Archive for the ‘Networking’ Category

Managing Expectations

December 29, 2015

One of the most important aspects of any tradeshow is managing expectations. There’s a reason that destinations and sports event planners see a tradeshow as a helpful marketing tool. Instead of trying to maintain relationships at arm’s length, you have a chance to actually meet the people you do business with and connect with your peers.

Attending your first sports tradeshow, however, can be a bit overwhelming and certainly confusing at times.  Conducting a little research before heading to the NASC Sports Event Symposium will go a long way.

When the online appointment portal opens, the first registered attendee from your organization will be able to view the list of registered organizations with whom you have an opportunity to meet. Doing a little research to find out if your destination or your sports event is a good match will save you a lot of time.  At the tradeshow, the 10-minute appointment will be over before you know it. Having as much information about who you are meeting with will provide you more time to establish key relationships. The more you know before you go will provide you with more confidence during your scheduled appointments.

Now let’s talk giveaways. From my experience, during your appointments, less is more when it comes to swag – especially when most of what you are giving away will end up as trash. Trying to juggle giveaways, take notes, and exchange business cards is a lot to manage. Business cards are typically all you need.  Following up after the show is the best way to continue the dialogue. If you say you will follow up with specific items, make sure you do.

You may come back with a couple of leads and you may come back with only business cards. The most important takeaway from attending the Symposium is the relationships you are beginning to cultivate.

Remember that the goal of any tradeshow marketing experience goes way beyond just making sales and closing deals. Building your brand, promoting your destination, sport, or services, networking with peers and potential new clients, and sizing up competitors in your industry are all part of the tradeshow experience. All of these takeaways should be accurately reflected as tangible goals in your tradeshow marketing efforts.

Cheryl McCullough
NASC Mentoring Committee

 

 

Off-season planning for the 2016 NASC Sports Event Symposium

December 15, 2015

It’s the season of lists. Holiday shopping, wish lists, parties, and making sure you end up on the “nice” list. In the spirit of lists, here’s your NASC 2016 Sports Event Symposium “TO DO” list. Right now is the best time to do your off-season prep, get organized, take care of the logistics, and position yourself to rock it in the new year. Grand Rapids, here we come.

(1) Get registered! You have to be there April 3-7, 2016 to take advantage of this direct selling, education, networking opportunity. It only takes a few clicks. Don’t forget the add-ons and let NASC know if this is your first Symposium. See? Easy.

(2) Make your hotel reservation. You have two choices in Grand Rapids, The Amway Grand Plaza Hotel or the JW Marriott Grand Rapids. You can’t go wrong with either property. Both have plenty of amenities and are convenient to the action at DeVos Place Convention Center. (Room blocks will sell out, so don’t delay on this one. Don’t say I didn’t warn you.)

(3) Book your flight/make travels plans. Local airport is GRR with plenty of lift — 6 airlines and 22 major market direct flights. Or, if you feel the need to road trip, Grand Rapids is easy to get to. Our NASC staff made the trek via car last summer from Cincinnati in under six hours with no speeding tickets (I think).

(4) Update your member profile. This is a good idea any time of the year, but especially when your potential partners are looking for you in prep for the Symposium. Logon to the NASC website and search for yourself in the member directory.  Make sure your POC is current and your message is relevant to your goals for your meetings this spring. It’s the NASC version of Googling yourself.

(5) Ok, now for additional cool stuff. The NASC Member Awards program is great way to recognize those in our industry that deserve our praise. Learn more here.

There are also opportunities to do good work and leave a mark on the local community while in Grand Rapids. Watch for details on the Sports Legacy Fund Community Service Project and get involved by joining your fellow colleagues at a local park clean up. We’d love to see everyone ready with sleeves rolled up. Don’t fret about the weather, no one froze last year! The Sports Legacy Fund silent auction and raffle will benefit the Mary Free Bed Wheelchair and Adaptive Sports Wheelchair Tennis Program. This organization assists hundreds of children and adults participate in a variety of organized team sports. Details on donating can be found here. Please, please bring your raffle ticket CA$H and your credit card with the highest limit.

(6) Get your clients to Grand Rapids. Are your current partners NASC members? Wouldn’t it be awesome to see them at the Symposium?  Why not personally invite them to join the association and meet you there. If you need membership info or would like a member of the Membership Committee to contact them, just say the word.

