Archive for the ‘best practices in sports business’ Category

The Sad Side of Sports

February 22, 2016

A high school girls’ basketball game this past weekend between Pike and Ben Davis high schools, two Indianapolis-area schools, had to be called with five minutes left in the fourth quarter because of a fight that apparently involved both fans and players.

NBA: Memphis Grizzlies at Los Angeles Lakers

Photo courtesy of teamfenon.com

Video posted on social media showed both players and fans on the court, although officials are not saying right now what may have started the incident.

At the time of the scuffle at Ben Davis’ gym, Pike was leading the game by a wide margin. Officials from both schools are scheduled to meet with the Indiana High School Athletic Association later this week.

In a statement, Ben Davis’ administration said, “We are extremely disappointed that good sportsmanship was not shown by the players involved in (today’s) girls basketball game at Ben Davis High School We are working closely with administrators at Pike High School and the IHSAA to determine exactly which players were involved in this incident.”

The statement continues: “This behavior is not representative of our values, beliefs or how we coach our student athletes. It is not reflective of the Ben Davis pride of our students, alumni and community share. And it certainly does not reflect the rich tradition and success of our girls basketball team. The Ben Davis players involved will face consequences at school, and we will comply with any consequences we receive from the IHSAA.”

For its part, the Pike athletic department Twitter feed posted this message: “Today’s girls’ BB incident was unfortunate! We are working with BD & IHSAA to investigate today’s occurrence.”

Last season the IHSAA hit Griffith and Hammond high schools with sanctions after a fight at a boys game, suspending both teams for the year. Eventually both schools got a temporary restraining order so they could play in the post-season tournament, and Griffith make it to the 3A championship game.

This investigation probably will go on for weeks, with sanctions expected on both sides. But when young players, girls or boys, see the behavior that goes on at some professional games, is it any wonder that scuffles break out? It makes it even more imperative for youth coaches to have proper training to make sure that nothing like this happens at their events.

How to Successfully Prospect

January 26, 2016

Sporting events represent an opportunity to showcase and to make a significant economic impact on your community.  Where should you start in the process of securing events and meetings?

Strengths:

To be effective with your time, you need is to evaluate what events could work in your area, especially the resources that you have available for your use.  These resources are primarily facilities and people.

  • What types of facilities do you have available to host events? Don’t limit your vision to “major” complexes.  There are a variety of options that may work including city facilities, parks, colleges, public and private schools, open spaces, hotels and even your roads.
  • Who in your community has interest, expertise and understanding of sports? Do they have relationships with event planners and will they be an advocate for you?  Who has access to recruiting volunteers who are knowledgeable with sport? Who will help collaborate to bring events to your community and to insure that they are successful?

Opportunities:

The variety and number of available meetings and events is extensive.  There are events that will work for all regions and others that you should not pursue.  There is no reason to spend any resources on pursuing a downhill skiing event if you live in Florida.  Some other topics for event marketers to explore include:

  • What types of events could work in your community?
    • Which events have a significant fan and participant base in your area?
    • What sports have an interest in growing or breaking into your area?
    • What events work in your facilities? What events have similar elements to those events?
    • What events are the facility managers interested in pursuing?
  • Look at what similar towns/cities in your area and in the country are doing. What is your competition hosting?
  • When are there “holes” in your City’s calendar, where bringing in events would make the biggest economic impact? If you live in a beach community, perhaps a winter event would have more impact than a July event when your community is already busy.

Resources / History:

There is no need to reinvent the wheel.  As a member of the National Association of Sports Commissions, you have access to research, meetings and events that are available for bid and access to other NASC members.  Utilize these resources.

Part of the vetting process is to research the history of the events and event organizers.  Are the elements in their RFP realistic? Is bidding on this event and making an investment in time, and potentially money, going to have a return on your investment?  Does history confirm their claims of room nights and economic impact?  Do they pay their bills?  Use the internet as a tool and call the CVBs / Sports Commissions that have hosted these events in the past.

Many RFPs are a starting point in the bid / negotiation process.  Many event planners will ask for everything and the kitchen sink up front.  After vetting the event and deciding that it is something that you want to pursue, even if you can’t match all of the bid elements, feel free to counter offer and make your pitch on why the event would be successful in your community.

Bidding:

Make sure that the event makes sense for your community.  It may be okay to take a loss on an event if it helps you gain exposure, grow your event portfolio or lead to other events.  Take a long range view of event procurement.

