Posts Tagged ‘sports industry’

Sports Tourism: A State of the Industry Report

May 18, 2015

At last month’s NASC Symposium, Dr. Lisa Delpy Neirotti from The George Washington University shared the findings from the 2014 Sports Tourism: The State of the Industry Report to the NASC membership.

The report which can be found on the NASC website provides a helpful reference for our members to share with their colleagues, rights holders and funders. The report provides the following key indicators:

• Industry at a Glance
• Industry Performance Indicators
• Operating Conditions
• Methodology of the Research

Overall, the report shares good news for our industry with visitor spending up three percent over last year at $8.96 billion and total visitors entertained in 2014 was 25.65 million.

Among those NASC members surveyed, the top three community priorities were:

• Visitor spending
• Marketing the region
• Supporting local sports franchises and venues

Once you have reviewed the report, we encourage you to share the link on your website, social media pages and with an email to your supporters and community partners.

National Association of Sports Commissions Announces Major Sponsors for 2015 Annual NASC Symposium

April 23, 2015

CINCINNATI (April 23, 2015) – The National Association of Sports Commissions announced today its major sponsors for the 2015 NASC Symposium to be held in Milwaukee next week from April 27-30 where a record turnout of 925 sports events industry professionals will be in attendance.

Elite and Diamond sponsors include: VISIT Milwaukee, West Michigan Sports Commission, Louisiana Association of CVBs, Foley, Alabama, Sports Tourism Complex, Michigan Sports, TEAM Maryland, Mobile Sports Authority, TEAM Kentucky and Visit Greenville, SC.

Foley Sports Tourism Complex will sponsor the Keynote Luncheon, TEAM Maryland will support the Sports Marketplace Aisle Signage, VISIT Milwaukee will host the Welcome Reception, and West Michigan Sports Commission will host the Closing Celebration. Mobile Sports Authority is sponsoring the Countdown Clocks in the NASC Marketplace. TEAM Kentucky is sponsoring Extra Innings on Monday and Tuesday and Visit Greenville, SC is sponsoring Extra Innings on Wednesday.

Grand Rapids and the West Michigan Sports Commission will serve as the host for the 2016 NASC Symposium, Monday, April 4 through Thursday, April 7 in downtown Grand Rapids.

“We are grateful to our sponsors who continue to support the NASC Symposium,” said Don Schumacher, executive director of the National Association of Sports Commissions. “With their sponsorship, the NASC can continue to present the industry’s leading education and networking event for sports event professionals.”

The NASC Symposium is the annual meeting for the only not-for-profit association for the sports tourism industry. For more than 20 years, the Symposium has been designed for sports tourism professionals by sports tourism professionals.

For more information, visit www.sportscommissions.org/symposium.

Prospecting in the NASC Sports Marketplace

August 18, 2014

Let’s talk for a few minutes about Sports Marketplaces. The NASC developed the first Sports Marketplace in the late nineties and since then it’s become an intricate part of the annual NASC Sports Event Symposium. And looking at the recent responses from our meeting in Oklahoma City, we can tell that your interest in the sports marketplace is as high as or higher than ever, and it turns out to be the number one reason why many of you attend the symposium and we understand that. One of the questions I would ask you though is to determine for yourself whether you’re prepared for the sports marketplace before you begin. And now we’re talking from the cities point of view, because one of the concerns, I personally have is, that many of you are relatively inexperienced in the industry are expecting to go to the Sports Event Marketplace and pick up business in 10 to 12 minutes, when you’re not even sure whether your destination can host the events you’re talking about. How do you fix that?

First, don’t go to a Sports Marketplace until you know the kinds of events you can host, and which age groups, and why. And if you don’t know that, you’re going to have to find somebody to help you determine what you can do before you talk to anybody. Because what happens is, a very simple prophecy is fulfilled if you don’t know whether you can handle the event or not, and you show the event owner in a sports marketplace appointment that that’s the case, what you’re doing is losing the business, rather than gaining the business.

