Posts Tagged ‘Tourism’

Bowling for Dollars: Economic Impact Considerations for College Football Bowl Games

January 3, 2014

The outgoing president of Ball State University, Dr. Jo Ann Gora, once said that the only ones who make money from a bowl game is the host city. An economic impact study from last January’s Orange Bowl and BCS Championship games shows, that’s not too far from the truth, at least for the on-their-way-out BCS bowls.

According to a study by the Conventions Sports & Leisure International group shows that the 2012-2013 Orange Bowl Festival, which included the annual Orange Bowl game as well as the BCS Championship game, helped generate a $298.1 million economic impact for South Florida.

Perhaps more significant is that number is nearly 50 percent more than the economic impact generated the last time South Florida was the host for both the Orange Bowl and the BCS National Championship games, in 2008-09. It’s also close to the $333 million economic impact of the 2010 Super Bowl played at Sun Life Stadium, according to the South Florida Super Bowl Committee.

The study cited an improved economy as one reason for the jump in spending; another was the increased interest in the two teams involved in the BCS title game in 2013, Alabama and Notre Dame.

The study breaks down the economic impact with Orange Bowl events generating $127 million in new direct spending, $224 million in total new economic output, $4.9 million in new taxes and creating approximately 2,400 new full and part-time jobs that generated $81.4 million in personal earnings. The total economic impact figure includes $74.1 million in media exposure value for South Florida.

That’s what one of the BCS bowls can mean to a community, but what about some of the lower tiered post-season college games? They can impact a city’s bottom line, as well. For example, the Las Vegas Bowl, played just before Christmas at UNLV’s stadium, brings in around 37,000 fans who generate some $18 million in non-gaming economic impact during one of the quietest tourist weeks of the year on The Strip.

And look at the finances surrounding the Heart of Dallas bowl January 1 at the Cotton Bowl pitting UNLV against North Texas. UNLV expects to receive $600,000 from its conference for participating in the game but is responsible for selling $400,000 in tickets (5,333 tickets at $75 apiece). That leaves $200,000 for the expense of sending the team and university officials to Dallas for the game. But it’s been 13 years since UNLV has been in a bowl game, and despite the financial challenges, UNLV Athletic Director Tina Kunzer-Murphy said she never considered turning down the bid.

“It’s a national network and we’re going to be the first game out,” Kunzer-Murphy said. “It’s going to be a three-hour advertisement for the university, and that’s priceless.”

For the Dallas area, the bowl game has its own payday. This bowl game, run as a not-for-profit, brings in just under $20 million in economic impact, according to the Dallas Convention and Visitors Bureau. The traditional Cotton Bowl Classic, before it moved to Arlington, Texas, was $29.8 million.

Add in the national exposure that the host cities receive during a bowl game, and it’s easy to see how games from the Belk Bowl to Music City Bowl to the Pinstripe Bowl continue to pop up and thrive: Schools love the exposure, and the host cities love the visitors during traditionally slow tourism times. And that’s a big win for both sides.


Jackie Reau

Game Day Communications
700 West Pete Rose Way
Cincinnati, Ohio 45203

NASC Playbook – December 2013 Edition Available Now

December 30, 2013
The latest edition of the NASC Playbook is available now.Image
Inside this issue:
  • 2013 Year in Review
  • CSEE/Market Segment Meeting Recap
  • 2014 Board Nominations
  • 2014 Member Awards
  • 22nd annual NASC Sports Event Symposium Preview
The NASC Playbook was created to feature members’ success stories and share industry best practices among the membership.  If your organization has a story to share and would like to be interviewed for a future article, contact Elizabeth Young, Director of Membership and Marketing.
Read the Playbook now.

Managing Expectations in the Sports Event Industry

August 7, 2012

In this short video, NASC Executive Director Don Schumacher, CSEE, discusses what it takes to be successful in the sports event industry … and that the best place to start is by managing expectations.