Let the event planner know the strengths of your community including who will be involved in the bid and execution of the event if you win it.   Why should the event come to your community?  Can you draw spectators and participants?  What is your experience in the sport?  Can your community provide expertise, volunteers, financial backing?  Is there a legacy if the event does come?

Conclusion:

There are sporting events and meetings that will work for all communities.  Start by looking at your strengths and then match these with the available opportunities.

Bob Murdock
Connecticut Convention & Sports Bureau
860-882-1103
robertm@ctcsb.org

2016 NASC Sports Marketplace Appointment Process

January 12, 2016

As reported in the September edition of the NASC Playbook, the Symposium Committee, based on member feedback, has created a new framework for the 2016 NASC Sports Marketplace. In this edition of the “Tips from the Mentoring Committee”, we offer the following thoughts on improvements to the appointment process and how all members can benefit from hitting the reset button on what to expect from the NASC Sports Marketplace in Grand Rapids.

Individual Appointments

Think “New Relationship NASC Sports Marketplace”

From its inception in San Antonio, TX in 1997, the purpose of the NASC Sports Marketplace has been to provide opportunities for NEW BUSINESS development for our members.

Individual appointments, which are 10 minutes each, offer destinations and vendor exhibitors the opportunity to share information about their community and/or products/services with event owners.  Ideally, individual appointments should be requested by organizations that are not currently doing business with one another.  Anyone who has attended the NASC Symposium knows the schedule includes ample time for current business partners to conduct meetings and network with each other.

For the first time, participating members will have an extended window to request, accept/decline, and prioritize individual appointments. The online appointment portal will open the first week of January and remain open until February 26, 2016.

Why the extended time?  Eight weeks gives everyone time to properly evaluate and research the organizations with whom they are requesting an appointment and organizations requesting an appointment of them.  The goal is to eliminate individual appointments taking place between a destination and/or vendor and event owner where there is clearly no opportunity to do business. For example, if a destination doesn’t have facilities required to host a particular sport and/or event, then the destination should not be requesting an appointment with that event owner.  With time to evaluate and research, these potentially embarrassing situations can and should be avoided.

Event Overview Appointments

Think “Learning & Listening Marketplace”

Event Overview Appointments offer event owners the opportunity to share information about their organization and what it takes to host an event with destinations whom they have not done business.  This is not a time to sell your destination or product/service to the event owner, but rather listen to the event overview and gather information about event requirements, future opportunities, etc. If your organization qualifies to host an event or provide a product/service based on what you learn during the appointment, then follow up after the Symposium.

How does this work?  Destinations, vendor exhibitors, and event owners will have the opportunity to request, accept/decline, and prioritize event overview appointments. These appointments will take place at tables in the Sports Marketplace, not at the event owner’s booth.  Up to five (5) destinations and/or vendor exhibitors will be seated at a table with one event owner. The event owner will provide information on what it takes to host their event and may allow a minute or two at the end of the 10-minute appointment for questions.

Key Dates

  • Week of January 4 – Individual Appointment schedule portal opens
  • Midnight PT February 19 – Last day to registered to be guaranteed appointments
  • Midnight PT February 26 – Individual Appointment portal closes
  • Week of March 14 – Individual Appointment schedules released and Event Overview Appointment portal opens
  • Midnight PT March 18 – Event Overview Appointment portal closes
  • Week of March 28 – Event Overview Appointment schedules released

It is important to note, registration fees must be paid in full before the first attendee from your organization can view the online appointment portal.

Direct any questions about the appointment process to your member services coordinator.

Active Members:

Meagan McCalla, Meagan@SportsCommissions.org or 513.842.8307.

Allied and Rights Holder Members:

Allison Deak, Allison@SportsCommissions.org or 513.250.4366.

Yours in sport,

John David, CSEE
USA BMX
NASC Mentoring Committee Co-Chair
John@USABMX.com

Mike Price, CSEE
Greater Lansing Sports Authority
NASC Mentoring Committee Co-Chair
mprice@lansing.org

 

CSEE Program Redesign

January 4, 2016

As CSEE Program participants are aware, the NASC conducted a complete review and restructuring of the course of study. A number of changes are being implemented, including: 

  • Our first online course, ready by February 2016.
  •  A commitment to at least one new online course every year with a target of two.
  • Moving to a credit system; this will allow different numbers of credits for a variety of learning events.
  • Establishment of a higher level of certification by early 2017.
  • Establishment of a partnership with Ohio University to provide expertise in online learning and reviews of each live learning session.

