Posts Tagged ‘Sports Events Industry’

More than 200 sports tourism professionals in attendance at NASC Market Segment Meetings and CSEE Fall Module Held in Conjunction with USOC Olympic Sportslink

October 2, 2014

More than 200 NASC members gathered in Chicago, IL for the NASC semi-annual meeting from September 22-23, 2014. Hosted in conjunction with the USOC’s Olympic SportsLink conference, programming for the semi-annual meeting included: CSEE Fall 2014 Module, NASC Market Segment Meetings, and NASC Board of Directors meeting.

Daniel Diermeier, Ph. D., from the University of Chicago, presented the four-hour CSEE module on Crisis Management to 126 NASC members.  It focused on the key issues in a crisis situation and managing the flow of information.  After a 90 minute keynote presentation, attendees participated in a team activity that thrust them into a real-life crisis issue that grew beyond personal safety to include emotional issues and competing points of view. The session ended with a mock media conference and debriefing.  At the conclusion of the module, nine participants earned their CSEE credential.

Fall 2014 CSEE Graduates

Laura Garratt, CSEE, San Mateo County/Silicon Valley Convention & Visitors Bureau
John Giantonio, CSEE, Casper Area Convention & Visitors Bureau
Pete Harvey, CSEE,  Buffalo Niagara Sports Commission
Nick Hope, CSEE,  Al J. Schneider Company
Gen Howard, CSEE, Louisville Convention & Visitors Bureau
Alison Huber, CSEE, Wisconsin Dells Visitor & Convention Bureau
Lisa Pacheco, CSEE, Sports Williamsburg
Matt Robinette, CSEE, Richmond Region Tourism
Marva Wells, CSEE, High Point Convention and Visitors Bureau

The most recent class of certified sports event executives joins an elite group of only 140 sports tourism industry professionals across the country who share the CSEE credential. The next module will be held Monday, April 27th in Milwaukee, WI in conjunction with the 23rd annual NASC Sports Event Symposium.

The NASC Market Segment Meetings, created in 2006 to offer destinations with similar market size and organizational structure a platform to share ideas, was led by professional facilitator Adrian Segar. Over two days, 178 NASC members participated in discussions on the hottest topics  including local organizing committees, hotels, sports services, marketing/sponsorships, the bid process and bid fees, industry trends, facilities & facility management, economic impact, and creating your own events.

Additionally, the NASC Sports Legacy Committee announced Running Rebels Community Organization as the 2015 beneficiary of the NASC Sports Legacy Fund and kicked off the annual fundraiser with a 50/50 Split the Pot Raffle, raising nearly $500. The Sports Legacy committee’s goal is to raise $20,000 through a variety of activities to take place over the next six months with an emphasis placed on the silent auction and raffle to be held at the upcoming NASC Symposium.  Learn more about Running Rebels or how you can help leave a legacy.

At the conclusion of the Market Segment Meetings, the NASC board of directors held their monthly meeting. The agenda included reviewing the summer board action items, hearing updates from the retained earnings and hall of fame ad-hoc committees, sharing ideas and input on the marketing of the association to event rights holders and reviewing the 2014 mid-year membership survey results.  The NASC Board of Directors meets on a monthly basis via conference call and three times a year face-to-face.  If you are interested in applying for the 2015-2016 NASC Board of Directors to help lead the industry’s only not-for-profit association visit

Current plans are to hold the 2015 NASC Market Segment Meetings in conjunction with the 2015 USOC SportsLink Conference. Dates and times for next year’s meetings will be announced in winter of 2015.

Bowling for Dollars: Economic Impact Considerations for College Football Bowl Games

January 3, 2014

The outgoing president of Ball State University, Dr. Jo Ann Gora, once said that the only ones who make money from a bowl game is the host city. An economic impact study from last January’s Orange Bowl and BCS Championship games shows, that’s not too far from the truth, at least for the on-their-way-out BCS bowls.

According to a study by the Conventions Sports & Leisure International group shows that the 2012-2013 Orange Bowl Festival, which included the annual Orange Bowl game as well as the BCS Championship game, helped generate a $298.1 million economic impact for South Florida.

