Archive for the ‘CSEE Certification’ Category

CSEE Program Redesign – Video Blog

January 25, 2016

Have questions about the new CSEE program? Want to learn more about the first online CSEE course? Curious how the new program will affect your previous credits? Take a few minutes and watch this video blog where Don Schumacher, CSEE, Executive Director, NASC answers all your questions and more! If you still have questions after watching this video, let us know by emailing Info@SportsCommissions.org.

CSEE Program Redesign

January 4, 2016

As CSEE Program participants are aware, the NASC conducted a complete review and restructuring of the course of study. A number of changes are being implemented, including: 

  • Our first online course, ready by February 2016.
  •  A commitment to at least one new online course every year with a target of two.
  • Moving to a credit system; this will allow different numbers of credits for a variety of learning events.
  • Establishment of a higher level of certification by early 2017.
  • Establishment of a partnership with Ohio University to provide expertise in online learning and reviews of each live learning session.

We are excited about this restructuring and the resulting more focused program leading to certification.

For more information about the CSEE program, please visit our website.

Don Schumacher, CSEE
Executive Director
National Association of Sports Commissions

Off-season planning for the 2016 NASC Sports Event Symposium

December 15, 2015

It’s the season of lists. Holiday shopping, wish lists, parties, and making sure you end up on the “nice” list. In the spirit of lists, here’s your NASC 2016 Sports Event Symposium “TO DO” list. Right now is the best time to do your off-season prep, get organized, take care of the logistics, and position yourself to rock it in the new year. Grand Rapids, here we come.

(1) Get registered! You have to be there April 3-7, 2016 to take advantage of this direct selling, education, networking opportunity. It only takes a few clicks. Don’t forget the add-ons and let NASC know if this is your first Symposium. See? Easy.

(2) Make your hotel reservation. You have two choices in Grand Rapids, The Amway Grand Plaza Hotel or the JW Marriott Grand Rapids. You can’t go wrong with either property. Both have plenty of amenities and are convenient to the action at DeVos Place Convention Center. (Room blocks will sell out, so don’t delay on this one. Don’t say I didn’t warn you.)

(3) Book your flight/make travels plans. Local airport is GRR with plenty of lift — 6 airlines and 22 major market direct flights. Or, if you feel the need to road trip, Grand Rapids is easy to get to. Our NASC staff made the trek via car last summer from Cincinnati in under six hours with no speeding tickets (I think).

(4) Update your member profile. This is a good idea any time of the year, but especially when your potential partners are looking for you in prep for the Symposium. Logon to the NASC website and search for yourself in the member directory.  Make sure your POC is current and your message is relevant to your goals for your meetings this spring. It’s the NASC version of Googling yourself.

(5) Ok, now for additional cool stuff. The NASC Member Awards program is great way to recognize those in our industry that deserve our praise. Learn more here.

There are also opportunities to do good work and leave a mark on the local community while in Grand Rapids. Watch for details on the Sports Legacy Fund Community Service Project and get involved by joining your fellow colleagues at a local park clean up. We’d love to see everyone ready with sleeves rolled up. Don’t fret about the weather, no one froze last year! The Sports Legacy Fund silent auction and raffle will benefit the Mary Free Bed Wheelchair and Adaptive Sports Wheelchair Tennis Program. This organization assists hundreds of children and adults participate in a variety of organized team sports. Details on donating can be found here. Please, please bring your raffle ticket CA$H and your credit card with the highest limit.

(6) Get your clients to Grand Rapids. Are your current partners NASC members? Wouldn’t it be awesome to see them at the Symposium?  Why not personally invite them to join the association and meet you there. If you need membership info or would like a member of the Membership Committee to contact them, just say the word.

There you have it. Include this list with all the others. Check these items off now to be ready when the Symposium season arrives. See you in Grand Rapids. Ready…..Go!

Janna Clark, CSEE
Elizabethtown Sports Park
NASC Board of Directors
NASC Mentoring Committee

Phil Keoghan, Host/Co-Executive Producer of The Amazing Race, to Share His N.O.W. Philosophy to CSEE and Market Segment Meeting Participants

September 10, 2015

The NASC is finalizing the plans for the Fall 2015 CSEE Module and Market Segment Meetings, scheduled for September 29-30 at the Antler’s Hilton in Colorado Springs, CO.

