Archive for the ‘Sports Event Industry Conferences’ Category

National Association of Sports Commissions Raises $14,000 for Oklahoma Cleats for Kid

April 15, 2014

NASC Wraps Up Oklahoma City Meeting with Record Attendance

The National Association of Sports Commissions (NASC), the governing body of the $8.7 billion sports events industry, celebrated record attendance for its annual symposium held here last week.

814 attendees, including 206 first-timers, participated in last week’s NASC Symposium to elect new NASC leadership, honor members with industry awards and participate in dozens of continuing education programs led by industry leadership.

Also, during the event the NASC Sports Legacy Fund raised $14,000 to benefit Oklahoma Cleats for Kids, an Oklahoma City-based organization that collects, recycles and distributes new and gently used athletic shoes and equipment to kids in need.

Cleats for Kids at NASC

National Association of Sports Commissions Board Chair Kevin Smith presents a $14,000 grant to Cleats for Kids’ Stacy McDaniels and youth beneficiaries of the program at the 2014 NASC Symposium held in Oklahoma City last week.

SportAccord Convention Scheduled for April 6-11, 2014, The Susesi Resort, Belek/Antalya, Turkey

January 30, 2014

What is SportAccord Convention?

SportAccord Convention is the annual platform in which over 100 international sport federations meet face to face with potential host cities of their international events.

“SportAccord Convention helped London secure the 2017 IAAF World Championships, and secure the 2013 ITU Grand Final… SportAccord Convention enables people to come together and helps secure future events for London.” (Ian Edmondson, Head of Major Events, London & Partners)

Who attends SportAccord Convention?

  • Over 100 International Sport Federations
  • Sporting host cities from all over the world
  • Major Event Organizing Committees (incl. Olympic Games)
  • Leading event delivery organizations

Why should I attend SportAccord Convention?

  • Meet face to face with the decision makers in international sport, discuss hosting opportunities for your city
  • Host over 50 meetings with targeted sport federations over the space of one week
  • Learn and share knowledge with other successful sport cities
  • Meet with organisations who can assist your city deliver outstanding events
  • Position your city at the heart of the sports movement

Useful Links



Event Schedule



City Listings

Register Now

If your city is serious about hosting international sport, you can’t miss SportAccord Convention. Cities from all over the world participate at SportAccord Convention every year in order to achieve their yearly hosting objectives.

Should you wish to discuss any aspect of SportAccord Convention further, please do not hesitate to contact Tim Kilpatrick (

Bowling for Dollars: Economic Impact Considerations for College Football Bowl Games

January 3, 2014

The outgoing president of Ball State University, Dr. Jo Ann Gora, once said that the only ones who make money from a bowl game is the host city. An economic impact study from last January’s Orange Bowl and BCS Championship games shows, that’s not too far from the truth, at least for the on-their-way-out BCS bowls.

According to a study by the Conventions Sports & Leisure International group shows that the 2012-2013 Orange Bowl Festival, which included the annual Orange Bowl game as well as the BCS Championship game, helped generate a $298.1 million economic impact for South Florida.

Perhaps more significant is that number is nearly 50 percent more than the economic impact generated the last time South Florida was the host for both the Orange Bowl and the BCS National Championship games, in 2008-09. It’s also close to the $333 million economic impact of the 2010 Super Bowl played at Sun Life Stadium, according to the South Florida Super Bowl Committee.

The study cited an improved economy as one reason for the jump in spending; another was the increased interest in the two teams involved in the BCS title game in 2013, Alabama and Notre Dame.

The study breaks down the economic impact with Orange Bowl events generating $127 million in new direct spending, $224 million in total new economic output, $4.9 million in new taxes and creating approximately 2,400 new full and part-time jobs that generated $81.4 million in personal earnings. The total economic impact figure includes $74.1 million in media exposure value for South Florida.

That’s what one of the BCS bowls can mean to a community, but what about some of the lower tiered post-season college games? They can impact a city’s bottom line, as well. For example, the Las Vegas Bowl, played just before Christmas at UNLV’s stadium, brings in around 37,000 fans who generate some $18 million in non-gaming economic impact during one of the quietest tourist weeks of the year on The Strip.

And look at the finances surrounding the Heart of Dallas bowl January 1 at the Cotton Bowl pitting UNLV against North Texas. UNLV expects to receive $600,000 from its conference for participating in the game but is responsible for selling $400,000 in tickets (5,333 tickets at $75 apiece). That leaves $200,000 for the expense of sending the team and university officials to Dallas for the game. But it’s been 13 years since UNLV has been in a bowl game, and despite the financial challenges, UNLV Athletic Director Tina Kunzer-Murphy said she never considered turning down the bid.

