Archive for March, 2013

Sustainable Sports Events

March 22, 2013

Everyone seems to be talking about sustainability these days, but what does it mean for sports events to be sustainable? You may have been interested in sustainability initiatives for your sports event, but don’t know where to start.

The most basic elements of a sustainable event include reducing energy use and carbon emissions, conserving water, maximizing recycling opportunities and minimizing waste, supporting local businesses, providing equal access to your event, and creating a legacy.

It doesn’t have to be an intimidating prospect to move your event toward greater sustainability. Start small and increase your initiatives each year. Here are a few basic pointers to get started:

  • Be sure you are planning ahead and have gained buy-in from your stakeholders, organization and/or board. Support from your constituents is critical.
  • Identify ways to reduce waste and maximize recycling opportunities. Are you using recycled paper in your printer? Do you default to double-sided copies? Consider electronic tickets or using web or social media to communicate program information and marketing outreach. Use biodegradable or recycled materials when possible. Provide water stations to fill reusable water bottles instead of bottled water.
  • Consider ways in which you can reduce emissions. Consult with your local utility for renewable power options. Encourage participants and fans to use mass transit. Use hybrid or electric vehicles.
  • Encourage use of hotel facilities which have strong green initiatives.
  • Use local businesses for services and products.
  • Serve locally grown and produced food and beverages.
  • Determine if your venue is ADA-compliant and offer solutions for those who may need additional assistance.
  • Designate a certain number of tickets for local schools or non-profits.
  • Donate leftover foods and supplies to food banks and shelters.

These are just a few examples of sustainable initiatives that any event can implement. Remember, many of these initiatives offer excellent sponsorship opportunities!

Resources for additional sustainability information:

Janis TwoJanis Ross, Executive Director
Eugene, Cascades & Coast Sports

Don’t be that guy!!

March 11, 2013

In April, I will be attending my 6th NASC Symposium. I want to believe I have grown and learned a lot since attending my 1st show in Omaha.

Since that first show though, I have noticed the same thing happens. The “NOOBS”, the new fresh faces at this show come in with ambition

to land that AAU Basketball National Championship, that USYSA President CUP Championship, or that GREAT WHITE BUFFALO (The Super Bowl as I call it)

at the Symposium. (I mean I was the same way, I knew I could land AAU, or at least a  NCAA Golf Regional)

Nope. It didn’t happen, any of it.

You want to know the reason why? It wasn’t for a lack of effort, it was because I didn’t know what my community was willing to support. My Vision was something different than the people of my town. They wanted smaller state regional events, while I wanted the glamour of national regional events. Ultimately it was a failure in my part by NOT KNOWING what my community is capable of handling.

This is the KEY!!!     You hear that everyone?

The secret for any great successful event, is to have community support of that said event.

What you want may be different that what you can provide. NGB’s, Event Directors, and Rights Holders want to have their events in communities that want

to have them there.

You can’t compare LA to NY, or Branson to Reno, or Kings Mountain, NC to Bozeman, MT.

Each community is not the same, even if population wise it seems they are similar.

You have to know what your community can host!

Just because an event ran great in one area doesn’t mean it will be great for yours.

What worked for many people I have spoken to over the years in recruiting events is:

  1. Know what your Community can host? Know your resources!!
  2. Learn about the Event, Group.
  3. Make sure your community is interested in support.
  4. Research communities that have hosted the event in the past.
  5. Call the city that hosted the event and ask questions

After you do follow the steps. Then you can move forward.

In MHO, It is better to spend time researching and developing relationships and knowing what to expect, than to shoot from the hip.

The great thing about our network of professionals is that if you call Justin Stine in Kansas, or Mike Anderson in North Carolina, or Tammy Dunn in Washington each of them will talk to you and help you out with any questions you may have. (Well maybe not Justin as he is on the Golf Course every other Day) but when he is in the office he will call you back.

I guess what I am trying to say to anyone who is reading this blog in preparation for the Symposium, is to ask questions. Don’t assume you know everything. Even people who have been doing this since many of us were in elementary school,  they still ask questions.

With that see you in LOUISVILLE!!!


