Archive for October, 2014

Call for Proposals Now Open for 2015 NASC Symposium

October 21, 2014

The NASC is pleased to announce that the call for speaking proposals is now open for the 2015 NASC Sports Event Symposium. The event will take place April 27-30, 2015 in Milwaukee, WI. Proposals will be accepted through November 14, 2014.

Breakout sessions must include both a presentation (individual or panel) and a practical application exercise.  Each session is 60 minutes starting with 10 minutes for speaker introductions, sponsor recognition and announcements. Speakers will be required to stay at least 30 minutes at the conclusion of their session and conduct a small-group discussion on the topic for those attendees wishing to dive deeper into the topic.

Game Changer sessions, modeled after TED Talks, are an opportunity to present great ideas in 20 minutes or less. These short, powerful presentations will touch on the industry’s hottest issues in a focused environment.

Please note the following before submitting:

  • Deadline for submissions is Friday, November 14th.
  • All proposals must be submitted online.
  • All proposals must be completed in full.
  • You may submit a maximum of three proposals.

Click here to submit a proposal.

Call for Proposals

Discounted SportsBusiness Journal Subscription

October 20, 2014

The NASC is pleased to announce a special subscription rate for Street & Smith’s SportsBusiness Journal as our newest member benefit.

NASC  members who are not current or prior subscribers within the last 6 months, to Street & Smith’s SportsBusiness Journal, are eligible to receive a discounted introductory rate of $174. This is $90 off of the U.S. base rate of $264. NASC Canadian and International members who take advantage of this offer will receive a digital subscription, not a printed subscription. Upon the expiration of first subscription term at this special rate, the NASC member’s rate will change according to a SBJ renewal schedule.

To take advantage of this offer simply click here, select the one-year subscription option, and provide your Member ID Number and mailing address.  You can find your Member ID Number on the My Account page of www.SportsCommissions.org or you can request your account number at info@sportscommissions.org.

Please contact the Member Services Department at 513.842.8307 if you have any questions.

Mascot Mania: Making Community Connections

October 6, 2014

A mascot can be more than a tiger roaming the sidelines of a game, it can serve as an ambassador for year-round fan engagement.

Consider this: A couple of weeks ago, Texas A&M’s live mascot, Reveille, a female rough collie, was saved from impending injury when an A&M cadet stepped between her and an SMU receiver and blocked the receiver from crashing into the dog. That got a lot of airplay and, for the cadet, got him a free pair of senior boots worth more than $1,000, paid for by the commandant of the Corps for his heroism. (you can read a play by play breakdown of the best block of the game here: http://www.sbnation.com/college-football/2014/9/22/6827349/reveille-texas-am-mascot-ryan-kreider)

So, the mascot earned Texas A&M great publicity and connected the school with the community and sports fans everywhere.

Think about adding a mascot to do the same for your organization?

For example, Kentucky Speedway for years had  ‘Horsepower,’ its community mascot. (pictured) Horsepower would be part of many community events that might not have had a thing to do with auto racing, such as mascot broomball every winter. Horsepower also has led library reading programs, participated in flag football at halftime of NFL games and been part of mascot foot races at Cincinnati Reds games.

Even though Kentucky Speedway is a venue with a handful of events throughout the year, its mascot ‘Horsepower’ helped keep Kentucky Speedway in front of the community, and consumers, throughout the year by having a presence at events.

Libraries have mascot reading dogs. Recycle services have mascot recycle bins (really). The idea is less about developing an expensive mascot, and more about keeping your organization, sports commission or venue in front of the community 24/7, 365.

Remember, it’s your community that supports your group with sponsorships, volunteers and ticket sales. Having a mascot is a fun and simple way to engage the community on a year-round basis.

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More than 200 sports tourism professionals in attendance at NASC Market Segment Meetings and CSEE Fall Module Held in Conjunction with USOC Olympic Sportslink

October 2, 2014

More than 200 NASC members gathered in Chicago, IL for the NASC semi-annual meeting from September 22-23, 2014. Hosted in conjunction with the USOC’s Olympic SportsLink conference, programming for the semi-annual meeting included: CSEE Fall 2014 Module, NASC Market Segment Meetings, and NASC Board of Directors meeting.

Daniel Diermeier, Ph. D., from the University of Chicago, presented the four-hour CSEE module on Crisis Management to 126 NASC members.  It focused on the key issues in a crisis situation and managing the flow of information.  After a 90 minute keynote presentation, attendees participated in a team activity that thrust them into a real-life crisis issue that grew beyond personal safety to include emotional issues and competing points of view. The session ended with a mock media conference and debriefing.  At the conclusion of the module, nine participants earned their CSEE credential.

Fall 2014 CSEE Graduates

Laura Garratt, CSEE, San Mateo County/Silicon Valley Convention & Visitors Bureau
John Giantonio, CSEE, Casper Area Convention & Visitors Bureau
Pete Harvey, CSEE,  Buffalo Niagara Sports Commission
Nick Hope, CSEE,  Al J. Schneider Company
Gen Howard, CSEE, Louisville Convention & Visitors Bureau
Alison Huber, CSEE, Wisconsin Dells Visitor & Convention Bureau
Lisa Pacheco, CSEE, Sports Williamsburg
Matt Robinette, CSEE, Richmond Region Tourism
Marva Wells, CSEE, High Point Convention and Visitors Bureau

The most recent class of certified sports event executives joins an elite group of only 140 sports tourism industry professionals across the country who share the CSEE credential. The next module will be held Monday, April 27th in Milwaukee, WI in conjunction with the 23rd annual NASC Sports Event Symposium.

The NASC Market Segment Meetings, created in 2006 to offer destinations with similar market size and organizational structure a platform to share ideas, was led by professional facilitator Adrian Segar. Over two days, 178 NASC members participated in discussions on the hottest topics  including local organizing committees, hotels, sports services, marketing/sponsorships, the bid process and bid fees, industry trends, facilities & facility management, economic impact, and creating your own events.

Additionally, the NASC Sports Legacy Committee announced Running Rebels Community Organization as the 2015 beneficiary of the NASC Sports Legacy Fund and kicked off the annual fundraiser with a 50/50 Split the Pot Raffle, raising nearly $500. The Sports Legacy committee’s goal is to raise $20,000 through a variety of activities to take place over the next six months with an emphasis placed on the silent auction and raffle to be held at the upcoming NASC Symposium.  Learn more about Running Rebels or how you can help leave a legacy.

At the conclusion of the Market Segment Meetings, the NASC board of directors held their monthly meeting. The agenda included reviewing the summer board action items, hearing updates from the retained earnings and hall of fame ad-hoc committees, sharing ideas and input on the marketing of the association to event rights holders and reviewing the 2014 mid-year membership survey results.  The NASC Board of Directors meets on a monthly basis via conference call and three times a year face-to-face.  If you are interested in applying for the 2015-2016 NASC Board of Directors to help lead the industry’s only not-for-profit association visit http://www.sportscommissions.org/About/Board-of-Directors/Nominations.

Current plans are to hold the 2015 NASC Market Segment Meetings in conjunction with the 2015 USOC SportsLink Conference. Dates and times for next year’s meetings will be announced in winter of 2015.