Posts Tagged ‘Message from the Executive Director’

CSEE Program Redesign – Video Blog

January 25, 2016

Have questions about the new CSEE program? Want to learn more about the first online CSEE course? Curious how the new program will affect your previous credits? Take a few minutes and watch this video blog where Don Schumacher, CSEE, Executive Director, NASC answers all your questions and more! If you still have questions after watching this video, let us know by emailing

Prospecting in the NASC Sports Marketplace

August 18, 2014

Let’s talk for a few minutes about Sports Marketplaces. The NASC developed the first Sports Marketplace in the late nineties and since then it’s become an intricate part of the annual NASC Sports Event Symposium. And looking at the recent responses from our meeting in Oklahoma City, we can tell that your interest in the sports marketplace is as high as or higher than ever, and it turns out to be the number one reason why many of you attend the symposium and we understand that. One of the questions I would ask you though is to determine for yourself whether you’re prepared for the sports marketplace before you begin. And now we’re talking from the cities point of view, because one of the concerns, I personally have is, that many of you are relatively inexperienced in the industry are expecting to go to the Sports Event Marketplace and pick up business in 10 to 12 minutes, when you’re not even sure whether your destination can host the events you’re talking about. How do you fix that?

First, don’t go to a Sports Marketplace until you know the kinds of events you can host, and which age groups, and why. And if you don’t know that, you’re going to have to find somebody to help you determine what you can do before you talk to anybody. Because what happens is, a very simple prophecy is fulfilled if you don’t know whether you can handle the event or not, and you show the event owner in a sports marketplace appointment that that’s the case, what you’re doing is losing the business, rather than gaining the business.

What’s a proper approach to a sports marketplace appointment? Be prepared, be absolutely ready with what you can do and don’t take appointments with people who have events that you can’t handle. How do you find out where these events are? You go to the Rights Holder section of our database and you can find hundreds of event owners, and you can determine by sport which ones you ought to be talking to. And it makes common sense, to go ahead and do your homework before you go to the marketplace, at all.

Now, there has been some thought about restricting appointments at the marketplace to people who have been members and have attended the symposium for at least two years, and not have marketplace appointments with new people. That, of course, is not what we are going to do. Instead, I think you’re going to find the NASC to rely itself increasingly on Rapid RFP Review sessions; where an event rights holder meets with 10 or 12, or 15 of you at one time, “Here’s what we’ve got, this is what we’re looking for, go off do your homework. When you know you have it, get in touch with us, let’s talk then.” That’s a great way to do this. What is not a great way is to say to yourself before you arrive on-site for a sports marketplace series of appointments, is all I have to do to be successful in this business is to have a bunch of appointments, talk to a bunch of people, I’ll make friends and they’ll want to do business with me.” That’s not the way this business works, never has, never will, and it will be a waste of your time and a waste of the other event owners time, also.

I wish you well in all of your marketplace appointments, but I also, would wish preparation and the understanding that in 10 to 12 minutes you can lose a relationship faster than you can gain one. It is a terrific way to go back and say hi to old friends and acquaintances, and remind them that you are still interested in doing business with them. It is a terrible way to show people that you’re too new to know what’s going on.

Video blog: Don Schumacher, CSEE, Executive Director
National Association of Sports Commissions
513.281.3888     – 
Published  August 18, 2014

Who has the toughest job in the sports event industry?

August 29, 2012

In this short video, NASC Executive Director Don Schumacher, CSEE, discusses the toughest job in the sports event industry. This is the second video in the Managing Expectations in the Sports Event Industry Video Blog Series.

Managing Expectations in the Sports Event Industry

August 7, 2012

In this short video, NASC Executive Director Don Schumacher, CSEE, discusses what it takes to be successful in the sports event industry … and that the best place to start is by managing expectations.

NASC Member Cities Host 17 of 19 Olympic Trials

July 12, 2012

Recently we had occasion to take a look at the cities that hosted Olympic trials events in preparation for the London Games. As we did, we realized our members have played a huge role in helping to qualify and prepare our athletes.

Of the 19 Olympic sports that held trials for the 26 sports on this year’s program (7 sports select their teams without trials events), 17 were held in NASC member cities. Both of the exceptions are former members where a staff person left the organization prior to this year. This equals 89 percent of the sports holding trials.

Since some of those sports (aquatics, for example) have four sports, there were actually 31 different trials events for the 19 sports. Swimming, diving, synchronized swimming and water polo held their events in four different cities.

NASC members hosted 29 of the 31 different disciplines within the sports, or 94 percent of all of the trials events held for the 19 sports on the program for the 2012 Olympic Games.

It could not be any clearer: NASC members play an absolutely essential role in these events.

We are very proud of each host city and look forward to seeing the athletes who qualified medal for the USA in London!

