Posts Tagged ‘sport event industry’

Upcoming NASC Webinar Schedule – Register Now

July 29, 2015

We have a great line-up of both Best Practices Webinars and Event Webinars that you won’t want to miss. Check out the schedule below and reserve your spot today!

National Junior College Athletic Association (NJCAA)
Event Webinar Sponsored by MGM Resorts International
Tuesday, August 4, 2015
2:00pm – 3:00pm ET

Register Now

Join Mark Krug, Assistant Executive Director, NJCAA, as he discusses the National Junior College Athletic Association and what it takes to land their events. Recently, NJCAA uploaded RFP’s to our Event RFP Database for 15 different events with multiple years available. If you haven’t checked these out, be sure to do so! There will be time at the end of the webinar for questions. If you are unable to join us on the 4th, remember you can download a recording of the presentation on the webinar archives page of (login required).

US Corporate Games

Event Webinar Sponsored by MGM Resorts International
Tuesday, August 18, 2015
2:00pm – 3:00pm ET

Register Now

Join Kurt Aichele, CEO US Corporate Games, as he discusses US Corporate Games and what it takes to land their events. There will be time at the end of the presentation for questions. If you are unable to join us on the 18th, remember you can download the webinar recording from the webinar archives page on

Utilizing Social Media for Events

Best Practices Webinar
Wednesday, August 26, 2015
2:00pm – 3:00pm ET

Register Now

Join Jackie Reau, CEO, Game Day Communications, as she discusses best practices for utilizing social media for events. If you are unable to join us on the 26th, remember you can download a recording of the presentation on the webinar archives page of (login required).

Webinar Archives

If you’ve missed any of our recent webinars, or would like to view them again, visit our Best Practices Webinar Archives or our Event Webinar Archives.

More than 200 sports tourism professionals in attendance at NASC Market Segment Meetings and CSEE Fall Module Held in Conjunction with USOC Olympic Sportslink

October 2, 2014

More than 200 NASC members gathered in Chicago, IL for the NASC semi-annual meeting from September 22-23, 2014. Hosted in conjunction with the USOC’s Olympic SportsLink conference, programming for the semi-annual meeting included: CSEE Fall 2014 Module, NASC Market Segment Meetings, and NASC Board of Directors meeting.

Daniel Diermeier, Ph. D., from the University of Chicago, presented the four-hour CSEE module on Crisis Management to 126 NASC members.  It focused on the key issues in a crisis situation and managing the flow of information.  After a 90 minute keynote presentation, attendees participated in a team activity that thrust them into a real-life crisis issue that grew beyond personal safety to include emotional issues and competing points of view. The session ended with a mock media conference and debriefing.  At the conclusion of the module, nine participants earned their CSEE credential.

Fall 2014 CSEE Graduates

Laura Garratt, CSEE, San Mateo County/Silicon Valley Convention & Visitors Bureau
John Giantonio, CSEE, Casper Area Convention & Visitors Bureau
Pete Harvey, CSEE,  Buffalo Niagara Sports Commission
Nick Hope, CSEE,  Al J. Schneider Company
Gen Howard, CSEE, Louisville Convention & Visitors Bureau
Alison Huber, CSEE, Wisconsin Dells Visitor & Convention Bureau
Lisa Pacheco, CSEE, Sports Williamsburg
Matt Robinette, CSEE, Richmond Region Tourism
Marva Wells, CSEE, High Point Convention and Visitors Bureau

The most recent class of certified sports event executives joins an elite group of only 140 sports tourism industry professionals across the country who share the CSEE credential. The next module will be held Monday, April 27th in Milwaukee, WI in conjunction with the 23rd annual NASC Sports Event Symposium.

The NASC Market Segment Meetings, created in 2006 to offer destinations with similar market size and organizational structure a platform to share ideas, was led by professional facilitator Adrian Segar. Over two days, 178 NASC members participated in discussions on the hottest topics  including local organizing committees, hotels, sports services, marketing/sponsorships, the bid process and bid fees, industry trends, facilities & facility management, economic impact, and creating your own events.

