Archive for August, 2010

The Importance of Sharing Best Practices

August 16, 2010
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The 2010 Market Segment Meetings are quickly approaching, and it is as important as ever to learn from your peers and share best practices.  Similar to the best practices roundtable discussions that are held in conjunction with the Sports Event Symposium, Market Segment Meetings allow us to connect and discuss important issues and trends that are happening within our markets.

Rather than listening to presentations for specific topics, we actively participate in small group discussions and focus on topics that are most important to our organizations and communities.

While the content and discussion is participant-driven, facilitators will be present to keep the discussion moving.

Topics of discussion from previous meetings include:

    * Bidding on events – bid fees
    * Local organizing committees
    * Tracking room nights (relationship with the hotels)
    * Event procurement – local sponsorships/partnerships
    * Creating a sporting event in your community
    * Educating the public & business community on your impact
    *  Volunteer recruitment

The meetings have been very helpful to me in gaining insights on challenges and issues I am facing.  I have learned new ideas about how to create a better relationship with my community including hotels, venues and corporate businesses.  I have also received solutions and suggestions to problems that have occurred when bringing sporting events to our community.

Be sure to register today (member login required) for the Market Segment Meetings!  The deadline to register is Tuesday, August 31, 2010.

Dunn Tammy_web About the Guest Contributor: Tammy Dunn, CSEE has been a NASC member since 2005.  She is the Sports Marketing Manager for the Snohomish County Sports Commission.  She has been involved in the development of the sports commission.  The sports commission has been successful in bringing international, national and regional sports events including Skate America, National Softball Association Western World Series, and Triple Crown Sports Regional Baseball.  She works closely with the local sports organizations, the hoteliers, the facility managers, and the local community in bringing sporting events to Snohomish County.  Tammy is a recent Certified Sports Event Executive Program graduate.


Improvements Made to NASC Event Database

August 6, 2010

Be sure to login to the website,, to check out the updates to the event database. It is now easier to use than ever! The date the event was added is now visible as well as more detailed bid information. You can still download the event listings in an easy-to-use excel file to view complete event details in a single spread sheet.

You can also subscribe to receive e-mail notifications when new events are added to the database. The event notification e-mails have also been improved. The notifications list the following information: organization name, event year, and event name. Best of all, we now include a link directly to the event information page so that you don’t have to search the directory for the new event!

I encourage you take advantage of this valuable member service and update your settings in your communication preferences under the my account tab on the website.

Rights Holder members: Don’t forget to add your event information to quickly distribute your RFPs to potential hosts for your future events!

Please contact the NASC office at 513-281-3888 with questions.