Archive for the ‘Locally Created Events’ Category

More than 200 sports tourism professionals in attendance at NASC Market Segment Meetings and CSEE Fall Module Held in Conjunction with USOC Olympic Sportslink

October 2, 2014

More than 200 NASC members gathered in Chicago, IL for the NASC semi-annual meeting from September 22-23, 2014. Hosted in conjunction with the USOC’s Olympic SportsLink conference, programming for the semi-annual meeting included: CSEE Fall 2014 Module, NASC Market Segment Meetings, and NASC Board of Directors meeting.

Daniel Diermeier, Ph. D., from the University of Chicago, presented the four-hour CSEE module on Crisis Management to 126 NASC members.  It focused on the key issues in a crisis situation and managing the flow of information.  After a 90 minute keynote presentation, attendees participated in a team activity that thrust them into a real-life crisis issue that grew beyond personal safety to include emotional issues and competing points of view. The session ended with a mock media conference and debriefing.  At the conclusion of the module, nine participants earned their CSEE credential.

Fall 2014 CSEE Graduates

Laura Garratt, CSEE, San Mateo County/Silicon Valley Convention & Visitors Bureau
John Giantonio, CSEE, Casper Area Convention & Visitors Bureau
Pete Harvey, CSEE,  Buffalo Niagara Sports Commission
Nick Hope, CSEE,  Al J. Schneider Company
Gen Howard, CSEE, Louisville Convention & Visitors Bureau
Alison Huber, CSEE, Wisconsin Dells Visitor & Convention Bureau
Lisa Pacheco, CSEE, Sports Williamsburg
Matt Robinette, CSEE, Richmond Region Tourism
Marva Wells, CSEE, High Point Convention and Visitors Bureau

The most recent class of certified sports event executives joins an elite group of only 140 sports tourism industry professionals across the country who share the CSEE credential. The next module will be held Monday, April 27th in Milwaukee, WI in conjunction with the 23rd annual NASC Sports Event Symposium.

The NASC Market Segment Meetings, created in 2006 to offer destinations with similar market size and organizational structure a platform to share ideas, was led by professional facilitator Adrian Segar. Over two days, 178 NASC members participated in discussions on the hottest topics  including local organizing committees, hotels, sports services, marketing/sponsorships, the bid process and bid fees, industry trends, facilities & facility management, economic impact, and creating your own events.

Additionally, the NASC Sports Legacy Committee announced Running Rebels Community Organization as the 2015 beneficiary of the NASC Sports Legacy Fund and kicked off the annual fundraiser with a 50/50 Split the Pot Raffle, raising nearly $500. The Sports Legacy committee’s goal is to raise $20,000 through a variety of activities to take place over the next six months with an emphasis placed on the silent auction and raffle to be held at the upcoming NASC Symposium.  Learn more about Running Rebels or how you can help leave a legacy.

At the conclusion of the Market Segment Meetings, the NASC board of directors held their monthly meeting. The agenda included reviewing the summer board action items, hearing updates from the retained earnings and hall of fame ad-hoc committees, sharing ideas and input on the marketing of the association to event rights holders and reviewing the 2014 mid-year membership survey results.  The NASC Board of Directors meets on a monthly basis via conference call and three times a year face-to-face.  If you are interested in applying for the 2015-2016 NASC Board of Directors to help lead the industry’s only not-for-profit association visit

Current plans are to hold the 2015 NASC Market Segment Meetings in conjunction with the 2015 USOC SportsLink Conference. Dates and times for next year’s meetings will be announced in winter of 2015.

The Importance of Locally Created Events

May 13, 2011

I have had many opportunities to study home-grown soccer tournaments. Each was developed originally by a small group of individuals or a local club. Because they were created locally they use existing sites. Very recently I have learned a good deal about the events in one city. In fairness I am not going to reveal the name except to say it is in the Midwest.

Prior to this year, four annual tournaments took place. These included several age groups and spanned just about all levels of skill. The smallest event has been drawing 350 teams and the largest 525! This year, two new fall events will join the calendar and both are targeted at about 350 teams. The credible estimates I have seen put the number of visiting teams at fifty percent or more. This means more than 1000 visiting teams a year. If you assume 30-40 people per team, the numbers get interesting.

Please remember these are locally created. No bids, no guarantees, but lots of room nights!

It became clear to me a number of years ago that local events are much more adept at using multiple sites. The organizers know the local area and are willing to spread competition over a 20 or more mile radius. Event owners looking for host communities are less able to adjust to these conditions.

The fields themselves are usually large expanses of turf with moveable goals. These permit sizing the fields to suit varying age groups. Most fields are not lighted, and few have scoring systems, team bench areas or permanent seating. The city in question has complexes that can hold from 35 to fewer than 10 fields. Some are public facilities, and all of these are under the care of a park and recreation department. A surprising number, however, are private including the 35 field complex. These are owned by the clubs themselves.

One such complex opens this spring. It has fifteen new fields…no lights, no scoring, but plenty of parking and the ability to size the fields to suit each week’s schedule.
Many of you have heard me speak about the value of youth soccer. Most players demonstrate uncertain skills, and most will give up the game before they reach 14. One of the most attractive things about youth soccer is the simple fact that most players are of average ability. There are lots more average players than elites.The events they enter are designed to provide competition experiences outside the norm in their home communities.

What’s my point? We may be spending too much time worrying about how many full size (70 by 110 yards or larger) fields we have and not enough time thinking about how many youth teams need or can play on fields that size. I believe that if you think about it you will conclude that large expanses of good turf will serve best in your quest for visitors and their spending.

Many of you are fortunate to have multiple field complexes with lighted fields and electronic scoring. These, of course, are the kinds of complexes everyone would like to have. I have been able to visit scores of such places, and they are sights (sites?) to see!

I cannot help but think, however, that the cost of developing and maintaining complexes like these may be out of the reach of many communities…and success can be achieved by using something more like a polo field!

What do you think?

Kind Regards