– Don

SportAccord 2012 Recap

June 5, 2012

The NASC was well represented at this year’s SportAccord Convention in Quebec City. SportAccord is owned by the international federations of summer and winter sports. It also attracts the meetings of the International Olympic Committee, and was the site for the announcement of the three finalist cities for the 2020 Olympic Games (Madrid, Istanbul, and Tokyo).

The United States Olympic Committee and the IOC also announced the resolution of their long simmering dispute over distribution of revenues from television and international sponsors. This dispute has made it difficult, if not impossible, for our cities to obtain a future Olympic Games (New York and Chicago both suffered under this dispute). The USOC is expected to begin assembling its strategy for a future bid later this month.

We have pressed for several years to schedule a meeting between international bid city representatives. Although it is common for cities in the USA and Canada to meet and discuss topics of interest, this is much less common everywhere else.

As far as we can determine, the City-to-City  session in Quebec City was the first time cities have met alone (with no consultants or suppliers and no international federations) to discuss topics of interest.

At the conclusion of the three hour session there was agreement to pursue additional meetings at future conferences, and to use input from the participants to plan for next year’s SportAccord in St. Petersburg, Russia.

SportAccord 2012 attracted 1800 people from across the globe. I have been honored to have assisted in seven of the ten conferences since its inception in 2003 in Madrid. The NASC places a high value on its relationship with SportAccord. We will continue to represent the USA at future conferences, and feel it is getting to the point where a USA Pavilion could be created. Our friends in Canada have had a Canadian cities pavilion for several years.

International championships can be costly ventures, and many countries have government programs in place to support bids. I was interested to learn that the Province of Quebec was increasing its annual budget in support of sports events from $4 to $8 million!

Must be nice.

– Don

Message from the Executive Director

May 29, 2012

Perhaps you have had the opportunity to read the recent Report on the Sports Travel Industry. If not, I hope you will be able to take a look. You can find it on our web site. The overall purpose was to sketch out the roles played by the organizations making up our industry.

In Hartford among the dozens and dozens of conversations I found some confusion among event owners on the roles played by convention and visitors bureaus. I also became aware of the need for some of our newer members to do their homework.

There can be a very big difference between the help offered to event owners by our members. In the more than thirty years I have spent dealing with these issues it surprises me to find event owners or publications who think one host organization is the same as most others. Not true. Some of you do a brilliant job selling your destination but must partner with a local organization to make events happen. You are not in the sports planning and delivery business.

Event owners need to pay particular attention to the abilities of prospective host organizations.

Sports commissions have professional staff that can handle every aspect of the event. Convention and visitors bureaus do an excellent job marketing the destination and assisting the event owner in connecting with local experts. A small number also have event experts on staff that can follow-up on behalf of the event owner.

As to the homework issue, it is just not enough to take appointments at the marketplace and think magic will occur. I was talking with a member who was excited about a new running track at one of their high schools. The message to me was they have this new track and are looking forward to hosting events. No concerns about the number and width of the lanes, where the field events take place, or other important details.

What can the NASC do to help?  We will review with our Symposium Committee ways in which we may be able to segment our breakout sessions. This can serve to focus attention on the various levels of expertise within the membership. I think this is particularly important as we prepare for Louisville. Our purpose will be to address in the coming months the things to keep in mind before contacting event owners.

We simply want to find the best ways to prepare each member for success.

I would be pleased to hear your thoughts.

– Don

Tomorrow’s News, Today (2012 NASC Sports Event Symposium – 4/17/12)

April 17, 2012

Each day of the 2012 National Association of Sports Commissions Annual Symposium, we will publish a daily blog with highlights from the programs and activities.

Get Social with NASC: #NASC12

Follow all of the news from the 2012 Symposium on Twitter @NASC_News, using the hashtag: #NASC12

Check us out on Facebook @National Association of Sports Commissions

“Heard” on the Show Floor

“Business is good, and it’s getting better.”                         

At the general session to kick off the NASC Sports Event Symposium, Executive Director Don Schumacher gave a strong report on how the sports event business is faring. The top five issues in the last 20 years of the NASC continue to be: Education, Funding, Return on Investment, Facilities and Creating Events.

Don also talked about new partnerships between the NASC and two universities, Ohio University and the University of Arizona. Key findings from those studies include visitor spending to sporting events was a $7.68 billion industry last year, 6.5 percent above 2010. The number of events increased 10.5 percent with estimated visitors numbering some 24 million.

In addition, the University of Arizona study found that direct spending per person, per day, at these events average nearly $209 dollars, showing that sports events continue to be a growth industry throughout the nation.

During the general session, the site selection committee for future NASC spots announced that Oklahoma City, in 2014, and Milwaukee in 2015 will be the hosts, with bids for 2016 and 2017 opening during the summer of 2013.

