Archive for the ‘community service’ Category

Building Community Relationships

February 23, 2016

 

Building relationships within your community is essential to the success of sporting events you host.  From venue support, event management, volunteer recruitment, fundraising and sponsorships, your local community holds the resources that rights holders look for when awarding events.

How do you begin?

  • Visit all prospective venues in your area. Get to know everything about them, build a relationship with their staff and learn who books their events.
    • Why?
      • A venue is usually the most critical component to a successful bid.
      • Their customers may become prospects and customers of yours.
    • Get to know all of the local clubs and sport organizations.
      • Where to find them?
        • Local news
        • Referrals
        • Google Alerts and Search Engines
        • Relationships with local venues
        • Club listings on national websites (i.e. National Governing Bodies)
      • Why?
        • They are the experts in their sport and invaluable resources in areas such as event management, vendor relationships, volunteers, and they may also have relationships with venues.
      • Reach out to local government; they may grant access to venues, provide support services, and/or offer financial support that could be essential to a successful proposal.
        • Parks and recreation departments
        • Police, fire and EMS
        • Department of Transportation
        • Elected officials such as a Mayor, City Council, County Commissioners
      • Be sure to include the business community in your outreach as they can may provide sponsorship opportunities and a pool for volunteers.

What tools are available to build and support your relationships?

  • Social media
  • Volunteering at sports events in your community
  • Join and/or serve on a board or committee for a club, organization or association
  • Create an event to bring your local sports community together to foster discussions and promote networking amongst themselves.

Bonny Bernat, CSEE
Senior Sports and Events Sales Manager
Visit Winston-Salem
Bonny@Visitwinstonsalem.com
NASC Mentoring Committee

 

 

Mom Gets Back Into Sports through Mary Free Bed Program

January 25, 2016

Editor’s note: Leading up to the NASC Symposium this spring, the NASC is highlighting adaptive sports athletes. The proceeds raised for the 2016 NASC Sports Legacy Fund will go toward offsetting expenses for the Mary Free Bed and Adaptive Sports Wheelchair Tennis program, which provides equipment to individuals who are unable to afford their own. Each month we feature one of the adaptive athletes: This month we feature Suzanne Egeler.

Hi, I am Suzanne Egeler, a 44-year-old mother of four girls.  I have been involved with Mary Free Bed Wheelchair Sports for almost 14 years.

Suzanne photo

I got involved in the sports programs shortly after my third daughter was born.  I was really discouraged with my weight gain and asked my doctor at Mary Free Bed what he suggested I do to lose some weight; his immediate and enthusiastic answer was TENNIS!

I met with a recreational therapist and tried out a few different activities…swimming, wheelchair racing, basketball, handcycling, and (yes) tennis.

I purchased a handcycle, which enabled me to go on bike rides with my husband and children.  I’ve even done the 5/3 Riverbank 25k a couple of times. But tennis ended up being exactly what I needed to get motivated to exercise.  After one tennis practice, I was hooked.   Lots of cardio, great competition, and lasting friendships with other wheelchair-using athletes.

I was always involved in sports from a young age and had forgotten how much fun exercising could be, with a group of friends. I am so grateful to have Mary Free Bed Wheelchair Sports and all of the programs it provides.

Off-season planning for the 2016 NASC Sports Event Symposium

December 15, 2015

It’s the season of lists. Holiday shopping, wish lists, parties, and making sure you end up on the “nice” list. In the spirit of lists, here’s your NASC 2016 Sports Event Symposium “TO DO” list. Right now is the best time to do your off-season prep, get organized, take care of the logistics, and position yourself to rock it in the new year. Grand Rapids, here we come.

(1) Get registered! You have to be there April 3-7, 2016 to take advantage of this direct selling, education, networking opportunity. It only takes a few clicks. Don’t forget the add-ons and let NASC know if this is your first Symposium. See? Easy.

(2) Make your hotel reservation. You have two choices in Grand Rapids, The Amway Grand Plaza Hotel or the JW Marriott Grand Rapids. You can’t go wrong with either property. Both have plenty of amenities and are convenient to the action at DeVos Place Convention Center. (Room blocks will sell out, so don’t delay on this one. Don’t say I didn’t warn you.)

