Posts Tagged ‘CSEE’

CSEE Program Redesign – Video Blog

January 25, 2016

Have questions about the new CSEE program? Want to learn more about the first online CSEE course? Curious how the new program will affect your previous credits? Take a few minutes and watch this video blog where Don Schumacher, CSEE, Executive Director, NASC answers all your questions and more! If you still have questions after watching this video, let us know by emailing Info@SportsCommissions.org.

Instructions for Registering for CSEE Online Course

January 21, 2016

Registration for our very first online CSEE course, Strategic Planning for Successful Sport Tourism, will open on Monday, January 18. This course is Core Course 1 as outlined in the CSEE Program Redesign document and is the first of three mandatory courses required for certification for those who enroll in CSEE from this point forward.  The course is open to ALL members enrolled in CSEE.

Registration will remain open until Noon ET on Friday, February 5.

To register, go to your My Account Members section of the NASC web site.

Click on Register for Events.

Click on Online CSEE Course(s).

All new students registering for a CSEE course for the first time will be provided with a copy of the NASC Whitepaper “Report on the Sport Tourism Industry.” This paper must be completed to get full benefit of the first course taken.

An orientation session will be required before taking your first course. After the close of registration each participant will be provided with a student ID and instructions on how to access Ohio University’s web site. It will take 10 days to process the student list and assign these numbers.

On February 15 the Orientation Course will open. It will lead you through what you need to know about using Blackboard, the online system that will be used for every course.

Each registered student will have seven days in which to log on, take the orientation course and be ready for the opening of our first core course on February 22.

This course will remain open until Friday, April 1. It will close at that time and all students will need to complete the course by then or lose credit and the course registration fee.

Timeline:

January 18 – Registration for Core Course 1 opens

February 5 – Registration closes

February 15 – Orientation course opens

February 22 – Orientation closes and Core Course 1 Opens

April 1 – Core Course 1 Closes. All students must complete course work by that time

Contact
Direct any questions to Don Schumacher, CSEE, Executive Director at Don@SportsCommissions.org.

CSEE Program Redesign

January 4, 2016

As CSEE Program participants are aware, the NASC conducted a complete review and restructuring of the course of study. A number of changes are being implemented, including: 

  • Our first online course, ready by February 2016.
  •  A commitment to at least one new online course every year with a target of two.
  • Moving to a credit system; this will allow different numbers of credits for a variety of learning events.
  • Establishment of a higher level of certification by early 2017.
  • Establishment of a partnership with Ohio University to provide expertise in online learning and reviews of each live learning session.

We are excited about this restructuring and the resulting more focused program leading to certification.

For more information about the CSEE program, please visit our website.

Don Schumacher, CSEE
Executive Director
National Association of Sports Commissions

Phil Keoghan, Host/Co-Executive Producer of The Amazing Race, to Share His N.O.W. Philosophy to CSEE and Market Segment Meeting Participants

September 10, 2015

The NASC is finalizing the plans for the Fall 2015 CSEE Module and Market Segment Meetings, scheduled for September 29-30 at the Antler’s Hilton in Colorado Springs, CO.

KeoghanPhil2014Part of this final preparation involved having a telephone conversation with our keynote presenter, Phil Keoghan, Host/Co-Executive Producer of Jerry Bruckheimer’s Emmy Award-Winning television show, The Amazing Race and author of No Opportunity Wasted.

When the NASC approached Phil about speaking at the fall meeting, we indicated to him that the membership would enjoy his perspective on event/operational components in his role as Co-Executive Producer of The Amazing Race.  In many ways, the television show can be compared to events our members host and own. Phil has experience working with local organizing committees, production teams, hospitality communities, travel and housing bureaus, and more.

It was clear during the planning call he understands and “gets” what our members do and is excited to bring his passion for thinking outside the box, using your imagination as your currency, and letting go of the handrails – all life philosophies he writes about in his book – to our meeting.

CSEE and Market Segment Meeting attendees should expect to be entertained, encouraged, and challenged by Phil’s message.  He is dedicated to continual learning and for people to look at what they do day after day in a new way.