Perhaps more significant is that number is nearly 50 percent more than the economic impact generated the last time South Florida was the host for both the Orange Bowl and the BCS National Championship games, in 2008-09. It’s also close to the $333 million economic impact of the 2010 Super Bowl played at Sun Life Stadium, according to the South Florida Super Bowl Committee.

The study cited an improved economy as one reason for the jump in spending; another was the increased interest in the two teams involved in the BCS title game in 2013, Alabama and Notre Dame.

The study breaks down the economic impact with Orange Bowl events generating $127 million in new direct spending, $224 million in total new economic output, $4.9 million in new taxes and creating approximately 2,400 new full and part-time jobs that generated $81.4 million in personal earnings. The total economic impact figure includes $74.1 million in media exposure value for South Florida.

That’s what one of the BCS bowls can mean to a community, but what about some of the lower tiered post-season college games? They can impact a city’s bottom line, as well. For example, the Las Vegas Bowl, played just before Christmas at UNLV’s stadium, brings in around 37,000 fans who generate some $18 million in non-gaming economic impact during one of the quietest tourist weeks of the year on The Strip.

And look at the finances surrounding the Heart of Dallas bowl January 1 at the Cotton Bowl pitting UNLV against North Texas. UNLV expects to receive $600,000 from its conference for participating in the game but is responsible for selling $400,000 in tickets (5,333 tickets at $75 apiece). That leaves $200,000 for the expense of sending the team and university officials to Dallas for the game. But it’s been 13 years since UNLV has been in a bowl game, and despite the financial challenges, UNLV Athletic Director Tina Kunzer-Murphy said she never considered turning down the bid.

“It’s a national network and we’re going to be the first game out,” Kunzer-Murphy said. “It’s going to be a three-hour advertisement for the university, and that’s priceless.”

For the Dallas area, the bowl game has its own payday. This bowl game, run as a not-for-profit, brings in just under $20 million in economic impact, according to the Dallas Convention and Visitors Bureau. The traditional Cotton Bowl Classic, before it moved to Arlington, Texas, was $29.8 million.

Add in the national exposure that the host cities receive during a bowl game, and it’s easy to see how games from the Belk Bowl to Music City Bowl to the Pinstripe Bowl continue to pop up and thrive: Schools love the exposure, and the host cities love the visitors during traditionally slow tourism times. And that’s a big win for both sides.


Jackie Reau

Game Day Communications
700 West Pete Rose Way
Cincinnati, Ohio 45203

Sustainable Sports Events

March 22, 2013

Everyone seems to be talking about sustainability these days, but what does it mean for sports events to be sustainable? You may have been interested in sustainability initiatives for your sports event, but don’t know where to start.

The most basic elements of a sustainable event include reducing energy use and carbon emissions, conserving water, maximizing recycling opportunities and minimizing waste, supporting local businesses, providing equal access to your event, and creating a legacy.

It doesn’t have to be an intimidating prospect to move your event toward greater sustainability. Start small and increase your initiatives each year. Here are a few basic pointers to get started:

  • Be sure you are planning ahead and have gained buy-in from your stakeholders, organization and/or board. Support from your constituents is critical.
  • Identify ways to reduce waste and maximize recycling opportunities. Are you using recycled paper in your printer? Do you default to double-sided copies? Consider electronic tickets or using web or social media to communicate program information and marketing outreach. Use biodegradable or recycled materials when possible. Provide water stations to fill reusable water bottles instead of bottled water.
  • Consider ways in which you can reduce emissions. Consult with your local utility for renewable power options. Encourage participants and fans to use mass transit. Use hybrid or electric vehicles.
  • Encourage use of hotel facilities which have strong green initiatives.
  • Use local businesses for services and products.
  • Serve locally grown and produced food and beverages.
  • Determine if your venue is ADA-compliant and offer solutions for those who may need additional assistance.
  • Designate a certain number of tickets for local schools or non-profits.
  • Donate leftover foods and supplies to food banks and shelters.

These are just a few examples of sustainable initiatives that any event can implement. Remember, many of these initiatives offer excellent sponsorship opportunities!

