Archive for May, 2015

NCAA Baseball Remains Big Business

May 28, 2015

Omaha, Nebraska isn’t the only place that profits from the NCAA baseball tournament.

Omaha, of course, the long-time host of the College World Series, sees the tournament as a major economic driver as well as a showcase for the area. In 2012 it’s estimated the tournament generated more than $20 million worth of media coverage for the city. And a report by Goss & Associates Economic Solutions estimates that between 2008 and 2018 the CWS will add $514.8 million to the Omaha economy, or $385.6 million in 2008 dollars.

But other cities that are the hosts for the baseball regionals are seeing a positive economic impact as well. Tulsa’s first Big 12 championship baseball tournament’s five days of competition are expected to be exciting for more than just college sports fans.

According to the Tulsa Regional Chamber, the Big 12 Baseball Championship is expected to have a total economic impact of close to $5.6 million in revenue.

The Tulsa Sports Commission’s budget to put on the event was just less than $800,000, said Ray Hoyt, president of VisitTulsa and the Tulsa Sports Commission.

The Tulsa World reports that the $5.6 million in revenue includes $3.2 million, the amount spent by outside visitors; $221, the average each visitor who spends the night in Tulsa is expected to spend per day during the tournament; and $142, the average each visitor who doesn’t spend the night will spend per day.

A particular goal for this week is to run the event in a way and produce turnout that will strengthen the city’s relationship with the Big 12 as well as the NCAA. Tulsa has an application in to be the host for the 2018 Big 12 Baseball Championship as well as conference events as soon as next year.

Amenities added include a free “Fan Fest” area where about 6,000 were expected during the weekend, pop-up bars and other activities between games. To help fund the extras, a number of area businesses stepped up with donations and sponsorships.

As Ray Hoyt, president of VisitTulsa and the Tulsa Sports Commission told the Tulsa World, “Sports is a business. They (the businesses) understand the return on investment to Tulsa.”

Whether it’s the NCAA world series, a regional site or a conference tournament, CVBs and sports commissions are seeing the value in being the host for thousands of passionate fans, ready to party and ready to spend.

Sports Tourism: A State of the Industry Report

May 18, 2015

At last month’s NASC Symposium, Dr. Lisa Delpy Neirotti from The George Washington University shared the findings from the 2014 Sports Tourism: The State of the Industry Report to the NASC membership.

The report which can be found on the NASC website provides a helpful reference for our members to share with their colleagues, rights holders and funders. The report provides the following key indicators:

• Industry at a Glance
• Industry Performance Indicators
• Operating Conditions
• Methodology of the Research

Overall, the report shares good news for our industry with visitor spending up three percent over last year at $8.96 billion and total visitors entertained in 2014 was 25.65 million.

Among those NASC members surveyed, the top three community priorities were:

• Visitor spending
• Marketing the region
• Supporting local sports franchises and venues

Once you have reviewed the report, we encourage you to share the link on your website, social media pages and with an email to your supporters and community partners.

Call for Volunteers: 2015-2016 Committee Volunteers NeededLe

May 6, 2015

Volunteers are the foundation of the NASC. In the last year, more than 100 committee volunteers contributed to progress and growth of the NASC in many ways including:

  • Referring industry colleagues to join the Association
  • Recommending educational content and programming for the annual NASC Sports Event Symposium, the original conference and longest-running reverse tradeshow for the sports tourism industry
  • Enhancing mentoring activities for new members and first time Symposium attendees
  • Establishing new categories and serving on judging panels for the annual member awards
  • Developing CSEE modules
  • Creating the inaugural NASC Sports Legacy Fund community service project

We invite you to respond to this year’s call for volunteers. We need your skills, passion, and perspectives to build a
vibrant, inclusive, and multicultural group of volunteer leaders throughout our committees.

The NASC is YOUR association; committee participation is one of the best ways to be engaged and help contribute to the
decision-making that continues to position the NASC as the most valuable resource available to sports event professionals. Members, including new committee members and those who currently serve, must respond to the call for volunteers by May 8, 2015.

Thank you for your consideration!
Yours in Sport,

Greg Ayers, CSEE, CTA
President & CEO, Discover Kalamazoo
Chairman, NASC
Awards Committee
The Awards Committee is responsible for developing award categories and criteria for the annual NASC Member Awards.
The committee also serves as judges for the various categories.

Membership Committee
The Membership Committee oversees membership retention and recruitment. The committee contacts inactive and
cancelled members on behalf of the association to encourage them to renew. The committee also evaluates membership
benefits and resources on an annual basis.