“It’s a national network and we’re going to be the first game out,” Kunzer-Murphy said. “It’s going to be a three-hour advertisement for the university, and that’s priceless.”

For the Dallas area, the bowl game has its own payday. This bowl game, run as a not-for-profit, brings in just under $20 million in economic impact, according to the Dallas Convention and Visitors Bureau. The traditional Cotton Bowl Classic, before it moved to Arlington, Texas, was $29.8 million.

Add in the national exposure that the host cities receive during a bowl game, and it’s easy to see how games from the Belk Bowl to Music City Bowl to the Pinstripe Bowl continue to pop up and thrive: Schools love the exposure, and the host cities love the visitors during traditionally slow tourism times. And that’s a big win for both sides.


Jackie Reau

Game Day Communications
700 West Pete Rose Way
Cincinnati, Ohio 45203

Special Offer on 2014 Symposium Sponsorships

January 2, 2014

2014 logo_low resOnly a few sponsorship opportunities remain for the 2014 NASC Sports Event Symposium. Don’t miss out on exceptional exposure for your brand including recognition on the final Symposium mailer, which will be distributed to over 6,000 sports event professionals.

Sponsorship packages are flexible and customized to suit your business objectives and organizational needs.

GOLD SPONSOR BENEFITS: One (1) conference registration, 1/4 page advertisement in conference program, on-site signage, social media mentions, recognition in sponsors section of Symposium app, Invitation to private function in Sports Marketplace, Mic-time at sponsored function (where applicable), Company name on Symposium website, emails, and marketing pieces

PLATINUM SPONSOR BENEFITS:  One (1) conference registration, 1/4 page advertisement in conference program, on-site signage, social media mentions, recognition in sponsors section of Symposium app, Invitation to private function in Sports Marketplace, Mic-time at sponsored function (where applicable), Company logo on Symposium website, emails, and marketing pieces

SPECIAL OFFER!!! Sign a sponsorship contract by January 31st, 2014 and choose any one of the following Add On’s at no additional charge:

–   Second conference registration
–   Pre-conference attendee list
–  Half page program ad
–   Banner at on
–   Item in registration bag

Available Sponsorships

Sponsor Level Investment  Function
 GOLD  $5,000 Education Room
 GOLD  $5,000 First Time Attendee Reception
 GOLD  $5,000 Game Changers
 GOLD  $5,000 Conference Program
 PLATINUM  $7,000 Breakfast General Session
 PLATINUM  $7,000 Mobile App
 PLATINUM  $7,000 Rapid RFP Review

Contact Beth Hecquet, CMP, CMM, Director of Meetings and Events, at 513.281.3888 x3 to secure your sponsorship today! View complete information on sponsorship opportunities.

Register Now for Upcoming Webinars

December 4, 2013

This week Phil Andrews, Director of Events & Programs at USA Weightlifting, presented an event webinar to more thoroughly share information about their upcoming events and requirements to bid with destinations interested in hosting. Check out the infographics below to view the Q&A sessions from USA Weightlifting’s event webinar.

Upcoming Webinar schedule:

Tuesday, December 10th at 2pm ET – National Senior Games Association Event Webinar  – Register Now

Wednesday, December 11th at 2pm ET – NASC Member Orientation WebinarRegister Now

Tuesday, January 14th at 12pm ET – USOC Event Webinar: Olympic DayRegister Now

The opportunity to host an event webinar is a benefit of membership and a unique way to reach numerous cities simultaneously. If you are interested in hosting an event webinar or have any questions, please contact Elizabeth Chaney Young, Director of Membership & Marketing, at

Visit our webinar archives page in case you missed any of our recent webinars.

USA Weightlifting Q&A

New Events Added to Online Event Database and Upcoming Event Webinars

September 19, 2013

The NASC Event Database is a wonderful resource for both NASC active members and rights holder members. This free resource allows rights holder members to post their events available for bid to the online database for all active members to search for events to bid on. Recently, USRowing posted four event RFPs: USRowing Youth National Championships, USRowing Club National Championships, USRowing Masters National Championships and USRowing Masters National Head Race Championships. Additionally, USA Track & Field added their 2015 USATF National Junior Olympic Track & Field Championships RFP, and Sommer Sports added their Xtreme Obstacle Challenge RFP. USA Fencing has also followed suit and added their 2014 March NAC bid requirements.

