Archive for August, 2012

Who has the toughest job in the sports event industry?

August 29, 2012

In this short video, NASC Executive Director Don Schumacher, CSEE, discusses the toughest job in the sports event industry. This is the second video in the Managing Expectations in the Sports Event Industry Video Blog Series.

Managing Expectations in the Sports Event Industry

August 7, 2012

In this short video, NASC Executive Director Don Schumacher, CSEE, discusses what it takes to be successful in the sports event industry … and that the best place to start is by managing expectations.

Here with just a few of our closest friends

August 3, 2012

As our Olympic Games journey comes to an end, we finally made it to where the games began – Olympic Park.  In order to access the Park, either a ticket for a venue within the area or a day-pass that had to be purchased months in advance is required.  At first, this made no sense to me as many sponsors have interactive exhibits here, and the Merchandise Mega Store takes up a good portion of the area.  Furthermore, it is a great place to people watch.  However, upon spending a few minutes here, I understand the method to what I assumed was madness.  I am guesstimating there will be upwards of 400,000 people here today. If they had opened the doors to everyone, it would be a security nightmare, nearly impossible to enjoy and just plain crazy.  It has been a great trip and I look forward to sharing the nearly 2,000 photos I have taken.

 

Beth Hecquet, CMP
Director of Meetings and Events
NASC

It’s Fun and Games

August 2, 2012

Greater London has caught the Olympic spirit. Banners are up on houses, businesses and streets. Free and pay activities have been created and heavily promoted such as BT Live in Hyde Park.  Large screens have been erected at Hampton Court Palace grounds to watch competitions.  Although there has been quite a fuss about tickets being listed as unavailable even though many seats have been empty at major events (you’ve probably seen them on TV), there are still plenty of ways to participate and catch the Olympic spirit.

Olympic Flags

BT Live

Beth Hecquet, CMP
Director of Meetings and Events
NASC

What is with all of this Pink?!

August 1, 2012

A few days before we left for the Games, a friend posted a picture of the Olympics gymnastics competition floor, and it was bright pink – I mean BRIGHT pink.  I shared the picture on Facebook with the comment “wow, that’s a lot of pink”, and a few friends posted things like “It hurts my eyes” and “I am sure the men love that”.  However, now that we have seen a gymnastics competition on that bright pink floor (and have learned that pink is the color scheme of the games), I think it was a brilliant move by the LOCOG (London Organizing Committee Olympic Games).  Everything, and I mean everything a spectator would need to be able to identify, is pink – flooring at many of the venues, signage, volunteers uniforms, the big foam fingers that the “directional” volunteers hold to point spectators in the right direction, barrier coverings, etc.  It is so easy to identify Olympic Games features as they are all pink and stand out.  My overwhelming opinion of the London 2012 Games is how organised and well thought out they are – at least from a spectator’s perspective.

Beth Hecquet, CMP
Director of Meetings and Events
NASC