Archive for the ‘Professional Development’ Category

February’s Featured Member Benefit – Active Member Mentoring

February 8, 2016

Last week we introduced Member Mentoring as the Featured Benefit of the Month. This week we put the spotlight on how our Active Members use the mentoring committee. Mary Lee Malmberg is an Active member who currently serves on the
Mentoring Committee. She reflects upon her early experiences with her mentor and how Active members of all experience levels can use this NASC service.

“The Member Mentoring Committee is available to all members of NASC regardless of their years of experience in the industry! Many of our members volunteered to serve on this committee because someone else helped them when
they needed advice and assistance. The majority of questions we receive are from individuals new to the sports travel industry. Questions range from “what can I expect to get out of Symposium” to “who should serve on my
sports committee.”

When I was new to the industry I was mentored by Denny Gann, one of the founding members of NASC. I was preparing my first proposal for a national tournament and Denny kindly reviewed my work and made suggestions to make the
bid stronger. The story has a happy ending because Cedar Rapids was awarded the tournament! I have always appreciated the insight and help a fellow NASC member gave me!

The CVB and Sports Commission members serving on NASC’s Member Mentoring Committee have many combined years of industry experience. We are here to answer questions, provide advice, brainstorm or lend an understanding ear to
inquiring minds from small or large organizations regardless of years of experience!”

Mary Lee Malmberg
CSEE, Director of Sports Tourism
Cedar Rapids Area Convention & Visitors Bureau

Whether you’re a brand new member wanting advice about the Symposium or you’re a seasoned veteran looking for a second set of eyes on a proposal, the Mentoring Committee is here to help. Take a look at the committee roster and reach out today!

CSEE Program Redesign – Video Blog

January 25, 2016

Have questions about the new CSEE program? Want to learn more about the first online CSEE course? Curious how the new program will affect your previous credits? Take a few minutes and watch this video blog where Don Schumacher, CSEE, Executive Director, NASC answers all your questions and more! If you still have questions after watching this video, let us know by emailing Info@SportsCommissions.org.

Instructions for Registering for CSEE Online Course

January 21, 2016

Registration for our very first online CSEE course, Strategic Planning for Successful Sport Tourism, will open on Monday, January 18. This course is Core Course 1 as outlined in the CSEE Program Redesign document and is the first of three mandatory courses required for certification for those who enroll in CSEE from this point forward.  The course is open to ALL members enrolled in CSEE.

Registration will remain open until Noon ET on Friday, February 5.

To register, go to your My Account Members section of the NASC web site.

Click on Register for Events.

Click on Online CSEE Course(s).

All new students registering for a CSEE course for the first time will be provided with a copy of the NASC Whitepaper “Report on the Sport Tourism Industry.” This paper must be completed to get full benefit of the first course taken.

An orientation session will be required before taking your first course. After the close of registration each participant will be provided with a student ID and instructions on how to access Ohio University’s web site. It will take 10 days to process the student list and assign these numbers.

On February 15 the Orientation Course will open. It will lead you through what you need to know about using Blackboard, the online system that will be used for every course.

Each registered student will have seven days in which to log on, take the orientation course and be ready for the opening of our first core course on February 22.

This course will remain open until Friday, April 1. It will close at that time and all students will need to complete the course by then or lose credit and the course registration fee.

Timeline:

January 18 – Registration for Core Course 1 opens

February 5 – Registration closes

February 15 – Orientation course opens

February 22 – Orientation closes and Core Course 1 Opens

April 1 – Core Course 1 Closes. All students must complete course work by that time

Contact
Direct any questions to Don Schumacher, CSEE, Executive Director at Don@SportsCommissions.org.

Off-season planning for the 2016 NASC Sports Event Symposium

December 15, 2015

It’s the season of lists. Holiday shopping, wish lists, parties, and making sure you end up on the “nice” list. In the spirit of lists, here’s your NASC 2016 Sports Event Symposium “TO DO” list. Right now is the best time to do your off-season prep, get organized, take care of the logistics, and position yourself to rock it in the new year. Grand Rapids, here we come.

