Archive for the ‘Sports Tourism’ Category

National Association of Sports Commissions Announces Major Sponsors for 2015 Annual NASC Symposium

April 23, 2015

CINCINNATI (April 23, 2015) – The National Association of Sports Commissions announced today its major sponsors for the 2015 NASC Symposium to be held in Milwaukee next week from April 27-30 where a record turnout of 925 sports events industry professionals will be in attendance.

Elite and Diamond sponsors include: VISIT Milwaukee, West Michigan Sports Commission, Louisiana Association of CVBs, Foley, Alabama, Sports Tourism Complex, Michigan Sports, TEAM Maryland, Mobile Sports Authority, TEAM Kentucky and Visit Greenville, SC.

Foley Sports Tourism Complex will sponsor the Keynote Luncheon, TEAM Maryland will support the Sports Marketplace Aisle Signage, VISIT Milwaukee will host the Welcome Reception, and West Michigan Sports Commission will host the Closing Celebration. Mobile Sports Authority is sponsoring the Countdown Clocks in the NASC Marketplace. TEAM Kentucky is sponsoring Extra Innings on Monday and Tuesday and Visit Greenville, SC is sponsoring Extra Innings on Wednesday.

Grand Rapids and the West Michigan Sports Commission will serve as the host for the 2016 NASC Symposium, Monday, April 4 through Thursday, April 7 in downtown Grand Rapids.

“We are grateful to our sponsors who continue to support the NASC Symposium,” said Don Schumacher, executive director of the National Association of Sports Commissions. “With their sponsorship, the NASC can continue to present the industry’s leading education and networking event for sports event professionals.”

The NASC Symposium is the annual meeting for the only not-for-profit association for the sports tourism industry. For more than 20 years, the Symposium has been designed for sports tourism professionals by sports tourism professionals.

For more information, visit www.sportscommissions.org/symposium.

2015 Industry Trends

February 5, 2015

Going to talk today about some trends that we see in the industry in the coming year.  And I think one of the most interesting trends for those of us that have been in the sports commission, and visitor and convention bureau industries, is the fact that park and recreation departments are becoming increasingly interested in membership in the NASC.  I find that particularly interesting, personally because we’re discovering that many park and recreation department actually create, promote, and run their own events, which makes them in the final analysis perhaps even more similar to a sports commission in many cases than a convention and visitors bureau where in the latter case there may be a focus on room nights, which is something we are going to talk about in just a minute or two.  But we welcome additional park and recreation departments to our membership.  We are at something in the range of 20 departments now, and we will be taking some steps during the year to increase that number, because they bring a lot to the table in terms of the dialogue and they’re truly qualified as active members of our association, because they’re so involved with the production of their own events.  So that would be a first trend.

The second trend starts with a question; I wonder how many of us think, what would be the case in terms of room rebates if we didn’t have a focus on room nights?  I wonder if there isn’t a direct tie in between the emphasis that a destination places and the importance that a destination places on developing room nights through sports above and beyond all other considerations.  And if by doing that, that doesn’t encourage event owners to feel that not only can there be room rebates, but the room rebates that could perhaps overtime and with a change in destinations continue to go up.  I remember being surprised when rebates were in the five to ten dollar range; I am shocked that we have managed to get in the 30+ dollar range in some cases around the country.  So I think a one of the cost on a focus on room nights could very well be increasing room rebates.  And from that stand point I think it’s good to look back 20 years ago, when sports commissions were the primary way to bid on events.  These was a tremendous focus on quality of life.  Destinations were looking for events that were going to make something exciting happen in their communities, and yes television exposure was very important.  But in the final analysis doing things like having the USA Volleyball National Women’s Team come to your destination and play another international squad with no visitor spending, was a real focus of a sports commission.  And that kind of focus does not encourage event owners to pursue room rebates, let alone commissions.  Now one the major event owners in the United States, the NCAA, moved to a commission on all room nights for all NCAA National Championships, across all divisions in 2014.  That was a seismic shift and we’ll see how that works out for the NCAA and for the destinations.  And importantly for the very people that are attending these championships, which in the final analysis are the people, all of us are supposed to be more concerned about.

And then I think finally, there is a trend in our industry that has come up at the latter part of 2014, there is a shrinkage and or consolidation of some of the events that take place every year in the sports travel industry.  The United States Olympic Committee recently made a decision to assign the rights to the SportsLink congress to the Connect Sports people, and we’re have to see how that works out.  That is a not-for-profit transfer of rights to a for profit, I rather suspect that that’ll be reflected in the cost of attending that conference, but it’s a market driven economy and we’ll see what happens.