There you have it. Include this list with all the others. Check these items off now to be ready when the Symposium season arrives. See you in Grand Rapids. Ready…..Go!

Janna Clark, CSEE
Elizabethtown Sports Park
NASC Board of Directors
NASC Mentoring Committee

NASC Upcoming Webinars – Register Now

November 18, 2015

Mark your calendars now! We have a great line-up of both Best Practices Webinars and Event Webinars that you won’t want to miss. Check out the schedule below, and reserve your spot today!



Tips for Building Community Relationships
Best Practices Webinar
Tuesday, November 24, 2015
2:00 p.m. – 3:00 p.m. ET

Register Now

Building relationships within your community is essential to the success of sporting events you host. From venue support, event management, volunteer recruitment, fundraising and sponsorships, your local community holds the resources that rights holders look for when awarding events. Join Bonny Bernat of Visit Winston-Salem as she shares best practices used in hosting events in Winston-Salem, North Carolina. If you are unable to join us on the 24th, remember you can download the webinar recording from our webinar archives page (login required).



USA Triathlon

Event Webinar Sponsored by MGM Resorts International
Thursday, December 17, 2015
2:00 p.m. – 3:00 p.m. ET

Register Now

Join Brian D’Amico, National Events Senior Manager, USA Triathlon, as he discusses USA Triathlon and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 17th, remember you can download the webinar recording from our webinar archives page (login required).



Webinar Archives

If you’ve missed any of our recent webinars, or would like to view them again, visit our Best Practices Webinar Archives or our Event Webinar Archives.

Contact the Member Services Department if you have any questions.

Upcoming NASC Webinar Schedule – Register Now

July 29, 2015

We have a great line-up of both Best Practices Webinars and Event Webinars that you won’t want to miss. Check out the schedule below and reserve your spot today!



National Junior College Athletic Association (NJCAA)
Event Webinar Sponsored by MGM Resorts International
Tuesday, August 4, 2015
2:00pm – 3:00pm ET

Register Now

Join Mark Krug, Assistant Executive Director, NJCAA, as he discusses the National Junior College Athletic Association and what it takes to land their events. Recently, NJCAA uploaded RFP’s to our Event RFP Database for 15 different events with multiple years available. If you haven’t checked these out, be sure to do so! There will be time at the end of the webinar for questions. If you are unable to join us on the 4th, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).



US Corporate Games

Event Webinar Sponsored by MGM Resorts International
Tuesday, August 18, 2015
2:00pm – 3:00pm ET

Register Now

Join Kurt Aichele, CEO US Corporate Games, as he discusses US Corporate Games and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 18th, remember you can download the webinar recording from the webinar archives page on http://www.sportscommissions.org.



Utilizing Social Media for Events

Best Practices Webinar
Wednesday, August 26, 2015
2:00pm – 3:00pm ET

Register Now

Join Jackie Reau, CEO, Game Day Communications, as she discusses best practices for utilizing social media for events. If you are unable to join us on the 26th, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).



Webinar Archives

If you’ve missed any of our recent webinars, or would like to view them again, visit our Best Practices Webinar Archives or our Event Webinar Archives.

More than 200 sports tourism professionals in attendance at NASC Market Segment Meetings and CSEE Fall Module Held in Conjunction with USOC Olympic Sportslink

October 2, 2014

More than 200 NASC members gathered in Chicago, IL for the NASC semi-annual meeting from September 22-23, 2014. Hosted in conjunction with the USOC’s Olympic SportsLink conference, programming for the semi-annual meeting included: CSEE Fall 2014 Module, NASC Market Segment Meetings, and NASC Board of Directors meeting.

Daniel Diermeier, Ph. D., from the University of Chicago, presented the four-hour CSEE module on Crisis Management to 126 NASC members.  It focused on the key issues in a crisis situation and managing the flow of information.  After a 90 minute keynote presentation, attendees participated in a team activity that thrust them into a real-life crisis issue that grew beyond personal safety to include emotional issues and competing points of view. The session ended with a mock media conference and debriefing.  At the conclusion of the module, nine participants earned their CSEE credential.

