Posts Tagged ‘sports marketing’

Prospecting in the NASC Sports Marketplace

August 18, 2014

Let’s talk for a few minutes about Sports Marketplaces. The NASC developed the first Sports Marketplace in the late nineties and since then it’s become an intricate part of the annual NASC Sports Event Symposium. And looking at the recent responses from our meeting in Oklahoma City, we can tell that your interest in the sports marketplace is as high as or higher than ever, and it turns out to be the number one reason why many of you attend the symposium and we understand that. One of the questions I would ask you though is to determine for yourself whether you’re prepared for the sports marketplace before you begin. And now we’re talking from the cities point of view, because one of the concerns, I personally have is, that many of you are relatively inexperienced in the industry are expecting to go to the Sports Event Marketplace and pick up business in 10 to 12 minutes, when you’re not even sure whether your destination can host the events you’re talking about. How do you fix that?

First, don’t go to a Sports Marketplace until you know the kinds of events you can host, and which age groups, and why. And if you don’t know that, you’re going to have to find somebody to help you determine what you can do before you talk to anybody. Because what happens is, a very simple prophecy is fulfilled if you don’t know whether you can handle the event or not, and you show the event owner in a sports marketplace appointment that that’s the case, what you’re doing is losing the business, rather than gaining the business.

What’s a proper approach to a sports marketplace appointment? Be prepared, be absolutely ready with what you can do and don’t take appointments with people who have events that you can’t handle. How do you find out where these events are? You go to the Rights Holder section of our database and you can find hundreds of event owners, and you can determine by sport which ones you ought to be talking to. And it makes common sense, to go ahead and do your homework before you go to the marketplace, at all.

Now, there has been some thought about restricting appointments at the marketplace to people who have been members and have attended the symposium for at least two years, and not have marketplace appointments with new people. That, of course, is not what we are going to do. Instead, I think you’re going to find the NASC to rely itself increasingly on Rapid RFP Review sessions; where an event rights holder meets with 10 or 12, or 15 of you at one time, “Here’s what we’ve got, this is what we’re looking for, go off do your homework. When you know you have it, get in touch with us, let’s talk then.” That’s a great way to do this. What is not a great way is to say to yourself before you arrive on-site for a sports marketplace series of appointments, is all I have to do to be successful in this business is to have a bunch of appointments, talk to a bunch of people, I’ll make friends and they’ll want to do business with me.” That’s not the way this business works, never has, never will, and it will be a waste of your time and a waste of the other event owners time, also.

I wish you well in all of your marketplace appointments, but I also, would wish preparation and the understanding that in 10 to 12 minutes you can lose a relationship faster than you can gain one. It is a terrific way to go back and say hi to old friends and acquaintances, and remind them that you are still interested in doing business with them. It is a terrible way to show people that you’re too new to know what’s going on.

Video blog: Don Schumacher, CSEE, Executive Director
National Association of Sports Commissions
513.281.3888     –     http://www.sportscommissions.org 
Published  August 18, 2014

NASC Announces 2014 Member Award Winners

April 3, 2014

Kansas City award photoThe NASC Member Awards signify outstanding work in the areas of sports events, marketing and promotion. All entries were reviewed by a panel of peers in the association and judged based on the criteria listed for each category. Winners were then announced at the NASC Symposium in Oklahoma City, where more than 800 sports tourism professionals were in attendance.

Award winners include:

  • Inaugural Sports Event Professional of the Year award, Ron Radigonda, recently retired as head of the Amateur Softball Harris County Houston award photoAssociation/USA Softball
  • Locally Created Event of the Year, under $200,000 budget, Hampton Roads Sports Commission
  • Locally Created Event of the Year, $200,000 budget and above, Kansas City Sports Commission
  • Marketing Campaign of the Year, $200,00 budget and above, Round Rock CVB
  • Sports Commission of the Year, under $200,000 budget, Erie Sports Commission
  • Sports Commission of the Year, $200,000 budget and above, Harris County-Houston Sports Commission

For more information on the NASC Member Awards program, visit: www.sportscommissions.org/About/Member-Awards.

Submit an Entry For Member Awards

January 2, 2014

The annual NASC Member Awards recognize the achievements of Active category members in the previous calendar year. For the 2014 Member Awards, activities, events, marketing campaigns, web strategies, etc. must have occurred in 2013.

