As reported in the September edition of the NASC Playbook, the Symposium Committee, based on member feedback, has created a new framework for the 2016 NASC Sports Marketplace. In this edition of the “Tips from the Mentoring Committee”, we offer the following thoughts on improvements to the appointment process and how all members can benefit from hitting the reset button on what to expect from the NASC Sports Marketplace in Grand Rapids.
Think “New Relationship NASC Sports Marketplace”
From its inception in San Antonio, TX in 1997, the purpose of the NASC Sports Marketplace has been to provide opportunities for NEW BUSINESS development for our members.
Individual appointments, which are 10 minutes each, offer destinations and vendor exhibitors the opportunity to share information about their community and/or products/services with event owners. Ideally, individual appointments should be requested by organizations that are not currently doing business with one another. Anyone who has attended the NASC Symposium knows the schedule includes ample time for current business partners to conduct meetings and network with each other.
For the first time, participating members will have an extended window to request, accept/decline, and prioritize individual appointments. The online appointment portal will open the first week of January and remain open until February 26, 2016.
Why the extended time? Eight weeks gives everyone time to properly evaluate and research the organizations with whom they are requesting an appointment and organizations requesting an appointment of them. The goal is to eliminate individual appointments taking place between a destination and/or vendor and event owner where there is clearly no opportunity to do business. For example, if a destination doesn’t have facilities required to host a particular sport and/or event, then the destination should not be requesting an appointment with that event owner. With time to evaluate and research, these potentially embarrassing situations can and should be avoided.
Event Overview Appointments
Think “Learning & Listening Marketplace”
Event Overview Appointments offer event owners the opportunity to share information about their organization and what it takes to host an event with destinations whom they have not done business. This is not a time to sell your destination or product/service to the event owner, but rather listen to the event overview and gather information about event requirements, future opportunities, etc. If your organization qualifies to host an event or provide a product/service based on what you learn during the appointment, then follow up after the Symposium.
How does this work? Destinations, vendor exhibitors, and event owners will have the opportunity to request, accept/decline, and prioritize event overview appointments. These appointments will take place at tables in the Sports Marketplace, not at the event owner’s booth. Up to five (5) destinations and/or vendor exhibitors will be seated at a table with one event owner. The event owner will provide information on what it takes to host their event and may allow a minute or two at the end of the 10-minute appointment for questions.
- Week of January 4 – Individual Appointment schedule portal opens
- Midnight PT February 19 – Last day to registered to be guaranteed appointments
- Midnight PT February 26 – Individual Appointment portal closes
- Week of March 14 – Individual Appointment schedules released and Event Overview Appointment portal opens
- Midnight PT March 18 – Event Overview Appointment portal closes
- Week of March 28 – Event Overview Appointment schedules released
It is important to note, registration fees must be paid in full before the first attendee from your organization can view the online appointment portal.
Direct any questions about the appointment process to your member services coordinator.
Meagan McCalla, Meagan@SportsCommissions.org or 513.842.8307.
Allied and Rights Holder Members:
Allison Deak, Allison@SportsCommissions.org or 513.250.4366.
Yours in sport,
John David, CSEE
NASC Mentoring Committee Co-Chair
Mike Price, CSEE
Greater Lansing Sports Authority
NASC Mentoring Committee Co-Chair