We are excited about this restructuring and the resulting more focused program leading to certification.

For more information about the CSEE program, please visit our website.

Don Schumacher, CSEE
Executive Director
National Association of Sports Commissions

Managing Expectations

December 29, 2015

One of the most important aspects of any tradeshow is managing expectations. There’s a reason that destinations and sports event planners see a tradeshow as a helpful marketing tool. Instead of trying to maintain relationships at arm’s length, you have a chance to actually meet the people you do business with and connect with your peers.

Attending your first sports tradeshow, however, can be a bit overwhelming and certainly confusing at times.  Conducting a little research before heading to the NASC Sports Event Symposium will go a long way.

When the online appointment portal opens, the first registered attendee from your organization will be able to view the list of registered organizations with whom you have an opportunity to meet. Doing a little research to find out if your destination or your sports event is a good match will save you a lot of time.  At the tradeshow, the 10-minute appointment will be over before you know it. Having as much information about who you are meeting with will provide you more time to establish key relationships. The more you know before you go will provide you with more confidence during your scheduled appointments.

Now let’s talk giveaways. From my experience, during your appointments, less is more when it comes to swag – especially when most of what you are giving away will end up as trash. Trying to juggle giveaways, take notes, and exchange business cards is a lot to manage. Business cards are typically all you need.  Following up after the show is the best way to continue the dialogue. If you say you will follow up with specific items, make sure you do.

You may come back with a couple of leads and you may come back with only business cards. The most important takeaway from attending the Symposium is the relationships you are beginning to cultivate.

Remember that the goal of any tradeshow marketing experience goes way beyond just making sales and closing deals. Building your brand, promoting your destination, sport, or services, networking with peers and potential new clients, and sizing up competitors in your industry are all part of the tradeshow experience. All of these takeaways should be accurately reflected as tangible goals in your tradeshow marketing efforts.

Cheryl McCullough
NASC Mentoring Committee

 

 

Off-season planning for the 2016 NASC Sports Event Symposium

December 15, 2015

It’s the season of lists. Holiday shopping, wish lists, parties, and making sure you end up on the “nice” list. In the spirit of lists, here’s your NASC 2016 Sports Event Symposium “TO DO” list. Right now is the best time to do your off-season prep, get organized, take care of the logistics, and position yourself to rock it in the new year. Grand Rapids, here we come.

(1) Get registered! You have to be there April 3-7, 2016 to take advantage of this direct selling, education, networking opportunity. It only takes a few clicks. Don’t forget the add-ons and let NASC know if this is your first Symposium. See? Easy.

(2) Make your hotel reservation. You have two choices in Grand Rapids, The Amway Grand Plaza Hotel or the JW Marriott Grand Rapids. You can’t go wrong with either property. Both have plenty of amenities and are convenient to the action at DeVos Place Convention Center. (Room blocks will sell out, so don’t delay on this one. Don’t say I didn’t warn you.)

(3) Book your flight/make travels plans. Local airport is GRR with plenty of lift — 6 airlines and 22 major market direct flights. Or, if you feel the need to road trip, Grand Rapids is easy to get to. Our NASC staff made the trek via car last summer from Cincinnati in under six hours with no speeding tickets (I think).

(4) Update your member profile. This is a good idea any time of the year, but especially when your potential partners are looking for you in prep for the Symposium. Logon to the NASC website and search for yourself in the member directory.  Make sure your POC is current and your message is relevant to your goals for your meetings this spring. It’s the NASC version of Googling yourself.

(5) Ok, now for additional cool stuff. The NASC Member Awards program is great way to recognize those in our industry that deserve our praise. Learn more here.

There are also opportunities to do good work and leave a mark on the local community while in Grand Rapids. Watch for details on the Sports Legacy Fund Community Service Project and get involved by joining your fellow colleagues at a local park clean up. We’d love to see everyone ready with sleeves rolled up. Don’t fret about the weather, no one froze last year! The Sports Legacy Fund silent auction and raffle will benefit the Mary Free Bed Wheelchair and Adaptive Sports Wheelchair Tennis Program. This organization assists hundreds of children and adults participate in a variety of organized team sports. Details on donating can be found here. Please, please bring your raffle ticket CA$H and your credit card with the highest limit.