What’s a proper approach to a sports marketplace appointment? Be prepared, be absolutely ready with what you can do and don’t take appointments with people who have events that you can’t handle. How do you find out where these events are? You go to the Rights Holder section of our database and you can find hundreds of event owners, and you can determine by sport which ones you ought to be talking to. And it makes common sense, to go ahead and do your homework before you go to the marketplace, at all.

Now, there has been some thought about restricting appointments at the marketplace to people who have been members and have attended the symposium for at least two years, and not have marketplace appointments with new people. That, of course, is not what we are going to do. Instead, I think you’re going to find the NASC to rely itself increasingly on Rapid RFP Review sessions; where an event rights holder meets with 10 or 12, or 15 of you at one time, “Here’s what we’ve got, this is what we’re looking for, go off do your homework. When you know you have it, get in touch with us, let’s talk then.” That’s a great way to do this. What is not a great way is to say to yourself before you arrive on-site for a sports marketplace series of appointments, is all I have to do to be successful in this business is to have a bunch of appointments, talk to a bunch of people, I’ll make friends and they’ll want to do business with me.” That’s not the way this business works, never has, never will, and it will be a waste of your time and a waste of the other event owners time, also.

I wish you well in all of your marketplace appointments, but I also, would wish preparation and the understanding that in 10 to 12 minutes you can lose a relationship faster than you can gain one. It is a terrific way to go back and say hi to old friends and acquaintances, and remind them that you are still interested in doing business with them. It is a terrible way to show people that you’re too new to know what’s going on.

Video blog: Don Schumacher, CSEE, Executive Director
National Association of Sports Commissions
513.281.3888     –     http://www.sportscommissions.org 
Published  August 18, 2014

2013 Year in Review and 2014 Membership Renewals

December 5, 2013

The 2013 membership year is drawing to a close, and what a year it has been!   The NASC staff and board of directors thank you for your involvement DSC_4118and hope your organization values its membership as much as we value your continual support! Renew today to continue to take full advantage of all the benefits and resources that are available to your organization as a NASC member.

2013 Year in Review

What a year! As the two bars graphs so clearly demonstrate, NASC membership and annual symposium attendance continue to grow. Revenues kept pace as well, and the financial security of the association has never been better. And, if our conversations with members are any indication, the exceptional benefits of a member directed association have become important to each of you.

membership growthsymposium growth

The steady growth in membership is particularly encouraging. Our progress has remained steady and sure, encouraging your board of directors to feel our emphasis on member services has been the proper course to follow. After all, the NASC is the only not-for-profit member directed association serving the industry.

It is quite obvious that the 21st annual NASC Sports Event Symposium “hit it out of the park” in terms of year-to-year growth. It may be interesting for our newer members to know that the symposium is the oldest and longest running conference in the sports event travel industry!

This past year was also a record year for revenues. A result? Your board of directors is currently reviewing a number of options that will result in even more services, which will produce greater value for your membership.

When you combine growing membership with an understanding of the recession resistant nature of our business, we become attractive to those who wish to read the books we have written and get up to speed on what has been happening.

As we continue to grow our membership, build upon our considerable resources, and provide ever more value 365 days each year, it is not surprising outside interests would want to capitalize.

After all, membership in an association provides very different and much more

extensive benefits than can be provided by a two or three day conference. In terms of value, our members pay less than half the registration fee it will take for another 2014 industry conference…and get an annual membership and a symposium registration in the bargain!

Think about it: A full year of membership benefits plus a registration to the industry’s oldest and longest running conference for half of what you would pay for just three days somewhere else! Talk about value!

In a recent staff meeting, we came up with a list of NASC “firsts” that we think you will find interesting:

  • First and only industry association
  • First industry conference (and will always be the longest running)
  • First event owner marketplace (and the only one that focuses on the needs of
    destinations and event owners)
  • Only professional certification program (soon to be offered online)
  • First online economic impact calculator in the industry and the only one offered as part of your annual membership, saving many members at least $3000 a year
  • Only organization driven by the needs of its membership; we are, after all, yours
  • Only organization available 24/7, 365 days a year with premium on-line member services
  • Only organization that stands for industry best practices and protects the integrity of the industry

The more we think about it, the more we believe the NASC can be thought of as the National Governing Body for the sports event travel industry!

