Posts Tagged ‘Networking’

Upcoming NASC Webinar Schedule – Register Now

July 29, 2015

We have a great line-up of both Best Practices Webinars and Event Webinars that you won’t want to miss. Check out the schedule below and reserve your spot today!

National Junior College Athletic Association (NJCAA)
Event Webinar Sponsored by MGM Resorts International
Tuesday, August 4, 2015
2:00pm – 3:00pm ET

Register Now

Join Mark Krug, Assistant Executive Director, NJCAA, as he discusses the National Junior College Athletic Association and what it takes to land their events. Recently, NJCAA uploaded RFP’s to our Event RFP Database for 15 different events with multiple years available. If you haven’t checked these out, be sure to do so! There will be time at the end of the webinar for questions. If you are unable to join us on the 4th, remember you can download a recording of the presentation on the webinar archives page of (login required).

US Corporate Games

Event Webinar Sponsored by MGM Resorts International
Tuesday, August 18, 2015
2:00pm – 3:00pm ET

Register Now

Join Kurt Aichele, CEO US Corporate Games, as he discusses US Corporate Games and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 18th, remember you can download the webinar recording from the webinar archives page on

Utilizing Social Media for Events

Best Practices Webinar
Wednesday, August 26, 2015
2:00pm – 3:00pm ET

Register Now

Join Jackie Reau, CEO, Game Day Communications, as she discusses best practices for utilizing social media for events. If you are unable to join us on the 26th, remember you can download a recording of the presentation on the webinar archives page of (login required).

Webinar Archives

If you’ve missed any of our recent webinars, or would like to view them again, visit our Best Practices Webinar Archives or our Event Webinar Archives.

Website Launched for 23rd Annual NASC Symposium

September 10, 2014

The NASC is pleased to announce the launch of the new website for 23rd annual NASC Symposium, scheduled for April 27-30, 2015 in Milwaukee, WI., hosted by VISIT Milwaukee. The NASC Sports Event Symposium is the annual meeting for the only not-for-profit association for the sports tourism industry. For more than 20 years, the Symposium has been designed for sports tourism professionals by sports tourism professionals. Through a combination of industry-leading educational and business development opportunities, more than 800 Symposium attendees learn how to produce measurable ROI for their organization and advance their careers in the industry.

“The NASC board of directors, staff, and Symposium Committee are all very excited about the way the 2015 NASC Symposium is coming together,” said Beth Hecquet, CMP, CMM, Director of Meetings and Events.  “We are taking the feedback provided by our members and previous attendees and letting it guide us every step of the way.  You won’t want to miss it!”

On the website, you can download registration forms, view the preliminary schedule, find hotel & travel information, learn about sponsorship opportunities, and more.  Online registration will open for NASC members at the end of September.

Complete details are available at


About the NASC

As the only trade association for the sports tourism industry, the National Association of Sports Commissions (NASC) is the most trusted resource for sports commissions, convention and visitors bureaus (CVBs), and sports event owners.

Since its establishment in 1992, the NASC has been committed to increasing the effectiveness of nearly 700 member organizations and more than 2,000 sports tourism professionals.

Our promise is to deliver quality education, ample networking opportunities, and exceptional event management and marketing know-how to our members and to protect the integrity of the industry.FINAL INFOGRAPHIC_091014



Prospecting in the NASC Sports Marketplace

August 18, 2014

Let’s talk for a few minutes about Sports Marketplaces. The NASC developed the first Sports Marketplace in the late nineties and since then it’s become an intricate part of the annual NASC Sports Event Symposium. And looking at the recent responses from our meeting in Oklahoma City, we can tell that your interest in the sports marketplace is as high as or higher than ever, and it turns out to be the number one reason why many of you attend the symposium and we understand that. One of the questions I would ask you though is to determine for yourself whether you’re prepared for the sports marketplace before you begin. And now we’re talking from the cities point of view, because one of the concerns, I personally have is, that many of you are relatively inexperienced in the industry are expecting to go to the Sports Event Marketplace and pick up business in 10 to 12 minutes, when you’re not even sure whether your destination can host the events you’re talking about. How do you fix that?

First, don’t go to a Sports Marketplace until you know the kinds of events you can host, and which age groups, and why. And if you don’t know that, you’re going to have to find somebody to help you determine what you can do before you talk to anybody. Because what happens is, a very simple prophecy is fulfilled if you don’t know whether you can handle the event or not, and you show the event owner in a sports marketplace appointment that that’s the case, what you’re doing is losing the business, rather than gaining the business.