If you have not yet registered, please click here.  If you need to book your room at Antler’s Hilton, please click here.  The cutoff for the room block has been extended to September 14.

For more information, contact Lori Gamble, Associate Executive Director, at Lori@SportsCommissions.org or 513.842.8309.

National Association of Sports Commissions Host Record Turnout at 2015 Symposium NASC Wraps Up Milwaukee Meeting with Record Attendance, New Board Leadership

May 5, 2015

MILWAUKEE (April 30, 2015) – The National Association of Sports Commissions (NASC), the governing body of the $8.96 billion sport tourism industry, celebrated record attendance at its 23rd annual symposium held here this week.

Some 945 sports tourism professionals, including 276 first-timers, attended the 23rd annual NASC Symposium to elect new NASC leadership, honor members with industry awards and participate in dozens of continuing education programs led by industry leadership.

“As the only non-profit industry association offering an annual meeting for serious-minded sports event professionals, we are thrilled with our record attendance this year in Milwaukee,” said Don Schumacher, CSEE, executive director of the NASC. “In future years, our members will have the opportunity to visit four great American cities in Grand Rapids, Sacramento, Minneapolis and San Diego as we host our annual Symposium in each city.”

Future Host Cities for 2016, 2017, 2018 and 2019 NASC Symposium

Future host cities and dates for the NASC Symposium include: The 24th annual NASC Symposium will be held April 3-7, 2016 in Grand Rapids, and the 25th annual NASC Symposium will be March 26-30, 2017 in Sacramento.

Additionally, the 26th annual NASC Symposium will be held April 22-26, 2018 in Minneapolis and the 27th annual NASC Symposium will be April 14-18, 2019 in San Diego.

NEW NASC Leadership Elected

New NASC board leadership was also announced, including Greg Ayers, CSEE, President & CEO, Discover Kalamazoo as the new chair of NASC.

Additional officers include: Ralph Morton, CSEE, Executive Director, Seattle Sports Commission,Vice Chair/Chair Elect; Mike Anderson, CSEE, Executive Director – Sports Tourism, Myrtle Beach Area Sports Alliance, Treasurer; Kindra Fry, CSEE, SMP, Vice President of Sales & Marketing, Bryan-College Station CVB, Secretary; and  Immediate Past Chair, Kevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports Commission.

The slate of NASC directors includes: Board term expiring 2016: John Gibbons, CSEE, Executive Director, Rhode Island Sports Commission; Michael Price, CSEE, Executive Director, Greater Lansing Sports Authority; Janis Schmees Burke, CSEE, Executive Director, Harris County – Houston Sports Authority; and Matt Dunn, CSEE, Palm Coast and the Flagler Beaches, Vice President, Tourism Development.

Directors with Board terms expiring in 2017: Brian Hickey, CSEE, Director of Sports, Visit Tallahassee/ Tallahassee Sports Council; Janis Ross, Executive Director, Eugene, Cascades & Coast Sports; Benjamin Wilder, CSEE, Director, Savannah Sports Council; and Marc Zimmerman, CSEE, Sales & Events Manager, Central Florida’s Polk County Sports Marketing.

Directors with Board terms expiring in 2018: Janna Clark, Sports and Sales Director, Elizabethtown Sports Park; Kris Smith, CSEE, Sales Manager, Event Development, Detroit Sports; Roy Edmondson, CSEE, Anaheim Orange County Visitor & Convention Bureau; and Pete Harvey, Director of Sports Development, Buffalo Niagara Sports Commission.

Allied representatives with a board term expiring in 2016 include Mike Hill, CSEE, Senior Director, Sports Sales, Hilton Worldwide – Sports Sales and board term expiring in 2017: Steve Schell, Sports Strategic Sales Executive, Experient Sports.

Rights Holder representatives are, with a board term expiring in 2016: John David, CSEE, Chief Operating Officer, USA BMX, and board term expiring in 2017: Glen Schorr, Executive Director, Orienteering USA.

