Posts Tagged ‘events’

How to Successfully Prospect

January 26, 2016

Sporting events represent an opportunity to showcase and to make a significant economic impact on your community.  Where should you start in the process of securing events and meetings?

Strengths:

To be effective with your time, you need is to evaluate what events could work in your area, especially the resources that you have available for your use.  These resources are primarily facilities and people.

  • What types of facilities do you have available to host events? Don’t limit your vision to “major” complexes.  There are a variety of options that may work including city facilities, parks, colleges, public and private schools, open spaces, hotels and even your roads.
  • Who in your community has interest, expertise and understanding of sports? Do they have relationships with event planners and will they be an advocate for you?  Who has access to recruiting volunteers who are knowledgeable with sport? Who will help collaborate to bring events to your community and to insure that they are successful?

Opportunities:

The variety and number of available meetings and events is extensive.  There are events that will work for all regions and others that you should not pursue.  There is no reason to spend any resources on pursuing a downhill skiing event if you live in Florida.  Some other topics for event marketers to explore include:

  • What types of events could work in your community?
    • Which events have a significant fan and participant base in your area?
    • What sports have an interest in growing or breaking into your area?
    • What events work in your facilities? What events have similar elements to those events?
    • What events are the facility managers interested in pursuing?
  • Look at what similar towns/cities in your area and in the country are doing. What is your competition hosting?
  • When are there “holes” in your City’s calendar, where bringing in events would make the biggest economic impact? If you live in a beach community, perhaps a winter event would have more impact than a July event when your community is already busy.

Resources / History:

There is no need to reinvent the wheel.  As a member of the National Association of Sports Commissions, you have access to research, meetings and events that are available for bid and access to other NASC members.  Utilize these resources.

Part of the vetting process is to research the history of the events and event organizers.  Are the elements in their RFP realistic? Is bidding on this event and making an investment in time, and potentially money, going to have a return on your investment?  Does history confirm their claims of room nights and economic impact?  Do they pay their bills?  Use the internet as a tool and call the CVBs / Sports Commissions that have hosted these events in the past.

Many RFPs are a starting point in the bid / negotiation process.  Many event planners will ask for everything and the kitchen sink up front.  After vetting the event and deciding that it is something that you want to pursue, even if you can’t match all of the bid elements, feel free to counter offer and make your pitch on why the event would be successful in your community.

Bidding:

Make sure that the event makes sense for your community.  It may be okay to take a loss on an event if it helps you gain exposure, grow your event portfolio or lead to other events.  Take a long range view of event procurement.

Let the event planner know the strengths of your community including who will be involved in the bid and execution of the event if you win it.   Why should the event come to your community?  Can you draw spectators and participants?  What is your experience in the sport?  Can your community provide expertise, volunteers, financial backing?  Is there a legacy if the event does come?

Conclusion:

There are sporting events and meetings that will work for all communities.  Start by looking at your strengths and then match these with the available opportunities.

Bob Murdock
Connecticut Convention & Sports Bureau
860-882-1103
robertm@ctcsb.org

Getting the most of the venues you have

September 29, 2015

Fenway Park in Boston has been the home for football, for concerts, for hockey, and now, this winter, it will be the home for big-air snowboarding. “Big Air at Fenway” will bring in top winter extreme athletes to compete on a 140-foot snow ramp inside the park. With the winter Boston had last season, having enough snow or cold shouldn’t be a problem. If it is, organizers say they’ll just truck in enough snow for the athletes.

“I think it’s more that we see Fenway as a community gathering place, and doing high-profile, blue-chip events outside of baseball season a couple times a year is an appealing thing for the community,” according to Red Sox and Fenway Sports Management President Sam Kennedy. “A lot of them are a return to a past. Soccer had happened way back in the early part of the century, and the Patriots even played at Fenway and Boston College played at Fenway way back, so I think we’ve been inspired by Fenway’s history and actually bringing these events back in terms of a return to the past.”

More and more venues are getting more and more use out of their facilities by opening them up to new ideas and new sports. Yes, sometimes it’s a pure gimmick, as with the U.S. Synchronized Swim Team performing routines in what was called the largest swim tank in Times Square history last week, but it’s another way to expose what may be a niche sport to more people. You can bet Fenway will be sold out for the Big Air event.