Resources for additional sustainability information:

Janis TwoJanis Ross, Executive Director
Eugene, Cascades & Coast Sports

2013 NASC Symposium

February 26, 2013

Every year our organization looks forward to April, not only is it when the lacrosse season really starts to heat up, but it’s when the NASC Symposium occurs.  We’ve identified the symposium as one of our premier opportunities to connect with fellow rights holders and learn about best practices, trends and emerging event planning thinking.  We’ve also identified the symposium as an opportunity to connect with cities that would be interested in hosting our national events.

As a rights holder, it can be intimidating to sit at a table and look at a schedule that includes between 40-80 appointments with cities and sports complexes and just like speed dating, first impressions are everything.  It’s easy to quickly rule out a city as a potential host if they come unprepared for the meeting.  Just as it’s easy for a city to assume that a rights holder is not an expert event manager if they are unprepared.

Our team has found that we can eliminate a ruined opportunity by providing as much information up front as possible.  Basically, we believe in doing our homework.  We make sure that we fill out our profile and in it, we include our must haves for any host city (120×70 yard field are hard to find!).  When a city sits down, we ask them if they have reviewed any of our RFP’s on the NASC website and we ask them if they have looked at our minimum requirements.  When the answer is yes, we are ready to have a great conversation.

When the answer is no….well….it gets….a….little….awkward…..

We’re not perfect, but we try and respect people who also try.  At US Lacrosse, you get an A for effort.

And most importantly, if you can’t meet our requirements and you know it, but still want to ask us how to get your community more involved in supporting our sport, we are happy to help.  As the National Governing Body for the sport, our job is to provide people with information on how to start a league, how to find officials and how to grow the sport.  We want lacrosse to continue to grow and we are always seeking allies to help us with that.

Photo: John Strohsacker / LaxPhotos.comBeth Porreca

Beth holds a BS in Sport Management from Daniel Webster College and a Master of Education in Sports Administration from Temple University.  She is currently the Director of Events at US Lacrosse where she is responsible for the planning and execution of 11 distinct national events annually.  She is also responsible for the planning and execution of the 2014 Federation International Lacrosse Men’s World Championships.  Beth leads US Lacrosse’s efforts to develop organizational strategy to direct the overall events platform, including evolving current events and developing new events.  Beth previously held positions with both Disney Sports Attractions and the US Olympic Committee.  She is currently enrolled in the CSEE program.

Fostering a Sports-Friendly Community

January 25, 2013

As a sports event insider, we know the intrinsic value of sports events: revenue-generating, community bonding, healthy benefits for the participants, wholesome entertainment for the fans…but assuming a host neighborhood shares our perception is a dead-end approach. To dissipate a NIMB (Not in My Backyard) reaction, a pro-active and collaborative approach with the community is essential.

Education and outreach starts with you. If you don’t spread the word about what you’re doing, most people will assume you’re doing nothing. Or worse, trying to slip something over on them. And when the time comes for critical funding, infrastructure development, event volunteers, etc., you will not have built a local support base.

Start talking. Offer to speak at a Chamber of Commerce, Rotary or other professional meeting – they’re always looking for speakers. Seek out local sports organizations and attend their meetings. Make presentations at local high school and college classes. Write editorials and op-eds for the local paper. Develop an informative website and maintain your social media. The goal is to be accessible and transparent.

Communicate the economic impact of upcoming sports events. Highlight your marketing efforts. Illustrate your “green” considerations. And remember it’s not just about the splashy, high-profile events. Emphasize the value of smaller, youth-oriented tournaments. It’s important your community understands the bread-and-butter, year-round value of youth soccer and volleyball tournaments, Babe Ruth, swim meets, Ultimate Frisbee, etc.

Awareness-raising can reap tremendous results in sponsorship and volunteer recruitment. But don’t stop there. Find out what concerns neighbors have. Congestion and traffic? Noise and bright lights? Litter or crime? Access to local business and loss of revenue? Make sure to involve the community in the solutions. Naysayers may be your most important audience and may become your best volunteers.