NASC Symposium Welcomes a Record Number of Rights Holders

Some 170 Rights Holders representing more than 100 organizations attended the NASC Symposium in Milwaukee to network with NASC members and Host Cities representatives. These organizations included: Amateur Athletic Union of the United States (AAU), EVP Pro Beach Volleyball Tour, LPGA Symetra Tour, National Congress of State Games, The Color Run, United States Olympic Committee, USA Boxing, and USA Gymnastics, to name a few.

NASC Members Raise Thousands for the Running Rebels Community Organization

Also, during the meeting the NASC Sports Legacy Fund raised $20,000 to benefit the Running Rebels Community Organization, a non-profit that offers youth programs that focus on education and recreational activities in Milwaukee, and their basketball fundamental program, which will expand the number of youth served and aide in the development of year-round programming

NASC Members Honored

Also presented this week were the Member Awards, signifying outstanding work in the field of sports tourism. The NASC also honored three industry professionals with awards. They include: Sports Tourism Executive of the Year: Don Staley, ‎Executive Director, Foley Sports Tourism Complex; Game Changer Award: Tammy Dunn, CSEE, Sports Marketing Manager, Snohomish County Sports Commission; and Sports Event Organizer of the Year: RB Thomas, Jr., Executive Director, International Senior Softball Association.

Organization Award Winners include:

  • Locally Created Event of the Year, population under 250,000: SPORTyler – Tyler Area Chamber of Commerce
  • Locally Created Event of the Year, population 250,000 and above: Greater Cleveland Sports Commission
  • Marketing Campaign of the Year, population under 250,000: Round Rock Convention and Visitors Bureau
  • Marketing Campaign of the Year, population 250,000 and above: Greensboro Area Convention and Visitors Bureau
  • Sports Tourism Organization of the Year, population under 250,000: Warren County Convention & Visitors Bureau
  • Sports Tourism Organization of the Year, population 250,000 and above: Greater Raleigh Sports Alliance
  • Sports Commission of the Year, population under 250,000: Rochester Amateur Sports Commission
  • Sports Commission of the Year, population 250,000 and above: Atlanta Sports Council

Certified Sports Event Executives Graduates Honored

The NASC this week also recognized its latest class of graduates in its Certified Sports Event Executive (CSEE) continuing education program. The Fall 2014 and Spring 2015 CSEE graduates include:

Richard Barrett, Wausau/Central Wisconsin Sports Authority
Stephonie Broughton, Twin Cities Gateway / National Sports Center
Amy Cardwell, Bowling Green Area Convention & Visitors Bureau
Janna Clark, Elizabethtown Sports Park
Sean Doherty, Charlotte Harbor Visitor and Convention Bureau
John Giantonio, Casper Sports Alliance
Tara Hamburger, Daytona Beach Area Convention & Visitors Bureau
Pete Harvey, Buffalo Niagara Sports Commission
Gen Howard, Louisville Convention & Visitors Bureau
Lisa Pacheco, Sports Williamsburg
Matt Robinette, Richmond Region Tourism
Domico Rodriguez, Rapid City Convention & Visitors Bureau
Jennifer Rothman, Long Island CVB & Sports Commission
Billy Russo, Smith River Sports Complex
Debi Schultz, Abilene Convention & Visitors Bureau
Wendy Scott, Great Lakes Bay Regional Convention & Visitors Bureau
Don Staley, Foley Sports Tourism Complex
Dani Timm, Virginia Beach CVB
Josh Todd, Visit Mesa
Marva Wells, High Point Convention and Visitors Bureau

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About the National Association of Sports Commissions

As the only trade association for the sports tourism industry, the National Association of Sports Commissions (NASC) is the most trusted resource for sports commissions, convention and visitors bureaus (CVBs), and sports event owners. The NASC is committed to the success of more than 700 member organizations and 2,000 sports event professionals. Our promise is to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members – sports destinations, sports event owners, and suppliers to the industry – and to protect the integrity of the sports tourism industry.

For more information, visit http://www.sportscommissions.org.

NASC Announces Dates for 2015 Fall Meetings

February 12, 2015

The NASC will hold its 2015 Fall Meetings in Colorado Springs, the home of most of our National Governing Bodies in Olympic and Pan American sports, along with many other event rights holders.