(1) Get registered! You have to be there April 3-7, 2016 to take advantage of this direct selling, education, networking opportunity. It only takes a few clicks. Don’t forget the add-ons and let NASC know if this is your first Symposium. See? Easy.

(2) Make your hotel reservation. You have two choices in Grand Rapids, The Amway Grand Plaza Hotel or the JW Marriott Grand Rapids. You can’t go wrong with either property. Both have plenty of amenities and are convenient to the action at DeVos Place Convention Center. (Room blocks will sell out, so don’t delay on this one. Don’t say I didn’t warn you.)

(3) Book your flight/make travels plans. Local airport is GRR with plenty of lift — 6 airlines and 22 major market direct flights. Or, if you feel the need to road trip, Grand Rapids is easy to get to. Our NASC staff made the trek via car last summer from Cincinnati in under six hours with no speeding tickets (I think).

(4) Update your member profile. This is a good idea any time of the year, but especially when your potential partners are looking for you in prep for the Symposium. Logon to the NASC website and search for yourself in the member directory.  Make sure your POC is current and your message is relevant to your goals for your meetings this spring. It’s the NASC version of Googling yourself.

(5) Ok, now for additional cool stuff. The NASC Member Awards program is great way to recognize those in our industry that deserve our praise. Learn more here.

There are also opportunities to do good work and leave a mark on the local community while in Grand Rapids. Watch for details on the Sports Legacy Fund Community Service Project and get involved by joining your fellow colleagues at a local park clean up. We’d love to see everyone ready with sleeves rolled up. Don’t fret about the weather, no one froze last year! The Sports Legacy Fund silent auction and raffle will benefit the Mary Free Bed Wheelchair and Adaptive Sports Wheelchair Tennis Program. This organization assists hundreds of children and adults participate in a variety of organized team sports. Details on donating can be found here. Please, please bring your raffle ticket CA$H and your credit card with the highest limit.

(6) Get your clients to Grand Rapids. Are your current partners NASC members? Wouldn’t it be awesome to see them at the Symposium?  Why not personally invite them to join the association and meet you there. If you need membership info or would like a member of the Membership Committee to contact them, just say the word.

There you have it. Include this list with all the others. Check these items off now to be ready when the Symposium season arrives. See you in Grand Rapids. Ready…..Go!

Janna Clark, CSEE
Elizabethtown Sports Park
NASC Board of Directors
NASC Mentoring Committee

Call for Volunteers: 2015-2016 Committee Volunteers NeededLe

May 6, 2015

Volunteers are the foundation of the NASC. In the last year, more than 100 committee volunteers contributed to progress and growth of the NASC in many ways including:

  • Referring industry colleagues to join the Association
  • Recommending educational content and programming for the annual NASC Sports Event Symposium, the original conference and longest-running reverse tradeshow for the sports tourism industry
  • Enhancing mentoring activities for new members and first time Symposium attendees
  • Establishing new categories and serving on judging panels for the annual member awards
  • Developing CSEE modules
  • Creating the inaugural NASC Sports Legacy Fund community service project

We invite you to respond to this year’s call for volunteers. We need your skills, passion, and perspectives to build a
vibrant, inclusive, and multicultural group of volunteer leaders throughout our committees.

The NASC is YOUR association; committee participation is one of the best ways to be engaged and help contribute to the
decision-making that continues to position the NASC as the most valuable resource available to sports event professionals. Members, including new committee members and those who currently serve, must respond to the call for volunteers by May 8, 2015.

Thank you for your consideration!
Yours in Sport,

Greg Ayers, CSEE, CTA
President & CEO, Discover Kalamazoo
Chairman, NASC
Awards Committee
The Awards Committee is responsible for developing award categories and criteria for the annual NASC Member Awards.
The committee also serves as judges for the various categories.