This is a proper role for a member directed not-for-profit national association: education and professional development for everyone in the business.

Please know that your staff and board of directors are dedicated to delivering what you need to be continually successful.

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A Look at What’s Ahead in 2014

As we look ahead, we are delighted to share exciting new initiatives and programs that will be launching 2014.

  • Online module for Certified Sports Event Executive Program
  • Printed NASC Playbook to be mailed quarterly to each member organization
  • More customization for your online account
  • Personalized communication preferences to ensure you receive information about the benefits and services that are most important to you
  • New forums on the online message board based on membership type

If you have any questions about your organization’s membership, please contact the Member Services Department.

New navigation and capabilities on SportsCommissions.org

November 26, 2013

We have been hard at work making updates to SportsCommissions.org over the last several months to improve your experience while visiting our site.  We have redesigned the sitemap and are now using a new platform to deliver SportsCommissions.org to you. While you will notice only minimal visual changes to our site, we have completely updated navigation and other capabilities to make the site more user-friendly.

Additionally, we have made many updates to the information that you may share through your organization’s profile. Please take a few moments to update your profile before continuing to access members-only resources.

We are constantly looking to improve our site and encourage your feedback. Please submit any questions, comments, issues, or concerns by clicking on the PROVIDE FEEDBACK button while you are browsing the site.

Contact the Member Services Department if you need additional assistance.

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Thank you!
Elizabeth Chaney Young
Director of Membership and Marketing

What my membership in the NASC means to me

April 29, 2013

I had some time to reflect on the Symposium on my short drive home last Thursday, and one thing among many was pretty evident—-there is a passion for sports and sporting events like never before!

This brings me to the reason of this message to all of you. I wanted to pass along some thoughts on “What my Membership in the NASC means to me”? I really don’t know where to start with this other than the fact that it is OUR Association, and while we have some great leadership and staff at the National level, it is only as good as what we put into it. I have had the pleasure these past several years to serve on the Mentoring Committee, and as a committee we have had the opportunity to meet and talk with our new members and educate them on the value of the great decision that they and the organization that they belong to made by joining the NASC. How rewarding it has been for me help and assist someone as they venture into this exciting field of Sports and Events! Our new members are our future, and as the Symposium hit a new milestone with over 750 people in attendance this past week, we can only hope that we continue to see steady growth in the years to come. We can achieve this by offering strong educational programs, CSEE Certification, and  an outstanding Symposium each year.

If you are not active serving the NASC in some capacity—-Start Now! You would be pleasantly surprised by what you can offer (who would have thought that I would be writing this note to you now) and your event experience could help another member and its Organization save some time and effort on an Event they may be working on. There are many Committees that are available to serve on and you could be a valuable addition bringing in new ideas and thoughts. Learn more about committees and volunteer opportunities here.

If you are not enrolled in the CSEE Certification—Consider it! Expertise in any field is the benchmark for how you are perceived in your trade. Continuing education is important and what better place to receive that than in a CSEE Module. Educated and updated by the best in our field, that is what you can expect at each Module. Learn more about CSEE here.

If you are not looking at the website on a regular basis—Do it! Great updated information is only a “click” away. Make the website a favorite on your Internet menu and review it often.

If you have questions reach out to someone and find the answer. If you met someone this past week I am sure that they would be happy to speak with you. Not sure if that is where you want to start—call the National Office, they will have ideas and may recommend someone to call.

Thanks again to Louisville for hosting an outstanding Symposium!

