Archive for the ‘Tips From The Member Mentoring Committee’ Category

Building Community Relationships

February 23, 2016

 

Building relationships within your community is essential to the success of sporting events you host.  From venue support, event management, volunteer recruitment, fundraising and sponsorships, your local community holds the resources that rights holders look for when awarding events.

How do you begin?

  • Visit all prospective venues in your area. Get to know everything about them, build a relationship with their staff and learn who books their events.
    • Why?
      • A venue is usually the most critical component to a successful bid.
      • Their customers may become prospects and customers of yours.
    • Get to know all of the local clubs and sport organizations.
      • Where to find them?
        • Local news
        • Referrals
        • Google Alerts and Search Engines
        • Relationships with local venues
        • Club listings on national websites (i.e. National Governing Bodies)
      • Why?
        • They are the experts in their sport and invaluable resources in areas such as event management, vendor relationships, volunteers, and they may also have relationships with venues.
      • Reach out to local government; they may grant access to venues, provide support services, and/or offer financial support that could be essential to a successful proposal.
        • Parks and recreation departments
        • Police, fire and EMS
        • Department of Transportation
        • Elected officials such as a Mayor, City Council, County Commissioners
      • Be sure to include the business community in your outreach as they can may provide sponsorship opportunities and a pool for volunteers.

What tools are available to build and support your relationships?

  • Social media
  • Volunteering at sports events in your community
  • Join and/or serve on a board or committee for a club, organization or association
  • Create an event to bring your local sports community together to foster discussions and promote networking amongst themselves.

Bonny Bernat, CSEE
Senior Sports and Events Sales Manager
Visit Winston-Salem
Bonny@Visitwinstonsalem.com
NASC Mentoring Committee

 

 

Tips for the RFP Process

February 9, 2016

Responding to an RFP can be a daunting task, especially in the sports market.  Yet, tackling an RFP piece-by-piece can make the process easier and, hopefully, yield lucrative results.

The first thing you need to do is make sure that the requirements are a good fit for your destination. Read the RFP thoroughly to see if you have the items needed to place a bid.  The bare bones necessary are the venues, hotel space, volunteer availability, expertise of a Local Organizing Committee (LOC) and a plan to deal with bid fees.  If you have any questions, pick up the phone and call the planner.  A phone call will go a long way, and allows you to find out what the hot button issues are. In some cases, what you might think is important actually may be unimportant for the planner.  Always ask the question. For example, if a bid specifies that your fields need to have lights but yours don’t, ask the planner if lack of lights is a deal breaker.  Another example might be that a client prefers Hilton properties, but the bulk of your rooms are with Marriott. If this happens, let the client know, and check to see if this will be an issue for the bid.

One of the most important steps in this process is to check the history of the event you are bidding on.  The best way to do this is to talk to the CVBs or Sports Commissions in cities that have hosted the event in the past.  Ask them about venues used, hotel pickup and if there were any challenges with the event operator.  Make sure to find out if they had any overall problems with the event.  This information is very valuable, and will help you in the RFP process.  It is important to also check the geographical history of the event – has the event ever occurred in your region? Some events are a better fit to certain areas of the country- what works in the South might not work as well in the North. It’s fine to let a client know that you have researched their event.  It shows that you are thorough and helps keep them transparent and communicative.

Many destinations cannot afford – or simply won’t pay – bid fees. Many times, a bid fee can be circumvented by offering concessions instead.  A list of concessions is usually provided along with the bid fee. These can include complimentary hotel rooms, airline tickets, rental cars etc.   Only the sales person and the destination marketing or sports organization can determine if you can address their concessions.  Perhaps you can form a partnership with a local rental car agency to get a reduced weekly rate in exchange for agency being listed as the sponsor. Airlines can be a bit challenging, however contact your local hub, they may be willing to work with you. Utilize relationships with the hotels in the area to obtain comp rooms for the proposal.  Some events will require two or more hotels to fill the comps. Always make sure the comp policy is consistent across hotels listed in the proposal.