Membership Committee
The Membership Committee oversees membership retention and recruitment. The committee contacts inactive and
cancelled members on behalf of the association to encourage them to renew. The committee also evaluates membership
benefits and resources on an annual basis.

Mentoring Committee
The Mentoring Committee cultivates relationships with new members to help guide them through their first year of membership. The committee is also responsible for planning and hosting first time attendee activities at the annual Symposium. Pre-requisites: A minimum of four years of NASC membership and industry experience

Professional Development Committee
The Professional Development Committee assists with the development and implementation of the CSEE Program. Committee members are required to join and fully participate in monthly committee calls, assist in the development of modules and continually evaluate the program to strengthen the CSEE brand. Pre-requisites: Must be currently enrolled in the CSEE Program and have attended at least two modules

Sports Legacy Committee
The Sports Legacy Committee manages the Sports Legacy Fund. The committee establishes the criteria and eligibility requirements for beneficiaries of the fund and selects the beneficiary each year. The committee also coordinates all aspects of the annual fundraiser, including promotion, solicitation of donation items, and ticket sales, as well as equipment donations.

Symposium Committee
The Symposium Committee assists in the planning and execution of the annual NASC Sports Event Symposium. Committee members are required to join and fully participate in monthly committee calls, recruit event owners, develop education sessions including review of topics, examination of proposals, and selection of speakers, and promote the Symposium through word of mouth marketing to industry peers and colleagues.

The Sport of the Moment

February 9, 2015

Watching Tiger Woods’ struggles on the golf course so far in 2015 reminds us that Tiger’s heyday, in the early to mid-2000s, was the PGA Tour’s heyday as well.

As rights fees came up for television broadcasts, sponsor renewals and the like, the Tour was smart enough to cash in on the amazing popularity of watching Tiger play golf to bring in record rights fees and sponsorship deals.

Today, watching Tiger play golf is more an exercise in watching an accident—we know we shouldn’t look, but we do anyway. Not having a signature player dominating the PGA Tour, the Tour will say, is more interesting because many players have a chance to win.

But do we know these players the way we do Tiger?

Which brings us to the discussion of what’s the “hot” sport to sponsor, to get rights fees for, to bring to your city? Ten years ago, it may have been golf, whether professional or amateur. Over the last decade we’ve seen the explosion of youth lacrosse, fishing tournaments, even bowling (which is becoming bigger than ever on the high school level).

All this follows soccer’s foothold on youth activities, and youth baseball and softball will never go away. So what’s the right sport for you?

It’s tempting to go after the “hot” sport of the moment, but look at what your area can support and what’s popular as a recreational sport in your area. That will help you determine if your facilities are right, and whether you can entice enough volunteers to help during the event.

Because as the PGA Tour is learning, what was must-see TV 10 years ago, is becoming can’t-look-away TV.

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More than 200 sports tourism professionals in attendance at NASC Market Segment Meetings and CSEE Fall Module Held in Conjunction with USOC Olympic Sportslink

October 2, 2014

More than 200 NASC members gathered in Chicago, IL for the NASC semi-annual meeting from September 22-23, 2014. Hosted in conjunction with the USOC’s Olympic SportsLink conference, programming for the semi-annual meeting included: CSEE Fall 2014 Module, NASC Market Segment Meetings, and NASC Board of Directors meeting.

Daniel Diermeier, Ph. D., from the University of Chicago, presented the four-hour CSEE module on Crisis Management to 126 NASC members.  It focused on the key issues in a crisis situation and managing the flow of information.  After a 90 minute keynote presentation, attendees participated in a team activity that thrust them into a real-life crisis issue that grew beyond personal safety to include emotional issues and competing points of view. The session ended with a mock media conference and debriefing.  At the conclusion of the module, nine participants earned their CSEE credential.