Mentoring Committee
The Mentoring Committee cultivates relationships with new members to help guide them through their first year of membership. The committee is also responsible for planning and hosting first time attendee activities at the annual Symposium. Pre-requisites: A minimum of four years of NASC membership and industry experience

Professional Development Committee
The Professional Development Committee assists with the development and implementation of the CSEE Program. Committee members are required to join and fully participate in monthly committee calls, assist in the development of modules and continually evaluate the program to strengthen the CSEE brand. Pre-requisites: Must be currently enrolled in the CSEE Program and have attended at least two modules

Sports Legacy Committee
The Sports Legacy Committee manages the Sports Legacy Fund. The committee establishes the criteria and eligibility requirements for beneficiaries of the fund and selects the beneficiary each year. The committee also coordinates all aspects of the annual fundraiser, including promotion, solicitation of donation items, and ticket sales, as well as equipment donations.

Symposium Committee
The Symposium Committee assists in the planning and execution of the annual NASC Sports Event Symposium. Committee members are required to join and fully participate in monthly committee calls, recruit event owners, develop education sessions including review of topics, examination of proposals, and selection of speakers, and promote the Symposium through word of mouth marketing to industry peers and colleagues.

National Association of Sports Commissions Host Record Turnout at 2015 Symposium NASC Wraps Up Milwaukee Meeting with Record Attendance, New Board Leadership

May 5, 2015

MILWAUKEE (April 30, 2015) – The National Association of Sports Commissions (NASC), the governing body of the $8.96 billion sport tourism industry, celebrated record attendance at its 23rd annual symposium held here this week.

Some 945 sports tourism professionals, including 276 first-timers, attended the 23rd annual NASC Symposium to elect new NASC leadership, honor members with industry awards and participate in dozens of continuing education programs led by industry leadership.

“As the only non-profit industry association offering an annual meeting for serious-minded sports event professionals, we are thrilled with our record attendance this year in Milwaukee,” said Don Schumacher, CSEE, executive director of the NASC. “In future years, our members will have the opportunity to visit four great American cities in Grand Rapids, Sacramento, Minneapolis and San Diego as we host our annual Symposium in each city.”

Future Host Cities for 2016, 2017, 2018 and 2019 NASC Symposium

Future host cities and dates for the NASC Symposium include: The 24th annual NASC Symposium will be held April 3-7, 2016 in Grand Rapids, and the 25th annual NASC Symposium will be March 26-30, 2017 in Sacramento.

Additionally, the 26th annual NASC Symposium will be held April 22-26, 2018 in Minneapolis and the 27th annual NASC Symposium will be April 14-18, 2019 in San Diego.

NEW NASC Leadership Elected

New NASC board leadership was also announced, including Greg Ayers, CSEE, President & CEO, Discover Kalamazoo as the new chair of NASC.

Additional officers include: Ralph Morton, CSEE, Executive Director, Seattle Sports Commission,Vice Chair/Chair Elect; Mike Anderson, CSEE, Executive Director – Sports Tourism, Myrtle Beach Area Sports Alliance, Treasurer; Kindra Fry, CSEE, SMP, Vice President of Sales & Marketing, Bryan-College Station CVB, Secretary; and  Immediate Past Chair, Kevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports Commission.

The slate of NASC directors includes: Board term expiring 2016: John Gibbons, CSEE, Executive Director, Rhode Island Sports Commission; Michael Price, CSEE, Executive Director, Greater Lansing Sports Authority; Janis Schmees Burke, CSEE, Executive Director, Harris County – Houston Sports Authority; and Matt Dunn, CSEE, Palm Coast and the Flagler Beaches, Vice President, Tourism Development.

Directors with Board terms expiring in 2017: Brian Hickey, CSEE, Director of Sports, Visit Tallahassee/ Tallahassee Sports Council; Janis Ross, Executive Director, Eugene, Cascades & Coast Sports; Benjamin Wilder, CSEE, Director, Savannah Sports Council; and Marc Zimmerman, CSEE, Sales & Events Manager, Central Florida’s Polk County Sports Marketing.

Directors with Board terms expiring in 2018: Janna Clark, Sports and Sales Director, Elizabethtown Sports Park; Kris Smith, CSEE, Sales Manager, Event Development, Detroit Sports; Roy Edmondson, CSEE, Anaheim Orange County Visitor & Convention Bureau; and Pete Harvey, Director of Sports Development, Buffalo Niagara Sports Commission.