Once you have collected all of the information required for the bid, prepare to submit the proposal. If you have not been able to meet all the concessions, it is still okay to submit. Several things can happen at this point. One response may be, that, although the concessions were not completely met, the facilities may be a better fit for the event. Another response could be a flat out no, however the organizer now is aware what you are able to do and may come back for future events.

It is important to ask for decision dates as a part of the proposal submission. If it is not specifically addressed in the RFP, make sure to ask. This allows organizations to hold space at facilities until decision time. Some facilities will place the space on “hold” for a certain number of days and give the event planner the “right of refusal” for the dates. In that case the organization on “hold” will have to go to contract and send a deposit for the space. Some organizations will request a site visit as a part of the decision process. With years of experience, it is safe to say a site visit should typically last two days to include venue and hotel options.

John Gibbons, CSEE
Executive Director of the RI Sports Commission
JGibbons@GoSportsRI.ocm

Ron Eifert, CSEE
Senior Sales Manager
Dayton Convention & Visitors Bureau
reifert@daytoncvb.net

Upcoming Best Practices Webinar – Register Now

February 3, 2016

Join NASC Mentoring Committee co-chairs John David, CSEE, COO, USA BMX and Mike Price, CSEE, Executive Director, Greater Lansing Sports Authority, as they share different ways the mentoring committee can help you get the most out of your NASC membership!

You don’t have to be a new member or new to the industry to utilize the mentoring committee, as many industry veterans still connect with their mentor to discuss ideas and share experiences. All three membership categories are represented within the committee, which consists of over 200 years of cumulative sport tourism industry experience and knowledge. Questions about the benefits and resources available to members, the NASC Symposium and industry related topics are just a few examples of how the mentoring committee is able to assist. There will also be time to ask John and Mike questions during the webinar.

Who should attend this webinar? All members! Whether you are a new NASC member, a new hire at an NASC member organization, new to the sport tourism industry or have been around for years, we encourage you to attend!

Date: Friday, February 26
Time: 2:00 p.m. – 3:00 p.m. ET
Register Now!

If you’ve missed any of our recent Best Practices Webinars, or would like to view them again, visit our Best Practices Webinar Archives (login required).

How to Successfully Prospect

January 26, 2016

Sporting events represent an opportunity to showcase and to make a significant economic impact on your community.  Where should you start in the process of securing events and meetings?

Strengths:

To be effective with your time, you need is to evaluate what events could work in your area, especially the resources that you have available for your use.  These resources are primarily facilities and people.

  • What types of facilities do you have available to host events? Don’t limit your vision to “major” complexes.  There are a variety of options that may work including city facilities, parks, colleges, public and private schools, open spaces, hotels and even your roads.
  • Who in your community has interest, expertise and understanding of sports? Do they have relationships with event planners and will they be an advocate for you?  Who has access to recruiting volunteers who are knowledgeable with sport? Who will help collaborate to bring events to your community and to insure that they are successful?

Opportunities:

The variety and number of available meetings and events is extensive.  There are events that will work for all regions and others that you should not pursue.  There is no reason to spend any resources on pursuing a downhill skiing event if you live in Florida.  Some other topics for event marketers to explore include:

  • What types of events could work in your community?
    • Which events have a significant fan and participant base in your area?
    • What sports have an interest in growing or breaking into your area?
    • What events work in your facilities? What events have similar elements to those events?
    • What events are the facility managers interested in pursuing?
  • Look at what similar towns/cities in your area and in the country are doing. What is your competition hosting?
  • When are there “holes” in your City’s calendar, where bringing in events would make the biggest economic impact? If you live in a beach community, perhaps a winter event would have more impact than a July event when your community is already busy.

Resources / History:

There is no need to reinvent the wheel.  As a member of the National Association of Sports Commissions, you have access to research, meetings and events that are available for bid and access to other NASC members.  Utilize these resources.

Part of the vetting process is to research the history of the events and event organizers.  Are the elements in their RFP realistic? Is bidding on this event and making an investment in time, and potentially money, going to have a return on your investment?  Does history confirm their claims of room nights and economic impact?  Do they pay their bills?  Use the internet as a tool and call the CVBs / Sports Commissions that have hosted these events in the past.

