NASC Introduces New On-Line Magazine “NASC Playbook” Explores the Business of Sports Event Travel Industry

On January 15, 2013, the National Association of Sports Commissions debuted its first edition of the NASC Playbook, an on-line magazine designed to keep sports commissions and others involved in the business of sports events informed with industry trends, professional development opportunities and best practices.

Here is a link to the NASC Playbook:

“We are always looking to investigate ‘best practices’ that our members use,” said Don Schumacher, executive director of the NASC. “We plan to share this information each quarter with our NASC Playbook in an on-line format to increase circulation while decreasing costs.”

The first edition of the NASC Playbook includes the following features:

• The Louisville Sports Commission and the NCAA used their long-term relationship to fulfill the needs of championship student-athletes
• The city of Round Rock, Texas and its voters supported efforts of the Convention & Visitors Bureau to expand the “Sports Capital of Texas” brand to approve a new indoor sports facility to continue its sports tourism business year-round
• The Cincinnati Reds create a year-round presence with fan-friendly events and opportunities to connect with the players and the team.

Also included is information on the upcoming 2013 NASC Sports Event Symposium, to be held April 22-25 in Louisville.


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