Yours in Sports,

Ron Eifert, CSEE, Sr. Sales/Sports Manager

Dayton/Montgomery County Convention and Visitors Bureau

Direct: 937.226.8284

E-mail: reifert@daytoncvb.net

Website: http://www.daytoncvb.com

Seventeen graduate from the NASC’s Certified Sports Event Executive programNA

April 24, 2013

At this year’s National Association of Sports Commissions Symposium held in Louisville, the latest class from the Certified Sports Event Executive (CSEE) program graduated.

The Certified Sports Event Executive Program is a certification program open only to NASC members. Since its inception, the NASC has been dedicated to raising the standards of professionalism in the industry. The NASC Staff and Professional Development Committee assist presenters in preparing sessions and case studies to ensure that the needs and concerns of the sports event industry are addressed.

The most recent graduating class of 17 includes:

  • Karin Aaron, Visit Loudoun
  • Ariana Andis Klein, US Lacrosse
  • Lindsay Arellano, Rockford Area Convention & Visitors Bureau
  • Anna Barlow Cumming, Forsyth County Chamber of Commerce
  • Jim Dietz, Columbus Indiana Visitors Center
  • Josh Dill, Visit Lubbock Inc.
  • Roy Edmondson, Team San Jose
  • Karen Hubbs, Johnson City Convention & Visitors Bureau
  • Carolyn Lee, GWN Dragon Boat
  • Mona Murphy, Flint-Genesee Regional Convention & Visitors Bureau
  • Dave Patrone, Kentucky Exposition Center/International Convention Center
  • Dave Plevich, Greater Morgantown Convention & Visitors Bureau
  • Erik Sabato, Wyndham Hotel Group
  • Darien Schaefer, Wausau/Central Wisconsin Sports Authority
  • Justin Stine, Overland Park Sports Alliance
  • Kim Strable, Greensboro Sports Commission
  • Jason Williams, Butler County Visitors Bureau

Five Questions with Mark Lewis, Executive Vice President of Championships and Alliances, NCAA

April 24, 2013

Mark Lewis, who has been in the role of Executive Vice President of Championships and Alliances, NCAA, for exactly one year, is spending time at the 2013 Symposium meeting with the membership of the organization.

In June, the NCAA will distribute the bids collectively for the 89 annual championships facilitated by the NCAA. NASC_News asked Mark Lewis a few questions about his role at the NCAA.

Q: You have been in your role for one year now. What are some of the accomplishments in which you are most proud?

A. Each year, we host 89 championships for our student athletes to compete at the highest level, and to create lasting memories for them. Our men’s tournament this year celebrated its 75th anniversary with a terrific tournament that included some of the best match ups in the history of the tournament, record TV ratings and terrific attendance. We also launched our Division II Championship Festivals for the first time. We received great feedback from our member organizations as well as our student athletes for the overall experience from our host cities and member organizations.

Q: What are three tips you can share with potential host cities?

A: First and foremost, all potential host cities need to develop close working relationships with our members, the colleges and universities in their market, to submit the bid. Secondly, it’s important to complete the bid per the specifications but also be creative. We want to see some community spirit and passion in the bid. Lastly but probably most important, we want to see how the host community and member organization are going to create a positive experience for our student athletes.

Q: What are you most excited about at the NCAA?

A: I get excited going to work every day. Interest in college athletics is at an all-time high as evidenced by the TV ratings of the men’s basketball tournament–the highest since the 90s. But every time we award a championship trophy, it’s a magical moment, and we get to do it 89 times a year.

Q: How are you looking to grow strategic alliances for the NCAA?

A: With 94 percent of the annual revenue for the NCAA coming from men’s basketball, I think about growing revenue opportunities with the other championships every day. Only five of our 89 championships are self-funding (men’s basketball, men’s hockey, baseball, men’s lacrosse and wrestling). We are constantly looking for ways to grow revenue while providing additional exposure to our student athletes. For example, we will broadcast the men’s and women’s golf championships on the Golf Channel this year.

About Mark Lewis

Mark Lewis was named the NCAA’s executive vice president for championships and alliances in April 2012.

