Archive for the ‘sports travel’ Category

NASC Upcoming Webinars – Register Now

November 18, 2015

Mark your calendars now! We have a great line-up of both Best Practices Webinars and Event Webinars that you won’t want to miss. Check out the schedule below, and reserve your spot today!



Tips for Building Community Relationships
Best Practices Webinar
Tuesday, November 24, 2015
2:00 p.m. – 3:00 p.m. ET

Register Now

Building relationships within your community is essential to the success of sporting events you host. From venue support, event management, volunteer recruitment, fundraising and sponsorships, your local community holds the resources that rights holders look for when awarding events. Join Bonny Bernat of Visit Winston-Salem as she shares best practices used in hosting events in Winston-Salem, North Carolina. If you are unable to join us on the 24th, remember you can download the webinar recording from our webinar archives page (login required).



USA Triathlon

Event Webinar Sponsored by MGM Resorts International
Thursday, December 17, 2015
2:00 p.m. – 3:00 p.m. ET

Register Now

Join Brian D’Amico, National Events Senior Manager, USA Triathlon, as he discusses USA Triathlon and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 17th, remember you can download the webinar recording from our webinar archives page (login required).



Webinar Archives

If you’ve missed any of our recent webinars, or would like to view them again, visit our Best Practices Webinar Archives or our Event Webinar Archives.

Contact the Member Services Department if you have any questions.

Sports Tourism: A State of the Industry Report

May 18, 2015

At last month’s NASC Symposium, Dr. Lisa Delpy Neirotti from The George Washington University shared the findings from the 2014 Sports Tourism: The State of the Industry Report to the NASC membership.

The report which can be found on the NASC website provides a helpful reference for our members to share with their colleagues, rights holders and funders. The report provides the following key indicators:

• Industry at a Glance
• Industry Performance Indicators
• Operating Conditions
• Methodology of the Research

Overall, the report shares good news for our industry with visitor spending up three percent over last year at $8.96 billion and total visitors entertained in 2014 was 25.65 million.

Among those NASC members surveyed, the top three community priorities were:

• Visitor spending
• Marketing the region
• Supporting local sports franchises and venues

Once you have reviewed the report, we encourage you to share the link on your website, social media pages and with an email to your supporters and community partners.

NASC Signs Top Sponsors for Sports Event Symposium

November 12, 2014

Cincinnati (November 11, 2014) – The National Association of Sports Commissions welcomes its Elite and Diamond level sponsors for its upcoming Sports Event Symposium, to be held April 27-30 at the Wisconsin Center in Milwaukee.

Elite level sponsors who have signed on for the Symposium include the host, VISIT Milwaukee, as well as the West Michigan Sports Commission.

Signed Diamond level sponsors include Foley Sports Tourism Complex (Alabama) and TEAM Maryland.

Foley Sports Tourism Complex will sponsor the Keynote Luncheon, TEAM Maryland the Sports Marketplace Aisle Signage, VISIT Milwaukee the Welcome Reception, and West Michigan Sports Commission, the Closing Celebration.

Grand Rapids and the West Michigan Sports Commission will be the host for the 2016 NASC Sports Event Symposium, Monday, April 4 through Thursday, April 7 at DeVos Place, downtown Grand Rapids.

“We are grateful for the support that our Elite and Diamond level sponsors continue to show the Sports Event Symposium each year,” said Don Schumacher, executive director. “Without their help, the Symposium would not continue to be the premiere education and networking event for sports professionals.”

The NASC Sports Event Symposium is the annual meeting for the only not-for-profit association for the sports tourism industry. For more than 20 years, the Symposium has been designed for sports tourism professionals by sports tourism professionals.

Through a combination of industry-leading educational and business development opportunities, more than 800 Symposium attendees learn how to produce measurable ROI for their organization and advance their careers in the industry. To learn more about the Symposium and sponsorship opportunities, email beth@sportscommissions.org or visit www.sportscommissions.org/symposium.

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For more information or an interview with NASC staff, please contact Jackie Reau/Betsy Ross at Game Day Communications, 513-929-4263.

NASC Best Practices Webinar on Defining the Roles of Sports Commissions and Convention & Visitors Bureaus Scheduled for Tuesday, August 26

August 14, 2014

419935_385667831461241_204296396265053_1503044_232626335_nAre you wondering whether your community should develop a sports commission? Maybe you find yourself asking, what is the difference between a sports commission and a convention and visitors bureau? What about funding– how do you raise the money needed to fund a sports commission?

Join Don Schumacher, CSEE, Executive Director, National Association of Sports Commissions as he discussed the difference between a sports commission and a convention and visitors bureau, as well as sustainable funding sources to help keep your organization alive.
If you missed our recent video blog on Defining the Roles of Sports Commissions and Convention & Visitors Bureaus, be sure to check it out prior to August 26th, as Don will dive further into detail during the webinar!
About Don: Don Schumacher, CSEE has 50 years of experience in the fields of communications, family entertainment, theme park marketing and operations, arena and stadium marketing and operations, event management, sports marketing and facilities consultation. For the past 30 years he has focused his activities on the sports event travel market and has consulted with more than fifty cities on strategies to increase their share of this market.