Many RFPs are a starting point in the bid / negotiation process.  Many event planners will ask for everything and the kitchen sink up front.  After vetting the event and deciding that it is something that you want to pursue, even if you can’t match all of the bid elements, feel free to counter offer and make your pitch on why the event would be successful in your community.

Bidding:

Make sure that the event makes sense for your community.  It may be okay to take a loss on an event if it helps you gain exposure, grow your event portfolio or lead to other events.  Take a long range view of event procurement.

Let the event planner know the strengths of your community including who will be involved in the bid and execution of the event if you win it.   Why should the event come to your community?  Can you draw spectators and participants?  What is your experience in the sport?  Can your community provide expertise, volunteers, financial backing?  Is there a legacy if the event does come?

Conclusion:

There are sporting events and meetings that will work for all communities.  Start by looking at your strengths and then match these with the available opportunities.

Bob Murdock
Connecticut Convention & Sports Bureau
860-882-1103
robertm@ctcsb.org

2016 NASC Sports Marketplace Appointment Process

January 12, 2016

As reported in the September edition of the NASC Playbook, the Symposium Committee, based on member feedback, has created a new framework for the 2016 NASC Sports Marketplace. In this edition of the “Tips from the Mentoring Committee”, we offer the following thoughts on improvements to the appointment process and how all members can benefit from hitting the reset button on what to expect from the NASC Sports Marketplace in Grand Rapids.

Individual Appointments

Think “New Relationship NASC Sports Marketplace”

From its inception in San Antonio, TX in 1997, the purpose of the NASC Sports Marketplace has been to provide opportunities for NEW BUSINESS development for our members.

Individual appointments, which are 10 minutes each, offer destinations and vendor exhibitors the opportunity to share information about their community and/or products/services with event owners.  Ideally, individual appointments should be requested by organizations that are not currently doing business with one another.  Anyone who has attended the NASC Symposium knows the schedule includes ample time for current business partners to conduct meetings and network with each other.

For the first time, participating members will have an extended window to request, accept/decline, and prioritize individual appointments. The online appointment portal will open the first week of January and remain open until February 26, 2016.

Why the extended time?  Eight weeks gives everyone time to properly evaluate and research the organizations with whom they are requesting an appointment and organizations requesting an appointment of them.  The goal is to eliminate individual appointments taking place between a destination and/or vendor and event owner where there is clearly no opportunity to do business. For example, if a destination doesn’t have facilities required to host a particular sport and/or event, then the destination should not be requesting an appointment with that event owner.  With time to evaluate and research, these potentially embarrassing situations can and should be avoided.

Event Overview Appointments

Think “Learning & Listening Marketplace”

Event Overview Appointments offer event owners the opportunity to share information about their organization and what it takes to host an event with destinations whom they have not done business.  This is not a time to sell your destination or product/service to the event owner, but rather listen to the event overview and gather information about event requirements, future opportunities, etc. If your organization qualifies to host an event or provide a product/service based on what you learn during the appointment, then follow up after the Symposium.

How does this work?  Destinations, vendor exhibitors, and event owners will have the opportunity to request, accept/decline, and prioritize event overview appointments. These appointments will take place at tables in the Sports Marketplace, not at the event owner’s booth.  Up to five (5) destinations and/or vendor exhibitors will be seated at a table with one event owner. The event owner will provide information on what it takes to host their event and may allow a minute or two at the end of the 10-minute appointment for questions.

Key Dates

  • Week of January 4 – Individual Appointment schedule portal opens
  • Midnight PT February 19 – Last day to registered to be guaranteed appointments
  • Midnight PT February 26 – Individual Appointment portal closes
  • Week of March 14 – Individual Appointment schedules released and Event Overview Appointment portal opens
  • Midnight PT March 18 – Event Overview Appointment portal closes
  • Week of March 28 – Event Overview Appointment schedules released

It is important to note, registration fees must be paid in full before the first attendee from your organization can view the online appointment portal.

