Archive for the ‘trends’ Category

NASC unveils new capabilities for Economic Impact Calculator to measure $8.3 billion industry

July 12, 2013

The National Association of Sports Commissions (NASC) today announced that it is launching an improved Economic Impact Calculator to guide its membership in measuring the $8.3 billion U.S. sports events industry.Image

The Economic Impact Calculator model and Event Spending data are based upon studies completed by Sportsimpacts at over 50 events within the last decade spanning various market sizes and event types, and a 2011-2012 Consumer Spending study conducted by the University of Arizona Sports Management program that analyzed daily visitor spending trends at 30 events spanning various market sizes and event types.

Dr. Pat Rishe, Executive Director of Sportsimpacts, a national sports consulting firm, originally developed the calculator in 2007, which offers a consistent approach to calculate and report economic impact results. When used properly, the calculator allows NASC members to approximate the total direct spending stemming from all non-local sources, and report upon such findings in an accurate manner.

“Our goal with the Economic Impact Calculator is to simplify the process of estimating the economic value of an event and its return on investment,” said Don Schumacher, Executive Director of NASC. “The improvements made to the calculator are based on extensive research to offer accurate results and ease of use. It is a valuable tool that is available for free to all NASC members.”

One new feature of the calculator is a Spectator Survey that allows members to gather data required for inputs. This survey will give insight to visitor spending behavior, which will enable members to itemize and localize spending estimates for greater authenticity.

The updated calculator also offers two options for approaches to determine a final impact number. The itemized approach ensures greater accuracy for spending estimates based on research gathered through the Spectator Survey. The aggregate approach provides a more general overview of the flow of visitor spending.

In addition, three sets of calculations are put forward permitting members to choose any or all of them depending on the data desired: Spending by Event Spectators, Spending by Event Participants, and Spending Stemming from Other Non-Local Sources.

Access to the calculator is offered to all NASC members as a benefit of membership and will be available starting Monday, July 15.

CSEE Fall 2012 Module: “Bidding… From A to Z” Recap

October 16, 2012

Dale Neuburger of TSE Consulting facilitated the CSEE Module on “Bidding … from A to Z” held on October 2, 2012 at the Cobo Convention Center Hall in Detroit, MI.  Nearly 140 current and prospective CSEE members were in attendance.  The primary theme of the presentation was the components necessary to develop a winning sports event strategy, including researching, strategizing, campaigning and activating.  In addition, four NASC members (Buddy Wheeler, Janis Schmees , Terry Hasseltine and Sean Krabach) provided input and examples of specific bidding practices they have each utilized to benefit their destinations.  At the conclusion of the module, six individuals were recognized for completing the requirements to earn their CSEE designation.

Fall 2012 CSEE graduates:

Karin Aaron, CSEE, Visit Loudoun
Lindsay Arellano, CSEE, Rockford Area Convention & Visitors Bureau
Josh Dill, CSEE, Visit Lubbock, Inc.
Roy Edmondson, CSEE, Team San Jose
Dave Plevich, CSEE, Greater Morgantown Convention & Visitors Bureau
Justin Stine, CSEE, Overland Park Sports Alliance

Managing Expectations in the Sports Event Industry

August 7, 2012

In this short video, NASC Executive Director Don Schumacher, CSEE, discusses what it takes to be successful in the sports event industry … and that the best place to start is by managing expectations.

Here with just a few of our closest friends

August 3, 2012

As our Olympic Games journey comes to an end, we finally made it to where the games began – Olympic Park.  In order to access the Park, either a ticket for a venue within the area or a day-pass that had to be purchased months in advance is required.  At first, this made no sense to me as many sponsors have interactive exhibits here, and the Merchandise Mega Store takes up a good portion of the area.  Furthermore, it is a great place to people watch.  However, upon spending a few minutes here, I understand the method to what I assumed was madness.  I am guesstimating there will be upwards of 400,000 people here today. If they had opened the doors to everyone, it would be a security nightmare, nearly impossible to enjoy and just plain crazy.  It has been a great trip and I look forward to sharing the nearly 2,000 photos I have taken.


Beth Hecquet, CMP
Director of Meetings and Events

How can the Mentoring Committee help you?

July 3, 2012

The NASC has several committees to serve the membership, and one such committee is the Mentoring Committee.   As stated on the NASC website, this committee cultivates relationships with new members to help guide them through their first year of membership.  The committee educates members about benefits and resources that will help them make the most of their membership.  The committee provides a vast amount of industry experience and know-how to members on various topics related to the industry.

One of the greatest assets of the Mentoring Committee is the wide array of background and experience, which consists of over 200 years of cumulative sports event related knowledge.  All three membership categories are represented within the committee – Active (Host Organizations), Allied (Suppliers) and Rights Holder (Event Owners).  As such, any rights holder in need of support or guidance has an excellent resource at their fingertips and can reach out to the Mentoring Committee knowing there is the expertise to help.