New Board Members

The NASC also said goodbye to Tara Green, at least in the role of head of the NASC board, and hello to the new board members, including:


Immediate Past Chair                     Tara Green, CSEE, American Airlines Center

Chair                                                      Gary Alexander, Nashville Sports Council

Vice Chair/Chair Elect                     Terry Hasseltine, CSEE, Maryland Office of Sports Marketing

Treasurer                                            Kevin Smith, CSEE, St. Petersburg/Clearwater Sports Commission

Secretary                                             Greg Ayers, CSEE, Discover Kalamazoo (NEW TERM)

Board Term Expiring 2013
Jennifer Hawkins, CSEE, VisitPittsburgh
Mary Lee Malmberg, CSEE, Cedar Rapids Area CVB
Ralph Morton, CSEE, Seattle Sports Commission
Marc Zimmerman, Central Florida’s Polk County Sports Marketing

Board Term Expiring 2014
Mike Anderson, CSEE, Visit Charlotte
Jim Dietz, Columbus Indiana Visitors Center
Mike Guswiler, West Michigan Sports Commission
Ed Hruska, CSEE, Rochester Amateur Sports Commission

Board Term Expiring 2015

Tammy Dunn, CSEE, Snohomish County Sports Commission (NEW TERM)
Greg Fante, CSEE, Louisville Sports Commission (NEW TERM)
Kindra Fry, CSEE, Bryan-College Station CVB (NEW TERM)
Nancy Yawn, CSEE, Round Rock CVB (NEW TERM)

Allied Representatives
Board Term Expiring 2013
Jim Hilb, Associated Premium Corporation

Board Term Expiring 2014
Lou Mengsol, Innovations Consulting (NEW TERM)

Rights Holder Representatives
Board Term Expiring 2013
Gary Beck, Killer ‘B’ Promotions

Board Term Expiring 2014
John David, USA BMX (NEW TERM)

Coming Up Tomorrow: See ESPN’s Karl Ravech

The Sports Marketplace kicks into high gear, and the keynote luncheon will be held Wednesday with guest speaker, ESPN’s Karl Ravech. And don’t forget to stop by our Social Media lounge and tell us why you’re here at NASC-we have fabulous prizes selected especially for you, if you’re one of the first 10 to visit!

NASC Announces Sports Travel Industry Whitepaper

March 13, 2012

Cincinnati, OH March 13, 2012. The National Association of Sports Commissions is pleased to announce the availability of a new report on the industry.

Download the report now.

This report describes the sports event (and travel) industry. Roles of the key players are discussed: sports commissions, convention and visitors bureaus, event owners, the bid process, and accommodations and the importance of having the right kinds and quantities of facilities are all covered.

It is hoped that the roles of each industry player, the hospitality industry, and sports facilities will be clearly understood. The report will be of particular value to newcomers and those wishing to appreciate the strengths of sports commissions and convention bureaus and the different purposes they can represent.

There is also a section on the bid process which is suggests the strongest possible approach is to combine the strengths of your community into each invitation to select the destination.

For more information on the report or on other facets of the industry please contact the National Association of Sports Commissions at 513.281.3888 or visit

2012 YBOA National Championships to Feature Naismith Traveling Exhibit

February 14, 2012

We received a very impressive packet of information recently. It was sent by our good friend Don Ruedlinger, President of Youth Basketball of America (YBOA).

The 2012 YBOA National Championships will be held in Kissimmee, Florida. This event is projected to attract 350 teams and somewhere between 10,000 and 12,000 visitors. What a fantastic achievement! YBOA has done a wonderful job developing their championship…to the point where they need a true destination city in order to house everyone!

As added value they are featuring the Naismith Traveling Exhibit on the history and development of the game of basketball. Don Ruedlinger was honored in 2009 with the Naismith Sportsmanship Award, so it is particularly fitting this outstanding exhibit will be available to all visitors to the event.

Congratulations from all of us at the NASC to Don and his staff (and to our friends in Kissimmee) for assembling such a great championship event!

Mark your calendars for the weeks of July 1-7 and 8-14 in Kissimmee!

– Don

Our Numbers Speak for Themselves

February 2, 2012

“Our Numbers Speak for Themselves”

This is the tag line on the 2012 NASC Sports Event  Symposium marketing materials, and the attached article backs the claim. We surveyed participants in Greensboro, and 92% reported they did business with someone they met at the symposium.

Here is another proof: Visit Lorain County (OH) met the folks from Tough Mudder, and look what happened!

Registrations for Hartford are currently running ahead of Greensboro. This is a great reminder to fill out your registration form now…particularly if you are one of the approximately 100 member organizations that decided not to go to Greensboro!

How far behind do you wish to fall?

– Don