Archive for February, 2014

Cast Your Net Out for New Sports Revenue

February 24, 2014

Looking for a new event to bring participants, fans and families to your region?

Look no further than your nearest body of water.

A report released by the American Sportfishing Association (ASA), the trade association representing the sport fishing industry, shows that the number of anglers has increased 11 percent over the last six years, and fishing tackle sales grew more than 16 percent. Times that by the 60 million fishermen and women in the United States, and that’s a group carrying some powerful economic impact.

And this doesn’t include the many fishing tournaments held around the country. This is the family, packing up the rods and reels, or a group of buddies hitching up the boat and driving to the nearest lake.

Here’s how ASA President and CEO Mike Nussman sees it: “As an industry, we are keenly aware of the impact that sport fishing has on this nation’s economy, Just by enjoying a day on the water, men, women and children across the United States pump billions of dollars into this country’s economy.”

A closer look at the numbers from this report shows just how strong this impact is.

America’s nearly 60 million anglers are estimated to spend $46 billion per year on fishing equipment, transportation, lodging and other expenses associated with their sport. With a total annual economic impact of $115 billion, fishing supports more than 828,000 jobs and generates $35 billion in wages and $15 billion in federal and state taxes.

Even during the recession years, fishing, seen to be a relatively affordable sport, still saw spending on tackle, travel and the like, grow around five percent.

In Canada, a 2010 study of Nova Scotia’s fishing business showed that fishing generated $58 million in direct spending that year, with an economic impact of $85.6 million each year. What may be more impressive, Nova Scotia had more than 57,000 licensed anglers that year; 14,466 of them were youth, showing that fishing is growing its own sustainable base for the future.

And fishing is seen as a true family pastime. According to the National Sporting Goods Association, fishing as a leisure-time activity ranks higher than playing basketball or softball, skateboarding, jogging or hiking.

Take the economic impact of fishing and outdoor sports one step further: A Bass Pro Shops Outdoor World store being built in Round Rock, Texas for a 2015 opening, is expected to bring in nearly $400 million in taxable sales during its first decade of operation—both within the store and at surrounding businesses. The net benefit for Round Rock, according to the city, could total more than $5 million during the same period.

At the same time, Bass Pro Shops is planning a store in North Charleston, with the expectation that the store will bring in at least 35 percent of its visitors from at least 50 miles from the South Carolina location.

In Lone Tree, Colorado, another fishing and outdoor store, Cabela’s, is expected to mean about a $24 million economic impact to Douglas County.

So whether it’s on ice, from a boat or on the shore, fishing can mean a big economic catch for your region.

Economic Impact of Sports Museums

February 20, 2014

Colorado Springs is proposing a City for Champions combination performance center, Olympic museum, visitor’s center for the Air Force Academy, along with outdoor and indoor sports facilities.

The projects, according to a story in The Gazette, are expected to cost $250 million and will create 5,100 jobs in the Pikes Peak region. The economic impact of the complex is estimated to be $6.5 billion over the next 30 years.

Project promoters, according to the story, believe an Olympic museum and downtown stadium will help foster the city’s burgeoning sports economy and attract other sports-related businesses.

So how much is a sports museum worth to a region? Let’s take a look at a handful to see if the initial cost may be worth it in the long term. The NASCAR Hall of Fame, a relative newcomer to the HOF scene, opened in May 2010. The Charlotte Regional Visitors Authority estimated the hall’s direct economic impact to be $44 million a year.

Given that the Hall opened in the middle of the recession, estimates that the Hall could attract 800,000 visitors in the first year fell short to less than 300,000.  As the economy has stabilized, so has attendance, and with motorsports estimated impact of $5 billion to the area, there will always be an audience for all things racing.

In Oklahoma City, the Amateur Softball Association was founded in 1933 and the Hall of Fame was established in 1957, then moved to OKC in 1966. The Hall of Fame and Museum doesn’t charge an admissions fee, but donations are requested. Still, ASA generates over $15 million in economic impact to Oklahoma City, primarily in the dozens of events and tournaments it holds at its ASA Hall of Fame Complex, featuring four fields and other amenities.

The Pro Football Hall of Fame in Canton, Ohio, marked its 50th anniversary in 2013 with its Enshrinement Festival, including 19 events over two and a half weeks, was estimated to bring in nearly 700,000 visitors to the northeastern Ohio city with an economic impact of nearly $32 million for Canton and Stark County and $56 million for the state of Ohio.

Any physical Hall of Fame requires a significant investment by the regions it will serve. In Colorado Springs, a state commission awarded $120.5 million in sales tax rebates over the next 30 years to help finance the City for Champions projects. The rest of the financing is expected to come from local government entities and private donors.

Before City for Champions projects can proceed, supporters must find other sources of financing to complement state funds. And money awarded by the state comes with stipulations. Among them, the projects must be started within five years and completed within a decade.

Bottom line? Any Hall of Fame attraction depends on rabid fans of the sports to be successful, and a financial partnership to get the project off the ground. After that, creative programming and aggressive marketing, along with community partnerships, seem to be keys to the economic impact of such a sports attraction.


3 Car, NASCAR Hall of Fame

NASCAR Hall of Fame

Register Now for Upcoming NASC Best Practices Webinar: Building Business Relationships That Last

February 19, 2014

With the 22nd annual NASC Sports Event Symposium only 38 days away, members, whether attending or not, won’t want to miss the February Best Practices Webinar: Building Business Relationships That Last, hosted by Glen Schorr, Executive Director at Orienteering USA. Glen will discuss how to build relationships with clients and the best ways to utilize NASC resources to build your network in the sports tourism industry including: one-on-one appointments, Rapid RFP Review, and other networking activities at the Symposium,  online directories, and the event RFP database.  He will share insight particularly important to destinations about how to best share information with event owners during one-on-one appointments, as well as  information about unique NASC resources that are available to build on conversations that get started at the Symposium and help stay in touch with event owners throughout the year.