KeoghanPhil2014Part of this final preparation involved having a telephone conversation with our keynote presenter, Phil Keoghan, Host/Co-Executive Producer of Jerry Bruckheimer’s Emmy Award-Winning television show, The Amazing Race and author of No Opportunity Wasted.

When the NASC approached Phil about speaking at the fall meeting, we indicated to him that the membership would enjoy his perspective on event/operational components in his role as Co-Executive Producer of The Amazing Race.  In many ways, the television show can be compared to events our members host and own. Phil has experience working with local organizing committees, production teams, hospitality communities, travel and housing bureaus, and more.

It was clear during the planning call he understands and “gets” what our members do and is excited to bring his passion for thinking outside the box, using your imagination as your currency, and letting go of the handrails – all life philosophies he writes about in his book – to our meeting.

CSEE and Market Segment Meeting attendees should expect to be entertained, encouraged, and challenged by Phil’s message.  He is dedicated to continual learning and for people to look at what they do day after day in a new way.

If you have not yet registered, please click here.  If you need to book your room at Antler’s Hilton, please click here.  The cutoff for the room block has been extended to September 14.

For more information, contact Lori Gamble, Associate Executive Director, at Lori@SportsCommissions.org or 513.842.8309.

More than 200 sports tourism professionals in attendance at NASC Market Segment Meetings and CSEE Fall Module Held in Conjunction with USOC Olympic Sportslink

October 2, 2014

More than 200 NASC members gathered in Chicago, IL for the NASC semi-annual meeting from September 22-23, 2014. Hosted in conjunction with the USOC’s Olympic SportsLink conference, programming for the semi-annual meeting included: CSEE Fall 2014 Module, NASC Market Segment Meetings, and NASC Board of Directors meeting.

Daniel Diermeier, Ph. D., from the University of Chicago, presented the four-hour CSEE module on Crisis Management to 126 NASC members.  It focused on the key issues in a crisis situation and managing the flow of information.  After a 90 minute keynote presentation, attendees participated in a team activity that thrust them into a real-life crisis issue that grew beyond personal safety to include emotional issues and competing points of view. The session ended with a mock media conference and debriefing.  At the conclusion of the module, nine participants earned their CSEE credential.

Fall 2014 CSEE Graduates

Laura Garratt, CSEE, San Mateo County/Silicon Valley Convention & Visitors Bureau
John Giantonio, CSEE, Casper Area Convention & Visitors Bureau
Pete Harvey, CSEE,  Buffalo Niagara Sports Commission
Nick Hope, CSEE,  Al J. Schneider Company
Gen Howard, CSEE, Louisville Convention & Visitors Bureau
Alison Huber, CSEE, Wisconsin Dells Visitor & Convention Bureau
Lisa Pacheco, CSEE, Sports Williamsburg
Matt Robinette, CSEE, Richmond Region Tourism
Marva Wells, CSEE, High Point Convention and Visitors Bureau

The most recent class of certified sports event executives joins an elite group of only 140 sports tourism industry professionals across the country who share the CSEE credential. The next module will be held Monday, April 27th in Milwaukee, WI in conjunction with the 23rd annual NASC Sports Event Symposium.

The NASC Market Segment Meetings, created in 2006 to offer destinations with similar market size and organizational structure a platform to share ideas, was led by professional facilitator Adrian Segar. Over two days, 178 NASC members participated in discussions on the hottest topics  including local organizing committees, hotels, sports services, marketing/sponsorships, the bid process and bid fees, industry trends, facilities & facility management, economic impact, and creating your own events.

Additionally, the NASC Sports Legacy Committee announced Running Rebels Community Organization as the 2015 beneficiary of the NASC Sports Legacy Fund and kicked off the annual fundraiser with a 50/50 Split the Pot Raffle, raising nearly $500. The Sports Legacy committee’s goal is to raise $20,000 through a variety of activities to take place over the next six months with an emphasis placed on the silent auction and raffle to be held at the upcoming NASC Symposium.  Learn more about Running Rebels or how you can help leave a legacy.

At the conclusion of the Market Segment Meetings, the NASC board of directors held their monthly meeting. The agenda included reviewing the summer board action items, hearing updates from the retained earnings and hall of fame ad-hoc committees, sharing ideas and input on the marketing of the association to event rights holders and reviewing the 2014 mid-year membership survey results.  The NASC Board of Directors meets on a monthly basis via conference call and three times a year face-to-face.  If you are interested in applying for the 2015-2016 NASC Board of Directors to help lead the industry’s only not-for-profit association visit http://www.sportscommissions.org/About/Board-of-Directors/Nominations.