Both new rights holders and those who have been in the game for years can find support and these are just a few examples of topics the Mentoring Committee is happy to help with:

  • Tools provided by NASC: The support and tools the NASC provides is overwhelming and the Mentoring Committee can guide you through what’s available.
  • RFP creation and implementation: Both creators of RFPs and their responders are on the committee.   Each can provide a rights holder with valuable feedback to maximizing the process thus generating the best results.
  • Rights Fees: These vary greatly event by event and there are many different philosophies on the amount as well as the implementation.
  • Hotel Rebates and Relationships:  The hotel industry is well represented within the committee, as well as both active and rights holders, all of which can shed light on the mystery of this hot topic.
  • Third Parties: Love them or hate them the Mentoring Committee has worked with them on every capacity.  You can find help with hiring a third party, problem resolution with your third party and maximizing the relationship.
  • Relationships with Sports Commission/CVBs:  One of the challenges rights holders face is understanding the structure of the CVB and Sports Commission when working on a prospective event.  Some towns have both entities that are active in supporting the event, while others only have one.  Understanding the structure and knowing the goals of your partners is essential and imperative to success.  Committee members can answer many questions in both areas and are happy to share their knowledge with you.

Just as the rights holders in need of support or guidance have excellent resources at their fingertips, Allied and Active members do as well.   Like the Rights Holder members, Allied and Active members of the committee can share tools provided by the NASC via the website, consulting services, etc.  But here are a few examples of other topics:

  • Symposium Information:  The Mentors have been attending the Symposiums for many years.  The committee can provide you information via webinars and orientations regarding what to expect at the Symposium.  Topics like choosing the best Rights Holders or Allied members to meet with while you are there or preparing for those Marketplace appointments are discussed.  The committee members are at your fingertips via telephone or email to ask your questions any time.
  • Bid Preparations/Presentations:  With the combined experience of the committee members, you can expect to receive great information about preparing bids and even deciding if you should bid on a particular event.  The members will provide you with their experience in the bid process.
  • Networking:  The Mentors assist you with your networking by being your first contact with the NASC.  Because the Mentor are required to have at least 5 years of industry experience and be active in the NASC, they can assist you by introducing to others and helping you network through the different events the NASC offers.  They can also make email introductions to assist you with your efforts.
  • Relationships with Rights Holders:  This industry is based on the relationships that are established.  The Mentors can assist you with building those relationships by helping you understand the different Rights Holders and their expectations.  Again drawing on the combined experience of the members of the committee, each member has worked with many different rights holders and can assist you with the RFP requirements and give you information about contacts within those Rights Holders.  Once you understand how the Rights Holders work, you will have successful relationships and bids.

In closing, the Mentoring Committee is here to welcome you to the NASC and assist you in your first year as you get acclimated to your association.  The committee is simply another great resource provided by the NASC as YOUR resource for the Sports Industry!

About the Guest Contributors:

John David is the Chief Operating Officer of USA BMX, the National Governing Body for the sport of bicycle motocross (BMX), where he has been since 2000.  In addition to executing the mission of the association, John focuses heavily on the creation of the association’s annual national series which consist of 30 national level events which are hosted across North America including the annual Grand National Championships and BMX Olympic Trials.  Recently John co-coordinated the asset purchase of the National Bicycle League to create singular governing body thus unifying the sport of BMX for the first time since its inception over 40 years ago. John is currently serving a two-year term on the NASC Board of Directors.  Phone: 480-961-1903×112, Email:

Kindra Fry, CSEE, SMP, is the Director of Sales for the Bryan-College Station Convention and Visitors Bureau where she has been since 2004. The sports market in Bryan-College Station is thriving and in her time in Aggieland, Kindra has increased hotel room nights by 300%. Prior to the convention and visitors bureau world, she served as the Marketing Assistant and as an Event Coordinator with the NAIA and has experience in the collegiate athletics field as well. Kindra has been a member of NASC since 2002 and earned her CSEE in April 2008. Kindra is currently serving a three-year term on the NASC Board of Directors.  Phone: (979) 595-2686, Email:

SportAccord 2012 Recap

June 5, 2012

The NASC was well represented at this year’s SportAccord Convention in Quebec City. SportAccord is owned by the international federations of summer and winter sports. It also attracts the meetings of the International Olympic Committee, and was the site for the announcement of the three finalist cities for the 2020 Olympic Games (Madrid, Istanbul, and Tokyo).

The United States Olympic Committee and the IOC also announced the resolution of their long simmering dispute over distribution of revenues from television and international sponsors. This dispute has made it difficult, if not impossible, for our cities to obtain a future Olympic Games (New York and Chicago both suffered under this dispute). The USOC is expected to begin assembling its strategy for a future bid later this month.

We have pressed for several years to schedule a meeting between international bid city representatives. Although it is common for cities in the USA and Canada to meet and discuss topics of interest, this is much less common everywhere else.

As far as we can determine, the City-to-City  session in Quebec City was the first time cities have met alone (with no consultants or suppliers and no international federations) to discuss topics of interest.

