Sports Tourism: A State of the Industry Report

At last month’s NASC Symposium, Dr. Lisa Delpy Neirotti from The George Washington University shared the findings from the 2014 Sports Tourism: The State of the Industry Report to the NASC membership.

The report which can be found on the NASC website provides a helpful reference for our members to share with their colleagues, rights holders and funders. The report provides the following key indicators:

• Industry at a Glance
• Industry Performance Indicators
• Operating Conditions
• Methodology of the Research

Overall, the report shares good news for our industry with visitor spending up three percent over last year at $8.96 billion and total visitors entertained in 2014 was 25.65 million.

Among those NASC members surveyed, the top three community priorities were:

• Visitor spending
• Marketing the region
• Supporting local sports franchises and venues

Once you have reviewed the report, we encourage you to share the link on your website, social media pages and with an email to your supporters and community partners.

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