(6) Get your clients to Grand Rapids. Are your current partners NASC members? Wouldn’t it be awesome to see them at the Symposium?  Why not personally invite them to join the association and meet you there. If you need membership info or would like a member of the Membership Committee to contact them, just say the word.

There you have it. Include this list with all the others. Check these items off now to be ready when the Symposium season arrives. See you in Grand Rapids. Ready…..Go!

Janna Clark, CSEE
Elizabethtown Sports Park
NASC Board of Directors
NASC Mentoring Committee

The Future of Football

December 8, 2015

Before the Christmas release of the film, “Concussion,” the researcher whose work is the basis for the movie, Bennet Omalu, wrote a New York Times op-ed piece that appeared Monday, in which he says that children under age 18 should not be allowed to play full-contact football.

AFI FEST 2015 Presented By Audi Centerpiece Gala Premiere Of Columbia Pictures' "Concussion" - Arrivals

HOLLYWOOD, CA – NOVEMBER 10: Bennet Omalu attends the Centerpiece Gala Premiere of Columbia Pictures’ “Concussion” during AFI FEST 2015 presented by Audi at the TCL Chinese Theatre on November 10, 2015 in Hollywood, California. (Photo by Frederick M. Brown/Getty Images)

Omalu likens the dangers of football to other known dangers like smoking, asbestos and alcohol, His argument is, we learned of the dangers of each, and now have education and, in some cases, laws in place to protect people from their misuse. We know about the dangers of football, he argues, and it is now time to protect young people from the head trauma that we’ve seen in older players.

Omalu is the first person to link repeated concussions and head trauma to CTE, or chronic traumatic encephalopathy, a degenerative condition blamed in part for the deaths of a number of high profile NFL players, including Junior Seau and Mike Webster.

In the article, Omalu makes the point “that repetitive blows to the head in high-impact contact sports like football, ice hockey, mixed-martial arts and boxing place athletes at high risk of permanent brain damage. …Why, then, do we continue to intentionally expose our children to this risk?”

In the short term, Omalu’s proposal would change youth football to a non-contact, touch or flag football game. In the long term, though, eliminating youth football as it is played at higher levels would effectively kill the college and professional game in the United States. If youngsters don’t grow up playing the game at it exists now, there’s a slim to none chance they will pick it up when they are “of age.”

In the wake of the New York Times piece, former college and NFL quarterback Danny Kanell tweeted that “the war on football is real.” For youth football organizers, it’s time to look realistically at the dangers and work hard to make the game safer.

 

A “Thank You” to the volunteers

November 24, 2015
judges

Photo courtesy Greater Cincinnati Sports Corporation

In this season of thanks and giving, it’s only appropriate that we pause to thank so many people who make sure that our many events come off smoothly.

It’s estimated that about a quarter of Americans, 25.3 percent to be exact, volunteered for an event or cause in 2014. That works out to about 62.8 million people volunteering at least once, according to the Bureau of Labor Statistics.

Among volunteers with children under the age of 18, the Bureau says that 46 percent of the mothers and 38.6 percent of fathers volunteered, mainly for an education or youth service organization. Break that down a little more and 9.4 percent of the men who volunteered for sports teams did so as a coach, referee or supervisor, The women were more likely to serve food (think concession stands) and fund raise.

And that’s just the tip of the volunteering iceberg for youth teams: Handling team apparel, taking team photos, making sure everyone gets those all-important snacks, organizing and taking care of facilities, even organizing special fundraising events, all are important and almost all are taken care of, by volunteers. And yes, usually those volunteers are mom and dad.

But there are those who volunteer because they love the sport: Whether it’s track and field, fencing, basketball or gymnastics, those who perhaps played the sport as a youth now give their time and talents to help the next generation enjoy the sport as much as they did.

So in this season of giving thanks, take a moment to thank those who volunteer to make sure your events are professional and safe.

 

NASC Upcoming Webinars – Register Now

November 18, 2015

Mark your calendars now! We have a great line-up of both Best Practices Webinars and Event Webinars that you won’t want to miss. Check out the schedule below, and reserve your spot today!