Fall 2014 CSEE Graduates

Laura Garratt, CSEE, San Mateo County/Silicon Valley Convention & Visitors Bureau
John Giantonio, CSEE, Casper Area Convention & Visitors Bureau
Pete Harvey, CSEE,  Buffalo Niagara Sports Commission
Nick Hope, CSEE,  Al J. Schneider Company
Gen Howard, CSEE, Louisville Convention & Visitors Bureau
Alison Huber, CSEE, Wisconsin Dells Visitor & Convention Bureau
Lisa Pacheco, CSEE, Sports Williamsburg
Matt Robinette, CSEE, Richmond Region Tourism
Marva Wells, CSEE, High Point Convention and Visitors Bureau

The most recent class of certified sports event executives joins an elite group of only 140 sports tourism industry professionals across the country who share the CSEE credential. The next module will be held Monday, April 27th in Milwaukee, WI in conjunction with the 23rd annual NASC Sports Event Symposium.

The NASC Market Segment Meetings, created in 2006 to offer destinations with similar market size and organizational structure a platform to share ideas, was led by professional facilitator Adrian Segar. Over two days, 178 NASC members participated in discussions on the hottest topics  including local organizing committees, hotels, sports services, marketing/sponsorships, the bid process and bid fees, industry trends, facilities & facility management, economic impact, and creating your own events.

Additionally, the NASC Sports Legacy Committee announced Running Rebels Community Organization as the 2015 beneficiary of the NASC Sports Legacy Fund and kicked off the annual fundraiser with a 50/50 Split the Pot Raffle, raising nearly $500. The Sports Legacy committee’s goal is to raise $20,000 through a variety of activities to take place over the next six months with an emphasis placed on the silent auction and raffle to be held at the upcoming NASC Symposium.  Learn more about Running Rebels or how you can help leave a legacy.

At the conclusion of the Market Segment Meetings, the NASC board of directors held their monthly meeting. The agenda included reviewing the summer board action items, hearing updates from the retained earnings and hall of fame ad-hoc committees, sharing ideas and input on the marketing of the association to event rights holders and reviewing the 2014 mid-year membership survey results.  The NASC Board of Directors meets on a monthly basis via conference call and three times a year face-to-face.  If you are interested in applying for the 2015-2016 NASC Board of Directors to help lead the industry’s only not-for-profit association visit http://www.sportscommissions.org/About/Board-of-Directors/Nominations.

Current plans are to hold the 2015 NASC Market Segment Meetings in conjunction with the 2015 USOC SportsLink Conference. Dates and times for next year’s meetings will be announced in winter of 2015.

Prospecting in the NASC Sports Marketplace

August 18, 2014

Let’s talk for a few minutes about Sports Marketplaces. The NASC developed the first Sports Marketplace in the late nineties and since then it’s become an intricate part of the annual NASC Sports Event Symposium. And looking at the recent responses from our meeting in Oklahoma City, we can tell that your interest in the sports marketplace is as high as or higher than ever, and it turns out to be the number one reason why many of you attend the symposium and we understand that. One of the questions I would ask you though is to determine for yourself whether you’re prepared for the sports marketplace before you begin. And now we’re talking from the cities point of view, because one of the concerns, I personally have is, that many of you are relatively inexperienced in the industry are expecting to go to the Sports Event Marketplace and pick up business in 10 to 12 minutes, when you’re not even sure whether your destination can host the events you’re talking about. How do you fix that?

First, don’t go to a Sports Marketplace until you know the kinds of events you can host, and which age groups, and why. And if you don’t know that, you’re going to have to find somebody to help you determine what you can do before you talk to anybody. Because what happens is, a very simple prophecy is fulfilled if you don’t know whether you can handle the event or not, and you show the event owner in a sports marketplace appointment that that’s the case, what you’re doing is losing the business, rather than gaining the business.

What’s a proper approach to a sports marketplace appointment? Be prepared, be absolutely ready with what you can do and don’t take appointments with people who have events that you can’t handle. How do you find out where these events are? You go to the Rights Holder section of our database and you can find hundreds of event owners, and you can determine by sport which ones you ought to be talking to. And it makes common sense, to go ahead and do your homework before you go to the marketplace, at all.