What’s a proper approach to a sports marketplace appointment? Be prepared, be absolutely ready with what you can do and don’t take appointments with people who have events that you can’t handle. How do you find out where these events are? You go to the Rights Holder section of our database and you can find hundreds of event owners, and you can determine by sport which ones you ought to be talking to. And it makes common sense, to go ahead and do your homework before you go to the marketplace, at all.

Now, there has been some thought about restricting appointments at the marketplace to people who have been members and have attended the symposium for at least two years, and not have marketplace appointments with new people. That, of course, is not what we are going to do. Instead, I think you’re going to find the NASC to rely itself increasingly on Rapid RFP Review sessions; where an event rights holder meets with 10 or 12, or 15 of you at one time, “Here’s what we’ve got, this is what we’re looking for, go off do your homework. When you know you have it, get in touch with us, let’s talk then.” That’s a great way to do this. What is not a great way is to say to yourself before you arrive on-site for a sports marketplace series of appointments, is all I have to do to be successful in this business is to have a bunch of appointments, talk to a bunch of people, I’ll make friends and they’ll want to do business with me.” That’s not the way this business works, never has, never will, and it will be a waste of your time and a waste of the other event owners time, also.

I wish you well in all of your marketplace appointments, but I also, would wish preparation and the understanding that in 10 to 12 minutes you can lose a relationship faster than you can gain one. It is a terrific way to go back and say hi to old friends and acquaintances, and remind them that you are still interested in doing business with them. It is a terrible way to show people that you’re too new to know what’s going on.

Video blog: Don Schumacher, CSEE, Executive Director
National Association of Sports Commissions
513.281.3888     – 
Published  August 18, 2014

How can the Mentoring Committee help you?

July 3, 2012

The NASC has several committees to serve the membership, and one such committee is the Mentoring Committee.   As stated on the NASC website, this committee cultivates relationships with new members to help guide them through their first year of membership.  The committee educates members about benefits and resources that will help them make the most of their membership.  The committee provides a vast amount of industry experience and know-how to members on various topics related to the industry.

One of the greatest assets of the Mentoring Committee is the wide array of background and experience, which consists of over 200 years of cumulative sports event related knowledge.  All three membership categories are represented within the committee – Active (Host Organizations), Allied (Suppliers) and Rights Holder (Event Owners).  As such, any rights holder in need of support or guidance has an excellent resource at their fingertips and can reach out to the Mentoring Committee knowing there is the expertise to help.

Both new rights holders and those who have been in the game for years can find support and these are just a few examples of topics the Mentoring Committee is happy to help with:

  • Tools provided by NASC: The support and tools the NASC provides is overwhelming and the Mentoring Committee can guide you through what’s available.
  • RFP creation and implementation: Both creators of RFPs and their responders are on the committee.   Each can provide a rights holder with valuable feedback to maximizing the process thus generating the best results.
  • Rights Fees: These vary greatly event by event and there are many different philosophies on the amount as well as the implementation.
  • Hotel Rebates and Relationships:  The hotel industry is well represented within the committee, as well as both active and rights holders, all of which can shed light on the mystery of this hot topic.
  • Third Parties: Love them or hate them the Mentoring Committee has worked with them on every capacity.  You can find help with hiring a third party, problem resolution with your third party and maximizing the relationship.
  • Relationships with Sports Commission/CVBs:  One of the challenges rights holders face is understanding the structure of the CVB and Sports Commission when working on a prospective event.  Some towns have both entities that are active in supporting the event, while others only have one.  Understanding the structure and knowing the goals of your partners is essential and imperative to success.  Committee members can answer many questions in both areas and are happy to share their knowledge with you.

Just as the rights holders in need of support or guidance have excellent resources at their fingertips, Allied and Active members do as well.   Like the Rights Holder members, Allied and Active members of the committee can share tools provided by the NASC via the website, consulting services, etc.  But here are a few examples of other topics:

  • Symposium Information:  The Mentors have been attending the Symposiums for many years.  The committee can provide you information via webinars and orientations regarding what to expect at the Symposium.  Topics like choosing the best Rights Holders or Allied members to meet with while you are there or preparing for those Marketplace appointments are discussed.  The committee members are at your fingertips via telephone or email to ask your questions any time.
  • Bid Preparations/Presentations:  With the combined experience of the committee members, you can expect to receive great information about preparing bids and even deciding if you should bid on a particular event.  The members will provide you with their experience in the bid process.
  • Networking:  The Mentors assist you with your networking by being your first contact with the NASC.  Because the Mentor are required to have at least 5 years of industry experience and be active in the NASC, they can assist you by introducing to others and helping you network through the different events the NASC offers.  They can also make email introductions to assist you with your efforts.
  • Relationships with Rights Holders:  This industry is based on the relationships that are established.  The Mentors can assist you with building those relationships by helping you understand the different Rights Holders and their expectations.  Again drawing on the combined experience of the members of the committee, each member has worked with many different rights holders and can assist you with the RFP requirements and give you information about contacts within those Rights Holders.  Once you understand how the Rights Holders work, you will have successful relationships and bids.