Direct any questions about the appointment process to your member services coordinator.

Active Members:

Meagan McCalla, Meagan@SportsCommissions.org or 513.842.8307.

Allied and Rights Holder Members:

Allison Deak, Allison@SportsCommissions.org or 513.250.4366.

Yours in sport,

John David, CSEE
USA BMX
NASC Mentoring Committee Co-Chair
John@USABMX.com

Mike Price, CSEE
Greater Lansing Sports Authority
NASC Mentoring Committee Co-Chair
mprice@lansing.org

 

Managing Expectations

December 29, 2015

One of the most important aspects of any tradeshow is managing expectations. There’s a reason that destinations and sports event planners see a tradeshow as a helpful marketing tool. Instead of trying to maintain relationships at arm’s length, you have a chance to actually meet the people you do business with and connect with your peers.

Attending your first sports tradeshow, however, can be a bit overwhelming and certainly confusing at times.  Conducting a little research before heading to the NASC Sports Event Symposium will go a long way.

When the online appointment portal opens, the first registered attendee from your organization will be able to view the list of registered organizations with whom you have an opportunity to meet. Doing a little research to find out if your destination or your sports event is a good match will save you a lot of time.  At the tradeshow, the 10-minute appointment will be over before you know it. Having as much information about who you are meeting with will provide you more time to establish key relationships. The more you know before you go will provide you with more confidence during your scheduled appointments.

Now let’s talk giveaways. From my experience, during your appointments, less is more when it comes to swag – especially when most of what you are giving away will end up as trash. Trying to juggle giveaways, take notes, and exchange business cards is a lot to manage. Business cards are typically all you need.  Following up after the show is the best way to continue the dialogue. If you say you will follow up with specific items, make sure you do.

You may come back with a couple of leads and you may come back with only business cards. The most important takeaway from attending the Symposium is the relationships you are beginning to cultivate.

Remember that the goal of any tradeshow marketing experience goes way beyond just making sales and closing deals. Building your brand, promoting your destination, sport, or services, networking with peers and potential new clients, and sizing up competitors in your industry are all part of the tradeshow experience. All of these takeaways should be accurately reflected as tangible goals in your tradeshow marketing efforts.

Cheryl McCullough
NASC Mentoring Committee

 

 

Off-season planning for the 2016 NASC Sports Event Symposium

December 15, 2015

It’s the season of lists. Holiday shopping, wish lists, parties, and making sure you end up on the “nice” list. In the spirit of lists, here’s your NASC 2016 Sports Event Symposium “TO DO” list. Right now is the best time to do your off-season prep, get organized, take care of the logistics, and position yourself to rock it in the new year. Grand Rapids, here we come.

(1) Get registered! You have to be there April 3-7, 2016 to take advantage of this direct selling, education, networking opportunity. It only takes a few clicks. Don’t forget the add-ons and let NASC know if this is your first Symposium. See? Easy.

(2) Make your hotel reservation. You have two choices in Grand Rapids, The Amway Grand Plaza Hotel or the JW Marriott Grand Rapids. You can’t go wrong with either property. Both have plenty of amenities and are convenient to the action at DeVos Place Convention Center. (Room blocks will sell out, so don’t delay on this one. Don’t say I didn’t warn you.)

(3) Book your flight/make travels plans. Local airport is GRR with plenty of lift — 6 airlines and 22 major market direct flights. Or, if you feel the need to road trip, Grand Rapids is easy to get to. Our NASC staff made the trek via car last summer from Cincinnati in under six hours with no speeding tickets (I think).

(4) Update your member profile. This is a good idea any time of the year, but especially when your potential partners are looking for you in prep for the Symposium. Logon to the NASC website and search for yourself in the member directory.  Make sure your POC is current and your message is relevant to your goals for your meetings this spring. It’s the NASC version of Googling yourself.

(5) Ok, now for additional cool stuff. The NASC Member Awards program is great way to recognize those in our industry that deserve our praise. Learn more here.

