CVB
  • The Sports Facilities Advisory
  • Maryland Sports
  • VisitPittsburgh
  • Elizabethtown Sports Park
  • Visit Jacksonville
  • Massachusetts Sports Marketing Office
  • Myrtle Beach Sports Center
  • Rocky Top Sports World
  • Pensacola Sports Association

Be sure to check it out now!


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