Tips for Building Community Relationships
Best Practices Webinar
Tuesday, November 24, 2015
2:00 p.m. – 3:00 p.m. ET

Register Now

Building relationships within your community is essential to the success of sporting events you host. From venue support, event management, volunteer recruitment, fundraising and sponsorships, your local community holds the resources that rights holders look for when awarding events. Join Bonny Bernat of Visit Winston-Salem as she shares best practices used in hosting events in Winston-Salem, North Carolina. If you are unable to join us on the 24th, remember you can download the webinar recording from our webinar archives page (login required).



USA Triathlon

Event Webinar Sponsored by MGM Resorts International
Thursday, December 17, 2015
2:00 p.m. – 3:00 p.m. ET

Register Now

Join Brian D’Amico, National Events Senior Manager, USA Triathlon, as he discusses USA Triathlon and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 17th, remember you can download the webinar recording from our webinar archives page (login required).



Webinar Archives

If you’ve missed any of our recent webinars, or would like to view them again, visit our Best Practices Webinar Archives or our Event Webinar Archives.

Contact the Member Services Department if you have any questions.

A Show of Sportsmanship

November 2, 2015

This past Halloween, Zach Hougland was supposed to be running for an individual title in the Iowa high school cross country state meet.

He had earned the right to make the trip to Fort Dodge, having come in first at the district championship for Iowa’s Class 2A runners, his fourth trip to state.

Instead, Zach was disqualified for helping a fellow competitor finish the qualifying meet.

The Davis County of Bloomfield senior finished first, but then looked back at the course and saw Garret Hinson, a Mediapolis senior, struggling to cross the finish line, about 150 meters away.

Hinson was trying to finish but his legs and back gave out, so he ended up crawling on all fours to try to make the finish. Zach ran back onto the course, helped Hinson to his feet and guided him to the finish. Both runners, though, were disqualified. The action violated state rules regarding physical assistance of one runner by another.

The help was ruled interference by a runner. The disqualification was made by meet officials and an investigation by the Iowa High School Athletic Association upheld the ruling.

The bright spot in this is that Davis County’s cross country team as a whole placed third and qualified for state, so that gave Zach a chance to run with the team. Davis County came in 14th in the state in the meet Halloween weekend, and Zach was the team’s fastest runner.

The other bright spot was the outpouring of support that Zach received for his unselfish act of sportsmanship. Too many youth sports stories highlight the ugly incidents that can happen in the name of sports. It may have been a disqualification, but for all the right reasons.

Photo courtesy of Joanna McCoy

Photo courtesy of Joanna McCoy

More from your venue

October 26, 2015

It sounds like the old Larry Bird-Magic Johnson McDonald’s commercial..off the backstop, through the dugout, off the steps..but at Petco Park, it’ll be the way you play miniature golf—and it’s a unique sponsorship activation at the same time.

Over the first weekend in November, the San Diego Padres and Callaway Golf will create a nine-hole layout around the downtown ball park. The Links at Petco Park, to be held November 5-8, will begin on a putting green in the home dugout. Golfers will move to the ballpark’s upper deck for Nos. 2-5, where they will hit shots onto the field from various locations. The sixth will tee off on the field near the Western Metal Supply Co. building in the left field corner before golfers move to the batter’s eye in center field for No. 7. The eighth hole will be a putting green in the bullpen. The final hole will be on the roof of the Western Metal Supply Co. Building.

Prices are $100 for twosomes and $200 for foursomes. Callaway will provide clubs and balls. Upgraded packages include specially branded Callaway clubs and tickets to a future Padres game. No surprise, tee times are all gone, but you can still sign up for a wait list.

“We’re always trying to provide authentic golf experiences with our products that are unique and engaging, and that’s exactly what this partnership with the Padres is about,” Callaway senior vice president of marketing Harry Arnett told the Padres’ website. “Playing a nine-hole course at a venue like Petco Park with Callaway golf clubs and balls will be a once-in-a-lifetime round, and we are excited to be a part of it.”

Each hole along the course will feature a unique theme and an opportunity to win prizes like a new Callaway Great Big Bertha Driver, with various holes offering corresponding snacks and beverages.

We’ve talked about using existing venues for new events. The Petco Park activation, the Fenway Park snow jumping event this winter, even stadium concerts, all offer new revenue streams for venues at a time when their stadium wouldn’t be used. And, it gives fans a unique look at a facility they thought they were familiar with. More and more facilities are taking a new look at how to bring in fans, and money, during what would otherwise be the off-season.

Petco Park links course

illustration is courtesy San Diego Padres