Now, there has been some thought about restricting appointments at the marketplace to people who have been members and have attended the symposium for at least two years, and not have marketplace appointments with new people. That, of course, is not what we are going to do. Instead, I think you’re going to find the NASC to rely itself increasingly on Rapid RFP Review sessions; where an event rights holder meets with 10 or 12, or 15 of you at one time, “Here’s what we’ve got, this is what we’re looking for, go off do your homework. When you know you have it, get in touch with us, let’s talk then.” That’s a great way to do this. What is not a great way is to say to yourself before you arrive on-site for a sports marketplace series of appointments, is all I have to do to be successful in this business is to have a bunch of appointments, talk to a bunch of people, I’ll make friends and they’ll want to do business with me.” That’s not the way this business works, never has, never will, and it will be a waste of your time and a waste of the other event owners time, also.

I wish you well in all of your marketplace appointments, but I also, would wish preparation and the understanding that in 10 to 12 minutes you can lose a relationship faster than you can gain one. It is a terrific way to go back and say hi to old friends and acquaintances, and remind them that you are still interested in doing business with them. It is a terrible way to show people that you’re too new to know what’s going on.

Video blog: Don Schumacher, CSEE, Executive Director
National Association of Sports Commissions
513.281.3888     –     http://www.sportscommissions.org 
Published  August 18, 2014

NASC Board of Directors Meets for Summer Retreat

July 22, 2014

Membership services and professional development were two of the main topics covered at the 2014 National Association of Sports Commissions Board of Directors Summer Retreat, held July 16-18 at the National Collegiate Athletic Association’s office in downtown Indianapolis.

The meeting is the yearly opportunity for the Board to discuss topics that affect the long-term growth and viability of the NASC, and how NASC can best serve its members.

“We see the summer retreat as a great way to proactively look at the issues facing the NASC and its member organizations,” said Kevin Smith, CSEE, director of the St. Petersburg/ Clearwater Sports Commission and the chair of the Board of Directors. “We use this time to discuss some of the ways we can help our members be even more productive.”

Topics during the retreat included CSEE and professional development for members, Association meetings and events, and new membership services.

The Board also heard from Mark Lewis, executive vice president for championships and alliances of the NCAA, on the changing environment of college sports.

“These topics affect how our membership does business in the competitive sports tourism industry,” said Greg Ayers, CSEE, president and CEO of Discover Kalamazoo and Vice Chair/Chair-Elect of the Board. “The Board wants to find new ways, from education to networking, to help our members establish themselves as leaders in this field.”

The next professional development opportunity for members is the CSEE Fall Module and Market Segment Meetings, co-located with the USOC Olympic Sportslink at the Hilton Chicago on Monday, September 22 and Tuesday, September 23. For information and registration, visit http://sportscommissions.org/MarketSegmentMeetings.

Jackie Reau
Game Day Communications
700 West Pete Rose Way
Cincinnati, Ohio 45203

(513) 929-4263, office
(513) 708-5822, mobile
(513) 929-0245, fax

jreau@gamedaypr.com
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LinkedIn: JackieReau
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Twitter:@JackieReau

Call for Volunteers: 2014-2015 NASC committees and volunteer opportunities

April 10, 2014

Volunteers are the foundation of the NASC. In the last year, more than 100 committee volunteers contributed to progress and growth of the NASC in many ways including:

  • Referring industry colleagues to join the association.
  • Enhancing mentoring activities for new members and first time symposium attendees.
  • Establishing of new categories and serving on judging panels for the annual member awards.
  • Developing of CSEE modules.
  • Recommending educational content and programming for the annual NASC Sports Event Symposium, the original conference and longest-running reverse tradeshow for the sports event industry.

