Posts Tagged ‘Symposium’

Upcoming Best Practices Webinar – Register Now

February 3, 2016

Join NASC Mentoring Committee co-chairs John David, CSEE, COO, USA BMX and Mike Price, CSEE, Executive Director, Greater Lansing Sports Authority, as they share different ways the mentoring committee can help you get the most out of your NASC membership!

You don’t have to be a new member or new to the industry to utilize the mentoring committee, as many industry veterans still connect with their mentor to discuss ideas and share experiences. All three membership categories are represented within the committee, which consists of over 200 years of cumulative sport tourism industry experience and knowledge. Questions about the benefits and resources available to members, the NASC Symposium and industry related topics are just a few examples of how the mentoring committee is able to assist. There will also be time to ask John and Mike questions during the webinar.

Who should attend this webinar? All members! Whether you are a new NASC member, a new hire at an NASC member organization, new to the sport tourism industry or have been around for years, we encourage you to attend!

Date: Friday, February 26
Time: 2:00 p.m. – 3:00 p.m. ET
Register Now!

If you’ve missed any of our recent Best Practices Webinars, or would like to view them again, visit our Best Practices Webinar Archives (login required).

How to Successfully Prospect

January 26, 2016

Sporting events represent an opportunity to showcase and to make a significant economic impact on your community.  Where should you start in the process of securing events and meetings?

Strengths:

To be effective with your time, you need is to evaluate what events could work in your area, especially the resources that you have available for your use.  These resources are primarily facilities and people.

  • What types of facilities do you have available to host events? Don’t limit your vision to “major” complexes.  There are a variety of options that may work including city facilities, parks, colleges, public and private schools, open spaces, hotels and even your roads.
  • Who in your community has interest, expertise and understanding of sports? Do they have relationships with event planners and will they be an advocate for you?  Who has access to recruiting volunteers who are knowledgeable with sport? Who will help collaborate to bring events to your community and to insure that they are successful?

Opportunities:

The variety and number of available meetings and events is extensive.  There are events that will work for all regions and others that you should not pursue.  There is no reason to spend any resources on pursuing a downhill skiing event if you live in Florida.  Some other topics for event marketers to explore include:

  • What types of events could work in your community?
    • Which events have a significant fan and participant base in your area?
    • What sports have an interest in growing or breaking into your area?
    • What events work in your facilities? What events have similar elements to those events?
    • What events are the facility managers interested in pursuing?
  • Look at what similar towns/cities in your area and in the country are doing. What is your competition hosting?
  • When are there “holes” in your City’s calendar, where bringing in events would make the biggest economic impact? If you live in a beach community, perhaps a winter event would have more impact than a July event when your community is already busy.

Resources / History:

There is no need to reinvent the wheel.  As a member of the National Association of Sports Commissions, you have access to research, meetings and events that are available for bid and access to other NASC members.  Utilize these resources.

Part of the vetting process is to research the history of the events and event organizers.  Are the elements in their RFP realistic? Is bidding on this event and making an investment in time, and potentially money, going to have a return on your investment?  Does history confirm their claims of room nights and economic impact?  Do they pay their bills?  Use the internet as a tool and call the CVBs / Sports Commissions that have hosted these events in the past.

Many RFPs are a starting point in the bid / negotiation process.  Many event planners will ask for everything and the kitchen sink up front.  After vetting the event and deciding that it is something that you want to pursue, even if you can’t match all of the bid elements, feel free to counter offer and make your pitch on why the event would be successful in your community.

Bidding:

Make sure that the event makes sense for your community.  It may be okay to take a loss on an event if it helps you gain exposure, grow your event portfolio or lead to other events.  Take a long range view of event procurement.

Let the event planner know the strengths of your community including who will be involved in the bid and execution of the event if you win it.   Why should the event come to your community?  Can you draw spectators and participants?  What is your experience in the sport?  Can your community provide expertise, volunteers, financial backing?  Is there a legacy if the event does come?

Conclusion:

There are sporting events and meetings that will work for all communities.  Start by looking at your strengths and then match these with the available opportunities.

Bob Murdock
Connecticut Convention & Sports Bureau
860-882-1103
robertm@ctcsb.org

2016 NASC Sports Marketplace Appointment Process

January 12, 2016

As reported in the September edition of the NASC Playbook, the Symposium Committee, based on member feedback, has created a new framework for the 2016 NASC Sports Marketplace. In this edition of the “Tips from the Mentoring Committee”, we offer the following thoughts on improvements to the appointment process and how all members can benefit from hitting the reset button on what to expect from the NASC Sports Marketplace in Grand Rapids.

Individual Appointments

Think “New Relationship NASC Sports Marketplace”

From its inception in San Antonio, TX in 1997, the purpose of the NASC Sports Marketplace has been to provide opportunities for NEW BUSINESS development for our members.

Individual appointments, which are 10 minutes each, offer destinations and vendor exhibitors the opportunity to share information about their community and/or products/services with event owners.  Ideally, individual appointments should be requested by organizations that are not currently doing business with one another.  Anyone who has attended the NASC Symposium knows the schedule includes ample time for current business partners to conduct meetings and network with each other.