Lewis oversees the administration and operation of 89 championships in 23 different sports, including ticketing and marketing operations. Lewis also is responsible for managing the broadcast partnerships with CBS, Turner Sports and ESPN, as well as the Association’s corporate partners.

Before joining the NCAA, Lewis was president of Jet Set Sports, a leading hospitality and event company with highly successful partnerships with various local and national Olympic organizing committees. As president, Lewis focused on managing partnerships with Olympic entities in the areas of accommodations, event tickets, catering, ground transportation, management and many other services.

Prior to his position at Jet Set Sports, Lewis was vice president of sponsorship at the National Broadcasting Company (NBC) where he was responsible for the oversight of all aspects of global Olympic and NFL sponsorships for General Electric, including working with various business units of the company to increase sales.

Lewis also previously served as president and chief operating officer of Olympic Properties of the United States in Salt Lake City, a joint venture of the Salt Lake Olympic Organizing Committee and the United States Olympic Committee. This joint venture raised more than $1.5 billion in sponsorships with more than 70 corporations.

Lewis is a former Division I student-athlete who played football at the University of Georgia, where he received his undergraduate (accounting) and law degrees. He is married to Dawn Allinger Lewis, a former Pac-10 basketball player at Washington State and a 1996 Olympian in team handball.  They have two children, Peyton and Dylan.

What my NASC membership means to me?

April 11, 2013

Being a veteran in the Sports Tourism Industry for 20 years, I can remember back when I first got involved with the NASC.  You see, I just came of the coaching world of college baseball and now I found myself in a new career path.

I attended the NASC Annual meeting, yes it was not the NASC Symposium yet, not knowing what to expect or even what the conference was about.  My first experience can mostly be related to the “TEAM” aspect that has been part of my life for over 45 years.  I found myself surrounded with individuals who, just like me, wanted to absorb everything anyone had to offer.  I was so blown away by the willingness of my competitors to share and help me learn about the industry.

I view my NASC membership as being part of that “TEAM” again.  I have been literally involved at all levels the NASC from serving on the committees, being a board member, being part of the Executive Committee and eventually the Chairman and I can honestly say every minute I spent working on projects for the NASC has enabled me to gain a better understanding of the industry and as well as provide me the tools to be successful.

The membership benefits are great, opportunities to get involved are numerous and the payoff is fantastic.  I am very glad to be part of the National Association of Sports Commission and I look forward every year to reconnecting with my all my old friends and meeting my new “competitors”.

As once said by a very famous coach to his team….”You can only get out of it what you are willing to put into it.”

Rick Hatcher web  Rick Hatcher, CSEE
Director of Business Development
PSA
536 Chapel Hills Drive, Suite 146
Colorado Springs, CO  80920

Rick Hatcher has over twenty years of experience in the Sports Travel  & Event Management Industry. He is currently the Commercial Development Director of PSA in Colorado Springs, CO.  Prior to joining PSA, he was Sports Marketplace Coordinator for Collinson Media and Groups, President and CEO of the Lexington Area Sports Authority in Lexington, KY, Executive Director of the Tallahassee Sports Council and Senior Director of Sales and Marketing of the Tallahassee Area Convention and Visitors Bureau in Tallahassee, FL.

While serving as the President and CEO of LASA, he also served on the Board of Directors of the National Association of Sports Commissions (NASC) for three years, the Executive Committee for four years and as the Chairman of the NASC for one year.  Rick also served on numerous committees for the NASC and is a standing member of the NASC Leadership Council and a graduate of the Certified Sports Events Executive (CSEE) program.

Sustainable Sports Events

March 22, 2013

Everyone seems to be talking about sustainability these days, but what does it mean for sports events to be sustainable? You may have been interested in sustainability initiatives for your sports event, but don’t know where to start.

The most basic elements of a sustainable event include reducing energy use and carbon emissions, conserving water, maximizing recycling opportunities and minimizing waste, supporting local businesses, providing equal access to your event, and creating a legacy.