There are also opportunities to do good work and leave a mark on the local community while in Grand Rapids. Watch for details on the Sports Legacy Fund Community Service Project and get involved by joining your fellow colleagues at a local park clean up. We’d love to see everyone ready with sleeves rolled up. Don’t fret about the weather, no one froze last year! The Sports Legacy Fund silent auction and raffle will benefit the Mary Free Bed Wheelchair and Adaptive Sports Wheelchair Tennis Program. This organization assists hundreds of children and adults participate in a variety of organized team sports. Details on donating can be found here. Please, please bring your raffle ticket CA$H and your credit card with the highest limit.

(6) Get your clients to Grand Rapids. Are your current partners NASC members? Wouldn’t it be awesome to see them at the Symposium?  Why not personally invite them to join the association and meet you there. If you need membership info or would like a member of the Membership Committee to contact them, just say the word.

There you have it. Include this list with all the others. Check these items off now to be ready when the Symposium season arrives. See you in Grand Rapids. Ready…..Go!

Janna Clark, CSEE
Elizabethtown Sports Park
NASC Board of Directors
NASC Mentoring Committee

What my membership in the NASC means to me

April 29, 2013

I had some time to reflect on the Symposium on my short drive home last Thursday, and one thing among many was pretty evident—-there is a passion for sports and sporting events like never before!

This brings me to the reason of this message to all of you. I wanted to pass along some thoughts on “What my Membership in the NASC means to me”? I really don’t know where to start with this other than the fact that it is OUR Association, and while we have some great leadership and staff at the National level, it is only as good as what we put into it. I have had the pleasure these past several years to serve on the Mentoring Committee, and as a committee we have had the opportunity to meet and talk with our new members and educate them on the value of the great decision that they and the organization that they belong to made by joining the NASC. How rewarding it has been for me help and assist someone as they venture into this exciting field of Sports and Events! Our new members are our future, and as the Symposium hit a new milestone with over 750 people in attendance this past week, we can only hope that we continue to see steady growth in the years to come. We can achieve this by offering strong educational programs, CSEE Certification, and  an outstanding Symposium each year.

If you are not active serving the NASC in some capacity—-Start Now! You would be pleasantly surprised by what you can offer (who would have thought that I would be writing this note to you now) and your event experience could help another member and its Organization save some time and effort on an Event they may be working on. There are many Committees that are available to serve on and you could be a valuable addition bringing in new ideas and thoughts. Learn more about committees and volunteer opportunities here.

If you are not enrolled in the CSEE Certification—Consider it! Expertise in any field is the benchmark for how you are perceived in your trade. Continuing education is important and what better place to receive that than in a CSEE Module. Educated and updated by the best in our field, that is what you can expect at each Module. Learn more about CSEE here.

If you are not looking at the website on a regular basis—Do it! Great updated information is only a “click” away. Make the website a favorite on your Internet menu and review it often.

If you have questions reach out to someone and find the answer. If you met someone this past week I am sure that they would be happy to speak with you. Not sure if that is where you want to start—call the National Office, they will have ideas and may recommend someone to call.

Thanks again to Louisville for hosting an outstanding Symposium!

Yours in Sports,

Ron Eifert, CSEE, Sr. Sales/Sports Manager

Dayton/Montgomery County Convention and Visitors Bureau

Direct: 937.226.8284

E-mail: reifert@daytoncvb.net

Website: http://www.daytoncvb.com

Don’t be that guy!!

March 11, 2013

In April, I will be attending my 6th NASC Symposium. I want to believe I have grown and learned a lot since attending my 1st show in Omaha.

Since that first show though, I have noticed the same thing happens. The “NOOBS”, the new fresh faces at this show come in with ambition

to land that AAU Basketball National Championship, that USYSA President CUP Championship, or that GREAT WHITE BUFFALO (The Super Bowl as I call it)

at the Symposium. (I mean I was the same way, I knew I could land AAU, or at least a  NCAA Golf Regional)

Nope. It didn’t happen, any of it.