Here with just a few of our closest friends

August 3, 2012

As our Olympic Games journey comes to an end, we finally made it to where the games began – Olympic Park.  In order to access the Park, either a ticket for a venue within the area or a day-pass that had to be purchased months in advance is required.  At first, this made no sense to me as many sponsors have interactive exhibits here, and the Merchandise Mega Store takes up a good portion of the area.  Furthermore, it is a great place to people watch.  However, upon spending a few minutes here, I understand the method to what I assumed was madness.  I am guesstimating there will be upwards of 400,000 people here today. If they had opened the doors to everyone, it would be a security nightmare, nearly impossible to enjoy and just plain crazy.  It has been a great trip and I look forward to sharing the nearly 2,000 photos I have taken.


Beth Hecquet, CMP
Director of Meetings and Events

It’s Fun and Games

August 2, 2012

Greater London has caught the Olympic spirit. Banners are up on houses, businesses and streets. Free and pay activities have been created and heavily promoted such as BT Live in Hyde Park.  Large screens have been erected at Hampton Court Palace grounds to watch competitions.  Although there has been quite a fuss about tickets being listed as unavailable even though many seats have been empty at major events (you’ve probably seen them on TV), there are still plenty of ways to participate and catch the Olympic spirit.

Olympic Flags

BT Live

Beth Hecquet, CMP
Director of Meetings and Events

What is with all of this Pink?!

August 1, 2012

A few days before we left for the Games, a friend posted a picture of the Olympics gymnastics competition floor, and it was bright pink – I mean BRIGHT pink.  I shared the picture on Facebook with the comment “wow, that’s a lot of pink”, and a few friends posted things like “It hurts my eyes” and “I am sure the men love that”.  However, now that we have seen a gymnastics competition on that bright pink floor (and have learned that pink is the color scheme of the games), I think it was a brilliant move by the LOCOG (London Organizing Committee Olympic Games).  Everything, and I mean everything a spectator would need to be able to identify, is pink – flooring at many of the venues, signage, volunteers uniforms, the big foam fingers that the “directional” volunteers hold to point spectators in the right direction, barrier coverings, etc.  It is so easy to identify Olympic Games features as they are all pink and stand out.  My overwhelming opinion of the London 2012 Games is how organised and well thought out they are – at least from a spectator’s perspective.

Beth Hecquet, CMP
Director of Meetings and Events

Where is all the Merchandise?

July 31, 2012

I came to the London 2012 Olympic Games ready to spend a good amount of pound sterlings on goodies for me, my family and our friends at home.  The problem is I can’t find an official retail outlet!  I came with the assumption there would be a make-shift merchandise shop around every street corner, but we have only found one so far, in the Greenwich Arena (site of the gymnastics competitions). They had sold out of many items on day two of the gymnastics competition and were limited in sizes for what they did have for sale.  I was shocked!  We then headed to badminton that afternoon at Wembley Arena, clear on the other side of London and a ways out, so I guessed they’d have another store with more stock. Again I was disappointed.  The 10 minute shop from the Wembley tube station to the Arena was lined with shops for food and merchandise, but as you can see in the sad picture I took, all of the merchandise shops were closed up tight.  And this is only day two of the games!  My only thought is, “What were they thinking?!”

Beth Hecquet, CMP

Director of Meetings and Events


SportAccord 2012 Recap

June 5, 2012

The NASC was well represented at this year’s SportAccord Convention in Quebec City. SportAccord is owned by the international federations of summer and winter sports. It also attracts the meetings of the International Olympic Committee, and was the site for the announcement of the three finalist cities for the 2020 Olympic Games (Madrid, Istanbul, and Tokyo).

The United States Olympic Committee and the IOC also announced the resolution of their long simmering dispute over distribution of revenues from television and international sponsors. This dispute has made it difficult, if not impossible, for our cities to obtain a future Olympic Games (New York and Chicago both suffered under this dispute). The USOC is expected to begin assembling its strategy for a future bid later this month.

We have pressed for several years to schedule a meeting between international bid city representatives. Although it is common for cities in the USA and Canada to meet and discuss topics of interest, this is much less common everywhere else.

