Getting the most of the venues you have

Fenway Park in Boston has been the home for football, for concerts, for hockey, and now, this winter, it will be the home for big-air snowboarding. “Big Air at Fenway” will bring in top winter extreme athletes to compete on a 140-foot snow ramp inside the park. With the winter Boston had last season, having enough snow or cold shouldn’t be a problem. If it is, organizers say they’ll just truck in enough snow for the athletes.

“I think it’s more that we see Fenway as a community gathering place, and doing high-profile, blue-chip events outside of baseball season a couple times a year is an appealing thing for the community,” according to Red Sox and Fenway Sports Management President Sam Kennedy. “A lot of them are a return to a past. Soccer had happened way back in the early part of the century, and the Patriots even played at Fenway and Boston College played at Fenway way back, so I think we’ve been inspired by Fenway’s history and actually bringing these events back in terms of a return to the past.”

More and more venues are getting more and more use out of their facilities by opening them up to new ideas and new sports. Yes, sometimes it’s a pure gimmick, as with the U.S. Synchronized Swim Team performing routines in what was called the largest swim tank in Times Square history last week, but it’s another way to expose what may be a niche sport to more people. You can bet Fenway will be sold out for the Big Air event.

(Boston, MA, 09/22/15) Fenway Sports Management (FSM) and the U.S. Ski and Snowboard Association (USSA) during a press conference announce a big air ski and snowboard competition that will take place at Fenway Park in February.  A drawing of the massive snow ramp within the park on Tuesday,  September  22, 2015.  Staff photo by Matt Stone

Drawing courtesy of Fenway Sports Management

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