“We first established the awards program in 2002 to recognize the good work that our members conduct in their communities. They are all making large contributions to their communities through the economic impact of their events and the leadership and expertise they provide,”  said Don Schumacher, CSEE, Executive Director.

Award Categories

Click on the each award category to view judging criteria and submission guidelines.

Budget Categories

  • Under $200,000
  • $200,000 and above

About budget categories: Each award category is divided into budget categories based on your organization’s total annual budget. Total annual budget for sports commissions is operating budget.  Total annual budget for sports tourism organizations is total sports budget.

Submitting An Entry

All Active members are welcome to enter a submission for one or more award categories. Entries are due by Friday, January 31, 2014 at 11:59pm ET.

Submit an Entry.

Contact Elizabeth Chaney Young, Director of Membership and Marketing, with any questions about Member Awards.

Register Now for Upcoming Event Webinars

November 26, 2013

Recently, many of our Rights Holder members have presented Event Webinars to more thoroughly share information about their events and requirements to bid with destinations interested in hosting events. The opportunity to host an event webinar is a benefit of membership and a unique way to reach numerous cities simultaneously.

Upcoming Event Webinar schedule:

  • Monday, December 2nd at 2pm ET – USA Weightlifting (5 events available for bid) – Register Now
  • Tuesday, December 10th at 2pm ET – National Senior Games Association (1 event available for bid) – Register Now

If you are interested in hosting an event webinar to discuss your RFP and bid requirements or have any questions, please contact Elizabeth Chaney Young, Director of Membership & Marketing, at Elizabeth@SportsCommissions.org.

Visit the webinar archives page in case you missed any of our recent webinars. Check out the infographics below to view the Q&A sessions from recent event webinars:

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What my membership in the NASC means to me

April 29, 2013

I had some time to reflect on the Symposium on my short drive home last Thursday, and one thing among many was pretty evident—-there is a passion for sports and sporting events like never before!

This brings me to the reason of this message to all of you. I wanted to pass along some thoughts on “What my Membership in the NASC means to me”? I really don’t know where to start with this other than the fact that it is OUR Association, and while we have some great leadership and staff at the National level, it is only as good as what we put into it. I have had the pleasure these past several years to serve on the Mentoring Committee, and as a committee we have had the opportunity to meet and talk with our new members and educate them on the value of the great decision that they and the organization that they belong to made by joining the NASC. How rewarding it has been for me help and assist someone as they venture into this exciting field of Sports and Events! Our new members are our future, and as the Symposium hit a new milestone with over 750 people in attendance this past week, we can only hope that we continue to see steady growth in the years to come. We can achieve this by offering strong educational programs, CSEE Certification, and  an outstanding Symposium each year.

If you are not active serving the NASC in some capacity—-Start Now! You would be pleasantly surprised by what you can offer (who would have thought that I would be writing this note to you now) and your event experience could help another member and its Organization save some time and effort on an Event they may be working on. There are many Committees that are available to serve on and you could be a valuable addition bringing in new ideas and thoughts. Learn more about committees and volunteer opportunities here.

If you are not enrolled in the CSEE Certification—Consider it! Expertise in any field is the benchmark for how you are perceived in your trade. Continuing education is important and what better place to receive that than in a CSEE Module. Educated and updated by the best in our field, that is what you can expect at each Module. Learn more about CSEE here.

If you are not looking at the website on a regular basis—Do it! Great updated information is only a “click” away. Make the website a favorite on your Internet menu and review it often.

If you have questions reach out to someone and find the answer. If you met someone this past week I am sure that they would be happy to speak with you. Not sure if that is where you want to start—call the National Office, they will have ideas and may recommend someone to call.

Thanks again to Louisville for hosting an outstanding Symposium!

Yours in Sports,

Ron Eifert, CSEE, Sr. Sales/Sports Manager

Dayton/Montgomery County Convention and Visitors Bureau

Direct: 937.226.8284

E-mail: reifert@daytoncvb.net

Website: http://www.daytoncvb.com

National Association of Sports Commissions announces Annual Award Winners

April 25, 2013

The National Association of Sports Commissions today announced its annual award winners during the closing ceremonies at the NASC Symposium in Louisville, honoring 10 members for their outstanding initiatives in the  sports events industry over the last 12 months.