Additionally, the NASC Sports Legacy Committee announced Running Rebels Community Organization as the 2015 beneficiary of the NASC Sports Legacy Fund and kicked off the annual fundraiser with a 50/50 Split the Pot Raffle, raising nearly $500. The Sports Legacy committee’s goal is to raise $20,000 through a variety of activities to take place over the next six months with an emphasis placed on the silent auction and raffle to be held at the upcoming NASC Symposium.  Learn more about Running Rebels or how you can help leave a legacy.

At the conclusion of the Market Segment Meetings, the NASC board of directors held their monthly meeting. The agenda included reviewing the summer board action items, hearing updates from the retained earnings and hall of fame ad-hoc committees, sharing ideas and input on the marketing of the association to event rights holders and reviewing the 2014 mid-year membership survey results.  The NASC Board of Directors meets on a monthly basis via conference call and three times a year face-to-face.  If you are interested in applying for the 2015-2016 NASC Board of Directors to help lead the industry’s only not-for-profit association visit

Current plans are to hold the 2015 NASC Market Segment Meetings in conjunction with the 2015 USOC SportsLink Conference. Dates and times for next year’s meetings will be announced in winter of 2015.

Bowling for Dollars: Economic Impact Considerations for College Football Bowl Games

January 3, 2014

The outgoing president of Ball State University, Dr. Jo Ann Gora, once said that the only ones who make money from a bowl game is the host city. An economic impact study from last January’s Orange Bowl and BCS Championship games shows, that’s not too far from the truth, at least for the on-their-way-out BCS bowls.

According to a study by the Conventions Sports & Leisure International group shows that the 2012-2013 Orange Bowl Festival, which included the annual Orange Bowl game as well as the BCS Championship game, helped generate a $298.1 million economic impact for South Florida.

Perhaps more significant is that number is nearly 50 percent more than the economic impact generated the last time South Florida was the host for both the Orange Bowl and the BCS National Championship games, in 2008-09. It’s also close to the $333 million economic impact of the 2010 Super Bowl played at Sun Life Stadium, according to the South Florida Super Bowl Committee.

The study cited an improved economy as one reason for the jump in spending; another was the increased interest in the two teams involved in the BCS title game in 2013, Alabama and Notre Dame.

The study breaks down the economic impact with Orange Bowl events generating $127 million in new direct spending, $224 million in total new economic output, $4.9 million in new taxes and creating approximately 2,400 new full and part-time jobs that generated $81.4 million in personal earnings. The total economic impact figure includes $74.1 million in media exposure value for South Florida.

That’s what one of the BCS bowls can mean to a community, but what about some of the lower tiered post-season college games? They can impact a city’s bottom line, as well. For example, the Las Vegas Bowl, played just before Christmas at UNLV’s stadium, brings in around 37,000 fans who generate some $18 million in non-gaming economic impact during one of the quietest tourist weeks of the year on The Strip.

And look at the finances surrounding the Heart of Dallas bowl January 1 at the Cotton Bowl pitting UNLV against North Texas. UNLV expects to receive $600,000 from its conference for participating in the game but is responsible for selling $400,000 in tickets (5,333 tickets at $75 apiece). That leaves $200,000 for the expense of sending the team and university officials to Dallas for the game. But it’s been 13 years since UNLV has been in a bowl game, and despite the financial challenges, UNLV Athletic Director Tina Kunzer-Murphy said she never considered turning down the bid.

“It’s a national network and we’re going to be the first game out,” Kunzer-Murphy said. “It’s going to be a three-hour advertisement for the university, and that’s priceless.”

For the Dallas area, the bowl game has its own payday. This bowl game, run as a not-for-profit, brings in just under $20 million in economic impact, according to the Dallas Convention and Visitors Bureau. The traditional Cotton Bowl Classic, before it moved to Arlington, Texas, was $29.8 million.

Add in the national exposure that the host cities receive during a bowl game, and it’s easy to see how games from the Belk Bowl to Music City Bowl to the Pinstripe Bowl continue to pop up and thrive: Schools love the exposure, and the host cities love the visitors during traditionally slow tourism times. And that’s a big win for both sides.


Jackie Reau

Game Day Communications
700 West Pete Rose Way
Cincinnati, Ohio 45203

What my NASC membership means to me?

April 11, 2013

Being a veteran in the Sports Tourism Industry for 20 years, I can remember back when I first got involved with the NASC.  You see, I just came of the coaching world of college baseball and now I found myself in a new career path.