Fall 2014 CSEE Graduates

Laura Garratt, CSEE, San Mateo County/Silicon Valley Convention & Visitors Bureau
John Giantonio, CSEE, Casper Area Convention & Visitors Bureau
Pete Harvey, CSEE,  Buffalo Niagara Sports Commission
Nick Hope, CSEE,  Al J. Schneider Company
Gen Howard, CSEE, Louisville Convention & Visitors Bureau
Alison Huber, CSEE, Wisconsin Dells Visitor & Convention Bureau
Lisa Pacheco, CSEE, Sports Williamsburg
Matt Robinette, CSEE, Richmond Region Tourism
Marva Wells, CSEE, High Point Convention and Visitors Bureau

The most recent class of certified sports event executives joins an elite group of only 140 sports tourism industry professionals across the country who share the CSEE credential. The next module will be held Monday, April 27th in Milwaukee, WI in conjunction with the 23rd annual NASC Sports Event Symposium.

The NASC Market Segment Meetings, created in 2006 to offer destinations with similar market size and organizational structure a platform to share ideas, was led by professional facilitator Adrian Segar. Over two days, 178 NASC members participated in discussions on the hottest topics  including local organizing committees, hotels, sports services, marketing/sponsorships, the bid process and bid fees, industry trends, facilities & facility management, economic impact, and creating your own events.

Additionally, the NASC Sports Legacy Committee announced Running Rebels Community Organization as the 2015 beneficiary of the NASC Sports Legacy Fund and kicked off the annual fundraiser with a 50/50 Split the Pot Raffle, raising nearly $500. The Sports Legacy committee’s goal is to raise $20,000 through a variety of activities to take place over the next six months with an emphasis placed on the silent auction and raffle to be held at the upcoming NASC Symposium.  Learn more about Running Rebels or how you can help leave a legacy.

At the conclusion of the Market Segment Meetings, the NASC board of directors held their monthly meeting. The agenda included reviewing the summer board action items, hearing updates from the retained earnings and hall of fame ad-hoc committees, sharing ideas and input on the marketing of the association to event rights holders and reviewing the 2014 mid-year membership survey results.  The NASC Board of Directors meets on a monthly basis via conference call and three times a year face-to-face.  If you are interested in applying for the 2015-2016 NASC Board of Directors to help lead the industry’s only not-for-profit association visit http://www.sportscommissions.org/About/Board-of-Directors/Nominations.

Current plans are to hold the 2015 NASC Market Segment Meetings in conjunction with the 2015 USOC SportsLink Conference. Dates and times for next year’s meetings will be announced in winter of 2015.

Prospecting in the NASC Sports Marketplace

August 18, 2014

Let’s talk for a few minutes about Sports Marketplaces. The NASC developed the first Sports Marketplace in the late nineties and since then it’s become an intricate part of the annual NASC Sports Event Symposium. And looking at the recent responses from our meeting in Oklahoma City, we can tell that your interest in the sports marketplace is as high as or higher than ever, and it turns out to be the number one reason why many of you attend the symposium and we understand that. One of the questions I would ask you though is to determine for yourself whether you’re prepared for the sports marketplace before you begin. And now we’re talking from the cities point of view, because one of the concerns, I personally have is, that many of you are relatively inexperienced in the industry are expecting to go to the Sports Event Marketplace and pick up business in 10 to 12 minutes, when you’re not even sure whether your destination can host the events you’re talking about. How do you fix that?

First, don’t go to a Sports Marketplace until you know the kinds of events you can host, and which age groups, and why. And if you don’t know that, you’re going to have to find somebody to help you determine what you can do before you talk to anybody. Because what happens is, a very simple prophecy is fulfilled if you don’t know whether you can handle the event or not, and you show the event owner in a sports marketplace appointment that that’s the case, what you’re doing is losing the business, rather than gaining the business.

What’s a proper approach to a sports marketplace appointment? Be prepared, be absolutely ready with what you can do and don’t take appointments with people who have events that you can’t handle. How do you find out where these events are? You go to the Rights Holder section of our database and you can find hundreds of event owners, and you can determine by sport which ones you ought to be talking to. And it makes common sense, to go ahead and do your homework before you go to the marketplace, at all.

Now, there has been some thought about restricting appointments at the marketplace to people who have been members and have attended the symposium for at least two years, and not have marketplace appointments with new people. That, of course, is not what we are going to do. Instead, I think you’re going to find the NASC to rely itself increasingly on Rapid RFP Review sessions; where an event rights holder meets with 10 or 12, or 15 of you at one time, “Here’s what we’ve got, this is what we’re looking for, go off do your homework. When you know you have it, get in touch with us, let’s talk then.” That’s a great way to do this. What is not a great way is to say to yourself before you arrive on-site for a sports marketplace series of appointments, is all I have to do to be successful in this business is to have a bunch of appointments, talk to a bunch of people, I’ll make friends and they’ll want to do business with me.” That’s not the way this business works, never has, never will, and it will be a waste of your time and a waste of the other event owners time, also.