“Each year, the National Association of Sports Commissions recognizes its members for their outstanding service to the sports event industry and creativity in doing so,” said Mike Anderson, Director of Sports, Visit Charlotte, and NASC Awards Committee Chair. “On behalf of the NASC, I want to congratulate all of the 10 honored organizations for their industry leading efforts.”

Award winners include:

Outstanding Marketing Campaign 

Under $200,000: Lorain County Visitors Bureau

$200,000 and Above: Detroit Sports

Outstanding Locally Created Event

Under $200,000: Bloomington-Normal Area Sports Commission

$200,000 and Above: Tuscaloosa Tourism and Sports Commission

Outstanding Online Presence

Under $200,000: Butler County Visitors Bureau

$200,000 and Above: Greater Columbus Sports Commission

Convention and Visitor’s Bureau Member of the Year

Under $200,000: Wausau/Central Wisconsin Convention & Visitors Bureau

$200,000 and Above:  Oklahoma City Convention & Visitors Bureau

Sports Commission Member of the Year

Under $200,000: Ames Area Sports Commission

$200,000 and Above: St. Louis Sports Commission

From Sponsorship to Partnership: Cincinnati Reds and Cincinnati USA Regional Tourism Network

April 23, 2013

Karen Forgus, Sr. Vice President of Operations for the Cincinnati Reds, joined Linda Antus, president & CEO, and Heather Kessler, director of marketing, both from the Cincinnati USA Regional Tourism Network at a panel discussion titled: “From Sponsorship to Partnership.”

The Cincinnati USA Regional Tourism Network (RTN) and the Cincinnati Reds are both in the “Experience Business.” The RTN, a destination marketing organization has been partnering with the Reds for the past six years in an ever-increasing relationship that has enabled the region to grow to a 22 million-visitor, $4.1 billion dollar travel and tourism destination.

Beginning in 2007, the Reds and the RTN had a purely media sponsorship which has grown into a 12-month partnership with the Cincinnati Reds, including paid and leveraged earned media, event marketing, community outreach and travel website package booking at the RTN website, CincinnatiUSA.com

The Common Ground is that the Reds and the RTN are both in the EXPERIENCE Business.

The Reds and RTN are partners during the 12-month destination marketing season and here’s how:

  • RedsFest : The annual Fan Fest held over two days in December that attracts 20,000+ fans. The RTN is the Main Stage Sponsor and promotes its website portal and hotel packages around the theme: “Come for the Reds, Stay for More Fun”
  • Reds Caravan: The annual caravan with players, broadcasters and front office leadership hits the road for four days to visit fans throughout Reds Country in four states with mall visits, radio promotions and community service efforts
  • REDS on RADIO Network reaches Reds Country through its 92 radio affiliates. The RTN is a sponsor of the REDS on RADIO Network and this multi-tier partnership resulted in 2015 minutes of interviews with credible, personalities on the affiliate stations, as well as key interviews with Marty Brennaman, Jeff “The Cowboy” Brantley and Chris Welch during in-season home stand games.
  • Fox Sports Ohio: FOX provides the regional TV coverage for the Reds throughout Reds Country. The RTN has leveraged its relationship with the FOX Sports Ohio Host Jim Day with “tour spots” and the live in-game interviews with Thom Brennaman and Chris Welsh.
  • Ticket Packages: The Reds see the RTN as their outer market agents of tourism and Reds outer market fan base-building. The growth of the Reds ticket/hotel packages is over 56% of the bookings on the RTN website, resulting in a new co-branded Grand Slam Getaway, peak season package for 2013.

Common Objectives to Explore with a Marketing Partner

  • Find shared objectives and common ground for attracting your target consumer
  • Build programs that grow on the relationship year-over year
  • Promote and advocate for the relationship in the community, and for the community
  • Add additional stakeholder with common objectives, over time, i.e. other family attractions such as the Newport Aquarium

What my NASC membership means to me?

April 11, 2013

Being a veteran in the Sports Tourism Industry for 20 years, I can remember back when I first got involved with the NASC.  You see, I just came of the coaching world of college baseball and now I found myself in a new career path.