You want to know the reason why? It wasn’t for a lack of effort, it was because I didn’t know what my community was willing to support. My Vision was something different than the people of my town. They wanted smaller state regional events, while I wanted the glamour of national regional events. Ultimately it was a failure in my part by NOT KNOWING what my community is capable of handling.

This is the KEY!!!     You hear that everyone?

The secret for any great successful event, is to have community support of that said event.

What you want may be different that what you can provide. NGB’s, Event Directors, and Rights Holders want to have their events in communities that want

to have them there.

You can’t compare LA to NY, or Branson to Reno, or Kings Mountain, NC to Bozeman, MT.

Each community is not the same, even if population wise it seems they are similar.

You have to know what your community can host!

Just because an event ran great in one area doesn’t mean it will be great for yours.

What worked for many people I have spoken to over the years in recruiting events is:

  1. Know what your Community can host? Know your resources!!
  2. Learn about the Event, Group.
  3. Make sure your community is interested in support.
  4. Research communities that have hosted the event in the past.
  5. Call the city that hosted the event and ask questions

After you do follow the steps. Then you can move forward.

In MHO, It is better to spend time researching and developing relationships and knowing what to expect, than to shoot from the hip.

The great thing about our network of professionals is that if you call Justin Stine in Kansas, or Mike Anderson in North Carolina, or Tammy Dunn in Washington each of them will talk to you and help you out with any questions you may have. (Well maybe not Justin as he is on the Golf Course every other Day) but when he is in the office he will call you back.

I guess what I am trying to say to anyone who is reading this blog in preparation for the Symposium, is to ask questions. Don’t assume you know everything. Even people who have been doing this since many of us were in elementary school,  they still ask questions.

With that see you in LOUISVILLE!!!

newsom

Jesse Newsom

Jesse is the sports marketing director for the Fayetteville area CVB. He previously spent 4 1/2 years as the executive director of the Jacksonville Onslow sports commission. Jesse has over 9 years in the sports travel industry. He is probably the coolest guy you will ever meet.

What my NASC membership means to me

January 15, 2013

When I first joined the National Association of Sports Commissions in 1999, I had a very narrow view of the NASC and what it had to offer.  My focus was solely on the website, www.sportscommissions.org, and what business opportunities that I could find there. My motivation to join was to learn about events that were available for bid for the State of Massachusetts.  In addition, the listing of event planners / owners was, and still is, a valuable tool in instances where I wanted to pursue a sport which currently had no open events listed.

Over time, my view changed dramatically. When I started attending the NASC Symposium, I now had the opportunity meet the event planners of whom I read about on the website.  The NASC Symposium Marketplace and receptions allowed me to get to know these planners on a personal level.  Nuances of their sports and what is important to their sport and to them personally came to light.  I was able to learn about new opportunities of which I was unaware.  I was also able to meet planners whose event I could not accommodate now but may be able to in the future. The number of possibilities and information expanded.  I was able to form relationships with event organizers and to gain information that is not in print.

Through the NASC, I am not only able to network with event planners but to also meet my peers in the industry.  Although there is a significant diversity in organizational size / budget / structure from CVB to Sports Commission to hybrid versions, we encounter many of the same challenges.   Learning best practices and new approaches to common issues through my peers at the Market Segment Meetings and the Symposium has helped me to stay in tune with the industry and to not have to “reinvent the wheel” to solve problems.  In addition, when bidding on events that rotate through the country, having a peer contact who has hosted the event in the past can assist in getting hard data and evaluations on events.

My view of the NASC has changed over time.  Originally the NASC meant a source for available events on the web.  It has developed to an organization that fosters networking, relationships, information and best practices.

R Murdock 72DPI

Bob Murdock joined Destination Worcester in November 2007.  As a facilitator for Worcester, Massachusetts, the 2nd largest City in New England, Bob has helped secure a number of significant events.  In 2012, Worcester hosted the Fed Cup match between USA and Belarus, US Synchronized Skating National Championships, NCAA Hockey Division I Men’s Hockey Regional Championship, Little League Senior Girls’ Softball Eastern Regional and the US Rowing Masters National Championships.  USA Gymnastics will return in March of 2013 with the USA Gymnastics AT&T American Cup.