Current plans are to hold the 2015 NASC Market Segment Meetings in conjunction with the 2015 USOC SportsLink Conference. Dates and times for next year’s meetings will be announced in winter of 2015.

Security Rules Affect All Levels of Sport

September 22, 2014

We’re now entering our second year of the NFL’s “new” bag policy, and after the expected initial hue and cry over the rule change, fans seem to have settled into the new normal.

For those not initiated, the policy bans anything other than bags that are clear plastic, vinyl or PVC and do not exceed 12” x 6” x 12,” or one-gallon clear plastic freezer bag (Ziploc bag or similar).

Small clutch bags, approximately the size of a hand, with or without a handle or strap can be taken into the stadium with one of the clear plastic bag options.

Prohibited items include, but are not limited to: Purses larger than a clutch bag, coolers, briefcases, backpacks, fanny packs, cinch bags, seat cushions, luggage of any kind, computer bags and camera bags or any bag larger than the permissible size.

Now, Major League Baseball is also testing a tighter security entrance at the end of this season, setting up airport-like checkpoints at the entry. That will be the norm for all clubs in 2015.

College football stadiums also are beginning to follow the NFL model banning bags and oversized purses and backpacks of any kind and making sure everyone has a ticket.  And frankly, in this age of incidents at sports venues, very few people complain about the changes.

How does this impact your own event or venue? When you’re dealing with youth sports in particular, you can’t be too careful. But there’s a fine line between security and annoyance. The good news is, most everyone who attends some game, knows the drill and is familiar with purse checks, etc. It’s not like you have to reinvent the wheel.

As the NASC CSEE module this week drills down on security issues and crisis planning, it’s a good reminder to look at your own plans. Talk with your staff, with local security and others to get a sense on how to handle a crisis and how to plan to minimize the chance something can go wrong.

You can’t be too prepared for something you hope will never happen.

 

NFL bag policy

NASC Playbook – December 2013 Edition Available Now

December 30, 2013
The latest edition of the NASC Playbook is available now.Image
Inside this issue:
  • 2013 Year in Review
  • CSEE/Market Segment Meeting Recap
  • 2014 Board Nominations
  • 2014 Member Awards
  • 22nd annual NASC Sports Event Symposium Preview
The NASC Playbook was created to feature members’ success stories and share industry best practices among the membership.  If your organization has a story to share and would like to be interviewed for a future article, contact Elizabeth Young, Director of Membership and Marketing.
Read the Playbook now.

Seventeen graduate from the NASC’s Certified Sports Event Executive programNA

April 24, 2013

At this year’s National Association of Sports Commissions Symposium held in Louisville, the latest class from the Certified Sports Event Executive (CSEE) program graduated.

The Certified Sports Event Executive Program is a certification program open only to NASC members. Since its inception, the NASC has been dedicated to raising the standards of professionalism in the industry. The NASC Staff and Professional Development Committee assist presenters in preparing sessions and case studies to ensure that the needs and concerns of the sports event industry are addressed.

The most recent graduating class of 17 includes:

  • Karin Aaron, Visit Loudoun
  • Ariana Andis Klein, US Lacrosse
  • Lindsay Arellano, Rockford Area Convention & Visitors Bureau
  • Anna Barlow Cumming, Forsyth County Chamber of Commerce
  • Jim Dietz, Columbus Indiana Visitors Center
  • Josh Dill, Visit Lubbock Inc.
  • Roy Edmondson, Team San Jose
  • Karen Hubbs, Johnson City Convention & Visitors Bureau
  • Carolyn Lee, GWN Dragon Boat
  • Mona Murphy, Flint-Genesee Regional Convention & Visitors Bureau
  • Dave Patrone, Kentucky Exposition Center/International Convention Center
  • Dave Plevich, Greater Morgantown Convention & Visitors Bureau
  • Erik Sabato, Wyndham Hotel Group
  • Darien Schaefer, Wausau/Central Wisconsin Sports Authority
  • Justin Stine, Overland Park Sports Alliance
  • Kim Strable, Greensboro Sports Commission
  • Jason Williams, Butler County Visitors Bureau

What my NASC membership means to me

January 15, 2013

When I first joined the National Association of Sports Commissions in 1999, I had a very narrow view of the NASC and what it had to offer.  My focus was solely on the website, www.sportscommissions.org, and what business opportunities that I could find there. My motivation to join was to learn about events that were available for bid for the State of Massachusetts.  In addition, the listing of event planners / owners was, and still is, a valuable tool in instances where I wanted to pursue a sport which currently had no open events listed.