I attended the NASC Annual meeting, yes it was not the NASC Symposium yet, not knowing what to expect or even what the conference was about.  My first experience can mostly be related to the “TEAM” aspect that has been part of my life for over 45 years.  I found myself surrounded with individuals who, just like me, wanted to absorb everything anyone had to offer.  I was so blown away by the willingness of my competitors to share and help me learn about the industry.

I view my NASC membership as being part of that “TEAM” again.  I have been literally involved at all levels the NASC from serving on the committees, being a board member, being part of the Executive Committee and eventually the Chairman and I can honestly say every minute I spent working on projects for the NASC has enabled me to gain a better understanding of the industry and as well as provide me the tools to be successful.

The membership benefits are great, opportunities to get involved are numerous and the payoff is fantastic.  I am very glad to be part of the National Association of Sports Commission and I look forward every year to reconnecting with my all my old friends and meeting my new “competitors”.

As once said by a very famous coach to his team….”You can only get out of it what you are willing to put into it.”

Rick Hatcher web  Rick Hatcher, CSEE
Director of Business Development
PSA
536 Chapel Hills Drive, Suite 146
Colorado Springs, CO  80920

Rick Hatcher has over twenty years of experience in the Sports Travel  & Event Management Industry. He is currently the Commercial Development Director of PSA in Colorado Springs, CO.  Prior to joining PSA, he was Sports Marketplace Coordinator for Collinson Media and Groups, President and CEO of the Lexington Area Sports Authority in Lexington, KY, Executive Director of the Tallahassee Sports Council and Senior Director of Sales and Marketing of the Tallahassee Area Convention and Visitors Bureau in Tallahassee, FL.

While serving as the President and CEO of LASA, he also served on the Board of Directors of the National Association of Sports Commissions (NASC) for three years, the Executive Committee for four years and as the Chairman of the NASC for one year.  Rick also served on numerous committees for the NASC and is a standing member of the NASC Leadership Council and a graduate of the Certified Sports Events Executive (CSEE) program.

Sustainable Sports Events

March 22, 2013

Everyone seems to be talking about sustainability these days, but what does it mean for sports events to be sustainable? You may have been interested in sustainability initiatives for your sports event, but don’t know where to start.

The most basic elements of a sustainable event include reducing energy use and carbon emissions, conserving water, maximizing recycling opportunities and minimizing waste, supporting local businesses, providing equal access to your event, and creating a legacy.

It doesn’t have to be an intimidating prospect to move your event toward greater sustainability. Start small and increase your initiatives each year. Here are a few basic pointers to get started:

  • Be sure you are planning ahead and have gained buy-in from your stakeholders, organization and/or board. Support from your constituents is critical.
  • Identify ways to reduce waste and maximize recycling opportunities. Are you using recycled paper in your printer? Do you default to double-sided copies? Consider electronic tickets or using web or social media to communicate program information and marketing outreach. Use biodegradable or recycled materials when possible. Provide water stations to fill reusable water bottles instead of bottled water.
  • Consider ways in which you can reduce emissions. Consult with your local utility for renewable power options. Encourage participants and fans to use mass transit. Use hybrid or electric vehicles.
  • Encourage use of hotel facilities which have strong green initiatives.
  • Use local businesses for services and products.
  • Serve locally grown and produced food and beverages.
  • Determine if your venue is ADA-compliant and offer solutions for those who may need additional assistance.
  • Designate a certain number of tickets for local schools or non-profits.
  • Donate leftover foods and supplies to food banks and shelters.

These are just a few examples of sustainable initiatives that any event can implement. Remember, many of these initiatives offer excellent sponsorship opportunities!

Resources for additional sustainability information:

Janis TwoJanis Ross, Executive Director
Eugene, Cascades & Coast Sports

Don’t be that guy!!

March 11, 2013

In April, I will be attending my 6th NASC Symposium. I want to believe I have grown and learned a lot since attending my 1st show in Omaha.

Since that first show though, I have noticed the same thing happens. The “NOOBS”, the new fresh faces at this show come in with ambition

to land that AAU Basketball National Championship, that USYSA President CUP Championship, or that GREAT WHITE BUFFALO (The Super Bowl as I call it)

at the Symposium. (I mean I was the same way, I knew I could land AAU, or at least a  NCAA Golf Regional)

Nope. It didn’t happen, any of it.