So for the coming year, we see more park and recreation departments getting engaged in the industry, we see this puzzle about room rebates and commissions continual need to be something that we all have to focus on, and finally there some shifts and changes in industry conferences.  I can tell you that the NASC has decided to keep its independence, but we are also going to attend each of the industry conferences this year.  Thanks for your attention.

 

Boston in 2024?

January 12, 2015

Last week, the U.S. Olympic Committee selected Boston as the city to represent the American bid for the 2024 Olympic Summer Games. Since there hasn’t been a Summer Games staged in the United States since Atlanta in 1996 and no Olympics since 2002 Salt Lake City, much is riding on this bid.Boston 2024

After the Chicago bid—and almost immediate rejection of that bid by the International Olympic Committee—the United States is looking to make this bid count. The Boston bid seems to be more of a cost-efficient proposal, rather than major spending on new venues as has been the norm in the last few bids.

The 2024 Olympics could include field hockey events at Harvard Stadium, archery at MIT and beach volleyball on the Boston Common, among other venues, taking advantage of the region’s many universities and public spaces.

In choosing Boston, the USOC bypassed Washington D.C. and two other cities, including

San Francisco and Los Angeles. L.A. is the host of the next US. Olympic Marathon Trials, and the awarding of that bid was seen as a move to bolster its Summer Olympics bid effort.

The Washington D.C. bid, which was led by local businessman Russ Ramsey and co-chaired by Wizards and Capitals owner Ted Leonsis, included many of the area’s most prominent business and political leaders. It focused on constructing a new stadium on the site of RFK Stadium and an Olympic Village and tennis center along the Anacostia River that organizers hoped would help revitalize some of the city’s poorest neighborhoods.

The IOC will make its final decision on a host city in September 2017. Other candidates could include Rome, Paris, the German cities of Hamburg or Berlin, and Durban or Johannesburg from South Africa.

A Durban or Johannesburg bid could lead to the first Olympics in Africa. A Paris Olympics would have the advantage of commemorating the 100th anniversary of the 1924 Games. Like Boston, Hamburg has never staged a Summer Games and Rome hasn’t hosted since 1960.

But unlike the failed Chicago bid, the U.S. bid seems to have a better chance of having its representative city be chosen for the Olympics. The USOC has worked hard to mend hard feelings and relationships between its group and the IOC, and sticky issues like money (isn’t it always about money?) and rights fees over broadcasts have been smoothed out.

Congratulations to Boston—now let’s figure out how traffic will be moving during the games on those narrow streets!

NASC Member Awards

November 24, 2014

The annual NASC Member Awards recognize the outstanding achievements of our members and are presented at the NASC Sports Event Symposium each year. Member Awards are the highest honor an organization or individual in the sports tourism industry can receive as they are created and awarded by industry peers.

For the 2015 Member Awards, activities, events, marketing campaigns, web strategies, etc. must have occurred between January 1 and December 31, 2014.

Click here to view organizational and individual award categories.

Submitting an Entry:

Entries are due by Friday, February 13, 2015 at 11:59pm ET.
Contact Elizabeth Young, Director of Membership and Marketing, with any questions about Member Awards.

Judging Policy:

Organizational Awards: Each judging panel will be comprised of three individuals (one Awards committee member and two NASC members at-large).  Judges may not submit an entry for the category which they are judging.
Individual Awards: Each Awards Committee member will serve as a judge for individual awards.  Committee members may not submit an entry for individual awards

NASC Signs Top Sponsors for Sports Event Symposium

November 12, 2014

Cincinnati (November 11, 2014) – The National Association of Sports Commissions welcomes its Elite and Diamond level sponsors for its upcoming Sports Event Symposium, to be held April 27-30 at the Wisconsin Center in Milwaukee.

Elite level sponsors who have signed on for the Symposium include the host, VISIT Milwaukee, as well as the West Michigan Sports Commission.

Signed Diamond level sponsors include Foley Sports Tourism Complex (Alabama) and TEAM Maryland.

Foley Sports Tourism Complex will sponsor the Keynote Luncheon, TEAM Maryland the Sports Marketplace Aisle Signage, VISIT Milwaukee the Welcome Reception, and West Michigan Sports Commission, the Closing Celebration.

Grand Rapids and the West Michigan Sports Commission will be the host for the 2016 NASC Sports Event Symposium, Monday, April 4 through Thursday, April 7 at DeVos Place, downtown Grand Rapids.

“We are grateful for the support that our Elite and Diamond level sponsors continue to show the Sports Event Symposium each year,” said Don Schumacher, executive director. “Without their help, the Symposium would not continue to be the premiere education and networking event for sports professionals.”