Active members are encouraged to opt-in to receive instant email notifications when events are added.  Members may opt-in from their online account:

Many Rights Holder members have taken a step further and presented Event Marketplace Webinars in an effort to more thoroughly share information about their events and requirements to bid with destinations interested in hosting their events, including: USA Triathlon, USA BMX, ASA/USA Softball, Corporate Games, USA Cycling, and NCAA. The upcoming event webinar schedule is below:

Wednesday, September 25th at 2pm ET – USRowing (Youth Nationals, Club & Masters Nationals)
Register now​-

Tuesday, October 1st at 2pm ET – Sommer Sports (Xtreme Obstacle Challenge)
Register now​-

Monday, October 14th at 2pm ET – USRowing (Masters National Head Race)
Register now​-

If you are interested in posting an event you have available for bid to our event database or would like to host an event webinar to discuss your RFP and bid requirements, please contact Elizabeth Chaney, Director of Membership an Marketing, at

Hasseltine named new board chair of the National Association of Sports Commissions, six new board members elected

April 24, 2013

At the annual Symposium of the National Association of Sports Commissions, Terry Hasseltine, CSEE, of the Maryland Office of Sports, was elected board chair of the organization. Joining Hasseltine on the executive committee are: Gary Alexander, Nashville Sports Council, Immediate Past Chair, Kevin Smith, CSEE, St. Petersburg/Clearwater Sports Commission, Vice Chair/Chair Elect, Greg Ayers, CSEE, Discover Kalamazoo, Treasurer, and Ralph Morton, CSEE Seattle Sports Commission, Secretary.

New board members were also elected and they include: John Gibbons, CSEE, Rhode Island Sports Commission, Michael Price, CSEE, Greater Lansing Sports Authority, Janis Schmees Burke, CSEE, Harris County – Houston Sports Authority and Holly Shelton, CSEE, Oklahoma City Convention and Visitors Bureau.

Also, Rick Hatcher, CSEE joins the board representing Allied Representatives and Jeff Jarnecke, NCAA, representing Rights Holder Representatives.

Meet our 2013-2014 board.

BOD 2013-2014

Sports Legacy Fund 2013

February 11, 2013

As Co-Chair of the Sports Legacy Fund Committee, I respectfully ask you to join me in leaving a lasting impression on Louisville this April.  Yes, we will eat in the restaurants, drink in the bars and dance in the clubs – all in the name of networking, of course – but along the way, we can make a few kids smile too.  The NASC Sports Legacy Fund was established to make our host communities a little bit better after having us.  The Sports Legacy Fund has donated $16,600 to three organizations over the past three years.  And we are just getting started!

When staff at the NASC asked for a board member to chair the Sports Legacy Fund Committee, I immediately volunteered.  What a great opportunity to give back to a community, when I spend most of my workday asking others for help.  But enough about me…

Hopefully, you’ve read at least one of the mailings, emails, Facebook posts or Tweets announcing the 2013 Sports Legacy Fund beneficiary.  To be safe, let me summarize.  Run.Louisville,Run!  is a program developed by the YMCA of Greater Louisville in conjunction with Jefferson City Public Schools.  The task “challenges youth to train for and compete in the Triple Crown of Running”.  Kids, 12-18, will participate in multiple running challenges to prepare for the spring finale – a 10-mile race.  The Sports Legacy Fund donation will allow Run.Louisville,Run! to increase the number of participants to over 200, while reducing, or eliminating, participation fees.

Back to the original request – Will you join me, my fellow Co-Chair – Ed Hruska, and our dedicated Sports Legacy Fund Committee members in making a lasting impression on Louisville?  Your part is easy – we’ve spent most of the last year doing the heavy lifting.

Your organization can donate to the Sports Legacy Fund by,

1. Checking the box on your membership renewal application,
2. Checking the box on your NASC Sports Event Symposium registration,
3. Clicking the link on the Sports Legacy Fund  page of,


4. Providing an item for the silent auction and raffle.

Personally, you can help us exceed our goals by purchasing raffle tickets and bidding high on the auction items. Trust me, you want to have cash and a valid credit card with you at all times.  You will have the opportunity to purchase everything from luxury hotel packages, to pro-style BMX bikes, to industry-specific advertising and event registrations (hint, hint Mark Zimmerman)!

If this is your 1st, 2nd or 7th time reading about the Sports Legacy Fund, I appreciate your attention through my sales pitch.  I look forward to seeing all of you, in April, as we give back to a few kids in Louisville.