I attended the NASC Annual meeting, yes it was not the NASC Symposium yet, not knowing what to expect or even what the conference was about.  My first experience can mostly be related to the “TEAM” aspect that has been part of my life for over 45 years.  I found myself surrounded with individuals who, just like me, wanted to absorb everything anyone had to offer.  I was so blown away by the willingness of my competitors to share and help me learn about the industry.

I view my NASC membership as being part of that “TEAM” again.  I have been literally involved at all levels the NASC from serving on the committees, being a board member, being part of the Executive Committee and eventually the Chairman and I can honestly say every minute I spent working on projects for the NASC has enabled me to gain a better understanding of the industry and as well as provide me the tools to be successful.

The membership benefits are great, opportunities to get involved are numerous and the payoff is fantastic.  I am very glad to be part of the National Association of Sports Commission and I look forward every year to reconnecting with my all my old friends and meeting my new “competitors”.

As once said by a very famous coach to his team….”You can only get out of it what you are willing to put into it.”

Rick Hatcher web  Rick Hatcher, CSEE
Director of Business Development
536 Chapel Hills Drive, Suite 146
Colorado Springs, CO  80920

Rick Hatcher has over twenty years of experience in the Sports Travel  & Event Management Industry. He is currently the Commercial Development Director of PSA in Colorado Springs, CO.  Prior to joining PSA, he was Sports Marketplace Coordinator for Collinson Media and Groups, President and CEO of the Lexington Area Sports Authority in Lexington, KY, Executive Director of the Tallahassee Sports Council and Senior Director of Sales and Marketing of the Tallahassee Area Convention and Visitors Bureau in Tallahassee, FL.

While serving as the President and CEO of LASA, he also served on the Board of Directors of the National Association of Sports Commissions (NASC) for three years, the Executive Committee for four years and as the Chairman of the NASC for one year.  Rick also served on numerous committees for the NASC and is a standing member of the NASC Leadership Council and a graduate of the Certified Sports Events Executive (CSEE) program.

Sustainable Sports Events

March 22, 2013

Everyone seems to be talking about sustainability these days, but what does it mean for sports events to be sustainable? You may have been interested in sustainability initiatives for your sports event, but don’t know where to start.

The most basic elements of a sustainable event include reducing energy use and carbon emissions, conserving water, maximizing recycling opportunities and minimizing waste, supporting local businesses, providing equal access to your event, and creating a legacy.

It doesn’t have to be an intimidating prospect to move your event toward greater sustainability. Start small and increase your initiatives each year. Here are a few basic pointers to get started:

  • Be sure you are planning ahead and have gained buy-in from your stakeholders, organization and/or board. Support from your constituents is critical.
  • Identify ways to reduce waste and maximize recycling opportunities. Are you using recycled paper in your printer? Do you default to double-sided copies? Consider electronic tickets or using web or social media to communicate program information and marketing outreach. Use biodegradable or recycled materials when possible. Provide water stations to fill reusable water bottles instead of bottled water.
  • Consider ways in which you can reduce emissions. Consult with your local utility for renewable power options. Encourage participants and fans to use mass transit. Use hybrid or electric vehicles.
  • Encourage use of hotel facilities which have strong green initiatives.
  • Use local businesses for services and products.
  • Serve locally grown and produced food and beverages.
  • Determine if your venue is ADA-compliant and offer solutions for those who may need additional assistance.
  • Designate a certain number of tickets for local schools or non-profits.
  • Donate leftover foods and supplies to food banks and shelters.

These are just a few examples of sustainable initiatives that any event can implement. Remember, many of these initiatives offer excellent sponsorship opportunities!

Resources for additional sustainability information:

Janis TwoJanis Ross, Executive Director
Eugene, Cascades & Coast Sports

What NASC Means To Me

November 13, 2012

“I would not have a job in the sports travel industry if it weren’t for the National Association of Sports Commissions!” 

This is a pretty strong statement, but true!  I was hired by the Cedar Rapids Area CVB to pursue convention and meeting business.  After experiencing success for several years, our city began losing its share of this market in the late 1990s when our competition began building shiny, new convention centers.   The largest facility Cedar Rapids could offer the meetings market was a hotel connected to a 6000-seat arena.  During this same time period, our city began developing a new minor league baseball stadium, 20-field soccer complex, and ice arena for the benefit of local residents.

