Sports Legacy Fund 2013

As Co-Chair of the Sports Legacy Fund Committee, I respectfully ask you to join me in leaving a lasting impression on Louisville this April.  Yes, we will eat in the restaurants, drink in the bars and dance in the clubs – all in the name of networking, of course – but along the way, we can make a few kids smile too.  The NASC Sports Legacy Fund was established to make our host communities a little bit better after having us.  The Sports Legacy Fund has donated $16,600 to three organizations over the past three years.  And we are just getting started!

When staff at the NASC asked for a board member to chair the Sports Legacy Fund Committee, I immediately volunteered.  What a great opportunity to give back to a community, when I spend most of my workday asking others for help.  But enough about me…

Hopefully, you’ve read at least one of the mailings, emails, Facebook posts or Tweets announcing the 2013 Sports Legacy Fund beneficiary.  To be safe, let me summarize.  Run.Louisville,Run!  is a program developed by the YMCA of Greater Louisville in conjunction with Jefferson City Public Schools.  The task “challenges youth to train for and compete in the Triple Crown of Running”.  Kids, 12-18, will participate in multiple running challenges to prepare for the spring finale – a 10-mile race.  The Sports Legacy Fund donation will allow Run.Louisville,Run! to increase the number of participants to over 200, while reducing, or eliminating, participation fees.

Back to the original request – Will you join me, my fellow Co-Chair – Ed Hruska, and our dedicated Sports Legacy Fund Committee members in making a lasting impression on Louisville?  Your part is easy – we’ve spent most of the last year doing the heavy lifting.

Your organization can donate to the Sports Legacy Fund by,

1. Checking the box on your membership renewal application,
2. Checking the box on your NASC Sports Event Symposium registration,
3. Clicking the link on the Sports Legacy Fund  page of,


4. Providing an item for the silent auction and raffle.

Personally, you can help us exceed our goals by purchasing raffle tickets and bidding high on the auction items. Trust me, you want to have cash and a valid credit card with you at all times.  You will have the opportunity to purchase everything from luxury hotel packages, to pro-style BMX bikes, to industry-specific advertising and event registrations (hint, hint Mark Zimmerman)!

If this is your 1st, 2nd or 7th time reading about the Sports Legacy Fund, I appreciate your attention through my sales pitch.  I look forward to seeing all of you, in April, as we give back to a few kids in Louisville.

All the best,

Jennifer E. Hawkins
Jennifer Hawkins webJennifer Hawkins has served as the Sports Marketing Director for VisitPittsburgh for the past seven years.  As their first sales director, dedicated to the sports market, she is charged with recruiting major sports events to the area.  Along with event sales, Jennifer serves as the local hospitality community’s liaison to athletic venues owners, sports franchise managers and municipal service providers. She has served on the Local Organizing Committee for various events, including the NCAA Men’s Frozen Four, NCAA Men’s and Women’s Basketball Championships, National Kidney Foundation US Transplant Games and the FLW Outdoors Forrest Wood Cup. Prior to working for VisitPittsburgh, Jennifer was the Assistant Director of the Tallahassee Sports Council.  She is a graduate of the University of Illinois and Florida State University.


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