National Association of Sports Commissions Raises $14,000 for Oklahoma Cleats for Kid

April 15, 2014

NASC Wraps Up Oklahoma City Meeting with Record Attendance

The National Association of Sports Commissions (NASC), the governing body of the $8.7 billion sports events industry, celebrated record attendance for its annual symposium held here last week.

814 attendees, including 206 first-timers, participated in last week’s NASC Symposium to elect new NASC leadership, honor members with industry awards and participate in dozens of continuing education programs led by industry leadership.

Also, during the event the NASC Sports Legacy Fund raised $14,000 to benefit Oklahoma Cleats for Kids, an Oklahoma City-based organization that collects, recycles and distributes new and gently used athletic shoes and equipment to kids in need.

Cleats for Kids at NASC

National Association of Sports Commissions Board Chair Kevin Smith presents a $14,000 grant to Cleats for Kids’ Stacy McDaniels and youth beneficiaries of the program at the 2014 NASC Symposium held in Oklahoma City last week.

“Jackass” Sports May Be the Future

February 6, 2014

Longtime NBC Sports anchor Bob Costas caused a bit of a stir in January when, as he was asked about the new winter Olympic sport of Slopestyle, called it “Jackass stuff.”

Now, he wasn’t throwing out a slur, but instead he was making a reference to the Johnny Knoxville “Jackass” movies, where people do unconventional stunts and sometimes (well, most of the time) fall on their faces.

For the record, slopestyle is a competitive event for freestyle snowboarders, as well as skiers that involves an athlete performing tricks in the air as well as on rails and boxes. You’re judged on style and difficulty, just like figure skating.

So what’s the controversy? The Olympics moved into this end of freestyle sports in 1998, when snowboarding and its affiliated competitions were added to the winter Games in Nagano. Not only did the sport bring in a new genre of athlete (think X Games) but just as importantly, a new genre of Olympic fan.

Let’s face it, it’s probably difficult for your 16-year-old to watch curling or ice dancing. But snowboarding might draw him or her to the TV. The Olympics is expanding its audience by expanding its sports.

That’s something that ESPN learned in 1995 when it launched the summer X Games, (Extreme Games) and then the winter version in 1997. A case study of the 2010 X Games in Los Angeles, conducted by the economic research firm Micronomics found that the games had a $50 million economic impact on the city.

Starting in 2014, the summer games will go to Austin, Texas for four years, and while it costs about $20 million to stage the games, the economic impact (along with sponsorships and financial incentives) is seen as a worthwhile investment.

For the winter X Games, the economic impact for the host city has been estimated to have generated $500,000 per day for the games, including the music fests, interactive X-Fest village and other activities.

On a smaller scale, the Dew Tour action sports tour still means a major economic impact for its host areas. The summer Dew Tour brings in an estimated $11 million to $13 million in economic impact, and the Ocean City Dew Tour won the Maryland Economic Engine Tourism Award with an estimated 103,000 attendees making an $11.5 million economic impact to the area and the state.

In addition to the economic impact, being the host of an extreme sports tour or event adds a certain ‘coolness’ factor for the young professionals in your area. For any region trying to retain, and attract, the YPs (see Austin), this kind of event, with its ancillary music, tech and festival components, can pay off.

So Bob Costas may not be wrong in his assessment of “jackass” sports, but the bottom line is that extreme athletes, events and their fans can bring in a significant (if not ‘extreme’) payoff for the host communities.

Jackie Reau

Game Day Communications
700 West Pete Rose Way
Cincinnati, Ohio 45203

(513) 929-4263, office

(513) 708-5822, mobile
(513) 929-0245, fax

jreau@gamedaypr.com

www.gamedaypr.com

LinkedIn: JackieReau

Facebook: JackieReau

Twitter:@JackieReau

 

Playing the Game of Social Media Marketing

January 21, 2014

Are you getting stressed out by the pressure to be using social media? Are you confused about what is worth doing in social media and how to do it right? Then it is time for you to take a breath and join Author and Social Media Expert; Doug Motel in Playing the Game of Social Media Marketing. Doug will show you how to market your business with the top social media platforms including Facebook, Twitter, Pinterest, YouTube and more. Some of the things you will take away from this webinar are:

-What social media is and what it isn’t. 
-Why social media platforms are vital for small businesses.
-Tips & tricks for effectively using each platform for your business.
-Strategies to avoid overload when using this stuff. 
-And much, much more. 

Learn how to more effectively use social media platforms to keep your customers engaged and satisfied, giving you more time to focus on what you love to do most in your business!

Time: Tuesday, January 28, 2014
Date: 2:00pm ET
Presenter: Doug Motel
Register Now!

Want more information on upcoming Best Practice and Event Webinars, check out our upcoming webinar schedule here.