As I was struggling to adjust to the changing landscape of the meetings market, I became aware of the National Association of Sports Commissions through Denny Gann who was President of the Sioux City Sports Commission, one of NASC’s twelve founding organizations.  He gave a series of seminars describing the sports market as a new, emerging market segment.  He explained how hosting a sports event was very different from hosting a convention; and he encouraged membership in a young organization, the National Association of Sports Commissions.

The Cedar Rapids Area CVB became a member of NASC on February 1, 1997, and I attended my first Symposium that April in San Antonio.   I felt like a sponge as I attended one session after another and gained new knowledge from other attendees.  As I absorbed the information shared, I realized that Cedar Rapids could be a legitimate contender for tournaments!

In the fall of 1997 I was ready to bid on my first national tournament.  I prepared my proposal but wanted a more knowledgeable individual to review my work.  Once again NASC came to my rescue!  I asked Denny Gann to mentor me.  As a result of his suggestions, I was able to strengthen my proposal; and Cedar Rapids was awarded the 1999 AAU Taekwondo Youth and Adult National Championship!

The story doesn’t end there, however.  In July of 1998, 1000 athletes and their families spent 5 days in Cedar Rapids competing in the tournament, exploring the area, and spending money at our restaurants, hotels and retail outlets.   Our city council was so pleased with the economic benefits generated, they gave our CVB funding to add a full-time person dedicated to attracting more sports events to our area!

Today NASC continues to be as vibrant and important to me as it was 14 years ago.  Volunteering on committees has given me more insight into the industry and more professional contacts.  I continue to learn from my peers at Symposium and at Market Segment Meetings.  I am very proud of my CSEE and the respect my clients have for the designation.  I find that the appointments with sports organizers at Symposium and the information about their events on the website are invaluable!

I urge you to take advantage of all that the National Association of Sports Commission has to offer!  I promise it will positively enhance your success in this industry!

Mary Lee Malmberg, CSEE
Director of Sports Tourism
Cedar Rapids Area CVB

Mary Lee joined the Cedar Rapids Area Convention & Visitors Bureau in 1989. The bureau’s Sports Tourism Department was established in 2000 and Mary Lee has served as the Director of Sports Tourism since that time. The Sports Tourism Department has helped bring a number of state, regional and national competitions to the Cedar Rapids area including the American Legion World Series and NCAA Division II and III National Wrestling Championships. Mary Lee has attended each NASC Sports Symposium since 1997 and has served on the Member Mentoring Committee since 2001. Mary Lee received her Certified Sports Event Executive certification in April 2006. She has served on NASC’s Board of Directors since 2008.

Why It’s Important to Never Burn Bridges

October 25, 2012

It may sound cliché, but in this industry especially, you have to be very careful about not burning any bridges with clients or peers.  The longer you stay in this industry, the more you realize that there is a high retention rate amongst the key players.  Some of them stay in the same organization for years, while others may switch companies or go from a supplier to a buyer.  But just remember that a lot of people in this industry aren’t necessarily in it for the money, they’re here because they have a genuine passion for the industry and their unique skills have allowed them to sustain a successful career.  Each of you can probably think of a handful of competitors that you go up against time and again.  It’s worth asking yourself, how well do I treat those rivals?  Do I avoid them or am I cordial and friendly with them?  If that person turned into a potential client someday, would they trust me enough to call me for help?

A few years ago I was working for a different CVB, and we made the short list for a large youth hockey tournament.  We were bidding against an intra-state rival CVB.  I knew their sports guy pretty well, as we both attended the NASC Symposium for several years, and we were always friendly with each other.   As we met prior to this bid opportunity, we both made a conscious effort to wish each other good luck and offer to help each other out on future bid opportunities.  I was sincere with my words of encouragement and a few years later, I realized that he was too.

Two years later, I accepted a position for Meet Minneapolis and found myself having a lot more venues to sell and was in need of new clients to help fill the funnel.  Then one day, I received a call from that same rival, letting me know that he had recently left the CVB world to start a career as a third party planner for sports groups.  It made perfect sense for him because he had such a vast knowledge of clients that needed housing help.  And best of all, he wanted to work with me to book some business!  Since that day, we’ve booked several groups together with significant room nights.