At the conclusion of the three hour session there was agreement to pursue additional meetings at future conferences, and to use input from the participants to plan for next year’s SportAccord in St. Petersburg, Russia.

SportAccord 2012 attracted 1800 people from across the globe. I have been honored to have assisted in seven of the ten conferences since its inception in 2003 in Madrid. The NASC places a high value on its relationship with SportAccord. We will continue to represent the USA at future conferences, and feel it is getting to the point where a USA Pavilion could be created. Our friends in Canada have had a Canadian cities pavilion for several years.

International championships can be costly ventures, and many countries have government programs in place to support bids. I was interested to learn that the Province of Quebec was increasing its annual budget in support of sports events from $4 to $8 million!

Must be nice.

– Don

Growth Opportunties in the Sports Event Industry

March 27, 2012

Host communities are wise to look for non-traditional sports. Kevin Smith of the St. Petersburg/Clearwater Sports Commission makes a number of interesting observations on what some of these opportunities can be.

Partnerships with a Host City and Sporting Events

March 22, 2012

Much has been said about the importance of community support when bidding on events. Listen and watch as Gary Alexander of the Nashville Sports Council describes just how they work with the city and other organizations to support their events, both big and small.

NASC Announces Sports Travel Industry Whitepaper

March 13, 2012

Cincinnati, OH March 13, 2012. The National Association of Sports Commissions is pleased to announce the availability of a new report on the industry.

Download the report now.

This report describes the sports event (and travel) industry. Roles of the key players are discussed: sports commissions, convention and visitors bureaus, event owners, the bid process, and accommodations and the importance of having the right kinds and quantities of facilities are all covered.

It is hoped that the roles of each industry player, the hospitality industry, and sports facilities will be clearly understood. The report will be of particular value to newcomers and those wishing to appreciate the strengths of sports commissions and convention bureaus and the different purposes they can represent.

There is also a section on the bid process which is suggests the strongest possible approach is to combine the strengths of your community into each invitation to select the destination.

For more information on the report or on other facets of the industry please contact the National Association of Sports Commissions at 513.281.3888 or visit

A Super Host City: Indianapolis

February 6, 2012

By Jackie Reau, Game Day Communications
NASC Member

On Friday, I traveled over to Indianapolis to visit Super Bowl Village in downtown Indianapolis. I had no intention of going to the game but did want to see first-hand how the Super Bowl 2012 Committee was coordinating the fan fest opportunities. I had been keeping tabs on the planning and festivities through the Committee’s terrific website and regular email reports.

In a word to describe Indy’s Super Bowl efforts: Wow!

Sure the game was great (congratulations to the New York Giants) and the commercials were fun to watch, but the true winner in Super Bowl 46 was the city and people of Indianapolis.

Here are a few observations from Indianapolis that we can all think about when planning our next event—big or small.

Engage and Empower Volunteers

Who knew what the power of a blue and white scarf would be? More than 13,000 volunteers helped orchestrate the activities in and around Super Bowl Village and they were recognizable by their blue and white scarves—all knitted by volunteers.

Everywhere you turned, you saw a friendly smiling volunteer ready to help. They were at Monument Circle taking free photos on their iPads, greeting fans at The Huddle, the indoor merchandise shop and working the lines for fans to get their photo with the Lombardi trophy (a 25-minute wait which moved fast).

But the best part of the volunteers who embodied the spirit of “Hoosier Hospitality” was how they would finish a sentence: Have a Super Day! It was evident that the volunteers have been properly trained in customer service and had been positioned in areas that best suited their experience and interest.

Make It Fun

Free concerts, an 800-foot zip line, corn hole and stadium food. The Super Bowl Village in Indianapolis was fun! It was the state fair for football fans, and fans from around the world traveled to see it. As you walked the blocks of Georgia Street from the Stadium to the Convention Center, you would see fans in jerseys from many NFL teams, including those not even playing in the Super Bowl as well as soccer jerseys from the UK and Mexico.

The NFL Experience, with its $25 ticket (very reasonable), featured interactive exhibits from NFL Draft Day to photos with the Lombardi trophy and the live set for the NFL Network.

The pros from Wilson were making footballs just as they would at the factory. XBox and the Cartoon Network entertained the youth fans while the merchandise area offered everything a football fan could imagine.

It Takes a “Compact” Village

The best part of the Super Bowl Village was the proximity to the stadium and the convention center. The six-block, Block Party was filled with food, beverages, two live music stages, games for adults and kids and sponsor exhibits.

<Map link of Super Bowl Village:>

Fans could park once at their hotel or garage and easily walk up and down Georgia Street to the various activities.

Indianapolis has set the bar for future Super Bowl celebrations! While New Orleans, a seasoned party throwing city, knows how to manage such celebrations, I am sure their planners were taking notes on some new improvements.

Congratulations, Indianapolis! Job well done.

CSEE Spring 2012 Module Preview

February 1, 2012