Over time, my view changed dramatically. When I started attending the NASC Symposium, I now had the opportunity meet the event planners of whom I read about on the website.  The NASC Symposium Marketplace and receptions allowed me to get to know these planners on a personal level.  Nuances of their sports and what is important to their sport and to them personally came to light.  I was able to learn about new opportunities of which I was unaware.  I was also able to meet planners whose event I could not accommodate now but may be able to in the future. The number of possibilities and information expanded.  I was able to form relationships with event organizers and to gain information that is not in print.

Through the NASC, I am not only able to network with event planners but to also meet my peers in the industry.  Although there is a significant diversity in organizational size / budget / structure from CVB to Sports Commission to hybrid versions, we encounter many of the same challenges.   Learning best practices and new approaches to common issues through my peers at the Market Segment Meetings and the Symposium has helped me to stay in tune with the industry and to not have to “reinvent the wheel” to solve problems.  In addition, when bidding on events that rotate through the country, having a peer contact who has hosted the event in the past can assist in getting hard data and evaluations on events.

My view of the NASC has changed over time.  Originally the NASC meant a source for available events on the web.  It has developed to an organization that fosters networking, relationships, information and best practices.

R Murdock 72DPI

Bob Murdock joined Destination Worcester in November 2007.  As a facilitator for Worcester, Massachusetts, the 2nd largest City in New England, Bob has helped secure a number of significant events.  In 2012, Worcester hosted the Fed Cup match between USA and Belarus, US Synchronized Skating National Championships, NCAA Hockey Division I Men’s Hockey Regional Championship, Little League Senior Girls’ Softball Eastern Regional and the US Rowing Masters National Championships.  USA Gymnastics will return in March of 2013 with the USA Gymnastics AT&T American Cup.

Bob Murdock
Director of Sales
Destination Worcester
446 Main Street, 2nd Floor
Worcester, MA 01608
rmurdock@destinationworcester.org
Member of Mentoring Committee

What NASC Means To Me

November 13, 2012

“I would not have a job in the sports travel industry if it weren’t for the National Association of Sports Commissions!” 

This is a pretty strong statement, but true!  I was hired by the Cedar Rapids Area CVB to pursue convention and meeting business.  After experiencing success for several years, our city began losing its share of this market in the late 1990s when our competition began building shiny, new convention centers.   The largest facility Cedar Rapids could offer the meetings market was a hotel connected to a 6000-seat arena.  During this same time period, our city began developing a new minor league baseball stadium, 20-field soccer complex, and ice arena for the benefit of local residents.

As I was struggling to adjust to the changing landscape of the meetings market, I became aware of the National Association of Sports Commissions through Denny Gann who was President of the Sioux City Sports Commission, one of NASC’s twelve founding organizations.  He gave a series of seminars describing the sports market as a new, emerging market segment.  He explained how hosting a sports event was very different from hosting a convention; and he encouraged membership in a young organization, the National Association of Sports Commissions.

The Cedar Rapids Area CVB became a member of NASC on February 1, 1997, and I attended my first Symposium that April in San Antonio.   I felt like a sponge as I attended one session after another and gained new knowledge from other attendees.  As I absorbed the information shared, I realized that Cedar Rapids could be a legitimate contender for tournaments!

In the fall of 1997 I was ready to bid on my first national tournament.  I prepared my proposal but wanted a more knowledgeable individual to review my work.  Once again NASC came to my rescue!  I asked Denny Gann to mentor me.  As a result of his suggestions, I was able to strengthen my proposal; and Cedar Rapids was awarded the 1999 AAU Taekwondo Youth and Adult National Championship!

The story doesn’t end there, however.  In July of 1998, 1000 athletes and their families spent 5 days in Cedar Rapids competing in the tournament, exploring the area, and spending money at our restaurants, hotels and retail outlets.   Our city council was so pleased with the economic benefits generated, they gave our CVB funding to add a full-time person dedicated to attracting more sports events to our area!

