Archive for July, 2013

NASC Playbook – Summer 2013 is now available

July 23, 2013

We are pleased to release our third edition of the NASC Playbook, our quarterly digital publication. was designed to keep our members up-to-date on the latest happenings with your association as well as to share best practices and industry trends that will help you get your share of the sports event industry.

NASC Playbook Summer 2013

Inside this Issue:

– Beth’s Top Ten Tips for Responding to the NASC Symposium RFP
– National Association of Sports Commissions annual symposium celebrates record growth in 2013
– Sports Tourism: A State of the Industry Report
– NASC helps members prepare for the NCAA Championship Bid Process
– NASC Unveils Enhancements to Economic Impact Calculator

View the Summer 2013 NASC Playbook. 

 

If you have stories you’d like to have us feature in a future edition, contact Elizabeth Chaney, Director of Membership and Marketing, at Elizabeth@SportsCommissions.org.

NASC unveils new capabilities for Economic Impact Calculator to measure $8.3 billion industry

July 12, 2013

The National Association of Sports Commissions (NASC) today announced that it is launching an improved Economic Impact Calculator to guide its membership in measuring the $8.3 billion U.S. sports events industry.Image

The Economic Impact Calculator model and Event Spending data are based upon studies completed by Sportsimpacts at over 50 events within the last decade spanning various market sizes and event types, and a 2011-2012 Consumer Spending study conducted by the University of Arizona Sports Management program that analyzed daily visitor spending trends at 30 events spanning various market sizes and event types.

Dr. Pat Rishe, Executive Director of Sportsimpacts, a national sports consulting firm, originally developed the calculator in 2007, which offers a consistent approach to calculate and report economic impact results. When used properly, the calculator allows NASC members to approximate the total direct spending stemming from all non-local sources, and report upon such findings in an accurate manner.

“Our goal with the Economic Impact Calculator is to simplify the process of estimating the economic value of an event and its return on investment,” said Don Schumacher, Executive Director of NASC. “The improvements made to the calculator are based on extensive research to offer accurate results and ease of use. It is a valuable tool that is available for free to all NASC members.”

One new feature of the calculator is a Spectator Survey that allows members to gather data required for inputs. This survey will give insight to visitor spending behavior, which will enable members to itemize and localize spending estimates for greater authenticity.

The updated calculator also offers two options for approaches to determine a final impact number. The itemized approach ensures greater accuracy for spending estimates based on research gathered through the Spectator Survey. The aggregate approach provides a more general overview of the flow of visitor spending.

In addition, three sets of calculations are put forward permitting members to choose any or all of them depending on the data desired: Spending by Event Spectators, Spending by Event Participants, and Spending Stemming from Other Non-Local Sources.

Access to the calculator is offered to all NASC members as a benefit of membership and will be available starting Monday, July 15.