All functions will take place September 28-30 at the Antlers Hilton Colorado Springs, located in the heart of downtown. Our board will meet the afternoon of September 28. Our Fall 2015 CSEE Module will take place the morning of the 29th. Market segment meetings, Rapid RFP Review, and a reception with event owners will take place the afternoon of the 29th, and market segment meetings will conclude on the 30th. View the preliminary schedule.

This new event replaces our partnership with the USOC’s Olympic SportsLink conference, the rights to which were transferred to another event. In fact, our room block at the Antlers Hilton is part of the room block previously held by the USOC.

We offer all area event owners and NGBs a way to meet with interested cities in a cost-effective manner: all they will need do is come to the hotel the afternoon of the 29th, present their event opportunities in the Rapid RFP Review, attend a reception, and be home for dinner!

NASC Active members will also have the option to arrange private meetings with local event owners while in Colorado Springs.

Preliminary plans are to rotate this new event between Colorado Springs and Indianapolis. These cities are home to almost all of our NGBs plus the NCAA and many other prospects.

We will open registration later this spring.

More than 200 sports tourism professionals in attendance at NASC Market Segment Meetings and CSEE Fall Module Held in Conjunction with USOC Olympic Sportslink

October 2, 2014

More than 200 NASC members gathered in Chicago, IL for the NASC semi-annual meeting from September 22-23, 2014. Hosted in conjunction with the USOC’s Olympic SportsLink conference, programming for the semi-annual meeting included: CSEE Fall 2014 Module, NASC Market Segment Meetings, and NASC Board of Directors meeting.

Daniel Diermeier, Ph. D., from the University of Chicago, presented the four-hour CSEE module on Crisis Management to 126 NASC members.  It focused on the key issues in a crisis situation and managing the flow of information.  After a 90 minute keynote presentation, attendees participated in a team activity that thrust them into a real-life crisis issue that grew beyond personal safety to include emotional issues and competing points of view. The session ended with a mock media conference and debriefing.  At the conclusion of the module, nine participants earned their CSEE credential.

Fall 2014 CSEE Graduates

Laura Garratt, CSEE, San Mateo County/Silicon Valley Convention & Visitors Bureau
John Giantonio, CSEE, Casper Area Convention & Visitors Bureau
Pete Harvey, CSEE,  Buffalo Niagara Sports Commission
Nick Hope, CSEE,  Al J. Schneider Company
Gen Howard, CSEE, Louisville Convention & Visitors Bureau
Alison Huber, CSEE, Wisconsin Dells Visitor & Convention Bureau
Lisa Pacheco, CSEE, Sports Williamsburg
Matt Robinette, CSEE, Richmond Region Tourism
Marva Wells, CSEE, High Point Convention and Visitors Bureau

The most recent class of certified sports event executives joins an elite group of only 140 sports tourism industry professionals across the country who share the CSEE credential. The next module will be held Monday, April 27th in Milwaukee, WI in conjunction with the 23rd annual NASC Sports Event Symposium.

The NASC Market Segment Meetings, created in 2006 to offer destinations with similar market size and organizational structure a platform to share ideas, was led by professional facilitator Adrian Segar. Over two days, 178 NASC members participated in discussions on the hottest topics  including local organizing committees, hotels, sports services, marketing/sponsorships, the bid process and bid fees, industry trends, facilities & facility management, economic impact, and creating your own events.

Additionally, the NASC Sports Legacy Committee announced Running Rebels Community Organization as the 2015 beneficiary of the NASC Sports Legacy Fund and kicked off the annual fundraiser with a 50/50 Split the Pot Raffle, raising nearly $500. The Sports Legacy committee’s goal is to raise $20,000 through a variety of activities to take place over the next six months with an emphasis placed on the silent auction and raffle to be held at the upcoming NASC Symposium.  Learn more about Running Rebels or how you can help leave a legacy.

At the conclusion of the Market Segment Meetings, the NASC board of directors held their monthly meeting. The agenda included reviewing the summer board action items, hearing updates from the retained earnings and hall of fame ad-hoc committees, sharing ideas and input on the marketing of the association to event rights holders and reviewing the 2014 mid-year membership survey results.  The NASC Board of Directors meets on a monthly basis via conference call and three times a year face-to-face.  If you are interested in applying for the 2015-2016 NASC Board of Directors to help lead the industry’s only not-for-profit association visit http://www.sportscommissions.org/About/Board-of-Directors/Nominations.