Ask elected officials for letters of support on sports bids – these requests enhance the bid and open communication between you and local leadership. Invite key stakeholders – city and county staff, parks department, school athletic directors to opt-in to your eNewsletter. This group is critical support for successful sports events. Our Eugene, Cascades & Coast Sports Commission eNewsletter doesn’t have a huge number of subscribers, but they are power subscribers – key stakeholders who can allocate resources and help us grow.

Eugene has hosted the US Olympic Team Trials – Track & Field five times (most recently in 2008 and 2012). From KidsSports championships to mountain biking tours in Oakridge to sandboarding tournaments on the Oregon Coast, the region’s sports commission is committed to increasing the breadth and depth of sports events and opportunities within their community.

Janis Two

Janis Ross, Executive Director
Eugene, Cascades & Coast Sports

What NASC Means To Me

November 13, 2012

“I would not have a job in the sports travel industry if it weren’t for the National Association of Sports Commissions!” 

This is a pretty strong statement, but true!  I was hired by the Cedar Rapids Area CVB to pursue convention and meeting business.  After experiencing success for several years, our city began losing its share of this market in the late 1990s when our competition began building shiny, new convention centers.   The largest facility Cedar Rapids could offer the meetings market was a hotel connected to a 6000-seat arena.  During this same time period, our city began developing a new minor league baseball stadium, 20-field soccer complex, and ice arena for the benefit of local residents.

As I was struggling to adjust to the changing landscape of the meetings market, I became aware of the National Association of Sports Commissions through Denny Gann who was President of the Sioux City Sports Commission, one of NASC’s twelve founding organizations.  He gave a series of seminars describing the sports market as a new, emerging market segment.  He explained how hosting a sports event was very different from hosting a convention; and he encouraged membership in a young organization, the National Association of Sports Commissions.

The Cedar Rapids Area CVB became a member of NASC on February 1, 1997, and I attended my first Symposium that April in San Antonio.   I felt like a sponge as I attended one session after another and gained new knowledge from other attendees.  As I absorbed the information shared, I realized that Cedar Rapids could be a legitimate contender for tournaments!

In the fall of 1997 I was ready to bid on my first national tournament.  I prepared my proposal but wanted a more knowledgeable individual to review my work.  Once again NASC came to my rescue!  I asked Denny Gann to mentor me.  As a result of his suggestions, I was able to strengthen my proposal; and Cedar Rapids was awarded the 1999 AAU Taekwondo Youth and Adult National Championship!

The story doesn’t end there, however.  In July of 1998, 1000 athletes and their families spent 5 days in Cedar Rapids competing in the tournament, exploring the area, and spending money at our restaurants, hotels and retail outlets.   Our city council was so pleased with the economic benefits generated, they gave our CVB funding to add a full-time person dedicated to attracting more sports events to our area!

Today NASC continues to be as vibrant and important to me as it was 14 years ago.  Volunteering on committees has given me more insight into the industry and more professional contacts.  I continue to learn from my peers at Symposium and at Market Segment Meetings.  I am very proud of my CSEE and the respect my clients have for the designation.  I find that the appointments with sports organizers at Symposium and the information about their events on the website are invaluable!

I urge you to take advantage of all that the National Association of Sports Commission has to offer!  I promise it will positively enhance your success in this industry!

Mary Lee Malmberg, CSEE
Director of Sports Tourism
Cedar Rapids Area CVB

Mary Lee joined the Cedar Rapids Area Convention & Visitors Bureau in 1989. The bureau’s Sports Tourism Department was established in 2000 and Mary Lee has served as the Director of Sports Tourism since that time. The Sports Tourism Department has helped bring a number of state, regional and national competitions to the Cedar Rapids area including the American Legion World Series and NCAA Division II and III National Wrestling Championships. Mary Lee has attended each NASC Sports Symposium since 1997 and has served on the Member Mentoring Committee since 2001. Mary Lee received her Certified Sports Event Executive certification in April 2006. She has served on NASC’s Board of Directors since 2008.