NASC Playbook – December 2013 Edition Available Now

December 30, 2013
The latest edition of the NASC Playbook is available now.Image
Inside this issue:
  • 2013 Year in Review
  • CSEE/Market Segment Meeting Recap
  • 2014 Board Nominations
  • 2014 Member Awards
  • 22nd annual NASC Sports Event Symposium Preview
The NASC Playbook was created to feature members’ success stories and share industry best practices among the membership.  If your organization has a story to share and would like to be interviewed for a future article, contact Elizabeth Young, Director of Membership and Marketing.
Read the Playbook now.

New Events Added to Online Event Database and Upcoming Event Webinars

September 19, 2013

The NASC Event Database is a wonderful resource for both NASC active members and rights holder members. This free resource allows rights holder members to post their events available for bid to the online database for all active members to search for events to bid on. Recently, USRowing posted four event RFPs: USRowing Youth National Championships, USRowing Club National Championships, USRowing Masters National Championships and USRowing Masters National Head Race Championships. Additionally, USA Track & Field added their 2015 USATF National Junior Olympic Track & Field Championships RFP, and Sommer Sports added their Xtreme Obstacle Challenge RFP. USA Fencing has also followed suit and added their 2014 March NAC bid requirements.

Active members are encouraged to opt-in to receive instant email notifications when events are added.  Members may opt-in from their online account: http://www.sportscommissions.org/My-Account/Manage-Account.aspx.

Many Rights Holder members have taken a step further and presented Event Marketplace Webinars in an effort to more thoroughly share information about their events and requirements to bid with destinations interested in hosting their events, including: USA Triathlon, USA BMX, ASA/USA Softball, Corporate Games, USA Cycling, and NCAA. The upcoming event webinar schedule is below:

Wednesday, September 25th at 2pm ET – USRowing (Youth Nationals, Club & Masters Nationals)
Register now​-https://www3.gotomeeting.com/register/978914334

Tuesday, October 1st at 2pm ET – Sommer Sports (Xtreme Obstacle Challenge)
Register now​-https://www3.gotomeeting.com/register/216711110

Monday, October 14th at 2pm ET – USRowing (Masters National Head Race)
Register now​-https://www3.gotomeeting.com/register/216711110

If you are interested in posting an event you have available for bid to our event database or would like to host an event webinar to discuss your RFP and bid requirements, please contact Elizabeth Chaney, Director of Membership an Marketing, at Elizabeth@SportsCommissions.org.

NASC Playbook – Summer 2013 is now available

July 23, 2013

We are pleased to release our third edition of the NASC Playbook, our quarterly digital publication. was designed to keep our members up-to-date on the latest happenings with your association as well as to share best practices and industry trends that will help you get your share of the sports event industry.

NASC Playbook Summer 2013

Inside this Issue:

– Beth’s Top Ten Tips for Responding to the NASC Symposium RFP
– National Association of Sports Commissions annual symposium celebrates record growth in 2013
– Sports Tourism: A State of the Industry Report
– NASC helps members prepare for the NCAA Championship Bid Process
– NASC Unveils Enhancements to Economic Impact Calculator

View the Summer 2013 NASC Playbook. 

 

If you have stories you’d like to have us feature in a future edition, contact Elizabeth Chaney, Director of Membership and Marketing, at Elizabeth@SportsCommissions.org.

NASC unveils new capabilities for Economic Impact Calculator to measure $8.3 billion industry

July 12, 2013

The National Association of Sports Commissions (NASC) today announced that it is launching an improved Economic Impact Calculator to guide its membership in measuring the $8.3 billion U.S. sports events industry.Image

The Economic Impact Calculator model and Event Spending data are based upon studies completed by Sportsimpacts at over 50 events within the last decade spanning various market sizes and event types, and a 2011-2012 Consumer Spending study conducted by the University of Arizona Sports Management program that analyzed daily visitor spending trends at 30 events spanning various market sizes and event types.

Dr. Pat Rishe, Executive Director of Sportsimpacts, a national sports consulting firm, originally developed the calculator in 2007, which offers a consistent approach to calculate and report economic impact results. When used properly, the calculator allows NASC members to approximate the total direct spending stemming from all non-local sources, and report upon such findings in an accurate manner.

“Our goal with the Economic Impact Calculator is to simplify the process of estimating the economic value of an event and its return on investment,” said Don Schumacher, Executive Director of NASC. “The improvements made to the calculator are based on extensive research to offer accurate results and ease of use. It is a valuable tool that is available for free to all NASC members.”

One new feature of the calculator is a Spectator Survey that allows members to gather data required for inputs. This survey will give insight to visitor spending behavior, which will enable members to itemize and localize spending estimates for greater authenticity.

The updated calculator also offers two options for approaches to determine a final impact number. The itemized approach ensures greater accuracy for spending estimates based on research gathered through the Spectator Survey. The aggregate approach provides a more general overview of the flow of visitor spending.

In addition, three sets of calculations are put forward permitting members to choose any or all of them depending on the data desired: Spending by Event Spectators, Spending by Event Participants, and Spending Stemming from Other Non-Local Sources.

Access to the calculator is offered to all NASC members as a benefit of membership and will be available starting Monday, July 15.