Posts Tagged ‘Event Owners’

How to Successfully Prospect

January 26, 2016

Sporting events represent an opportunity to showcase and to make a significant economic impact on your community.  Where should you start in the process of securing events and meetings?


To be effective with your time, you need is to evaluate what events could work in your area, especially the resources that you have available for your use.  These resources are primarily facilities and people.

  • What types of facilities do you have available to host events? Don’t limit your vision to “major” complexes.  There are a variety of options that may work including city facilities, parks, colleges, public and private schools, open spaces, hotels and even your roads.
  • Who in your community has interest, expertise and understanding of sports? Do they have relationships with event planners and will they be an advocate for you?  Who has access to recruiting volunteers who are knowledgeable with sport? Who will help collaborate to bring events to your community and to insure that they are successful?


The variety and number of available meetings and events is extensive.  There are events that will work for all regions and others that you should not pursue.  There is no reason to spend any resources on pursuing a downhill skiing event if you live in Florida.  Some other topics for event marketers to explore include:

  • What types of events could work in your community?
    • Which events have a significant fan and participant base in your area?
    • What sports have an interest in growing or breaking into your area?
    • What events work in your facilities? What events have similar elements to those events?
    • What events are the facility managers interested in pursuing?
  • Look at what similar towns/cities in your area and in the country are doing. What is your competition hosting?
  • When are there “holes” in your City’s calendar, where bringing in events would make the biggest economic impact? If you live in a beach community, perhaps a winter event would have more impact than a July event when your community is already busy.

Resources / History:

There is no need to reinvent the wheel.  As a member of the National Association of Sports Commissions, you have access to research, meetings and events that are available for bid and access to other NASC members.  Utilize these resources.

Part of the vetting process is to research the history of the events and event organizers.  Are the elements in their RFP realistic? Is bidding on this event and making an investment in time, and potentially money, going to have a return on your investment?  Does history confirm their claims of room nights and economic impact?  Do they pay their bills?  Use the internet as a tool and call the CVBs / Sports Commissions that have hosted these events in the past.

Many RFPs are a starting point in the bid / negotiation process.  Many event planners will ask for everything and the kitchen sink up front.  After vetting the event and deciding that it is something that you want to pursue, even if you can’t match all of the bid elements, feel free to counter offer and make your pitch on why the event would be successful in your community.


Make sure that the event makes sense for your community.  It may be okay to take a loss on an event if it helps you gain exposure, grow your event portfolio or lead to other events.  Take a long range view of event procurement.

Let the event planner know the strengths of your community including who will be involved in the bid and execution of the event if you win it.   Why should the event come to your community?  Can you draw spectators and participants?  What is your experience in the sport?  Can your community provide expertise, volunteers, financial backing?  Is there a legacy if the event does come?


There are sporting events and meetings that will work for all communities.  Start by looking at your strengths and then match these with the available opportunities.

Bob Murdock
Connecticut Convention & Sports Bureau

NASC Upcoming Event Webinars – Register Now

November 4, 2015

It’s hard to believe 2015 is coming to an end! We are closing out the year with a great line-up of Event Webinars that you won’t want to miss. Check out the schedule below and reserve your spot today!

Orienteering USA
Event Webinar Sponsored by MGM Resorts International
Thursday, November 19, 2015
2:00 p.m. – 3:00 p.m. ET

Register Now

Join Glen Schorr, Executive Director, Orienteering USA, as he discusses Orienteering USA and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 19th, remember you can download the webinar recording from our webinar archives page (login required).

USA Triathlon
Event Webinar Sponsored by MGM Resorts International
Thursday, December 17, 2015
12:00 p.m. – 1:00 p.m. ET

Register Now

Join Brian D’Amico, National Events Senior Manager, USA Triathlon, as he discusses USA Triathlon and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 17th, remember you can download the webinar recording from our webinar archives page (login required).

Webinar Archives

If you’ve missed any of our recent webinars, or would like to view them again, visit our Event Webinar Archives.

Sports in the Courts

October 22, 2015

If event rights holders and venue operators need another reminder that every legal scenario needs to be covered when holding an event, here are three reminders:

A former Ohio University baseball player has sued the school, alleging that his career ended because his coach discouraged players from complaining about injuries. RyLee Rogers, a catcher from Cambridge, Ohio, is seeking more than $25,000 in the lawsuit.

Rogers suffered a tear in the shoulder cartilage of his throwing arm in the Bobcats’ 2012 baseball season and underwent corrective surgery before returning to the team for the 2013 season. Head baseball coach Rob Smith then assigned Rogers to be a bullpen catcher for the annual varsity-alumni game, and he was required to make an “excessive” number of throws, the lawsuit states. Rogers suffered another torn labrum in his throwing arm and underwent surgery that ended his baseball career, according to the lawsuit. The suit claims Smith discouraged players from complaining about soreness or physical limitations and discouraged them from sitting out of scheduled activities.

But it’s not just at the college level: A La Jolla High School student is suing the school district, alleging that a football coach ordered him to keep playing in a game last year even though he had suffered a concussion during the first quarter.

John Enloe III, who is now over 18, accuses the San Diego Unified School District of negligence and failing to both recognize the signs of his injury and to follow safe and proper coaching protocol.

According to the complaint, Enloe was a member of La Jolla High’s junior varsity football team on Oct. 16, 2014, when he was hit hard during game play. He complained of a headache and nausea, told an assistant coach that he wasn’t feeling well and asked to be taken out of the game, but the coach told him to “suck it up” and keep playing, said attorney Harlan Zaback, who represents Enloe in the lawsuit. Enloe was hit again during the game and was taken to a hospital later. There, he was diagnosed with a serious concussion.

And it’s not just in the schools: WTA star Eugenie Bouchard has begun legal action against the United States Tennis Association after suffering a concussion following a fall at the U.S. Open. She slipped in the locker room there, withdrew from the tournament before her fourth-round match, then pulled out of the China Open the next month because of dizziness.

The lawsuit alleges she slipped on “a foreign and dangerous substance,” identified as a cleaning agent supposed to be left on the floor overnight. The suit also alleges negligence and includes a demand for a jury trial, with Bouchard seeking damages from the USTA and USTA National Tennis Center.

While these cases make their way through the legal system, they stand as reminders for everyone to cross their legal T’s and dot their legal I’s. Whether it’s background checks on volunteers or insurance coverage for venues, we all know that events, and the places where they’re held, should and must be covered. It’s a good time as we head into the new year to re-evaluate your coverage and your security protocol to make sure you’ve done everything needed to make your event, and venue, safe.

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