Today NASC continues to be as vibrant and important to me as it was 14 years ago.  Volunteering on committees has given me more insight into the industry and more professional contacts.  I continue to learn from my peers at Symposium and at Market Segment Meetings.  I am very proud of my CSEE and the respect my clients have for the designation.  I find that the appointments with sports organizers at Symposium and the information about their events on the website are invaluable!

I urge you to take advantage of all that the National Association of Sports Commission has to offer!  I promise it will positively enhance your success in this industry!

Mary Lee Malmberg, CSEE
Director of Sports Tourism
Cedar Rapids Area CVB

Mary Lee joined the Cedar Rapids Area Convention & Visitors Bureau in 1989. The bureau’s Sports Tourism Department was established in 2000 and Mary Lee has served as the Director of Sports Tourism since that time. The Sports Tourism Department has helped bring a number of state, regional and national competitions to the Cedar Rapids area including the American Legion World Series and NCAA Division II and III National Wrestling Championships. Mary Lee has attended each NASC Sports Symposium since 1997 and has served on the Member Mentoring Committee since 2001. Mary Lee received her Certified Sports Event Executive certification in April 2006. She has served on NASC’s Board of Directors since 2008.

NASC Symposium…Endless Possibilities!

October 5, 2012

With Louisville being “Possibility City” the 2013 NASC Symposium will fit right in! There will be endless possibilities for you at the Symposium, so how are you supposed to know what options are best and how you can most efficiently use your time?

Here are a few tips and some of my personal favorites from the Symposium schedule along with some local options from a Louisvillian’s perspective; feel free to use as you wish.

1) Certified Sports Event Executive (CSEE) Program – The CSEE Spring module will be taking place on Monday from 2:00 – 6:00 PM. I highly recommend this certification program for any new comers to the industry as it has helped me a great deal! For those of you who have already earned your CSEE, this is a great opportunity to kill two birds with one stone and earn your annual credit while attending the NASC Symposium.

2) Rapid RFP ReviewsThe Rapid RFP Reviews are an excellent opportunity to really fill in the gaps on your appointment schedule. If you use this time wisely and plan ahead there should be no reason that you were not able to get in front of everyone that you were hoping to speak with at Symposium. These sessions allow you to really improve your efficiency at the show and get in front of the right people on the fly.

3) Extra Innings Lounge – Okay…this one is a no brainer, but TEAM Kentucky always does a great job with their sponsorship and since the Symposium is in their backyard there is sure to be some extra special treats for everyone! Come out Tuesday and Wednesday evening and take in all that the home of Bourbon has to offer. I promise…you will not be disappointed!

4) Education Sessions – Make sure you attend as many as you are able in the time you have! Education is the NASC’s bread and butter and you can really take away so much if you put in the effort and pay attention during these sessions. I would highly recommend looking at the final schedule and planning which sessions you want to attend BEFORE the symposium so that you do not end up in a room listening to something that doesn’t apply to you. You get out what you put in here so be prepared to walk in the room focused and ready to learn!

5) Louisville Originals – If you are looking for a few things to do after arriving, or if you have any downtime before you head out please get out and take in our wonderful city! There is so much to do here, but here are a few options including some hidden gems. We really do have something for everyone, especially if museums are of interest. Check out our many museum options and see everything you can, but in my opinion the Louisville Slugger is a MUST if you have the time! If you are looking for a casual stroll with some great shops, restaurants and entertainment you should check out NuLu, which is a new vibrant area in Louisville that has really grown over the last few years. There are all kinds of hidden gems here and it is a short walk east from the hotel to Market Street. Also towards the river there are plenty of options including the historic Belle of Louisville. If you are looking for some outside options for dinner you have to check out the Rivue Restaurant on the 25th floor of the Galt House Hotel. It is a duel revolving restaurant that overlooks the beautiful Ohio River. While you are there you should also check out Jockey Silks on the 2nd floor, which is the in-house Bourbon bar with over 150 different kinds of the world’s finest bourbon.

Hopefully this helps as you prepare for your trip to Louisville for the 2013 NASC Symposium, and we cannot wait to host you here in “Possibility City”!

Nick Hope
Business Development Manager
Galt House Hotel