Current plans are to hold the 2015 NASC Market Segment Meetings in conjunction with the 2015 USOC SportsLink Conference. Dates and times for next year’s meetings will be announced in winter of 2015.

NASC Board of Directors Meets for Summer Retreat

July 22, 2014

Membership services and professional development were two of the main topics covered at the 2014 National Association of Sports Commissions Board of Directors Summer Retreat, held July 16-18 at the National Collegiate Athletic Association’s office in downtown Indianapolis.

The meeting is the yearly opportunity for the Board to discuss topics that affect the long-term growth and viability of the NASC, and how NASC can best serve its members.

“We see the summer retreat as a great way to proactively look at the issues facing the NASC and its member organizations,” said Kevin Smith, CSEE, director of the St. Petersburg/ Clearwater Sports Commission and the chair of the Board of Directors. “We use this time to discuss some of the ways we can help our members be even more productive.”

Topics during the retreat included CSEE and professional development for members, Association meetings and events, and new membership services.

The Board also heard from Mark Lewis, executive vice president for championships and alliances of the NCAA, on the changing environment of college sports.

“These topics affect how our membership does business in the competitive sports tourism industry,” said Greg Ayers, CSEE, president and CEO of Discover Kalamazoo and Vice Chair/Chair-Elect of the Board. “The Board wants to find new ways, from education to networking, to help our members establish themselves as leaders in this field.”

The next professional development opportunity for members is the CSEE Fall Module and Market Segment Meetings, co-located with the USOC Olympic Sportslink at the Hilton Chicago on Monday, September 22 and Tuesday, September 23. For information and registration, visit http://sportscommissions.org/MarketSegmentMeetings.

Jackie Reau
Game Day Communications
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Cincinnati, Ohio 45203

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Seventeen graduate from the NASC’s Certified Sports Event Executive programNA

April 24, 2013

At this year’s National Association of Sports Commissions Symposium held in Louisville, the latest class from the Certified Sports Event Executive (CSEE) program graduated.

The Certified Sports Event Executive Program is a certification program open only to NASC members. Since its inception, the NASC has been dedicated to raising the standards of professionalism in the industry. The NASC Staff and Professional Development Committee assist presenters in preparing sessions and case studies to ensure that the needs and concerns of the sports event industry are addressed.

The most recent graduating class of 17 includes:

  • Karin Aaron, Visit Loudoun
  • Ariana Andis Klein, US Lacrosse
  • Lindsay Arellano, Rockford Area Convention & Visitors Bureau
  • Anna Barlow Cumming, Forsyth County Chamber of Commerce
  • Jim Dietz, Columbus Indiana Visitors Center
  • Josh Dill, Visit Lubbock Inc.
  • Roy Edmondson, Team San Jose
  • Karen Hubbs, Johnson City Convention & Visitors Bureau
  • Carolyn Lee, GWN Dragon Boat
  • Mona Murphy, Flint-Genesee Regional Convention & Visitors Bureau
  • Dave Patrone, Kentucky Exposition Center/International Convention Center
  • Dave Plevich, Greater Morgantown Convention & Visitors Bureau
  • Erik Sabato, Wyndham Hotel Group
  • Darien Schaefer, Wausau/Central Wisconsin Sports Authority
  • Justin Stine, Overland Park Sports Alliance
  • Kim Strable, Greensboro Sports Commission
  • Jason Williams, Butler County Visitors Bureau

Lessons from Two Super Bowl Executives: You’ve Got the Bid, Now What?

April 22, 2013

“You’ve Got the Bid, Now What?” with Tara Green and Allison Melangton

Tara Green and Allison Melangton served as back-to-back executive directors at Super Bowls held in Dallas (2011) and Indianapolis (2012). Both co-presented during today’s program for Certified Sports Event Executives at the 2013 Symposium hosted by the National Association of Sports Commissions.

They shared a 13-point checklist that event planners can use in preparing for any event from a bowling tournament to the Super Bowl.