Bob Murdock
Director of Sales
Destination Worcester
446 Main Street, 2nd Floor
Worcester, MA 01608
rmurdock@destinationworcester.org
Member of Mentoring Committee

Why you should attend the 2013 NASC Sports Event Symposium

December 14, 2012

As we all know, the only way to succeed in the sports industry is to stay abreast of all of the trends and events available in the market.  Where can you go to be educated on those trends, take advantage of top-notch professional development, meet and network with event owners and have a great experience all at the same time?  I can tell you!  It is the 2013 NASC Sports Event Symposium in Louisville, Kentucky, April 22-25.

Here are some simple facts provided by the National Association of Sports Commissions website:

  •      The average attendee meets 47 prospects and generates $400,000 in new business at the NASC Symposium;
  •      95% of attendees recommend the NASC Symposium to a colleague;
  •      88% of attendees state they will likely do business with someone they meet at the NASC Symposium;
  •      92% of attendees rate the NASC Symposium as excellent or good; and
  •      95% of the 2012 attendees are planning to attend the 2013 NASC Symposium.

The facts show that the place to be is in Louisville, Kentucky in April.  Where else can you be on the cutting edge of the sports industry and meet with others who are also on the cutting edge.

The NASC Sports Event Symposium is packed with great information and great networking.  You will be engulfed in the sports industry and learn from leaders in the industry as well as take away some best practices from your colleagues in other areas across the country.  The NASC Sports Event Symposium includes features like a Sports Marketplace where you pre-schedule appointments with event owners and vendors, exceptional educational sessions and make connections with approximately 700 sports event industry professionals from all walks of the industry.

The National Association of Sports Commissions is your resource for the sports event industry and the Sports Event Symposium is where you can go to take advantage of every one of those resources.  I have been participating for several years in my 13 years of working within the sports industry.  While I have made wonderful friendships with my colleagues, I have also established great relationships with event owners as well.  I typically walk away from the Symposium with an RFP or a strong lead on an event.  I have several events in my community that I received by attending the Symposium.  Every year I attend the Sports Event Symposium I am blown away with the educational sessions and the amount of information I bring back to my daily work life.  It is an incredible experience.  I have even achieved my Certified Sports Event Executive designation, which allowed me to be recognized by my community and my board of directors as a sports industry professional.  Obviously, I would recommend you attend the 2013 NASC Sports Event Symposium so you can have the same experience I have had in my career to this point.

Lastly, just some exciting new programs that will be offered this year at the 2013 Sports Event Symposium provided by the latest mailing from the NASC:

  •      Game Changers – Consists of 15-minute fast-paced presentations, facilitated by emcee extraordinaire Jon Petz, will touch on eight of the industry’s hottest topics;
  •      Rapid RFP Review – Offering a structured opportunity to learn which future events are a potential for your city;
  •      Engaging Education – Allows you to drive your own learning experience by extracting the collective knowledge from industry experts and the audience; and
  •      Bring a Colleague – Discounts are being offered for you bringing additional attendees from you organization, like board members, facility representatives, park and recreation partners, etc. , to assist you in building a shared vision for your community.

As you can see there are a number of reasons you should attend the 2013 NASC

Sports Event Symposium.  Louisville, Kentucky, is rolling out the red carpet for you to experience the leading sports industry conference.  I will look forward to seeing you in Louisville, April 22-25, 2013!

FryKindra Fry is the Vice President of Sales and Marketing for the Bryan-College Station Convention and Visitors Bureau where she has been since 2004. The sports market in Bryan-College Station is thriving and in her time in Aggieland, Kindra has increased hotel room nights by 300%. Prior to the convention and visitors bureau world, she served as the Marketing Assistant and as an Event Coordinator with the NAIA and has experience in the collegiate athletics field as well. Kindra has been a member of NASC since 2002 and earned her CSEE in April 2008.