Allied representatives with a board term expiring in 2016 include Mike Hill, CSEE, Senior Director, Sports Sales, Hilton Worldwide – Sports Sales and board term expiring in 2017: Steve Schell, Sports Strategic Sales Executive, Experient Sports.

Rights Holder representatives are, with a board term expiring in 2016: John David, CSEE, Chief Operating Officer, USA BMX, and board term expiring in 2017: Glen Schorr, Executive Director, Orienteering USA.

NASC Symposium Welcomes a Record Number of Rights Holders

Some 170 Rights Holders representing more than 100 organizations attended the NASC Symposium in Milwaukee to network with NASC members and Host Cities representatives. These organizations included: Amateur Athletic Union of the United States (AAU), EVP Pro Beach Volleyball Tour, LPGA Symetra Tour, National Congress of State Games, The Color Run, United States Olympic Committee, USA Boxing, and USA Gymnastics, to name a few.

NASC Members Raise Thousands for the Running Rebels Community Organization

Also, during the meeting the NASC Sports Legacy Fund raised $20,000 to benefit the Running Rebels Community Organization, a non-profit that offers youth programs that focus on education and recreational activities in Milwaukee, and their basketball fundamental program, which will expand the number of youth served and aide in the development of year-round programming

NASC Members Honored

Also presented this week were the Member Awards, signifying outstanding work in the field of sports tourism. The NASC also honored three industry professionals with awards. They include: Sports Tourism Executive of the Year: Don Staley, ‎Executive Director, Foley Sports Tourism Complex; Game Changer Award: Tammy Dunn, CSEE, Sports Marketing Manager, Snohomish County Sports Commission; and Sports Event Organizer of the Year: RB Thomas, Jr., Executive Director, International Senior Softball Association.

Organization Award Winners include:

  • Locally Created Event of the Year, population under 250,000: SPORTyler – Tyler Area Chamber of Commerce
  • Locally Created Event of the Year, population 250,000 and above: Greater Cleveland Sports Commission
  • Marketing Campaign of the Year, population under 250,000: Round Rock Convention and Visitors Bureau
  • Marketing Campaign of the Year, population 250,000 and above: Greensboro Area Convention and Visitors Bureau
  • Sports Tourism Organization of the Year, population under 250,000: Warren County Convention & Visitors Bureau
  • Sports Tourism Organization of the Year, population 250,000 and above: Greater Raleigh Sports Alliance
  • Sports Commission of the Year, population under 250,000: Rochester Amateur Sports Commission
  • Sports Commission of the Year, population 250,000 and above: Atlanta Sports Council

Certified Sports Event Executives Graduates Honored

The NASC this week also recognized its latest class of graduates in its Certified Sports Event Executive (CSEE) continuing education program. The Fall 2014 and Spring 2015 CSEE graduates include:

Richard Barrett, Wausau/Central Wisconsin Sports Authority
Stephonie Broughton, Twin Cities Gateway / National Sports Center
Amy Cardwell, Bowling Green Area Convention & Visitors Bureau
Janna Clark, Elizabethtown Sports Park
Sean Doherty, Charlotte Harbor Visitor and Convention Bureau
John Giantonio, Casper Sports Alliance
Tara Hamburger, Daytona Beach Area Convention & Visitors Bureau
Pete Harvey, Buffalo Niagara Sports Commission
Gen Howard, Louisville Convention & Visitors Bureau
Lisa Pacheco, Sports Williamsburg
Matt Robinette, Richmond Region Tourism
Domico Rodriguez, Rapid City Convention & Visitors Bureau
Jennifer Rothman, Long Island CVB & Sports Commission
Billy Russo, Smith River Sports Complex
Debi Schultz, Abilene Convention & Visitors Bureau
Wendy Scott, Great Lakes Bay Regional Convention & Visitors Bureau
Don Staley, Foley Sports Tourism Complex
Dani Timm, Virginia Beach CVB
Josh Todd, Visit Mesa
Marva Wells, High Point Convention and Visitors Bureau

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About the National Association of Sports Commissions

As the only trade association for the sports tourism industry, the National Association of Sports Commissions (NASC) is the most trusted resource for sports commissions, convention and visitors bureaus (CVBs), and sports event owners. The NASC is committed to the success of more than 700 member organizations and 2,000 sports event professionals. Our promise is to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members – sports destinations, sports event owners, and suppliers to the industry – and to protect the integrity of the sports tourism industry.

For more information, visit http://www.sportscommissions.org.