1)      Vision: Get everyone on the same page with 13 check points

Indianapolis realized a $371 million economic impact from hosting the Super Bowl, which was impressive but it wasn’t the #1 goal of the Host City. Their overall goal was to leverage the influence of the international media that comes with the game to improve their community imaging and branding.

Indy also wanted to use the Super Bowl to drive talent recruitment and retention to brand the city as a cool place to work, live and play. Rounding out the community objectives were to drive community spirit and create a “community group hub” while creating legacy projects within the community.

2)      Goals: Do you have the same goals: The Host City and the Event?

Some of the major goals, an event and the host city will want to consider include:

  • Attendance Goals
  • Revenue Goals
  • Local Community Goals
  • Media Exposure
  • Economic Impact

A few goals that were met in Dallas include: the fund-raising of $38 million in two years to fund their Super Bowl with earned media impressions valued at $60 million.

3)      Expectations

What does the rights holder expect from your organization and your community? What does your community expect from the rights holder?

4)      Obligations: Understand all including gray areas!

Ask questions on the front end of the process. Don’t be afraid to ask questions, and no question is too small or silly.

5)      Responsibility for Event Success

It’s important to discuss responsibility early in the event planning process: Who is responsible for the success of the event? It is singular, shared or shared among groups.

This is important in sharing the success of the event or the challenges of the event. A shared approach is most commonly used among major events like the Super Bowl.

6)      Opportunities for Partnership:

Partnerships help increase the bandwidth and impact of programs, and engage community organizations based on their expertise.

7)      Potential Partners

Identify needs of the event and seek qualified partners such as universities, downtown organizations, civic groups, etc.

8)      Key Constituents are Key

It’s important to determine and engage volunteers, CVBs, politicians, etc. early in the process. Provide a manageable project or task that they can complete and celebrate their accomplishment.

9)      Community Leaders

Think about how who they are (outside of sport), how to engage them, communicate with them and determine cross pollination among the groups?

10)   Community Engagement: Traditional or Non-Traditional.

How can you expand community engagement beyond football fans? How can you engage the community in advance of the event as well as your corporate sponsors with meaningful opportunities and benefits?

11)   Plan for Measuring Success

Clarity is very important in how you will measure success.

12)   Community Strengths

Celebrate your assets around the event. Also, address your weaknesses head-on with creativity.

It’s important to set community objectives that mirror those of existing objectives of interest in the community. In Dallas, the goal was to rally 4500 kids to do 4500 hours of community learning in the Dallas region around the Super Bowl activities. This effort engaged families but also created media opportunities to share the progress of the planning.

13)   Identification of Risks

Indianapolis used the Enterprise Risk Management approach in their planning which was led by a committee of local risk management experts to facilitate a plan to determine all of the potential risks and how to mitigate them. All in all, 274 major risks were identified by the Indy Super Bowl Committee and each was prioritized among the working leadership committees to determine mitigation plans for each.

CSEE Fall 2012 Module: “Bidding… From A to Z” Recap

October 16, 2012

Dale Neuburger of TSE Consulting facilitated the CSEE Module on “Bidding … from A to Z” held on October 2, 2012 at the Cobo Convention Center Hall in Detroit, MI.  Nearly 140 current and prospective CSEE members were in attendance.  The primary theme of the presentation was the components necessary to develop a winning sports event strategy, including researching, strategizing, campaigning and activating.  In addition, four NASC members (Buddy Wheeler, Janis Schmees , Terry Hasseltine and Sean Krabach) provided input and examples of specific bidding practices they have each utilized to benefit their destinations.  At the conclusion of the module, six individuals were recognized for completing the requirements to earn their CSEE designation.

Fall 2012 CSEE graduates:

Karin Aaron, CSEE, Visit Loudoun
Lindsay Arellano, CSEE, Rockford Area Convention & Visitors Bureau
Josh Dill, CSEE, Visit Lubbock, Inc.
Roy Edmondson, CSEE, Team San Jose
Dave Plevich, CSEE, Greater Morgantown Convention & Visitors Bureau
Justin Stine, CSEE, Overland Park Sports Alliance