Room Block in Louisville

November 1, 2012

Every year at the NASC Symposium we have various sessions on how to track hotel pickup.  We all dream of the event where every team stays within their hotel room block and tracking is a breeze. The same can be said of our association’s annual gathering.  We have the opportunity to support NASC by staying at the host hotel (Louisville Marriott Downtown) or the overflow hotel (Hyatt Regency Louisville).  And both hotels are steps from the Kentucky International Convention Center!  Check out the Hotels page on the NASC Symposium website to book your room. See you in Louisville…..

Heath Aucoin, CSEE

Event Manager/Sports Sales Manager

SMG/Jackson Convention Complex

NASC Call for Proposals

October 23, 2012

Are you interested at presenting a breakouts session, or know someone who might be, at the upcoming 21st annual NASC Sports Event Symposium, April 22-25, 2013 in Louisville, KY.  If so check out the recently released Call for Proposals form.

The 2013 breakouts sessions are being collectively called “Engaging Education Sessions” with the aim of allowing attendees to drive their own learning experience by extracting the collective knowledge from industry experts and the audience.  There will be three sets of four concurrent sessions  (12 sessions in total) and each meeting room will have its own theme:

  1. Room 1: Event Management (for example: Local Organizing Committee (LOC); working with municipality, county, state governments; event insurance; contract negotiations; volunteer recruitment, training, recognition; preparing for an event; etc.)
  2. Room 2: Sales & Marketing (for example: sponsor development/fulfillment; membership recruitment; media partnerships; ticket sales; marketing plans; essentials of good salesmanship; effective promotional strategies, etc.)
  3. Room 3: Financial (for example: determining ROI; revenue sources for not-for-profits; economic impact; etc.)
  4. Room 4: Executive (for example: strategic planning; leadership and management skills; board relations; etc.)

Deadline to submit is Friday, November 9th.

Q and A with Domico Rodriguez – 1st registered attendee for 2013 NASC Sports Event Symposium

October 18, 2012

We conducted a brief Q&A with Domico Rodriguez, Sports & Events Sales Director for the Rapid City CVB, who was the first officially registered attendee for the 21st annual NASC Sports Event Symposium to be held in Louisville, KY April 22-25, 2013. Domico shares his thoughts on why he attends the Symposium and how his attendance has benefited his organization.

NASC: How many Symposiums have you attended?
Domico Rodriguez (DR):I have attended three symposiums. The first one I attended was in Columbus and it was my first time in Columbus and it was AMAZING. I will forever remember the activities at Ohio State and meeting the THEN Coach Jim Tressel.

NASC: What is the best piece of advice you’ve learned (from a peer, in an education session, etc.)  at a Symposium that you have attended that you were able to implement at your organization?
DR: A lot of the process of this business and recruiting events is the relationship part. So much of the time it takes a few years of building the relationship to get your foot in the door, be patient and honest with the process.

NASC: What is the biggest selling point for you to attend the Symposium?
DR: The business answer is… First and foremost it is the education aspect of the Symposium, you can learn so much from how other communities work that you can take some of that with you and adjust how you do things in your community.
The sports fan answer is… All of the activities you get to do; as a sports fan these are once in a lifetime opportunities and to get the opportunity to do these things as part of work are priceless. Touring the Ohio State University team locker rooms at the 20120 Symposium in Columbus, OH is an example of these unique opportunities.

NASC: How has your organization benefited from your attendance at the Symposium?
DR: We have been able to start the relationship process with the events and have been able to lay the groundwork for hosting events from rights holders at the Symposium.

NASC: Tell us about some of your past events or upcoming events and how you have been able to improve those events (increase attendance, increase participation, book more rooms, bring more awareness to your community) as a result of your Symposium attendance.
DR: We hosted a first time Amateur Men’s Basketball tournament in our slowest month for hotel rooms, April 2012. The local organizer had never hosted an event but had the idea and because of hearing some of the trials and tribulations from other communities in helping with events I was able to jump in and help the tournament coordinator with so much of the event process. From all aspects of the event from Sponsorship, working with hotels and marketing, I was able to help him. This was my first event getting that involved with as I even officiated during the event and this led our CVB to the discussion as to whether or not to get more involved with events to ensure they are reaching their full potential as many of the event coordinators are volunteers and might not fully understand all that goes into events.