(3) Book your flight/make travels plans. Local airport is GRR with plenty of lift — 6 airlines and 22 major market direct flights. Or, if you feel the need to road trip, Grand Rapids is easy to get to. Our NASC staff made the trek via car last summer from Cincinnati in under six hours with no speeding tickets (I think).

(4) Update your member profile. This is a good idea any time of the year, but especially when your potential partners are looking for you in prep for the Symposium. Logon to the NASC website and search for yourself in the member directory.  Make sure your POC is current and your message is relevant to your goals for your meetings this spring. It’s the NASC version of Googling yourself.

(5) Ok, now for additional cool stuff. The NASC Member Awards program is great way to recognize those in our industry that deserve our praise. Learn more here.

There are also opportunities to do good work and leave a mark on the local community while in Grand Rapids. Watch for details on the Sports Legacy Fund Community Service Project and get involved by joining your fellow colleagues at a local park clean up. We’d love to see everyone ready with sleeves rolled up. Don’t fret about the weather, no one froze last year! The Sports Legacy Fund silent auction and raffle will benefit the Mary Free Bed Wheelchair and Adaptive Sports Wheelchair Tennis Program. This organization assists hundreds of children and adults participate in a variety of organized team sports. Details on donating can be found here. Please, please bring your raffle ticket CA$H and your credit card with the highest limit.

(6) Get your clients to Grand Rapids. Are your current partners NASC members? Wouldn’t it be awesome to see them at the Symposium?  Why not personally invite them to join the association and meet you there. If you need membership info or would like a member of the Membership Committee to contact them, just say the word.

There you have it. Include this list with all the others. Check these items off now to be ready when the Symposium season arrives. See you in Grand Rapids. Ready…..Go!

Janna Clark, CSEE
Elizabethtown Sports Park
NASC Board of Directors
NASC Mentoring Committee

Put sports on your giving list

December 14, 2015

As you’re doing your holiday shopping this season, you can’t help but notice a plethora of requests for donations. Besides the Red Kettle on the corner, you’ll often see on your credit card checkout pad a request to add a dollar for a number of good causes, from homeless pets to meals for the hungry.

youth lacrosse

Photo courtesy of Greater Cincinnati Sports Corporation

While you’re considering year-end gifts, don’t forget about some of the non-profit sports organizations in your own back yard. Whether it’s a local youth baseball team, or even the sports commission or sports corporation that may help you as a rights holder or event manager put on events, all would appreciate a donation at this time of year.

And what will that donation mean? Well, it can help continue a youth basketball program whose gym rental fee went up this year; it can help an inner-city Pop Warner football team buy new gear, including safer helmets and pads; and it can help a sports corporation pay the filing fees for new events that it wants to bring to your area.

Big or small, any gift is appreciated by these groups. And the best part of it is, you can see how that gift pays off with more sporting events and more people participating in sports. According to the U.S. Department of Education, student-athletes in the lower grades are four times more likely to attend college than their counterparts who do not play. And Up2Us Sports says student-athletes have an 11% higher graduation rate than non-athletes.

All in all, sports is a good investment, no matter what time of year it is. Putting your favorite sports non-profit on your year-end giving list helps invest in the future of sports.

Sports at its best

September 21, 2015

So it seems as if we’ve talked a lot about the bad stuff that’s happened in high school games recently. Here’s a feel-good story of what youth sports CAN accomplish.

Northwest High School in the Cincinnati area recently had its second Breast Cancer Awareness soccer game. It started with a player whose aunt was battling the disease and he wanted to do something to show his support. As the team planned its first awareness game, they found out that another soccer player’s mother also was dealing with breast cancer.

At this year’s game the varsity team wore pink socks and jerseys to support those fighting the disease, and to honor those who are no longer here. Fans were encouraged to wear pink and to donate to the cause, and they chipped in hundreds of dollars.

Another area club team, Cincinnati United, raised almost $9,000 through the sale of t-shirts and donated the money to CancerFREE Kids to recognize Childhood Cancer Month.

It’s a cause that many high school and youth sports teams have picked up in recent years. The “Volley for a Cure” among volleyball teams has raised thousands of dollars, and on the college level both men’s and women’s basketball have special breast cancer awareness games.