Following Glen’s presentation, ample time will be available for Q&A.

REGISTER NOW!

If you have any topics you’d like to suggest or have any questions, please contact Meagan McCalla, Member Services Coordinator, at Meagan@SportsCommissions.org.

Visit the webinar archives page in case you missed any of our recent best practice and event webinars.

NASC Sports Legacy Fund to Benefits Oklahoma Cleats for Kids

February 6, 2014

ImageThe Sports Legacy Fund, originally developed by the St. Petersburg/ Clearwater Sports Commission as an equipment donation program as a way for members of the sports tourism community to make a personal and lasting impact on the lives of underprivileged youth sports programs throughout the country.

This year’s annual fundraiser includes a raffle and silent auction and will benefit Oklahoma Cleats for Kids, a not-for-profit, 501(c)3, that recycles and distributes new and gently used athletic shoes and equipment to kids in need.

How you can help:

Contact Elizabeth Chaney Young, Director of Membership and Marketing, if you have any questions about the Sports Legacy Fund.

Read more.

Grab Them at the Start, Leave Them Wanting More!

February 6, 2014

Whether you’re speaking to clients at trade shows, or presenting to your Board Members…. conducting meetings with your Hospitality Partners, or appearing before civic groups or Sports Event Owners… Each time you speak, you have the “one-time-only” chance to grab your listeners’ attention right from the start.

Unfortunately, many presenters miss this valuable opportunity: they begin in a predictable, boring way that the audience has heard many times before. They miss their chance to “hook” their listeners with their opening words.

Yet while starting out strong is critical, it’s not enough. Once you grab your listeners’ attention, how do you hold onto it? Research shows you must change the energy in the room every ten minutes. Otherwise, you lose your audience. Here’s the good news: you CAN maintain their attention throughout your entire talk, if you know how to use proven energy-changing techniques.

Now you come to the end of your presentation. Is it compelling? Memorable? DOES IT GET YOU WHAT YOU WANT? Most speakers end by thanking their audience and opening it up for final questions. This is a predictable way to end, and it fails to leave a lasting impression that inspires your listeners to action.

BEGINNING. MIDDLE. END. Key components of every presentation. In this session, you’ll learn to START in a way that surprises and delights; MAINTAIN YOUR AUDIENCE’S ATTENTION through energy-changing techniques; and END in a way that is memorable and achieves your desired results.
By using these tools and techniques, you’ll have more fun giving your presentation, and your audience will have more fun hearing it.  And, who knows? You might just become that speaker who is “back by popular demand” …again and again!
Candace BelAir is a Presentation Skills Expert who helps business and community leaders EXCEL in high-stakes communications. She has earned the highly-competitive designation of “Professional Speaker” from the National Speakers Association, and is an Emmy Award-winning journalist, formerly with CNN, Newsweek, United Stations Radio Network, and KIRO-TV (Seattle’s CBS affiliate). Her clients include Microsoft, Amazon, Starbucks, AOL and the Bill and Melinda Gates Foundation.

“Jackass” Sports May Be the Future

February 6, 2014

Longtime NBC Sports anchor Bob Costas caused a bit of a stir in January when, as he was asked about the new winter Olympic sport of Slopestyle, called it “Jackass stuff.”

Now, he wasn’t throwing out a slur, but instead he was making a reference to the Johnny Knoxville “Jackass” movies, where people do unconventional stunts and sometimes (well, most of the time) fall on their faces.

For the record, slopestyle is a competitive event for freestyle snowboarders, as well as skiers that involves an athlete performing tricks in the air as well as on rails and boxes. You’re judged on style and difficulty, just like figure skating.

So what’s the controversy? The Olympics moved into this end of freestyle sports in 1998, when snowboarding and its affiliated competitions were added to the winter Games in Nagano. Not only did the sport bring in a new genre of athlete (think X Games) but just as importantly, a new genre of Olympic fan.

Let’s face it, it’s probably difficult for your 16-year-old to watch curling or ice dancing. But snowboarding might draw him or her to the TV. The Olympics is expanding its audience by expanding its sports.

That’s something that ESPN learned in 1995 when it launched the summer X Games, (Extreme Games) and then the winter version in 1997. A case study of the 2010 X Games in Los Angeles, conducted by the economic research firm Micronomics found that the games had a $50 million economic impact on the city.

Starting in 2014, the summer games will go to Austin, Texas for four years, and while it costs about $20 million to stage the games, the economic impact (along with sponsorships and financial incentives) is seen as a worthwhile investment.

For the winter X Games, the economic impact for the host city has been estimated to have generated $500,000 per day for the games, including the music fests, interactive X-Fest village and other activities.

On a smaller scale, the Dew Tour action sports tour still means a major economic impact for its host areas. The summer Dew Tour brings in an estimated $11 million to $13 million in economic impact, and the Ocean City Dew Tour won the Maryland Economic Engine Tourism Award with an estimated 103,000 attendees making an $11.5 million economic impact to the area and the state.

In addition to the economic impact, being the host of an extreme sports tour or event adds a certain ‘coolness’ factor for the young professionals in your area. For any region trying to retain, and attract, the YPs (see Austin), this kind of event, with its ancillary music, tech and festival components, can pay off.

So Bob Costas may not be wrong in his assessment of “jackass” sports, but the bottom line is that extreme athletes, events and their fans can bring in a significant (if not ‘extreme’) payoff for the host communities.

Jackie Reau

Game Day Communications
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Cincinnati, Ohio 45203

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