As far as we can determine, the City-to-City  session in Quebec City was the first time cities have met alone (with no consultants or suppliers and no international federations) to discuss topics of interest.

At the conclusion of the three hour session there was agreement to pursue additional meetings at future conferences, and to use input from the participants to plan for next year’s SportAccord in St. Petersburg, Russia.

SportAccord 2012 attracted 1800 people from across the globe. I have been honored to have assisted in seven of the ten conferences since its inception in 2003 in Madrid. The NASC places a high value on its relationship with SportAccord. We will continue to represent the USA at future conferences, and feel it is getting to the point where a USA Pavilion could be created. Our friends in Canada have had a Canadian cities pavilion for several years.

International championships can be costly ventures, and many countries have government programs in place to support bids. I was interested to learn that the Province of Quebec was increasing its annual budget in support of sports events from $4 to $8 million!

Must be nice.

– Don

Message from the Executive Director

May 29, 2012

Perhaps you have had the opportunity to read the recent Report on the Sports Travel Industry. If not, I hope you will be able to take a look. You can find it on our web site. The overall purpose was to sketch out the roles played by the organizations making up our industry.

In Hartford among the dozens and dozens of conversations I found some confusion among event owners on the roles played by convention and visitors bureaus. I also became aware of the need for some of our newer members to do their homework.

There can be a very big difference between the help offered to event owners by our members. In the more than thirty years I have spent dealing with these issues it surprises me to find event owners or publications who think one host organization is the same as most others. Not true. Some of you do a brilliant job selling your destination but must partner with a local organization to make events happen. You are not in the sports planning and delivery business.

Event owners need to pay particular attention to the abilities of prospective host organizations.

Sports commissions have professional staff that can handle every aspect of the event. Convention and visitors bureaus do an excellent job marketing the destination and assisting the event owner in connecting with local experts. A small number also have event experts on staff that can follow-up on behalf of the event owner.

As to the homework issue, it is just not enough to take appointments at the marketplace and think magic will occur. I was talking with a member who was excited about a new running track at one of their high schools. The message to me was they have this new track and are looking forward to hosting events. No concerns about the number and width of the lanes, where the field events take place, or other important details.

What can the NASC do to help?  We will review with our Symposium Committee ways in which we may be able to segment our breakout sessions. This can serve to focus attention on the various levels of expertise within the membership. I think this is particularly important as we prepare for Louisville. Our purpose will be to address in the coming months the things to keep in mind before contacting event owners.

We simply want to find the best ways to prepare each member for success.

I would be pleased to hear your thoughts.

– Don

NASC Wraps Up 2012 Symposium in Hartford, CT

April 19, 2012

It’s a wrap! We’ve just wrapped up the 2012 Symposium of the National Association of Sports Commissions hosted here in Hartford, Connecticut. Thank you to Team Hartford for their outstanding hospitality and beautiful weather all week.

Louisville to Host 2013 Symposium

Next year, NASC will travel to Louisville for the annual Symposium April 22-25. Home of the Kentucky Derby, the Bourbon Trail and numerous sporting events, here’s a quick video preview from Karl Schmitt, executive director at the Louisville Sports Commission.  <Link:>

Congratulations to 2012 Award Winners

Today, industry honors were awarded at the Symposium. Those winning awards were: Member of the Year Category, under $100,000, Lake Charles/Southwest Louisiana Convention and Visitors Bureau; $100,000 to $300,000, Sarasota County Sports Commission; over $300,000, Phoenix Regional Sports Commission.

In the category of Outstanding Locally Created Event/Program, $100,000-$300,000, Rochester Amateur Sports Commission; over $300,000 Richmond Sports Backers. Outstanding Web Presence winners, under $100,000; Columbia (SC) Regional Sports Council; $100,000-$300,000, Greater Lansing Sports Authority; over $300,000, Greater Cleveland Sports Commission.

And in the category of Outstanding Marketing Campaign, under $100,000, Greater Green Bay Convention & Visitors Bureau; $100,000-$300,000, Rhode Island Sports Commission, and over $300,000, Greater Columbus Sports Commission.