With headlines dominated recently by high school players behaving badly, it’s good to see youth teams that are thinking of their community and how to help others. It’s a good lesson to learn both on and off the court, the field, or the pitch.

Photo courtesy Northwest High School

Photo courtesy Northwest High School

Celebrate #GivingTuesday with the NASC Sports Legacy Fund

December 2, 2014
We have a day for giving thanks. We have two for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back. Today, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.
What better way to celebrate #GivingTuesday than by donating to the NASC Sports Legacy Fund? Donors will receive logo recognition for your organization on the Sports Legacy Fund website and in the Symposium program. Plus, the organization whose donation raises the most money during the 2015 fundraiser will receive a complimentary registration for the 2016 NASC Sports Event Symposium.
How to Donate
1) Make a cash donation when you renew your 2015 membership or register for the 2015 NASC Symposium
2) Donate a silent auction or raffle item
3) Sponsor a silent auction/raffle table ($100 per table)
4) Donate basketball equipment
5) Purchase an “old-fashioned” during the first evening of Extra Innings or the NASC Sports Legacy Fund Reception
6) Bid on a silent auction item at the NASC Symposium
7) Purchase raffle tickets at the NASC Symposium
8) Volunteer
 for NASC C.A.R.E.S.: Sports Legacy Committee Park Clean Up
Running Rebels Community Organization announced as 2015 beneficiary
Since 1980, the Running Rebels Community Organization has been dedicated to developing Milwaukee’s youth mentally, physically, and spiritually.  By offering youth programs that focus on education and recreational activities, Running Rebels provides Milwaukee’s youth with positive alternatives to gangs and substance abuse.
The proceeds raised for the 2015 NASC Sports Legacy Fund will go toward the Running Rebels basketball fundamentals program which will expand the number of youth served and aide in the development of year-round programming.  Funding will off-set operating expenses for the program including gym rental and referee fees, equipment, transportation, training for older youth to become certified referees, and healthy snacks.  This will allow the program to become much more than a fundamentals program; utilizing young people’s love of basketball to benefit them physically, socially, and academically.
Watch a short video to learn more about Running Rebels.
Questions? Contact Elizabeth Young, Director of Membership & Marketing at Elizabeth@SportsCommissions.org or call 513.281.3888.

NASC Sports Legacy Committee Announces 2015 Beneficiary

November 10, 2014

The NASC Sports Legacy Committee is pleased to announce the selection of the Running Rebels Community Organization as the 2015 beneficiary.

RRlogoSince 1980, Running Rebels has been dedicated to developing Milwaukee’s youth mentally, physically and spiritually. By offering programs that focus on education and recreational activities, Running Rebels provides Milwaukee’s youth with positive alternatives to gangs and substance abuse.

The proceeds raised for the 2015 NASC Sports Legacy Fund will go toward the Running Rebels basketball fundamentals program which will expand the number of youth served and aide in the development of year-round programming.  Funding will off-set operating expenses for the program including gym rental and referee fees, equipment, transportation, training for older youth to become certified referees, and healthy snacks.  This will allow the program to become much more than a fundamentals program; utilizing young people’s love of basketball to benefit them physically, socially and academically.

Watch a brief video about Running Rebels.

RR1

How you can help
1) Renew your 2015 membership or register for the 2015 NASC 2) Donate a silent auction or raffle item
3) Sponsor a silent auction/raffle table ($100 per table)
4) Donate basketball equipment
5) Purchase an “old-fashioned” during the first evening of Extra Innings
6) Bid on a silent auction item at the NASC Symposium
7) Purchase raffle tickets at the NASC Symposium
8) Volunteer for NASC C.A.R.E.S.: Sports Legacy Committee Park Clean Up

New Community Service Project Announced for 2015

The NASC Sports Legacy Committee will be launching a new community service project at the 2015 NASC Sports Event Symposium in Milwaukee, WI.. In addition to providing the 2015 beneficiary with a cash donation, this hands-on community project is a way for sports tourism professionals to give back to the host city of the annual Symposium and leave a lasting impact in the cities we visit.

Symposium attendees are invited to join the NASC Board of Directors and Sports Legacy Committee help improve Washington Park, a Milwaukee County Park. Volunteers will assist in painting picnic tables, mulching around trees, cleaning up the playgrounds, and renovating soccer fields. Breakfast, transportation, and a t-shirt will be supplied. Event details are below.