(Boston, MA, 09/22/15) Fenway Sports Management (FSM) and the U.S. Ski and Snowboard Association (USSA) during a press conference announce a big air ski and snowboard competition that will take place at Fenway Park in February.  A drawing of the massive snow ramp within the park on Tuesday,  September  22, 2015.  Staff photo by Matt Stone

Drawing courtesy of Fenway Sports Management

NASC Upcoming Best Practices and Event Webinars – Register Now

September 29, 2015

We have a great line-up of both Best Practices Webinars and Event Webinars that you won’t want to miss. Check out the schedule below and reserve your spot today!


Sugar Bert Boxing Promotions
Event Webinar Sponsored by MGM Resorts International
Monday, October 5, 2015
2:00pm – 3:00pm ET

Register Now

Join Bert Wells, CEO, Sugar Bert Boxing Promotions and his team as they discuss Sugar Bert Boxing Promotions and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 5th, remember you can download the webinar recording from our webinar archives page (login required).


USA Archery
Event Webinar Sponsored by MGM Resorts International
Monday, October 19, 2015
2:00pm – 3:00pm ET

Register Now

Join Sheri Rhodes, National Events Manager, USA Archery, as she discusses USA Archery and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 19th, remember you can download the webinar recording from ourwebinar archives page (login required).


Prospecting for Events
Best Practices Webinar
Thursday, October 22, 2015
2:00pm – 3:00pm ET

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Join Don Schumacher, CSEE, Executive Director, NASC, as he discusses best practices for prospecting events. Don will share his top methods for sourcing events, as well as prospecting opportunities and strategies. If you are unable to join us on the 22nd, remember you can download the webinar recording from our webinar archives page (login required).


Webinar Archives

If you’ve missed any of our recent webinars, or would like to view them again, visit our Best Practices Webinar Archives or our Event Webinar Archives.

NASC Upcoming Webinars – Register Now

September 16, 2015

We have a great line-up of both Best Practices Webinars and Event Webinars that you won’t want to miss. Check out the schedule below and reserve your spot today!


A to Z Guide to Organizing a Sports Event
Best Practices Webinar
Wednesday, September 23, 2015
2:30pm – 3:30pm ET

Register Now

Join us on Wednesday, September 23rd @ 2:30pm ET as Bill Hanson, CSEE, Author of the A to Z Guide to Organizing a Sports Event, and Jeff Gayduk, Publisher, Premier Travel Media, discuss their top recommendations for organizing a sporting event. Bill will share information on the best way to get started, how to take your event to the next level and what tools are needed to conduct a successful, sustainable event. Jeff will discuss why it is so important for a sports organization to utilize the A to Z Guide when organizing a sports event. If you are unable to join us on the 23rd, you can download the webinar recording from our webinar archives page (login required).


Sugar Bert Boxing Promotions
Event Webinar Sponsored by MGM Resorts International
Monday, October 5, 2015
2:00pm – 3:00pm ET

Register Now

Join Bert Wells, CEO, Sugar Bert Boxing Promotions and his team as they discuss Sugar Bert Boxing Promotions and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 5th, remember you can download the webinar recording from our webinar archives page (login required).


USA Archery
Event Webinar Sponsored by MGM Resorts International
Monday, October 19, 2015
2:00pm – 3:00pm ET

Register Now

Join Sheri Rhodes, National Events Manager, USA Archery, as she discusses USA Archery and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 19th, remember you can download the webinar recording from our webinar archives page (login required).


Prospecting for Events
Best Practices Webinar
Thursday, October 22, 2015
2:00pm – 3:00pm ET

Register Now

Join Don Schumacher, CSEE, Executive Director, NASC, as he discusses best practices for prospecting events. Don will share his top methods for sourcing events, as well as prospecting opportunities and strategies. If you are unable to join us on the 22nd, remember you can download the webinar recording from our webinar archives page (login required).


Webinar Archives

If you’ve missed any of our recent webinars, or would like to view them again, visit our Best Practices Webinar Archives or our Event Webinar Archives.

Finding funding: Sometimes it comes to you

July 28, 2015

So you have a great idea for a new event for your facility: It would bring in hundreds of athletes who would stay multiple days and bring in thousands of dollars to the local economy.

Or, you’d like to expand your facility, adding fields or courts, which would allow you to bring in bigger, better events. All sounds good, but the bottom line, as they say, is the bottom line: How to pay for all of this?

It’s a universal issue that all organizations, rights holders, facility operators, high school and college athletic departments or team managers face. You may have great ideas, but you don’t have the resources to fund them. Where does the money come from?

As a sports corporation or CVB, you might ask your sales staff to acquire more sponsorships or partnerships. (what your sales staff says after you leave the room, well, that’s out of our control)

We already know that more colleges and universities, especially those outside the “Power Five” conferences, are looking to beer sales at games to help fund the athletic department. A year ago, there were 21 on-campus football stadiums where any fan of legal age could grab a brew. That’s more than twice as many as five years ago.