You want to know the reason why? It wasn’t for a lack of effort, it was because I didn’t know what my community was willing to support. My Vision was something different than the people of my town. They wanted smaller state regional events, while I wanted the glamour of national regional events. Ultimately it was a failure in my part by NOT KNOWING what my community is capable of handling.

This is the KEY!!!     You hear that everyone?

The secret for any great successful event, is to have community support of that said event.

What you want may be different that what you can provide. NGB’s, Event Directors, and Rights Holders want to have their events in communities that want

to have them there.

You can’t compare LA to NY, or Branson to Reno, or Kings Mountain, NC to Bozeman, MT.

Each community is not the same, even if population wise it seems they are similar.

You have to know what your community can host!

Just because an event ran great in one area doesn’t mean it will be great for yours.

What worked for many people I have spoken to over the years in recruiting events is:

  1. Know what your Community can host? Know your resources!!
  2. Learn about the Event, Group.
  3. Make sure your community is interested in support.
  4. Research communities that have hosted the event in the past.
  5. Call the city that hosted the event and ask questions

After you do follow the steps. Then you can move forward.

In MHO, It is better to spend time researching and developing relationships and knowing what to expect, than to shoot from the hip.

The great thing about our network of professionals is that if you call Justin Stine in Kansas, or Mike Anderson in North Carolina, or Tammy Dunn in Washington each of them will talk to you and help you out with any questions you may have. (Well maybe not Justin as he is on the Golf Course every other Day) but when he is in the office he will call you back.

I guess what I am trying to say to anyone who is reading this blog in preparation for the Symposium, is to ask questions. Don’t assume you know everything. Even people who have been doing this since many of us were in elementary school,  they still ask questions.

With that see you in LOUISVILLE!!!

newsom

Jesse Newsom

Jesse is the sports marketing director for the Fayetteville area CVB. He previously spent 4 1/2 years as the executive director of the Jacksonville Onslow sports commission. Jesse has over 9 years in the sports travel industry. He is probably the coolest guy you will ever meet.

2013 NASC Symposium

February 26, 2013

Every year our organization looks forward to April, not only is it when the lacrosse season really starts to heat up, but it’s when the NASC Symposium occurs.  We’ve identified the symposium as one of our premier opportunities to connect with fellow rights holders and learn about best practices, trends and emerging event planning thinking.  We’ve also identified the symposium as an opportunity to connect with cities that would be interested in hosting our national events.

As a rights holder, it can be intimidating to sit at a table and look at a schedule that includes between 40-80 appointments with cities and sports complexes and just like speed dating, first impressions are everything.  It’s easy to quickly rule out a city as a potential host if they come unprepared for the meeting.  Just as it’s easy for a city to assume that a rights holder is not an expert event manager if they are unprepared.

Our team has found that we can eliminate a ruined opportunity by providing as much information up front as possible.  Basically, we believe in doing our homework.  We make sure that we fill out our profile and in it, we include our must haves for any host city (120×70 yard field are hard to find!).  When a city sits down, we ask them if they have reviewed any of our RFP’s on the NASC website and we ask them if they have looked at our minimum requirements.  When the answer is yes, we are ready to have a great conversation.

When the answer is no….well….it gets….a….little….awkward…..

We’re not perfect, but we try and respect people who also try.  At US Lacrosse, you get an A for effort.

And most importantly, if you can’t meet our requirements and you know it, but still want to ask us how to get your community more involved in supporting our sport, we are happy to help.  As the National Governing Body for the sport, our job is to provide people with information on how to start a league, how to find officials and how to grow the sport.  We want lacrosse to continue to grow and we are always seeking allies to help us with that.

Photo: John Strohsacker / LaxPhotos.comBeth Porreca

Beth holds a BS in Sport Management from Daniel Webster College and a Master of Education in Sports Administration from Temple University.  She is currently the Director of Events at US Lacrosse where she is responsible for the planning and execution of 11 distinct national events annually.  She is also responsible for the planning and execution of the 2014 Federation International Lacrosse Men’s World Championships.  Beth leads US Lacrosse’s efforts to develop organizational strategy to direct the overall events platform, including evolving current events and developing new events.  Beth previously held positions with both Disney Sports Attractions and the US Olympic Committee.  She is currently enrolled in the CSEE program.