The NASC Sports Event Symposium is the annual meeting for the only not-for-profit association for the sports tourism industry. For more than 20 years, the Symposium has been designed for sports tourism professionals by sports tourism professionals.

Through a combination of industry-leading educational and business development opportunities, more than 800 Symposium attendees learn how to produce measurable ROI for their organization and advance their careers in the industry. To learn more about the Symposium and sponsorship opportunities, email beth@sportscommissions.org or visit www.sportscommissions.org/symposium.

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For more information or an interview with NASC staff, please contact Jackie Reau/Betsy Ross at Game Day Communications, 513-929-4263.

NASC Board Nominations

November 10, 2014

The NASC Nominating Committee is in the process of nominating six (6) new board members for 2015-2016 term (four (4) Active member representatives, one (1) Allied member representative, and one (1) Rights Holder member representative).  The nominating committee is also in the process of nominating one (1) person who has served on the Board of Directors to serve as Secretary.

All nominations must be received by Friday, January 30, 2015 at 11:59pm ET. Complete the 2015 Nomination Form.

If you have any questions, please contact Terry Hasseltine, CSEE, Nominating Committee Chair. You may also contact the NASC Office at 513.281.3888 or nominations@sportscommissions.org.

Meetingmax to serve as official housing solution of 23rd annual NASC Sports Event Symposium

November 4, 2014

The NASC is pleased to announce  Meetingmax  as the Official Housing Solution for the 23rd annual NASC Sports Event Symposium, scheduled for April 27-30, 2015 in Milwaukee, WI. Meetingmax, an Allied member of the NASC since 2011, offers seamless hotel reservation software for events.

“Symposium attendees can now reserve up to five rooms at once, make special requests, identify room occupants and much more in a few simple steps,” said Beth Hecquet, CMP, CMM, Director of Meetings and Events, NASC. “The Meetingmax reservation system also allows VISIT Milwaukee and the NASC to closely monitor the room block and guests reservations ensuring the best possible booking experience.”

VISIT Milwaukee, the 2015 Symposium host, offers Meetingmax software as a service for its clients.

“VISIT Milwaukee is excited about the partnership between NASC and Meetingmax for the 2015 NASC Symposium.  When our clients use Meetingmax’s online housing system, they are able to manage room reservations, have 24-hour access to hotel pick-up, and pull reports for their events in Milwaukee. This system allows us access to accurate economic impact reports and provides us with another customer service tool that sets us apart from other cities,” said Michelle Haider, CMP, Convention & Sports Services Manager, VISIT Milwaukee.

The Meetingmax system is designed to make booking reservations for attendees easy and flexible.

“We’re excited to partner with NASC as the official housing system provider, in conjunction with VISIT Milwaukee, for the 2015 Symposium. Users will benefit from the simplicity of comparing properties and booking at their preferred hotel,” Kelly Mackay, Community & Marketing Manager, Meetingmax.

More than 800 sports tourism professionals are expected to gather at the annual meeting for the industry’s only not-for-profit association. Learn more at http://www.sportscommissions.org/Symposium.  Attendees can book their rooms here.

Discounted SportsBusiness Journal Subscription

October 20, 2014

The NASC is pleased to announce a special subscription rate for Street & Smith’s SportsBusiness Journal as our newest member benefit.

NASC  members who are not current or prior subscribers within the last 6 months, to Street & Smith’s SportsBusiness Journal, are eligible to receive a discounted introductory rate of $174. This is $90 off of the U.S. base rate of $264. NASC Canadian and International members who take advantage of this offer will receive a digital subscription, not a printed subscription. Upon the expiration of first subscription term at this special rate, the NASC member’s rate will change according to a SBJ renewal schedule.

To take advantage of this offer simply click here, select the one-year subscription option, and provide your Member ID Number and mailing address.  You can find your Member ID Number on the My Account page of www.SportsCommissions.org or you can request your account number at info@sportscommissions.org.

Please contact the Member Services Department at 513.842.8307 if you have any questions.

Mascot Mania: Making Community Connections

October 6, 2014

A mascot can be more than a tiger roaming the sidelines of a game, it can serve as an ambassador for year-round fan engagement.

Consider this: A couple of weeks ago, Texas A&M’s live mascot, Reveille, a female rough collie, was saved from impending injury when an A&M cadet stepped between her and an SMU receiver and blocked the receiver from crashing into the dog. That got a lot of airplay and, for the cadet, got him a free pair of senior boots worth more than $1,000, paid for by the commandant of the Corps for his heroism. (you can read a play by play breakdown of the best block of the game here: http://www.sbnation.com/college-football/2014/9/22/6827349/reveille-texas-am-mascot-ryan-kreider)

So, the mascot earned Texas A&M great publicity and connected the school with the community and sports fans everywhere.