In closing, the Mentoring Committee is here to welcome you to the NASC and assist you in your first year as you get acclimated to your association.  The committee is simply another great resource provided by the NASC as YOUR resource for the Sports Industry!

About the Guest Contributors:

John David is the Chief Operating Officer of USA BMX, the National Governing Body for the sport of bicycle motocross (BMX), where he has been since 2000.  In addition to executing the mission of the association, John focuses heavily on the creation of the association’s annual national series which consist of 30 national level events which are hosted across North America including the annual Grand National Championships and BMX Olympic Trials.  Recently John co-coordinated the asset purchase of the National Bicycle League to create singular governing body thus unifying the sport of BMX for the first time since its inception over 40 years ago. John is currently serving a two-year term on the NASC Board of Directors.  Phone: 480-961-1903×112, Email:

Kindra Fry, CSEE, SMP, is the Director of Sales for the Bryan-College Station Convention and Visitors Bureau where she has been since 2004. The sports market in Bryan-College Station is thriving and in her time in Aggieland, Kindra has increased hotel room nights by 300%. Prior to the convention and visitors bureau world, she served as the Marketing Assistant and as an Event Coordinator with the NAIA and has experience in the collegiate athletics field as well. Kindra has been a member of NASC since 2002 and earned her CSEE in April 2008. Kindra is currently serving a three-year term on the NASC Board of Directors.  Phone: (979) 595-2686, Email:

2011 NASC Sports Event Symposium Scheduled for Greensboro, NC April 12-14

March 4, 2011

2011 NASC SES Logo_for web It is almost time for Greensboro and the 2011 NASC Sports Event Symposium. Your Cincinnati staff has been busy adjusting the schedule and topics to your suggestions since last summer. Now, the pace quickens!

I’d like to highlight several points:

  • The Certified Sports Event Executive program features the final of three installments from the Disney Institute: Brand Loyalty and Customer Service: Disney Style. If ever there was a CSEE program worthy of an extra $250 it is this one! For those of us deeply involved in the CSEE Program we have been waiting for this session for two years. There cannot be any debate over the importance of branding and customer service. We invite all members to join us!
  • Our educational sessions have been designed for host organizations and event owners. You will find subjects of great value on the program. I must tell you that we are hearing more and more instances of the lack of due diligence in negotiations between potential hosts and owners of events. Perhaps this was inevitable: our industry has grown so quickly that mistakes are bound to be made. Unfortunately, most of those we hear about are preventable.

This year’s sessions are designed to help all parties do a better job serving the needs of the participants in each event. It is, after all, it’s about them.

  • The NASC Sports Marketplace looks, at this writing, bigger than ever.  View a list of registered attendees. We know you like that, and have worked very hard to increase the number of event owner members of the NASC. The more members we have, the more will attend the marketplace. There are a few important items I wish to stress:

First, you will have more than three weeks to request your appointments! This is a full week more than last year.

Second, be sure to go to the NASC web site and make sure your profile says exactly what you want it to say. That profile will be used by host organizations and event owners to evaluate an appointment.

Third, you will receive your list of appointments two weeks before Symposium! Use this time to prepare for your meetings! Be certain you understand what each other needs and if you can meet those requirements. If this sounds like a parallel to our personal lives, it probably is: a new relationship will be as productive as advance preparation makes possible. And, lasting relationships are always based on true connections, not smoke and mirrors. It is a reliance on this latter temptation that can lead to difficulty. OK, Dr. Don…enough already!

Finally, please refer to the NASC Symposium website for answers to your questions! We established this website because the details of the event had become involved enough that a separate site was needed. After answering some questions a few days ago I asked the member if they were aware of the website. The answer was, “I only know about the one where I sign in.” So, if you are in need of up-to-date information on Greensboro, please go to


See you in Greensboro!


Donald G. Schumacher, CSEE
Executive Director
National Association of Sports Commissions