Troy University Athletic Director John Hartwell estimated that beer would account for $200,000 in commissions for the season. According to its contract with concessionaire Sodexo, Troy receives 43 percent of gross beer sales at its 30,000-seat stadium, or better than $2 for every $5 beer.

But sometimes the money comes to you, through an endowment. A trend that started in the Ivy League and spread to other schools is now becoming the new way to save that school from paying a salary.

The most recent example? Richard Corbett, a Florida real-estate executive who served as the business manager of Robert F. Kennedy’s 1968 presidential campaign, gave $35 million to the University of Notre Dame, from which he graduated in 1960.

Of the total, $25 million will go for a new building to house the anthropology and psychology departments and a digital-media center. He also directed $10 million of the gift to endow the university’s head football coach position.

In another case, Xavier’s men’s basketball coach, Chris Mack, is now the Sedler Family Men’s Head Basketball Coach after Tom and Genny Sedler provided Xavier with the endowment to fund Coach Mack’s salary. The endowment basically allows the university to take the money that would go to salaries and use it somewhere else.

The academic side has been doing this for decades, as donors have funded the “so-and-so-chair for chemical engineering research” at universities around the country. So how can you get the endowment idea to work for you?

It might come in the form of a civic-minded philanthropist who wants to fund a new soccer or basketball complex, or a company that can use foundation dollars to help a community cause while getting its name out in public.

This is a time we all have to be creative to find sponsorship and partnership dollars. Doing a form of an endowment might be the way to get your project from the drawing board, into the community.

ball field

NASC Upcoming Webinars – Register Now

July 21, 2015

We have a great line-up of both Best Practices Webinars and Event Webinars that you won’t want to miss. Check out the schedule below and reserve your spot today!



USA Badminton

Event Webinar Sponsored by MGM Resorts International
Tuesday, July 22, 2015
2:00pm – 3:00pm ET

Register Now

Join Jon Schmeider as he discusses USA Badminton and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 22nd, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).



Ways to Ensure a High Return on your Membership Investment

Best Practices Webinar
Wednesday, July 29, 2015
2:00pm – 3:00pm ET

Register Now

Join Elizabeth Young, Director of Membership & Marketing, NASC, as she shares the top 5 NASC membership benefits that can help you get your share of the sports tourism industry. She will discuss how to ensure a high return on your NASC membership investment and answer any questions you may have about benefits and services available to your organization as a member of NASC. If you are unable to join us on the 22nd, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).



National Junior College Athletic Association (NJCAA)

Event Webinar Sponsored by MGM Resorts International
Tuesday, August 4, 2015
2:00pm – 3:00pm ET

Register Now

Join Mark Krug, Assistant Executive Director, NJCAA, as he discusses the National Junior College Athletic Association and what it takes to land their events. Recently, NJCAA uploaded RFP’s to our Event RFP Database for 15 different events with multiple years available. If you haven’t checked these out, be sure to do so! There will be time at the end of the webinar for questions. If you are unable to join us on the 4th, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).



US Corporate Games

Event Webinar Sponsored by MGM Resorts International
Tuesday, August 18, 2015
2:00pm – 3:00pm ET

Register Now

Join Kurt Aichele, CEO US Corporate Games, as he discusses US Corporate Games and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 18th, remember you can download the webinar recording from the webinar archives page on http://www.sportscommissions.org.



Utilizing Social Media for Events

Best Practices Webinar
Wednesday, August 26, 2015
2:00pm – 3:00pm ET

Register Now

Join Jackie Reau, CEO, Game Day Communications, as she discusses best practices for utilizing social media for events. If you are unable to join us on the 26th, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).



Webinar Archives

If you’ve missed any of our recent webinars, or would like to view them again, visit our Best Practices Webinar Archives or our Event Webinar Archives.

Upcoming NASC Event Webinars – Register Today

June 24, 2015

We have a great line-up of Event Webinars that you won’t want to miss. Check out the schedule below and reserve your spot today!

NXT Sports Inc.
Event Webinar Sponsored by MGM Resorts International
Monday, June 29, 2015
11:30am – 12:30pm ET

Register Now

Join Robin Baxter, Vice President of Events, NXT Sports Inc., as she discusses NXT Sports and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 29th, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).