Think about adding a mascot to do the same for your organization?

For example, Kentucky Speedway for years had  ‘Horsepower,’ its community mascot. (pictured) Horsepower would be part of many community events that might not have had a thing to do with auto racing, such as mascot broomball every winter. Horsepower also has led library reading programs, participated in flag football at halftime of NFL games and been part of mascot foot races at Cincinnati Reds games.

Even though Kentucky Speedway is a venue with a handful of events throughout the year, its mascot ‘Horsepower’ helped keep Kentucky Speedway in front of the community, and consumers, throughout the year by having a presence at events.

Libraries have mascot reading dogs. Recycle services have mascot recycle bins (really). The idea is less about developing an expensive mascot, and more about keeping your organization, sports commission or venue in front of the community 24/7, 365.

Remember, it’s your community that supports your group with sponsorships, volunteers and ticket sales. Having a mascot is a fun and simple way to engage the community on a year-round basis.

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Security Rules Affect All Levels of Sport

September 22, 2014

We’re now entering our second year of the NFL’s “new” bag policy, and after the expected initial hue and cry over the rule change, fans seem to have settled into the new normal.

For those not initiated, the policy bans anything other than bags that are clear plastic, vinyl or PVC and do not exceed 12” x 6” x 12,” or one-gallon clear plastic freezer bag (Ziploc bag or similar).

Small clutch bags, approximately the size of a hand, with or without a handle or strap can be taken into the stadium with one of the clear plastic bag options.

Prohibited items include, but are not limited to: Purses larger than a clutch bag, coolers, briefcases, backpacks, fanny packs, cinch bags, seat cushions, luggage of any kind, computer bags and camera bags or any bag larger than the permissible size.

Now, Major League Baseball is also testing a tighter security entrance at the end of this season, setting up airport-like checkpoints at the entry. That will be the norm for all clubs in 2015.

College football stadiums also are beginning to follow the NFL model banning bags and oversized purses and backpacks of any kind and making sure everyone has a ticket.  And frankly, in this age of incidents at sports venues, very few people complain about the changes.

How does this impact your own event or venue? When you’re dealing with youth sports in particular, you can’t be too careful. But there’s a fine line between security and annoyance. The good news is, most everyone who attends some game, knows the drill and is familiar with purse checks, etc. It’s not like you have to reinvent the wheel.

As the NASC CSEE module this week drills down on security issues and crisis planning, it’s a good reminder to look at your own plans. Talk with your staff, with local security and others to get a sense on how to handle a crisis and how to plan to minimize the chance something can go wrong.

You can’t be too prepared for something you hope will never happen.

 

NFL bag policy

Website Launched for 23rd Annual NASC Symposium

September 10, 2014

The NASC is pleased to announce the launch of the new website for 23rd annual NASC Symposium, scheduled for April 27-30, 2015 in Milwaukee, WI., hosted by VISIT Milwaukee. The NASC Sports Event Symposium is the annual meeting for the only not-for-profit association for the sports tourism industry. For more than 20 years, the Symposium has been designed for sports tourism professionals by sports tourism professionals. Through a combination of industry-leading educational and business development opportunities, more than 800 Symposium attendees learn how to produce measurable ROI for their organization and advance their careers in the industry.

“The NASC board of directors, staff, and Symposium Committee are all very excited about the way the 2015 NASC Symposium is coming together,” said Beth Hecquet, CMP, CMM, Director of Meetings and Events.  “We are taking the feedback provided by our members and previous attendees and letting it guide us every step of the way.  You won’t want to miss it!”

On the website, you can download registration forms, view the preliminary schedule, find hotel & travel information, learn about sponsorship opportunities, and more.  Online registration will open for NASC members at the end of September.

Complete details are available at www.SportsCommissions.org/Symposium.

 

About the NASC

As the only trade association for the sports tourism industry, the National Association of Sports Commissions (NASC) is the most trusted resource for sports commissions, convention and visitors bureaus (CVBs), and sports event owners.

Since its establishment in 1992, the NASC has been committed to increasing the effectiveness of nearly 700 member organizations and more than 2,000 sports tourism professionals.

Our promise is to deliver quality education, ample networking opportunities, and exceptional event management and marketing know-how to our members and to protect the integrity of the industry.FINAL INFOGRAPHIC_091014