NASC: Anything else you’d like to share?
DR: I truly look forward to the Symposium and out of all of the shows that are out there I still feel this is the best hands down, none of them offer the education aspect that the NASC Symposium does. We cannot take for granted these opportunities because, with the ever changing sports industry, we need to evolve with it.

CSEE Fall 2012 Module: “Bidding… From A to Z” Recap

October 16, 2012

Dale Neuburger of TSE Consulting facilitated the CSEE Module on “Bidding … from A to Z” held on October 2, 2012 at the Cobo Convention Center Hall in Detroit, MI.  Nearly 140 current and prospective CSEE members were in attendance.  The primary theme of the presentation was the components necessary to develop a winning sports event strategy, including researching, strategizing, campaigning and activating.  In addition, four NASC members (Buddy Wheeler, Janis Schmees , Terry Hasseltine and Sean Krabach) provided input and examples of specific bidding practices they have each utilized to benefit their destinations.  At the conclusion of the module, six individuals were recognized for completing the requirements to earn their CSEE designation.

Fall 2012 CSEE graduates:

Karin Aaron, CSEE, Visit Loudoun
Lindsay Arellano, CSEE, Rockford Area Convention & Visitors Bureau
Josh Dill, CSEE, Visit Lubbock, Inc.
Roy Edmondson, CSEE, Team San Jose
Dave Plevich, CSEE, Greater Morgantown Convention & Visitors Bureau
Justin Stine, CSEE, Overland Park Sports Alliance

What NASC Membership Means to Me

September 25, 2012

If you are like most of us, when you acquired your position you also acquired a “membership” in NASC because your CVB or Sports Commission was already a member of NASC.  And, quite possibly, you probably knew little about the NASC or what an impact it could have on your job and your career.

You are part of a rapidly growing industry-the sports tourism travel industry-and the rules we operate by are changing almost daily.  How do you stay ahead of your competition? How do you identify and act on trends when they occur?  How do you go about your “business as usual” when the “usual” keeps changing?

It’s a tough job and sometimes it’s easy to get the feeling that you’re overwhelmed with change and are having to go it alone in your job.

Well, if you haven’t thoroughly studied the NASC website, if you haven’t attended the Market Segment meetings, haven’t yet attended a Symposium, or become involved in the CSEE program, then you couldn’t know that many of the answers to your problems lie as close as your NASC  membership.

The longer you are involved in NASC the more you’ll come to realize that you’re not alone.  The problems you encounter are the same problems others in our industry face and oftentimes, the best way to resolve the problems is to communicate with our peers.  The NASC certainly provides this opportunity through all of its programming services.

I have often said, I have learned more about this industry and learned more about my job through my association with the NASC than with just about anything else I have done throughout my career.  The NASC has provided me the opportunity to establish relationships with rights holders, with event owners, NGB’s, and with my fellow peers within the industry-and we all know it’s all about our relationships.

I would certainly encourage you, whether you are a newcomer to the industry, or a seasoned veteran, to let your NASC help you become a significant contributor to this industry.  And I would also encourage you to get involved with the NASC.  Serving on committees, contributing at market segment meetings, participating in our webinars, and attending and being a part of the Symposium will help you build those relationships that are so crucial to success.

We all have growing pains as we go through life, the NASC can help ease those pains and make us successful.

Jim Dietz, Director of Sports
Columbus Indiana Visitors Center

Jim served on the Board of Directors of the Columbus Indiana Visitors Center (CIVC) for seven years and as an officer for three of those years. Jim currently serves as Director of Sports Tourism for the CIVC and oversees over 50 annual athletic events in Columbus. Jim has been involved in the hospitality industry for over 30 years having owned and operated his own restaurants in Indiana and Illinois. A former high school teacher and coach, he has also held management positions in a Fortune 500 company and has served on numerous boards including the Western Illinois University Foundation Board and the Western Illinois University Athletic Board.  Jim is currently serving on the NASC Board of Directors and enrolled in the Certified Sports Event Executive (CSEE) Program.  He is the co-chair of the NASC Mentoring Committee.