All the best,

Jennifer E. Hawkins
Jennifer Hawkins webJennifer Hawkins has served as the Sports Marketing Director for VisitPittsburgh for the past seven years.  As their first sales director, dedicated to the sports market, she is charged with recruiting major sports events to the area.  Along with event sales, Jennifer serves as the local hospitality community’s liaison to athletic venues owners, sports franchise managers and municipal service providers. She has served on the Local Organizing Committee for various events, including the NCAA Men’s Frozen Four, NCAA Men’s and Women’s Basketball Championships, National Kidney Foundation US Transplant Games and the FLW Outdoors Forrest Wood Cup. Prior to working for VisitPittsburgh, Jennifer was the Assistant Director of the Tallahassee Sports Council.  She is a graduate of the University of Illinois and Florida State University.

NASC Sports Legacy Fund

January 31, 2013

The 2013 NASC Sports Symposium is around the corner and I hope everybody is getting ready for this event and all the events of your own upcoming this spring. I would like to have everyone just take a quick minute and try to get involved in a worthy cause and take the opportunity to showcase your area and events! After 2012 Hartford, I was looking to get more involved in NASC and contacted the national office and showed my interest in the Sport Legacy Committee and am very excited in our committee’s goals for this year’s symposium.

“Run. Louisville, Run” is the 2013 Beneficiary for the Sports Legacy fund. This program challenges youth ages 12-18, to train and complete the Triple crown of racing , a 10- mile race held in the Spring. This is a great opportunity for every member to get involved in this cause but more important to “show-off” something special or unique about your city, event or region.

Our committee is looking for you to donate an item or items from your city or event that best represents your area and can show all the other members what you’re doing for today’s sporting events around the country. If unable to donate, please pass the world around to all your colleagues about bidding on items at this year’s symposium or purchasing raffle tickets to win other great prizes.

I really think NASC and all its doing for our membership and the entire sports world is moving in the right direction and I hope you will consider donating to NASC Sports Legacy Fund. Thank you for giving me the opportunity to reach out to the membership and I look forward to seeing you in Louisville.

JIM STEELE, South Sioux City NE CVB

NASC Call for Proposals

October 23, 2012

Are you interested at presenting a breakouts session, or know someone who might be, at the upcoming 21st annual NASC Sports Event Symposium, April 22-25, 2013 in Louisville, KY.  If so check out the recently released Call for Proposals form.

The 2013 breakouts sessions are being collectively called “Engaging Education Sessions” with the aim of allowing attendees to drive their own learning experience by extracting the collective knowledge from industry experts and the audience.  There will be three sets of four concurrent sessions  (12 sessions in total) and each meeting room will have its own theme:

  1. Room 1: Event Management (for example: Local Organizing Committee (LOC); working with municipality, county, state governments; event insurance; contract negotiations; volunteer recruitment, training, recognition; preparing for an event; etc.)
  2. Room 2: Sales & Marketing (for example: sponsor development/fulfillment; membership recruitment; media partnerships; ticket sales; marketing plans; essentials of good salesmanship; effective promotional strategies, etc.)
  3. Room 3: Financial (for example: determining ROI; revenue sources for not-for-profits; economic impact; etc.)
  4. Room 4: Executive (for example: strategic planning; leadership and management skills; board relations; etc.)

Deadline to submit is Friday, November 9th.

CSEE Fall 2012 Module: “Bidding… From A to Z” Recap

October 16, 2012

Dale Neuburger of TSE Consulting facilitated the CSEE Module on “Bidding … from A to Z” held on October 2, 2012 at the Cobo Convention Center Hall in Detroit, MI.  Nearly 140 current and prospective CSEE members were in attendance.  The primary theme of the presentation was the components necessary to develop a winning sports event strategy, including researching, strategizing, campaigning and activating.  In addition, four NASC members (Buddy Wheeler, Janis Schmees , Terry Hasseltine and Sean Krabach) provided input and examples of specific bidding practices they have each utilized to benefit their destinations.  At the conclusion of the module, six individuals were recognized for completing the requirements to earn their CSEE designation.

Fall 2012 CSEE graduates:

Karin Aaron, CSEE, Visit Loudoun
Lindsay Arellano, CSEE, Rockford Area Convention & Visitors Bureau
Josh Dill, CSEE, Visit Lubbock, Inc.
Roy Edmondson, CSEE, Team San Jose
Dave Plevich, CSEE, Greater Morgantown Convention & Visitors Bureau
Justin Stine, CSEE, Overland Park Sports Alliance