For the first time, participating members will have an extended window to request, accept/decline, and prioritize individual appointments. The online appointment portal will open the first week of January and remain open until February 26, 2016.

Why the extended time?  Eight weeks gives everyone time to properly evaluate and research the organizations with whom they are requesting an appointment and organizations requesting an appointment of them.  The goal is to eliminate individual appointments taking place between a destination and/or vendor and event owner where there is clearly no opportunity to do business. For example, if a destination doesn’t have facilities required to host a particular sport and/or event, then the destination should not be requesting an appointment with that event owner.  With time to evaluate and research, these potentially embarrassing situations can and should be avoided.

Event Overview Appointments

Think “Learning & Listening Marketplace”

Event Overview Appointments offer event owners the opportunity to share information about their organization and what it takes to host an event with destinations whom they have not done business.  This is not a time to sell your destination or product/service to the event owner, but rather listen to the event overview and gather information about event requirements, future opportunities, etc. If your organization qualifies to host an event or provide a product/service based on what you learn during the appointment, then follow up after the Symposium.

How does this work?  Destinations, vendor exhibitors, and event owners will have the opportunity to request, accept/decline, and prioritize event overview appointments. These appointments will take place at tables in the Sports Marketplace, not at the event owner’s booth.  Up to five (5) destinations and/or vendor exhibitors will be seated at a table with one event owner. The event owner will provide information on what it takes to host their event and may allow a minute or two at the end of the 10-minute appointment for questions.

Key Dates

  • Week of January 4 – Individual Appointment schedule portal opens
  • Midnight PT February 19 – Last day to registered to be guaranteed appointments
  • Midnight PT February 26 – Individual Appointment portal closes
  • Week of March 14 – Individual Appointment schedules released and Event Overview Appointment portal opens
  • Midnight PT March 18 – Event Overview Appointment portal closes
  • Week of March 28 – Event Overview Appointment schedules released

It is important to note, registration fees must be paid in full before the first attendee from your organization can view the online appointment portal.

Direct any questions about the appointment process to your member services coordinator.

Active Members:

Meagan McCalla, Meagan@SportsCommissions.org or 513.842.8307.

Allied and Rights Holder Members:

Allison Deak, Allison@SportsCommissions.org or 513.250.4366.

Yours in sport,

John David, CSEE
USA BMX
NASC Mentoring Committee Co-Chair
John@USABMX.com

Mike Price, CSEE
Greater Lansing Sports Authority
NASC Mentoring Committee Co-Chair
mprice@lansing.org

 

Upcoming Best Practices Webinar – Register Now

January 7, 2016

Mark your calendar! Next Thursday, Linda Logan, CSEE, Executive Director, Greater Columbus Sports Commission, will present the 2nd edition of Turning a Loss into a Win, which was initially presented at the 2015 NASC Symposium in Milwaukee, WI. Check out the details below, and reserve your spot today!

Date – January 14, 2016
Time – 2:00 p.m. – 3:00 p.m. ET
Presenter – Linda Logan, CSEE, Executive Director, Greater Columbus Sports Commission

Join Linda as she discusses the 2nd edition of turning a loss into a win and how to make a losing bid into a winning strategy. Linda will share “failure to success” stories and how she and her team was able turn the agony of defeat into the thrill of victory. If you are unable to join us on the 14th, remember you can download the webinar recording from our webinar archives page (login required).

Register Now

Webinar Archives

If you’ve missed any of our recent webinars, or would like to view them again, visit our Best Practices Webinar Archives.

NASC Signs Top Sponsors for Sports Event Symposium

November 12, 2014

Cincinnati (November 11, 2014) – The National Association of Sports Commissions welcomes its Elite and Diamond level sponsors for its upcoming Sports Event Symposium, to be held April 27-30 at the Wisconsin Center in Milwaukee.

Elite level sponsors who have signed on for the Symposium include the host, VISIT Milwaukee, as well as the West Michigan Sports Commission.

Signed Diamond level sponsors include Foley Sports Tourism Complex (Alabama) and TEAM Maryland.

Foley Sports Tourism Complex will sponsor the Keynote Luncheon, TEAM Maryland the Sports Marketplace Aisle Signage, VISIT Milwaukee the Welcome Reception, and West Michigan Sports Commission, the Closing Celebration.

Grand Rapids and the West Michigan Sports Commission will be the host for the 2016 NASC Sports Event Symposium, Monday, April 4 through Thursday, April 7 at DeVos Place, downtown Grand Rapids.

“We are grateful for the support that our Elite and Diamond level sponsors continue to show the Sports Event Symposium each year,” said Don Schumacher, executive director. “Without their help, the Symposium would not continue to be the premiere education and networking event for sports professionals.”

The NASC Sports Event Symposium is the annual meeting for the only not-for-profit association for the sports tourism industry. For more than 20 years, the Symposium has been designed for sports tourism professionals by sports tourism professionals.

Through a combination of industry-leading educational and business development opportunities, more than 800 Symposium attendees learn how to produce measurable ROI for their organization and advance their careers in the industry. To learn more about the Symposium and sponsorship opportunities, email beth@sportscommissions.org or visit www.sportscommissions.org/symposium.

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For more information or an interview with NASC staff, please contact Jackie Reau/Betsy Ross at Game Day Communications, 513-929-4263.