The Biggest Loser RunWalk
Event Webinar Sponsored by MGM Resorts International
Wednesday, July 1, 2015
2:30pm – 3:30pm ET

Register Now

Join Christina Morlock, Director of Marketing and Public Relations, as she discussed The Biggest Loser RunWalk and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 1st, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).


USA Badminton
Event Webinar Sponsored by MGM Resorts International
Tuesday, July 22, 2015
2:00pm – 3:00pm ET

Register Now

Join Jon Schmeider as he discusses USA Badminton and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 22nd, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).


National Junior College Athletic Association (NJCAA)
Event Webinar Sponsored by MGM Resorts International
Tuesday, August 4, 2015
2:00pm – 3:00pm ET

Register Now

Join Mark Krug, Assistant Executive Director, NJCAA, as he discusses the National Junior College Athletic Association and what it takes to land their events. Recently, NJCAA uploaded RFPs to our Event RFP Database for 15 different events with multiple years available. If you haven’t checked these out, be sure to do so! There will be time at the end of the webinar for questions. If you are unable to join us on the 4th, remember you can download a recording of the presentation on the webinar archives page of www.SportsCommissions.org (login required).


Webinar Archives

If you’ve missed any of our recent webinars or would like to view them again, visit our webinar archives.

How to Incorporate Community Service Projects Into Your Events

June 11, 2015

Join Michelle Haider, Meetings & Event Services Manager, VISIT Milwaukee, and Mike Guswiler, President, West Michigan Sports Commission, as they discuss incorporating community service projects into events. They will also share details about the creation of the Sports Legacy community service project that was launched in Milwaukee, WI during the 23rd NASC Symposium.

Register Now.

If you are unable to join Michelle and Mike on the 23rd, you can download their presentation from our webinar archives page on http://www.sportscommissions.org.

NASC Event RFP Database

April 9, 2015

Looking for your cities next event? Check out our Event RFP Database where over 100 RFP’s have been posted by NASC member rights holders! Click here, to log in and begin your search.  Rights holders, want to post your organization’s RFP? Upload it to our database here, and we’ll send out an email notification to over 450 member destinations in the United States, Canada and Puerto Rico.

Don’t forget to register for our upcoming Event Webinars, sponsored by MGM Resorts International. View the schedule and reserve your spot now!

News from NASC: Beth Hecquet Resigns

January 30, 2015
Don Schumacher, Executive Director of the NASC announced today that Beth Hecquet, Director of Meetings and Events, has resigned. “Beth has accepted another position here in Cincinnati outside our industry, and we will miss her and the many contributions she has made to the NASC since she was hired in 2002,” he stated.

Hecquet has overseen the growth of the NASC Sports Events Symposium from its tenth anniversary in 2002 through completion of the preparations for this year’s event in Milwaukee. “Beth Hecquet has been a valued employee and we wish her only the best as she pursues a new opportunity,” Schumacher concluded.

Sustainable Sports Events

March 22, 2013

Everyone seems to be talking about sustainability these days, but what does it mean for sports events to be sustainable? You may have been interested in sustainability initiatives for your sports event, but don’t know where to start.

The most basic elements of a sustainable event include reducing energy use and carbon emissions, conserving water, maximizing recycling opportunities and minimizing waste, supporting local businesses, providing equal access to your event, and creating a legacy.

It doesn’t have to be an intimidating prospect to move your event toward greater sustainability. Start small and increase your initiatives each year. Here are a few basic pointers to get started:

  • Be sure you are planning ahead and have gained buy-in from your stakeholders, organization and/or board. Support from your constituents is critical.
  • Identify ways to reduce waste and maximize recycling opportunities. Are you using recycled paper in your printer? Do you default to double-sided copies? Consider electronic tickets or using web or social media to communicate program information and marketing outreach. Use biodegradable or recycled materials when possible. Provide water stations to fill reusable water bottles instead of bottled water.
  • Consider ways in which you can reduce emissions. Consult with your local utility for renewable power options. Encourage participants and fans to use mass transit. Use hybrid or electric vehicles.
  • Encourage use of hotel facilities which have strong green initiatives.
  • Use local businesses for services and products.
  • Serve locally grown and produced food and beverages.
  • Determine if your venue is ADA-compliant and offer solutions for those who may need additional assistance.
  • Designate a certain number of tickets for local schools or non-profits.
  • Donate leftover foods and supplies to food banks and shelters.

These are just a few examples of sustainable initiatives that any event can implement. Remember, many of these initiatives offer excellent sponsorship opportunities!

Resources for additional sustainability information:

Janis TwoJanis Ross, Executive Director
Eugene, Cascades & Coast Sports