Jesse Newsom

Jesse is the sports marketing director for the Fayetteville area CVB. He previously spent 4 1/2 years as the executive director of the Jacksonville Onslow sports commission. Jesse has over 9 years in the sports travel industry. He is probably the coolest guy you will ever meet.

You Get What You Give. What You Put Into Things Is What You Get Out Of Them!

March 8, 2013

Every year when April rolls around I’m totally exhausted and ready for a break from the realities of the work place. I’m tired from all the sending of emails, answering phone calls and labor intensive weekends out working events. To be honest I’m in need of a pick me up, a change or even a vacation, NASC Symposium just so happens to take place at this exact time every year and for me puts the excitement back into my job and gets me fired up for the second half of the year.

This just doesn’t happen you have to go into the Symposium with an open mind and desire to learn something new. The best advice I can give to a new attendee or even a veteran is to be open to new ideas and put yourself out there. Don’t stay in your room and hug the wall! Jump in head first and be willing and ready to walk away after the week is done with that, hey I never thought of doing that or we have to try that back home or even a new contact or two. You can’t be shy when it comes to the Symposium, the networking opportunities are invaluable! Don’t be afraid to walk up to someone and introduce yourself or attend an extra innings lounge by yourself. Chances are the person you are walking up to has been in your shoes before and will welcome you into conversation. The Symposium has so much to offer but if you hide under a rug and don’t embrace everything that is in front of you, you will head home after the week with an inbox full of emails and a phone full of voicemails to catch up on and be right back to where you started.

Don’t be shy and just remember you get what you give. What you put into things is what you’ll get out of them.

Meghan CarmodyMeghan Ziehmer, CTA, is a Michigan State University graduate and proud Spartan. Meghan now serves as the Manager of Sports Events for the Greater Lansing Sports Authority where she has been since October 2009. In her time with the GLSA she has served on the local organizing committee for March Magic Hoopfest, two USA Hockey National Championship events, the 2012 U.S. Junior Figure Skating Championships and is currently serving as the Chair for the 2014 Midwestern Sectional Figure Skating Championships.

Sports Legacy Fund

March 6, 2013

Why should you get involved or donate:

We are in a unique spot due to our jobs where we can impact our own communities and youth sports where we live. We are a fraternity of sorts by being members of the NASC and if we can help out our brothers and sisters communities we should do so. Many times we have a little extra in our sports budgets where we can give even a little to help a community we get to see and enjoy every year. These communities open their arms and welcome us into their city and we afford to give or donate items to their city to say thank you for the hospitality.

Why I joined the Sports Legacy Committee:

This is the first year that I have been involved with the sports legacy fund but I have been involved with the youth for a few years in my city. Whether it is helping at the local YMCA or getting involved with the local sports clubs I have a passion for helping. The Sports Legacy Fund is my newest venture in getting involved in the regard that now I can help other the youth in other communities as well. I had some very influential adults help me when I was growing up and just because I’m not living in these communities doesn’t mean I can’t help or be involved. This is my outlet.

How the money that is raised will help the beneficiary/what will the money be used for:

Various organizations including the YMCA in Louisville will receive donations from the Sports Legacy Fund to help maintain a level of participation and even recruit new kids to begin and maintain healthy lifestyles through sports and staying active.

Idea as to how members can get involved:

The easiest way to get involved is to just donate while you are renewing your membership. If you are already submitting payment for your membership, what’s a little extra for a good cause? Also if there is an opportunity to donate used or slightly used good to the cause it would be very beneficial as well. Many people in this industry are still involved in sports in some capacity and have access equipment that they probably don’t use so it’s a nice gesture to give to a good cause while “cleaning house” so to speak.

Domico Rodriguez, Sports & Events Sales Director, Rapid City CVB

Domico Rodriguez - WebDomico is the Sports & Events Sales Director for the Rapid City Convention & Visitors Bureau. He celebrated his third year at the CVB on February 16th . He is originally from Aurora, Colorado and moved to South Dakota for college and fell in love with the area and the slower pace of life and now calls Rapid City home. He is a high school basketball and football official which helps in his job because having a connection to officials is a big deal to an event coordinator.