Space may be limited, so sign up now!

Monday, April 27, 2015

6:30am – grab and go breakfast at Hilton Milwaukee and Hyatt Regency
7:00am – departure from both hotels
7:00 am –  10:15am – volunteer for needed tasks at Washington Park
10:30am – arrival back to hotels

About the NASC Sports Legacy Fund

Originally created by the St. Petersburg/Clearwater Sports Commission, the NASC Sports Legacy Fund awards an annual grant and sports equipment donation to an organization in need in the host city the NASC Symposium.

An emphasis is placed on donations to not-for profit organizations that provide individuals, particularly at-risk youth, veterans, or physically or intellectually disabled individuals, opportunities to participate in sport and encourage healthy lifestyles. This contribution is part of the legacy the NASC leaves in each host city.

Thanks to the generosity of our members, the NASC Sports Legacy Fund made a donation of $14,000 to Oklahoma Cleats for Kids.  “The Sports Legacy grant is helping Oklahoma Cleats for Kids with opportunities to help more kids,” said Stacy McDaniel of Cleats for Kids. “We have purchased four bins for sporting goods collections and will be purchasing three permanent outdoor collection bins for locations around the Oklahoma City area. Also, our programs director, who has been a part time employee, has moved to full time. This is making a big impact on C4K’s ability to reach more kids.”

For more information about how you can help leave a legacy, contact Elizabeth Young, Director of Membership and Marketing, at Elizabeth@sportscommissions.org.

National Association of Sports Commissions Raises $14,000 for Oklahoma Cleats for Kid

April 15, 2014

NASC Wraps Up Oklahoma City Meeting with Record Attendance

The National Association of Sports Commissions (NASC), the governing body of the $8.7 billion sports events industry, celebrated record attendance for its annual symposium held here last week.

814 attendees, including 206 first-timers, participated in last week’s NASC Symposium to elect new NASC leadership, honor members with industry awards and participate in dozens of continuing education programs led by industry leadership.

Also, during the event the NASC Sports Legacy Fund raised $14,000 to benefit Oklahoma Cleats for Kids, an Oklahoma City-based organization that collects, recycles and distributes new and gently used athletic shoes and equipment to kids in need.

Cleats for Kids at NASC

National Association of Sports Commissions Board Chair Kevin Smith presents a $14,000 grant to Cleats for Kids’ Stacy McDaniels and youth beneficiaries of the program at the 2014 NASC Symposium held in Oklahoma City last week.

Give the Gift of Sport When You Donate to the Sports Legacy Fund

December 19, 2013

The gift-giving season is here, and, to get in the holiday spirit, we encourage you to give the gift of sport to kids in need by making a donation to the NASC Sports Legacy Fund.

Image

About the beneficiary

  • Oklahoma Cleats for Kids collects, recycles and distributes new and gently used athletic shoes and equipment to kids in need.
  • In its first year of operation in 2012, Cleats for Kids delivered more than 5,000 pairs of shoes, clothing and equipment.


How you can help:

1) Donate silent auction/ raffle items or equipment.

2) Sponsor a silent auction/raffle table or make a cash donation.

3) Bid on auction items at the Symposium.

4) Purchase raffle tickets – 5 for $20.

5) T-Shirt Drive:  Looking to clean out boxes of old event t-shirts from storage?  Ship them to Oklahoma Cleats for Kids or bring a few shirts with you and drop them off at registration.

Benefits for Donors

  • Organization whose item raises the most money will receive a complimentary registration to 2015 NASC Sports Event Symposium
  • Your organization’s logo will be include in promotional materials throughout the fundraiser and onsite at the 2014 NASC Sports Event Symposium
  • Donation is tax-deductible

ImageAbout the Sports Legacy Fund

  • Originally developed by the St.Petersburg/ Clearwater Sports Commission as an equipment donation program
  • An opportunity for professional in the sports tourism community  to support and impact opportunities for sports participation in member cities of NASC
  • Each year the NASC partners with the host city of the NASC Sports Event Symposium to donate the proceeds from the Sports Legacy Fund to a worthy organization in the community