It doesn’t have to be an intimidating prospect to move your event toward greater sustainability. Start small and increase your initiatives each year. Here are a few basic pointers to get started:

  • Be sure you are planning ahead and have gained buy-in from your stakeholders, organization and/or board. Support from your constituents is critical.
  • Identify ways to reduce waste and maximize recycling opportunities. Are you using recycled paper in your printer? Do you default to double-sided copies? Consider electronic tickets or using web or social media to communicate program information and marketing outreach. Use biodegradable or recycled materials when possible. Provide water stations to fill reusable water bottles instead of bottled water.
  • Consider ways in which you can reduce emissions. Consult with your local utility for renewable power options. Encourage participants and fans to use mass transit. Use hybrid or electric vehicles.
  • Encourage use of hotel facilities which have strong green initiatives.
  • Use local businesses for services and products.
  • Serve locally grown and produced food and beverages.
  • Determine if your venue is ADA-compliant and offer solutions for those who may need additional assistance.
  • Designate a certain number of tickets for local schools or non-profits.
  • Donate leftover foods and supplies to food banks and shelters.

These are just a few examples of sustainable initiatives that any event can implement. Remember, many of these initiatives offer excellent sponsorship opportunities!

Resources for additional sustainability information:

Janis TwoJanis Ross, Executive Director
Eugene, Cascades & Coast Sports

Don’t be that guy!!

March 11, 2013

In April, I will be attending my 6th NASC Symposium. I want to believe I have grown and learned a lot since attending my 1st show in Omaha.

Since that first show though, I have noticed the same thing happens. The “NOOBS”, the new fresh faces at this show come in with ambition

to land that AAU Basketball National Championship, that USYSA President CUP Championship, or that GREAT WHITE BUFFALO (The Super Bowl as I call it)

at the Symposium. (I mean I was the same way, I knew I could land AAU, or at least a  NCAA Golf Regional)

Nope. It didn’t happen, any of it.

You want to know the reason why? It wasn’t for a lack of effort, it was because I didn’t know what my community was willing to support. My Vision was something different than the people of my town. They wanted smaller state regional events, while I wanted the glamour of national regional events. Ultimately it was a failure in my part by NOT KNOWING what my community is capable of handling.

This is the KEY!!!     You hear that everyone?

The secret for any great successful event, is to have community support of that said event.

What you want may be different that what you can provide. NGB’s, Event Directors, and Rights Holders want to have their events in communities that want

to have them there.

You can’t compare LA to NY, or Branson to Reno, or Kings Mountain, NC to Bozeman, MT.

Each community is not the same, even if population wise it seems they are similar.

You have to know what your community can host!

Just because an event ran great in one area doesn’t mean it will be great for yours.

What worked for many people I have spoken to over the years in recruiting events is:

  1. Know what your Community can host? Know your resources!!
  2. Learn about the Event, Group.
  3. Make sure your community is interested in support.
  4. Research communities that have hosted the event in the past.
  5. Call the city that hosted the event and ask questions

After you do follow the steps. Then you can move forward.

In MHO, It is better to spend time researching and developing relationships and knowing what to expect, than to shoot from the hip.

The great thing about our network of professionals is that if you call Justin Stine in Kansas, or Mike Anderson in North Carolina, or Tammy Dunn in Washington each of them will talk to you and help you out with any questions you may have. (Well maybe not Justin as he is on the Golf Course every other Day) but when he is in the office he will call you back.

I guess what I am trying to say to anyone who is reading this blog in preparation for the Symposium, is to ask questions. Don’t assume you know everything. Even people who have been doing this since many of us were in elementary school,  they still ask questions.

With that see you in LOUISVILLE!!!

newsom

Jesse Newsom

Jesse is the sports marketing director for the Fayetteville area CVB. He previously spent 4 1/2 years as the executive director of the Jacksonville Onslow sports commission. Jesse has over 9 years in the sports travel industry. He is probably the coolest guy you will ever meet.