We are excited to invite you to respond to this year’s call for volunteers. We need your skills, passion, and perspectives to build a vibrant, inclusive, and multicultural group of volunteer leaders throughout our committees.
The NASC is YOUR association; committee participation is one of the best ways get engaged and help contribute to the decision-making that continues to position the NASC as the most valuable resource available to sports event
professionals. Members, including new committee members and those who currently serve, must respond to the call for volunteers by April 25, 2014. Volunteer for a committee.

Yours in Sport,
Kevin B. Smith

Chairman, NASC
Director, St. Petersburg/Clearwater Sports Commission

Awards Committee
The Awards Committee is responsible for developing award categories and criteria for the annual NASC Member Awards. The committee also serves as judges for the various categories.
Staff Liaison: Elizabeth Young

Membership Committee
The Membership Committee oversees membership retention and recruitment. The committee contacts inactive and cancelled
members on behalf of the association to encourage them to renew. The committee also evaluates membership benefits an resources on an annual basis.
Staff Liaison: Elizabeth Young

Mentoring Committee
The Mentoring Committee cultivates relationships with new members to help guide them through their first year of
membership. The committee is also responsible for planning and hosting first time attendee activities at the annual Symposium.
Pre-requisites: Committee members must have a minimum of five years of industry experience and be actively involved in
the NASC.
Staff Liaison: Elizabeth Young

Professional Development Committee
The Professional Development Committee assists with the development and implementation of the CSEE Program.
Committee members are required to join and fully participate in monthly committee calls, assist in the development of modules and continually evaluate the program to strengthen the CSEE brand. Pre-requisites: Members must be currently enrolled in
the CSEE Program and have attended at least two modules to be considered.
Staff Liaison: Beth Hecquet, CMP, CMM

Sports Legacy Committee
The Sports Legacy Committee manages the Sports Legacy Fund. The committee establishes the criteria and eligibility requirements for beneficiaries of the fund and selects the beneficiary each year. The committee also coordinates all aspects of the annual fundraiser, including promotion, solicitation of donation items, and ticket sales, as well as equipment donations.
Staff Liaison: Elizabeth Young

Symposium Committee
The Symposium Committee assists in the planning and execution of the annual NASC Sports Event Symposium. Committee members
are required to join and fully participate in monthly committee calls, recruit event owners, develop education sessions including review of topics, examination of proposals, and selection of speakers, and promote the Symposium through word of mouth marketing to industry peers and colleagues.

Staff Liaison: Beth Hecquet, CMP, CMM

Seventeen graduate from the NASC’s Certified Sports Event Executive programNA

April 24, 2013

At this year’s National Association of Sports Commissions Symposium held in Louisville, the latest class from the Certified Sports Event Executive (CSEE) program graduated.

The Certified Sports Event Executive Program is a certification program open only to NASC members. Since its inception, the NASC has been dedicated to raising the standards of professionalism in the industry. The NASC Staff and Professional Development Committee assist presenters in preparing sessions and case studies to ensure that the needs and concerns of the sports event industry are addressed.

The most recent graduating class of 17 includes:

  • Karin Aaron, Visit Loudoun
  • Ariana Andis Klein, US Lacrosse
  • Lindsay Arellano, Rockford Area Convention & Visitors Bureau
  • Anna Barlow Cumming, Forsyth County Chamber of Commerce
  • Jim Dietz, Columbus Indiana Visitors Center
  • Josh Dill, Visit Lubbock Inc.
  • Roy Edmondson, Team San Jose
  • Karen Hubbs, Johnson City Convention & Visitors Bureau
  • Carolyn Lee, GWN Dragon Boat
  • Mona Murphy, Flint-Genesee Regional Convention & Visitors Bureau
  • Dave Patrone, Kentucky Exposition Center/International Convention Center
  • Dave Plevich, Greater Morgantown Convention & Visitors Bureau
  • Erik Sabato, Wyndham Hotel Group
  • Darien Schaefer, Wausau/Central Wisconsin Sports Authority
  • Justin Stine, Overland Park Sports Alliance
  • Kim Strable, Greensboro Sports Commission
  • Jason Williams, Butler County Visitors Bureau