Archive for June, 2015

Upcoming NASC Event Webinars – Register Today

June 24, 2015

We have a great line-up of Event Webinars that you won’t want to miss. Check out the schedule below and reserve your spot today!

NXT Sports Inc.
Event Webinar Sponsored by MGM Resorts International
Monday, June 29, 2015
11:30am – 12:30pm ET

Register Now

Join Robin Baxter, Vice President of Events, NXT Sports Inc., as she discusses NXT Sports and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 29th, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).


The Biggest Loser RunWalk
Event Webinar Sponsored by MGM Resorts International
Wednesday, July 1, 2015
2:30pm – 3:30pm ET

Register Now

Join Christina Morlock, Director of Marketing and Public Relations, as she discussed The Biggest Loser RunWalk and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 1st, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).


USA Badminton
Event Webinar Sponsored by MGM Resorts International
Tuesday, July 22, 2015
2:00pm – 3:00pm ET

Register Now

Join Jon Schmeider as he discusses USA Badminton and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 22nd, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).


National Junior College Athletic Association (NJCAA)
Event Webinar Sponsored by MGM Resorts International
Tuesday, August 4, 2015
2:00pm – 3:00pm ET

Register Now

Join Mark Krug, Assistant Executive Director, NJCAA, as he discusses the National Junior College Athletic Association and what it takes to land their events. Recently, NJCAA uploaded RFPs to our Event RFP Database for 15 different events with multiple years available. If you haven’t checked these out, be sure to do so! There will be time at the end of the webinar for questions. If you are unable to join us on the 4th, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).


Webinar Archives

If you’ve missed any of our recent webinars or would like to view them again, visit our webinar archives.

Attitudes sometimes need adjusting

June 22, 2015

As much as we focus on youth sports events and facilities, it’s good to, every once in a while, talk about the players themselves who participate in athletics, sometimes year-round.

Youth basketball

Photo Credit: Greater Cincinnati Sports Corporation

A recent article on theseason.gc.com by Tori Benavidez, a former softball player at Sam Houston State, now an associate softball coach there, brings that focus back to the players. The article puts a lot of the responsibility of developing and keeping players in the game at the feet of the coaches in her article, “Five Components of a Positive Culture.” Those include:

Attitude: A positive attitude, she says, helps the entire team grow. “Eventually those with a negative attitude will start standing out, and it will be your responsibility to correct this issue,” she says.

Mindset: “Athletes constantly go through ups and downs,” says Tori, “but those who are successful are the ones whose failures do not faze them.”

Reinforcement: Positive reinforcement, Tori says, should follow positive effort, while on the other hand, “negative reinforcement should always follow extreme habits that you want to eliminate from your team’s culture.”

Perseverance: Because in sports, most of the time you fail more than you succeed, Tori says it’s important to instill perseverance. “Perseverance makes a player a go-getter rather than someone who sits back and watches everything unfold,” she says. “Your culture should always consist of fighting, battling and giving it your all to achieve your stated goals.”

Passion: Finally, Tori says, if you have the luxury, choose players with passion. “Those passionate players will constantly give it their all, and you want that imitated in your culture.”

Those are attributes to follow not only in sports, but also in life. Great coaches instill those lessons that last a lifetime, both on and off the field and the courts.

Making the Bid

June 15, 2015

basketball courtYou work hard as an event host to bring in events, tournaments and meetings that you think will be perfect for your space. Yes, you may wish you had mega-complexes with dozens of fields, courts and diamonds so you could attract just about any organization that might want to come your way.

That doesn’t mean you can’t bring in top-notch events to your area.

Those who have been around the business of sports know that relationships are the key to landing the right event for your area and for your facilities. With an increased number of upgraded venues battling it out for the same events, it’s more apparent than ever that how you work with what you have is the key to landing the contract.

We had an opportunity to talk with a sports corporation director during a site visit for a sports-related meeting. While that particular sports corporation did not have the newest facilities available for meeting space, what the corporation could offer was personal attention to making the bid work.

“I remember the night before one tournament here in town, I made a quick visit to the venue to check out the locker rooms,” she said. “They were a mess, with graffiti, chipped paint and dirty floors. I turned around, called my family, went to the home improvement store and we spent the night cleaning and painting the locker rooms. Not every host organization would do that, but I felt it was necessary to make the best impression.”

The impression worked, as that particular event returned two more times to that same facility. The moral of the story is, a little personal attention goes a long way.

“There have been days that I’ve shuttled participants and coaches back and forth to hotels and the airport,” she said. “Whatever has to be done, we figure out a way to do it. I can’t always offer new courts or rinks but what I can offer is the best service that any sports corporation can give.”

In a tight bid market with all other things being equal, personal service can make the difference in whether you’re successful. In this case, it was: The sports corporation got the sports meeting it was bidding for.

So as you get ready to make a bid to bring in a new event, remember this: We all WANT to offer new, bigger, brighter facilities: We all CAN offer personal service.