I wish you well in all of your marketplace appointments, but I also, would wish preparation and the understanding that in 10 to 12 minutes you can lose a relationship faster than you can gain one. It is a terrific way to go back and say hi to old friends and acquaintances, and remind them that you are still interested in doing business with them. It is a terrible way to show people that you’re too new to know what’s going on.

Video blog: Don Schumacher, CSEE, Executive Director
National Association of Sports Commissions
513.281.3888     –     http://www.sportscommissions.org 
Published  August 18, 2014

NASC Board of Directors Meets for Summer Retreat

July 22, 2014

Membership services and professional development were two of the main topics covered at the 2014 National Association of Sports Commissions Board of Directors Summer Retreat, held July 16-18 at the National Collegiate Athletic Association’s office in downtown Indianapolis.

The meeting is the yearly opportunity for the Board to discuss topics that affect the long-term growth and viability of the NASC, and how NASC can best serve its members.

“We see the summer retreat as a great way to proactively look at the issues facing the NASC and its member organizations,” said Kevin Smith, CSEE, director of the St. Petersburg/ Clearwater Sports Commission and the chair of the Board of Directors. “We use this time to discuss some of the ways we can help our members be even more productive.”

Topics during the retreat included CSEE and professional development for members, Association meetings and events, and new membership services.

The Board also heard from Mark Lewis, executive vice president for championships and alliances of the NCAA, on the changing environment of college sports.

“These topics affect how our membership does business in the competitive sports tourism industry,” said Greg Ayers, CSEE, president and CEO of Discover Kalamazoo and Vice Chair/Chair-Elect of the Board. “The Board wants to find new ways, from education to networking, to help our members establish themselves as leaders in this field.”

The next professional development opportunity for members is the CSEE Fall Module and Market Segment Meetings, co-located with the USOC Olympic Sportslink at the Hilton Chicago on Monday, September 22 and Tuesday, September 23. For information and registration, visit http://sportscommissions.org/MarketSegmentMeetings.

Jackie Reau
Game Day Communications
700 West Pete Rose Way
Cincinnati, Ohio 45203

(513) 929-4263, office
(513) 708-5822, mobile
(513) 929-0245, fax

jreau@gamedaypr.com
www.gamedaypr.com
LinkedIn: JackieReau
Facebook: JackieReau
Twitter:@JackieReau

Playing the Game of Social Media Marketing

January 21, 2014

Are you getting stressed out by the pressure to be using social media? Are you confused about what is worth doing in social media and how to do it right? Then it is time for you to take a breath and join Author and Social Media Expert; Doug Motel in Playing the Game of Social Media Marketing. Doug will show you how to market your business with the top social media platforms including Facebook, Twitter, Pinterest, YouTube and more. Some of the things you will take away from this webinar are:

-What social media is and what it isn’t. 
-Why social media platforms are vital for small businesses.
-Tips & tricks for effectively using each platform for your business.
-Strategies to avoid overload when using this stuff. 
-And much, much more. 

Learn how to more effectively use social media platforms to keep your customers engaged and satisfied, giving you more time to focus on what you love to do most in your business!

Time: Tuesday, January 28, 2014
Date: 2:00pm ET
Presenter: Doug Motel
Register Now!

Want more information on upcoming Best Practice and Event Webinars, check out our upcoming webinar schedule here.

NASC Sports Legacy Fund

January 31, 2013

The 2013 NASC Sports Symposium is around the corner and I hope everybody is getting ready for this event and all the events of your own upcoming this spring. I would like to have everyone just take a quick minute and try to get involved in a worthy cause and take the opportunity to showcase your area and events! After 2012 Hartford, I was looking to get more involved in NASC and contacted the national office and showed my interest in the Sport Legacy Committee and am very excited in our committee’s goals for this year’s symposium.

“Run. Louisville, Run” is the 2013 Beneficiary for the Sports Legacy fund. This program challenges youth ages 12-18, to train and complete the Triple crown of racing , a 10- mile race held in the Spring. This is a great opportunity for every member to get involved in this cause but more important to “show-off” something special or unique about your city, event or region.