So when you’re at the NASC Symposium, don’t forget about the value of networking with your peers, even your competitors.  NASC does a really good job of allowing time for you to interact with your fellow attendees.  Try not to get caught up in only talking to “clients” because often times, your peers can provide valuable information that may help you someday.  Plus, you never know when a rival might become one of your best clients!

Matt Meunier
National Account Executive
Meet Minneapolis

NASC Call for Proposals

October 23, 2012

Are you interested at presenting a breakouts session, or know someone who might be, at the upcoming 21st annual NASC Sports Event Symposium, April 22-25, 2013 in Louisville, KY.  If so check out the recently released Call for Proposals form.

The 2013 breakouts sessions are being collectively called “Engaging Education Sessions” with the aim of allowing attendees to drive their own learning experience by extracting the collective knowledge from industry experts and the audience.  There will be three sets of four concurrent sessions  (12 sessions in total) and each meeting room will have its own theme:

  1. Room 1: Event Management (for example: Local Organizing Committee (LOC); working with municipality, county, state governments; event insurance; contract negotiations; volunteer recruitment, training, recognition; preparing for an event; etc.)
  2. Room 2: Sales & Marketing (for example: sponsor development/fulfillment; membership recruitment; media partnerships; ticket sales; marketing plans; essentials of good salesmanship; effective promotional strategies, etc.)
  3. Room 3: Financial (for example: determining ROI; revenue sources for not-for-profits; economic impact; etc.)
  4. Room 4: Executive (for example: strategic planning; leadership and management skills; board relations; etc.)

Deadline to submit is Friday, November 9th.

Q and A with Domico Rodriguez – 1st registered attendee for 2013 NASC Sports Event Symposium

October 18, 2012

We conducted a brief Q&A with Domico Rodriguez, Sports & Events Sales Director for the Rapid City CVB, who was the first officially registered attendee for the 21st annual NASC Sports Event Symposium to be held in Louisville, KY April 22-25, 2013. Domico shares his thoughts on why he attends the Symposium and how his attendance has benefited his organization.

NASC: How many Symposiums have you attended?
Domico Rodriguez (DR):I have attended three symposiums. The first one I attended was in Columbus and it was my first time in Columbus and it was AMAZING. I will forever remember the activities at Ohio State and meeting the THEN Coach Jim Tressel.

NASC: What is the best piece of advice you’ve learned (from a peer, in an education session, etc.)  at a Symposium that you have attended that you were able to implement at your organization?
DR: A lot of the process of this business and recruiting events is the relationship part. So much of the time it takes a few years of building the relationship to get your foot in the door, be patient and honest with the process.

NASC: What is the biggest selling point for you to attend the Symposium?
DR: The business answer is… First and foremost it is the education aspect of the Symposium, you can learn so much from how other communities work that you can take some of that with you and adjust how you do things in your community.
The sports fan answer is… All of the activities you get to do; as a sports fan these are once in a lifetime opportunities and to get the opportunity to do these things as part of work are priceless. Touring the Ohio State University team locker rooms at the 20120 Symposium in Columbus, OH is an example of these unique opportunities.

NASC: How has your organization benefited from your attendance at the Symposium?
DR: We have been able to start the relationship process with the events and have been able to lay the groundwork for hosting events from rights holders at the Symposium.

NASC: Tell us about some of your past events or upcoming events and how you have been able to improve those events (increase attendance, increase participation, book more rooms, bring more awareness to your community) as a result of your Symposium attendance.
DR: We hosted a first time Amateur Men’s Basketball tournament in our slowest month for hotel rooms, April 2012. The local organizer had never hosted an event but had the idea and because of hearing some of the trials and tribulations from other communities in helping with events I was able to jump in and help the tournament coordinator with so much of the event process. From all aspects of the event from Sponsorship, working with hotels and marketing, I was able to help him. This was my first event getting that involved with as I even officiated during the event and this led our CVB to the discussion as to whether or not to get more involved with events to ensure they are reaching their full potential as many of the event coordinators are volunteers and might not fully understand all that goes into events.

NASC: Anything else you’d like to share?
DR: I truly look forward to the Symposium and out of all of the shows that are out there I still feel this is the best hands down, none of them offer the education aspect that the NASC Symposium does. We cannot take for granted these opportunities because, with the ever changing sports industry, we need to evolve with it.