Numerous NASC Members take home an iPad

About a dozen iPads were given away to Symposium attendees this week. Winners were chosen by emcee Jon Petz for a variety of reasons from engaging with others, winning an ice cream eating contest or doing the “worm” on the floor of the NASC Market Place. And as you know, the “worm” always wins. <Link:>

We look forward to seeing you next year in Louisville!

Tomorrow’s News, Today (2012 NASC Sports Event Symposium – 4/17/12)

April 17, 2012

Each day of the 2012 National Association of Sports Commissions Annual Symposium, we will publish a daily blog with highlights from the programs and activities.

Get Social with NASC: #NASC12

Follow all of the news from the 2012 Symposium on Twitter @NASC_News, using the hashtag: #NASC12

Check us out on Facebook @National Association of Sports Commissions

“Heard” on the Show Floor

“Business is good, and it’s getting better.”                         

At the general session to kick off the NASC Sports Event Symposium, Executive Director Don Schumacher gave a strong report on how the sports event business is faring. The top five issues in the last 20 years of the NASC continue to be: Education, Funding, Return on Investment, Facilities and Creating Events.

Don also talked about new partnerships between the NASC and two universities, Ohio University and the University of Arizona. Key findings from those studies include visitor spending to sporting events was a $7.68 billion industry last year, 6.5 percent above 2010. The number of events increased 10.5 percent with estimated visitors numbering some 24 million.

In addition, the University of Arizona study found that direct spending per person, per day, at these events average nearly $209 dollars, showing that sports events continue to be a growth industry throughout the nation.

During the general session, the site selection committee for future NASC spots announced that Oklahoma City, in 2014, and Milwaukee in 2015 will be the hosts, with bids for 2016 and 2017 opening during the summer of 2013.

New Board Members

The NASC also said goodbye to Tara Green, at least in the role of head of the NASC board, and hello to the new board members, including:


Immediate Past Chair                     Tara Green, CSEE, American Airlines Center

Chair                                                      Gary Alexander, Nashville Sports Council

Vice Chair/Chair Elect                     Terry Hasseltine, CSEE, Maryland Office of Sports Marketing

Treasurer                                            Kevin Smith, CSEE, St. Petersburg/Clearwater Sports Commission

Secretary                                             Greg Ayers, CSEE, Discover Kalamazoo (NEW TERM)

Board Term Expiring 2013
Jennifer Hawkins, CSEE, VisitPittsburgh
Mary Lee Malmberg, CSEE, Cedar Rapids Area CVB
Ralph Morton, CSEE, Seattle Sports Commission
Marc Zimmerman, Central Florida’s Polk County Sports Marketing

Board Term Expiring 2014
Mike Anderson, CSEE, Visit Charlotte
Jim Dietz, Columbus Indiana Visitors Center
Mike Guswiler, West Michigan Sports Commission
Ed Hruska, CSEE, Rochester Amateur Sports Commission

Board Term Expiring 2015

Tammy Dunn, CSEE, Snohomish County Sports Commission (NEW TERM)
Greg Fante, CSEE, Louisville Sports Commission (NEW TERM)
Kindra Fry, CSEE, Bryan-College Station CVB (NEW TERM)
Nancy Yawn, CSEE, Round Rock CVB (NEW TERM)

Allied Representatives
Board Term Expiring 2013
Jim Hilb, Associated Premium Corporation

Board Term Expiring 2014
Lou Mengsol, Innovations Consulting (NEW TERM)

Rights Holder Representatives
Board Term Expiring 2013
Gary Beck, Killer ‘B’ Promotions

Board Term Expiring 2014
John David, USA BMX (NEW TERM)

Coming Up Tomorrow: See ESPN’s Karl Ravech

The Sports Marketplace kicks into high gear, and the keynote luncheon will be held Wednesday with guest speaker, ESPN’s Karl Ravech. And don’t forget to stop by our Social Media lounge and tell us why you’re here at NASC-we have fabulous prizes selected especially for you, if you’re one of the first 10 to visit!