Investing in Sports

June 11, 2015

The Rockford Area Convention & Visitors Bureau is making a big play to use a $55 million upgrade of its sports venues to attract more events and in turn, bring in millions of new dollars in visitor spending.

According to the Rockford Register Star, a new $24 million sports complex under construction in the downtown area landed its first big ‘get’ last month with the AAU 6th Grade Girls Basketball Tournament in 2018. That will bring an estimated 3,500 people to Rockford, projected to spend $750,000 while they visit.

That sports complex already is paying dividends, months before it is slated to open, as it’s already spurred nearly $120 million worth of development planned for the area, including two hotels.

Rock River Cup Lacrosse RockfordAccording to the paper, the tourism bureau there spends half a million dollars a year on marketing to bring sports tournaments to the region. John Groh, the bureau’s president/CEO, is quoted as saying his agency will need more personnel to capitalize on the downtown venue and a $31 million expansion on tap at Sportscore Two in Loves Park.

The Rockford region plays host to 250 sports tournaments a year, and the bureau’s goal is to attract 60 more a year by 2018. But it’s a competitive market. The 600-acre National Sports Center in Blaine, Minnesota offers a soccer stadium, more than 50 soccer fields and an eight-rink ice facility. The $33 million Louisville Slugger complex in Peoria has 10 synthetic turf youth softball and baseball diamonds, plus a dome for indoor events. And Westfield, Indiana, already has plans to expand its still-new 400 acre Grand Park youth sports complex with two indoor venues.

Amateur sports tournaments produced nearly $9 billion in visitor spending in the U.S. last year, with 42 percent of those events played in the Midwest, according to the National Association of Sports Commissions. And Groh is quoted as saying the sports tournament business has become increasingly competitive.

“Cities everywhere are building more athletics venues and facilities, but there’s a finite number of tournaments to go around,” he said. “So you have relatively the same number of buyers and more sellers. The buyers are in a relative position of power and can extract more from tournament hosts, so that means we have to be really smart about how we put deals together and market what we have to offer.”

Right now visitor spending tied to sports tournaments brings in roughly $16 million a year to the Rockford region. That figure is expected to double within three years with the indoor athletic complex in downtown Rockford and expansion of Sportscore Two.

For Rockford, the investment in sports is paying off for now, and in the future.

How to Incorporate Community Service Projects Into Your Events

June 11, 2015

Join Michelle Haider, Meetings & Event Services Manager, VISIT Milwaukee, and Mike Guswiler, President, West Michigan Sports Commission, as they discuss incorporating community service projects into events. They will also share details about the creation of the Sports Legacy community service project that was launched in Milwaukee, WI during the 23rd NASC Symposium.

Register Now.

If you are unable to join Michelle and Mike on the 23rd, you can download their presentation from our webinar archives page on http://www.sportscommissions.org.

A Hall of Fame Project

June 1, 2015

Ever been to the Pro Football Hall of Fame in Canton?

You don’t have to be a football fan to enjoy the history that the orange juicer-shaped building contains. Canton, of course, was the site of the early Canton Bulldogs, which helped found the National Football League in the early 1900s. The city’s place in NFL history made it a natural site for the league’s most hallowed honor.

The Pro Football Hall of Fame is pretty impressive now, but if plans come to fruition, it’ll be a major economic driver for northeast Ohio. Last fall the Hall of Fame announced plans for Hall of Fame Village, expanding the area and making it an interactive and educational football attraction.

According to a study conducted by Conventions, Sports & Leisure International (CSL),
HOF Village will generate $15.3 billion in cumulative net new total economic output within Stark County, home of the Hall of Fame, over the next 25 years. Additionally, a total of 13,375 new full and part-time jobs will be created within the county during the peak year of the project.

But wait, there’s more.  The cumulative economic and fiscal impact of HOF Village on the State of Ohio estimated over a 25-year period include $4.8 billion cumulating net new personal earnings and $1.0 billion new cumulative tax revenues.

CSL’s analysis is the result of a yearlong study of the project. The methodology of the economic analytics focuses on direct spending that occurs in three ways: construction (materials, labor, design and professional fees), in-facility (direct spending generated by visitors and participation throughout HOF Village) and out-of-facility spending (direct spending away from HOF Village in the city, county and regional areas).

The complex is designed to include the Hall of Fame Museum; the Tom Benson Hall of Fame Stadium (Fawcett Stadium is the facility now adjacent to the Museum, where high school and college games are played as well as the HOF game); a hotel and conference center, the Hall of Fame NFL Experience, youth fields, a residential area, the Center for Excellence which will include athletic performance and safety center, coaches’ university and the Institute of Integrity for Officiating and a retail/restaurant/office space area.

Construction costs are estimated at $476 million, according to the Hall of Fame. The project is due to start this summer, with the first phase to open in 2019.

Hall of Fame plans for a Hall of Fame facility that could reshape the face, and the economy, of football-crazy northeast Ohio.

Hall-of-Fame-Village-650