Our committee is looking for you to donate an item or items from your city or event that best represents your area and can show all the other members what you’re doing for today’s sporting events around the country. If unable to donate, please pass the world around to all your colleagues about bidding on items at this year’s symposium or purchasing raffle tickets to win other great prizes.

I really think NASC and all its doing for our membership and the entire sports world is moving in the right direction and I hope you will consider donating to NASC Sports Legacy Fund. Thank you for giving me the opportunity to reach out to the membership and I look forward to seeing you in Louisville.

JIM STEELE, South Sioux City NE CVB

2011 NASC Sports Event Symposium Scheduled for Greensboro, NC April 12-14

March 4, 2011

2011 NASC SES Logo_for web It is almost time for Greensboro and the 2011 NASC Sports Event Symposium. Your Cincinnati staff has been busy adjusting the schedule and topics to your suggestions since last summer. Now, the pace quickens!

I’d like to highlight several points:

  • The Certified Sports Event Executive program features the final of three installments from the Disney Institute: Brand Loyalty and Customer Service: Disney Style. If ever there was a CSEE program worthy of an extra $250 it is this one! For those of us deeply involved in the CSEE Program we have been waiting for this session for two years. There cannot be any debate over the importance of branding and customer service. We invite all members to join us!
  • Our educational sessions have been designed for host organizations and event owners. You will find subjects of great value on the program. I must tell you that we are hearing more and more instances of the lack of due diligence in negotiations between potential hosts and owners of events. Perhaps this was inevitable: our industry has grown so quickly that mistakes are bound to be made. Unfortunately, most of those we hear about are preventable.

This year’s sessions are designed to help all parties do a better job serving the needs of the participants in each event. It is, after all, it’s about them.

  • The NASC Sports Marketplace looks, at this writing, bigger than ever.  View a list of registered attendees. We know you like that, and have worked very hard to increase the number of event owner members of the NASC. The more members we have, the more will attend the marketplace. There are a few important items I wish to stress:

First, you will have more than three weeks to request your appointments! This is a full week more than last year.

Second, be sure to go to the NASC web site and make sure your profile says exactly what you want it to say. That profile will be used by host organizations and event owners to evaluate an appointment.

Third, you will receive your list of appointments two weeks before Symposium! Use this time to prepare for your meetings! Be certain you understand what each other needs and if you can meet those requirements. If this sounds like a parallel to our personal lives, it probably is: a new relationship will be as productive as advance preparation makes possible. And, lasting relationships are always based on true connections, not smoke and mirrors. It is a reliance on this latter temptation that can lead to difficulty. OK, Dr. Don…enough already!

Finally, please refer to the NASC Symposium website for answers to your questions! We established this website because the details of the event had become involved enough that a separate site was needed. After answering some questions a few days ago I asked the member if they were aware of the website. The answer was, “I only know about the one where I sign in.” So, if you are in need of up-to-date information on Greensboro, please go to www.NASCsymposium.com.

 

See you in Greensboro!

Don

Donald G. Schumacher, CSEE
Executive Director
National Association of Sports Commissions

 

 

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Preparing for the 2010 NASC Sports Marketplace

March 31, 2010

The following tips should help to make your NASC Sports Marketplace experience a successful one.  Pre-scheduled appointments allow you to prepare for each client on an individual basis and be confident on your presentation.  Remember, “Failing To Prepare Is Preparing To Fail”.

1.    Create a Sell Sheet for your appointments.  Sell Sheets should include information about your city and your organizations services.
2.    Customize a Fact Sheet for each appointment to use as an information-gathering tool.  This would include client’s organization, contact information and all event information.
3.    Know the limitations of your organization and what you Can and Cannot Do for the client.
4.    Educate yourself, not only on the client, but also on what you are attempting to sell the client.
5.    Do not overwhelm the client with materials.  Send any information when follow-up is done (No later than seven days after Symposium).
6.    Give a business card and get a business card.
Leave the conference with contact information for as many colleagues as
possible to grow your network in the sports event industry.

See you in Columbus……..

About the Guest Contributor: Jeffrey M. John, CSEE is the Senior Sales Manager for the Greater Columbus Sports Commission.
Presently working closely with NCAA, Big Ten, NHL and Ohio High School
Athletic Association.  Currently serving on the NASC Member Mentoring
Committee, Awards Nomination Committee and Meetings Committee.  Jeffrey
has attended eight Symposiums, representing small market CVB’s and
large market Sports Commissions.

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