Working with your Parks and Recreation Departments Effectively

October 17, 2012

We all know how important our Parks and Recreation Departments are for our events.  In many cases they have some of the best facilities in our communities.  However, sometimes it is difficult to get to those facilities.  While many Parks and Recreation Departments are faced with the fiduciary responsibility of making those facilities be revenue generators in the way of tournaments and events, some are solely concerned about the local leagues and constituents, or so it seems.  In the paragraphs that follow, I will give you an insight in to what worked for Bryan-College Station and leave you with some ideas for working with your Parks and Recreation Departments as well.

First, allow me to give you the set-up.  In Bryan-College Station we are blessed to have two cities, so two Parks and Recreation Departments and City Councils.  One of the first things I noticed when I began working for the Convention and Visitors Bureau 8 years ago was that there was not a strong relationship between the CVB and the Parks and Recreation Departments from either city.  So, the first thing that took place was a meeting with the Directors of both cities.  This was key.  I simply explained to them what exactly my goal was in bringing events to the community.  I asked about the leagues and the usage of the facilities.  Since they were first and foremost concerned about the local groups and users, it was a learning experience trying to be creative in explaining how tournaments, while they are wear and tear on fields, could really benefit the local leagues and park users.

The Directors are also an important part of our Advisory Board.  As we are not a stand-alone sports commission, we have an advisory board made up of key facility managers in our community.  Through the interaction with them on this board, the Directors grew to understand the purpose of the CVB and the reasons the events were so important to our community.  They quickly learned that bringing these events in could be great revenue generators for them and community.  These events create more sales tax expenditures in our communities which in turn affect the general funds of the city.  The events would help create more funding for the Parks and Recreation Departments.  In our situation, our Parks and Recreation staffs both had some great experiences in the Amateur Softball Association.  That really helped our cause as they see the impact that large tournaments can make on the community.

Our issue was soccer.  As I stated earlier, our Parks and Recreation Directors’ main concern is the local leagues and local users.  Knowing this, I contacted them to get to the soccer clubs and leagues in our community.  We scheduled a meeting with them and talked about our purpose of bringing these tournaments in to our community.  Our soccer leagues thought we were bringing competitors in that would take field time away from them.  However, during the meeting we explained that we would like these tournaments to be fundraisers for them and we would like to give back to the community by doing so.  The key to getting that going was having the backing of the Parks and Recreation Directors and staffs.

Our business is built on relationships.  It is not just the relationships that we build with event rights holders or suppliers.  It is also about the relationships we build with our own partners in our communities.  We try to meet regularly with our Parks and Recreation Directors for them to share their calendar with us and for us to talk about the possibilities of tournaments and events that we can bring to their facilities.  Once we are all on the same plan and after the same goal, we can accomplish great things.  It all boils down to the key to working with your Parks and Recreation Departments is all about the relationships you establish and maintain.  Once those relationships are in place, you and your community can successfully work together to host and create memorable events for your local groups and the visitors to your community.

Submitted by Kindra Fry, CSEE, SMP
Bryan-College Station CVB |Vice President of Sales & Marketing

CSEE Fall 2012 Module: “Bidding… From A to Z” Recap

October 16, 2012

Dale Neuburger of TSE Consulting facilitated the CSEE Module on “Bidding … from A to Z” held on October 2, 2012 at the Cobo Convention Center Hall in Detroit, MI.  Nearly 140 current and prospective CSEE members were in attendance.  The primary theme of the presentation was the components necessary to develop a winning sports event strategy, including researching, strategizing, campaigning and activating.  In addition, four NASC members (Buddy Wheeler, Janis Schmees , Terry Hasseltine and Sean Krabach) provided input and examples of specific bidding practices they have each utilized to benefit their destinations.  At the conclusion of the module, six individuals were recognized for completing the requirements to earn their CSEE designation.

Fall 2012 CSEE graduates:

Karin Aaron, CSEE, Visit Loudoun
Lindsay Arellano, CSEE, Rockford Area Convention & Visitors Bureau
Josh Dill, CSEE, Visit Lubbock, Inc.
Roy Edmondson, CSEE, Team San Jose
Dave Plevich, CSEE, Greater Morgantown Convention & Visitors Bureau
Justin Stine, CSEE, Overland Park Sports Alliance